Netflix Inc. (NFLX)
Net Profit Margin
since 2005
Difficulty: Beginner
Calculation
Netflix Inc., net profit margin, long-term trends, calculation
| Net Profit Margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2005 | 6.16% | = | 100 | × | 42,027 | ÷ | 682,213 |
| Dec 31, 2006 | 4.92% | = | 100 | × | 49,082 | ÷ | 996,660 |
| Dec 31, 2007 | 5.55% | = | 100 | × | 66,952 | ÷ | 1,205,340 |
| Dec 31, 2008 | 6.08% | = | 100 | × | 83,026 | ÷ | 1,364,661 |
| Dec 31, 2009 | 6.94% | = | 100 | × | 115,860 | ÷ | 1,670,269 |
| Dec 31, 2010 | 7.44% | = | 100 | × | 160,853 | ÷ | 2,162,625 |
| Dec 31, 2011 | 7.06% | = | 100 | × | 226,126 | ÷ | 3,204,577 |
| Dec 31, 2012 | 0.48% | = | 100 | × | 17,152 | ÷ | 3,609,282 |
| Dec 31, 2013 | 2.57% | = | 100 | × | 112,403 | ÷ | 4,374,562 |
| Dec 31, 2014 | 4.85% | = | 100 | × | 266,799 | ÷ | 5,504,656 |
| Dec 31, 2015 | 1.81% | = | 100 | × | 122,641 | ÷ | 6,779,511 |
| Dec 31, 2016 | 2.11% | = | 100 | × | 186,678 | ÷ | 8,830,669 |
| Dec 31, 2017 | 4.78% | = | 100 | × | 558,929 | ÷ | 11,692,713 |
| Dec 31, 2018 | 7.67% | = | 100 | × | 1,211,242 | ÷ | 15,794,341 |
Based on: 10-K (filing date: 2006-03-16), 10-K (filing date: 2007-02-28), 10-K (filing date: 2008-02-28), 10-K (filing date: 2009-02-25), 10-K (filing date: 2010-02-22), 10-K (filing date: 2011-02-18), 10-K (filing date: 2012-02-10), 10-K (filing date: 2013-02-01), 10-K (filing date: 2014-02-03), 10-K (filing date: 2015-01-29), 10-K (filing date: 2016-01-28), 10-K (filing date: 2017-01-27), 10-K (filing date: 2018-01-29), 10-K (filing date: 2019-01-29).
1 USD $ in thousands
Comparison to Competitors
Netflix Inc., net profit margin, long-term trends, comparison to competitors
| Netflix Inc. | Amazon.com Inc. | Costco Wholesale Corp. | eBay Inc. | Home Depot Inc. | Lowe’s Cos. Inc. | Target Corp. | TJX Cos. Inc. | Walmart Inc. | |
|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2005 | 6.16% | 4.23% | 2.05% | 23.77% | 6.84% | 5.97% | 7.00% | 4.45% | 3.60% |
| Dec 31, 2006 | 4.92% | 1.77% | 1.87% | 18.86% | 7.16% | 6.41% | 4.70% | 4.30% | 3.59% |
| Dec 31, 2007 | 5.55% | 3.21% | 1.72% | 4.54% | 6.34% | 6.62% | 4.82% | 4.24% | 3.27% |
| Dec 31, 2008 | 6.08% | 3.37% | 1.81% | 20.83% | 5.68% | 5.82% | 4.63% | 4.14% | 3.40% |
| Dec 31, 2009 | 6.94% | 3.68% | 1.55% | 27.37% | 3.17% | 4.55% | 3.52% | 4.63% | 3.34% |
| Dec 31, 2010 | 7.44% | 3.37% | 1.71% | 19.67% | 4.02% | 3.78% | 3.92% | 5.98% | 3.54% |
| Dec 31, 2011 | 7.06% | 1.31% | 1.68% | 27.72% | 4.91% | 4.12% | 4.44% | 6.12% | 3.91% |
| Dec 31, 2012 | 0.48% | -0.06% | 1.76% | 18.54% | 5.52% | 3.66% | 4.28% | 6.45% | 3.54% |
| Dec 31, 2013 | 2.57% | 0.37% | 1.98% | 17.80% | 6.07% | 3.88% | 4.17% | 7.37% | 3.65% |
| Dec 31, 2014 | 4.85% | -0.27% | 1.87% | 0.26% | 6.83% | 4.28% | 2.72% | 7.79% | 3.39% |
| Dec 31, 2015 | 1.81% | 0.56% | 2.09% | 20.08% | 7.63% | 4.80% | -2.25% | 7.62% | 3.39% |
| Dec 31, 2016 | 2.11% | 1.74% | 2.02% | 80.92% | 7.92% | 4.31% | 4.56% | 7.36% | 3.07% |
| Dec 31, 2017 | 4.78% | 1.71% | 2.12% | -10.62% | 8.41% | 4.76% | 3.94% | 6.93% | 2.83% |
| Dec 31, 2018 | 7.67% | 4.33% | 2.26% | 23.54% | 8.55% | 5.02% | 4.08% | 7.27% | 1.99% |
Based on: 10-K (filing date: 2006-03-16), 10-K (filing date: 2007-02-28), 10-K (filing date: 2008-02-28), 10-K (filing date: 2009-02-25), 10-K (filing date: 2010-02-22), 10-K (filing date: 2011-02-18), 10-K (filing date: 2012-02-10), 10-K (filing date: 2013-02-01), 10-K (filing date: 2014-02-03), 10-K (filing date: 2015-01-29), 10-K (filing date: 2016-01-28), 10-K (filing date: 2017-01-27), 10-K (filing date: 2018-01-29), 10-K (filing date: 2019-01-29).
