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Netflix Inc. (NFLX)
Analysis of Profitability Ratios
Low level of difficulty
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Netflix Inc., profitability ratios
Based on: 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Netflix Inc.’s gross profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Netflix Inc.’s operating profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Netflix Inc.’s net profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Netflix Inc.’s ROE improved from 2016 to 2017 and from 2017 to 2018. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Netflix Inc.’s ROA improved from 2016 to 2017 and from 2017 to 2018. |
Gross Profit Margin
Netflix Inc., gross profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (US$ in thousands) | ||||||
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| Gross profit margin1 | |
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| Gross Profit Margin, Competitors2 | ||||||
| Amazon.com Inc. | |
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| Costco Wholesale Corp. | |
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| eBay Inc. | |
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| Home Depot Inc. | |
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| Lowe’s Cos. Inc. | |
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| Target Corp. | |
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| TJX Cos. Inc. | |
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| Walmart Inc. | |
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Based on: 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Gross profit margin = 100 × Gross profit ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Netflix Inc.’s gross profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
Operating Profit Margin
Netflix Inc., operating profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (US$ in thousands) | ||||||
| Operating income | |
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| Profitability Ratio | ||||||
| Operating profit margin1 | |
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| Operating Profit Margin, Competitors2 | ||||||
| Amazon.com Inc. | |
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| Costco Wholesale Corp. | |
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| eBay Inc. | |
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| Home Depot Inc. | |
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| Lowe’s Cos. Inc. | |
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| Target Corp. | |
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| TJX Cos. Inc. | |
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| Walmart Inc. | |
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| Operating Profit Margin, Sector | ||||||
| General Retailers | |
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| Operating Profit Margin, Industry | ||||||
| Consumer Services | |
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Based on: 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Operating profit margin = 100 × Operating income ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Netflix Inc.’s operating profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
Net Profit Margin
Netflix Inc., net profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | |
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| Revenues | |
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| Profitability Ratio | ||||||
| Net profit margin1 | |
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| Benchmarks | ||||||
| Net Profit Margin, Competitors2 | ||||||
| Amazon.com Inc. | |
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| Costco Wholesale Corp. | |
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| eBay Inc. | |
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| Home Depot Inc. | |
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| Lowe’s Cos. Inc. | |
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| Target Corp. | |
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| TJX Cos. Inc. | |
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| Walmart Inc. | |
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| Net Profit Margin, Sector | ||||||
| General Retailers | |
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| Net Profit Margin, Industry | ||||||
| Consumer Services | |
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Based on: 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Netflix Inc.’s net profit margin ratio improved from 2016 to 2017 and from 2017 to 2018. |
Return on Equity (ROE)
Netflix Inc., ROE calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | |
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| Stockholders’ equity | |
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| Profitability Ratio | ||||||
| ROE1 | |
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| Benchmarks | ||||||
| ROE, Competitors2 | ||||||
| Amazon.com Inc. | |
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| Costco Wholesale Corp. | |
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| eBay Inc. | |
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| Home Depot Inc. | |
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| Lowe’s Cos. Inc. | |
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| Target Corp. | |
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| TJX Cos. Inc. | |
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| Walmart Inc. | |
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| ROE, Sector | ||||||
| General Retailers | |
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| ROE, Industry | ||||||
| Consumer Services | |
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Based on: 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Netflix Inc.’s ROE improved from 2016 to 2017 and from 2017 to 2018. |
Return on Assets (ROA)
Netflix Inc., ROA calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | |
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| Total assets | |
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| Profitability Ratio | ||||||
| ROA1 | |
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| Benchmarks | ||||||
| ROA, Competitors2 | ||||||
| Amazon.com Inc. | |
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| Costco Wholesale Corp. | |
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| eBay Inc. | |
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| Home Depot Inc. | |
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| Lowe’s Cos. Inc. | |
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| Target Corp. | |
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| TJX Cos. Inc. | |
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| Walmart Inc. | |
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| ROA, Sector | ||||||
| General Retailers | |
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| ROA, Industry | ||||||
| Consumer Services | |
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Based on: 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Netflix Inc.’s ROA improved from 2016 to 2017 and from 2017 to 2018. |