Paying users zone. Data is covered by 
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Get to Netflix Inc. for $19.99, or
get to entire website for at least 3 months from $49.99.
Return on Assets (ROA)
since 2005
Difficulty: Beginner
Calculation
Netflix Inc., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net income1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2005 | |
= | 100 | × | |
÷ | |
| Dec 31, 2006 | |
= | 100 | × | |
÷ | |
| Dec 31, 2007 | |
= | 100 | × | |
÷ | |
| Dec 31, 2008 | |
= | 100 | × | |
÷ | |
| Dec 31, 2009 | |
= | 100 | × | |
÷ | |
| Dec 31, 2010 | |
= | 100 | × | |
÷ | |
| Dec 31, 2011 | |
= | 100 | × | |
÷ | |
| Dec 31, 2012 | |
= | 100 | × | |
÷ | |
| Dec 31, 2013 | |
= | 100 | × | |
÷ | |
| Dec 31, 2014 | |
= | 100 | × | |
÷ | |
| Dec 31, 2015 | |
= | 100 | × | |
÷ | |
| Dec 31, 2016 | |
= | 100 | × | |
÷ | |
| Dec 31, 2017 | |
= | 100 | × | |
÷ | |
Based on: 10-K (filing date: 2006-03-16), 10-K (filing date: 2007-02-28), 10-K (filing date: 2008-02-28), 10-K (filing date: 2009-02-25), 10-K (filing date: 2010-02-22), 10-K (filing date: 2011-02-18), 10-K (filing date: 2012-02-10), 10-K (filing date: 2013-02-01), 10-K (filing date: 2014-02-03), 10-K (filing date: 2015-01-29), 10-K (filing date: 2016-01-28), 10-K (filing date: 2017-01-27), 10-K (filing date: 2018-01-29).
1 USD $ in thousands
Comparison to Competitors
Netflix Inc., ROA, long-term trends, comparison to competitors
| Netflix Inc. | Amazon.com Inc. | Costco Wholesale Corp. | eBay Inc. | Home Depot Inc. | Lowe’s Cos. Inc. | Target Corp. | TJX Cos. Inc. | Walmart Inc. | |
|---|---|---|---|---|---|---|---|---|---|
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Based on: 10-K (filing date: 2006-03-16), 10-K (filing date: 2007-02-28), 10-K (filing date: 2008-02-28), 10-K (filing date: 2009-02-25), 10-K (filing date: 2010-02-22), 10-K (filing date: 2011-02-18), 10-K (filing date: 2012-02-10), 10-K (filing date: 2013-02-01), 10-K (filing date: 2014-02-03), 10-K (filing date: 2015-01-29), 10-K (filing date: 2016-01-28), 10-K (filing date: 2017-01-27), 10-K (filing date: 2018-01-29).
Comparison to General Retailers Sector
Netflix Inc., ROA, long-term trends, comparison to General Retailers sector
| Netflix Inc. | General Retailers | |
|---|---|---|
| Dec 31, 2005 | |
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| Dec 31, 2006 | |
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| Dec 31, 2007 | |
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| Dec 31, 2008 | |
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| Dec 31, 2017 | |
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Based on: 10-K (filing date: 2006-03-16), 10-K (filing date: 2007-02-28), 10-K (filing date: 2008-02-28), 10-K (filing date: 2009-02-25), 10-K (filing date: 2010-02-22), 10-K (filing date: 2011-02-18), 10-K (filing date: 2012-02-10), 10-K (filing date: 2013-02-01), 10-K (filing date: 2014-02-03), 10-K (filing date: 2015-01-29), 10-K (filing date: 2016-01-28), 10-K (filing date: 2017-01-27), 10-K (filing date: 2018-01-29).
Comparison to Consumer Services Industry
Netflix Inc., ROA, long-term trends, comparison to Consumer Services industry
| Netflix Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2005 | |
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| Dec 31, 2006 | |
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| Dec 31, 2007 | |
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| Dec 31, 2008 | |
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| Dec 31, 2009 | |
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| Dec 31, 2014 | |
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Based on: 10-K (filing date: 2006-03-16), 10-K (filing date: 2007-02-28), 10-K (filing date: 2008-02-28), 10-K (filing date: 2009-02-25), 10-K (filing date: 2010-02-22), 10-K (filing date: 2011-02-18), 10-K (filing date: 2012-02-10), 10-K (filing date: 2013-02-01), 10-K (filing date: 2014-02-03), 10-K (filing date: 2015-01-29), 10-K (filing date: 2016-01-28), 10-K (filing date: 2017-01-27), 10-K (filing date: 2018-01-29).