Comparison to General Retailers Sector
Netflix Inc., net profit margin, long-term trends, comparison to General Retailers sector
| Netflix Inc. | General Retailers | |
|---|---|---|
| Dec 31, 2005 | 6.16% | 4.58% |
| Dec 31, 2006 | 4.92% | 4.37% |
| Dec 31, 2007 | 5.55% | 3.98% |
| Dec 31, 2008 | 6.08% | 4.02% |
| Dec 31, 2009 | 6.94% | 3.60% |
| Dec 31, 2010 | 7.44% | 3.72% |
| Dec 31, 2011 | 7.06% | 4.08% |
| Dec 31, 2012 | 0.48% | 3.62% |
| Dec 31, 2013 | 2.57% | 3.80% |
| Dec 31, 2014 | 4.85% | 3.23% |
| Dec 31, 2015 | 1.81% | 3.21% |
| Dec 31, 2016 | 2.11% | 4.20% |
| Dec 31, 2017 | 4.78% | 3.27% |
| Dec 31, 2018 | 7.67% | 3.79% |
Based on: 10-K (filing date: 2006-03-16), 10-K (filing date: 2007-02-28), 10-K (filing date: 2008-02-28), 10-K (filing date: 2009-02-25), 10-K (filing date: 2010-02-22), 10-K (filing date: 2011-02-18), 10-K (filing date: 2012-02-10), 10-K (filing date: 2013-02-01), 10-K (filing date: 2014-02-03), 10-K (filing date: 2015-01-29), 10-K (filing date: 2016-01-28), 10-K (filing date: 2017-01-27), 10-K (filing date: 2018-01-29), 10-K (filing date: 2019-01-29).
Comparison to Consumer Services Industry
Netflix Inc., net profit margin, long-term trends, comparison to Consumer Services industry
| Netflix Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2005 | 6.16% | 4.91% |
| Dec 31, 2006 | 4.92% | 5.07% |
| Dec 31, 2007 | 5.55% | 4.76% |
| Dec 31, 2008 | 6.08% | 3.71% |
| Dec 31, 2009 | 6.94% | 4.13% |
| Dec 31, 2010 | 7.44% | 4.49% |
| Dec 31, 2011 | 7.06% | 4.81% |
| Dec 31, 2012 | 0.48% | 4.67% |
| Dec 31, 2013 | 2.57% | 5.53% |
| Dec 31, 2014 | 4.85% | 4.57% |
| Dec 31, 2015 | 1.81% | 4.91% |
| Dec 31, 2016 | 2.11% | 5.59% |
| Dec 31, 2017 | 4.78% | 6.13% |
| Dec 31, 2018 | 7.67% | 5.21% |
Based on: 10-K (filing date: 2006-03-16), 10-K (filing date: 2007-02-28), 10-K (filing date: 2008-02-28), 10-K (filing date: 2009-02-25), 10-K (filing date: 2010-02-22), 10-K (filing date: 2011-02-18), 10-K (filing date: 2012-02-10), 10-K (filing date: 2013-02-01), 10-K (filing date: 2014-02-03), 10-K (filing date: 2015-01-29), 10-K (filing date: 2016-01-28), 10-K (filing date: 2017-01-27), 10-K (filing date: 2018-01-29), 10-K (filing date: 2019-01-29).