Net Profit Margin
since 2005
Calculation
Netflix Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2020 | 11.05% | = | 100 | × | 2,761,395 | ÷ | 24,996,056 |
| Dec 31, 2019 | 9.26% | = | 100 | × | 1,866,916 | ÷ | 20,156,447 |
| Dec 31, 2018 | 7.67% | = | 100 | × | 1,211,242 | ÷ | 15,794,341 |
| Dec 31, 2017 | 4.78% | = | 100 | × | 558,929 | ÷ | 11,692,713 |
| Dec 31, 2016 | 2.11% | = | 100 | × | 186,678 | ÷ | 8,830,669 |
| Dec 31, 2015 | 1.81% | = | 100 | × | 122,641 | ÷ | 6,779,511 |
| Dec 31, 2014 | 4.85% | = | 100 | × | 266,799 | ÷ | 5,504,656 |
| Dec 31, 2013 | 2.57% | = | 100 | × | 112,403 | ÷ | 4,374,562 |
| Dec 31, 2012 | 0.48% | = | 100 | × | 17,152 | ÷ | 3,609,282 |
| Dec 31, 2011 | 7.06% | = | 100 | × | 226,126 | ÷ | 3,204,577 |
| Dec 31, 2010 | 7.44% | = | 100 | × | 160,853 | ÷ | 2,162,625 |
| Dec 31, 2009 | 6.94% | = | 100 | × | 115,860 | ÷ | 1,670,269 |
| Dec 31, 2008 | 6.08% | = | 100 | × | 83,026 | ÷ | 1,364,661 |
| Dec 31, 2007 | 5.55% | = | 100 | × | 66,952 | ÷ | 1,205,340 |
| Dec 31, 2006 | 4.92% | = | 100 | × | 49,082 | ÷ | 996,660 |
| Dec 31, 2005 | 6.16% | = | 100 | × | 42,027 | ÷ | 682,213 |
Based on: 10-K (filing date: 2021-01-28), 10-K (filing date: 2020-01-29), 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29), 10-K (filing date: 2014-02-03), 10-K (filing date: 2013-02-01), 10-K (filing date: 2012-02-10), 10-K (filing date: 2011-02-18), 10-K (filing date: 2010-02-22), 10-K (filing date: 2009-02-25), 10-K (filing date: 2008-02-28), 10-K (filing date: 2007-02-28), 10-K (filing date: 2006-03-16).
1 US$ in thousands
Comparison to Competitors
Netflix Inc., net profit margin, long-term trends, comparison to competitors
| Netflix Inc. | Activision Blizzard Inc. | Alphabet Inc. | Charter Communications Inc. | Comcast Corp. | Facebook Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2020 | 11.05% | 27.17% | 22.06% | 6.70% | 10.17% | 33.90% | -4.38% |
| Dec 31, 2019 | 9.26% | 23.16% | 21.22% | 3.64% | 11.99% | 26.15% | 15.89% |
| Dec 31, 2018 | 7.67% | 24.17% | 22.46% | 2.82% | 12.41% | 39.60% | 21.20% |
| Dec 31, 2017 | 4.78% | 3.89% | 11.42% | 23.80% | 26.87% | 39.20% | 16.29% |
| Dec 31, 2016 | 2.11% | 14.62% | 21.58% | 12.14% | 10.81% | 36.97% | 16.88% |
| Dec 31, 2015 | 1.81% | 19.13% | 21.80% | -2.78% | 10.96% | 20.57% | 15.98% |
| Dec 31, 2014 | 4.85% | 18.94% | 21.88% | -2.01% | 12.18% | 23.58% | 15.37% |
| Dec 31, 2013 | 2.57% | 22.04% | 21.60% | -2.07% | 10.54% | 19.05% | 13.62% |
| Dec 31, 2012 | 0.48% | 23.66% | 21.40% | -4.05% | 9.91% | 1.04% | 13.44% |
| Dec 31, 2011 | 7.06% | 22.82% | 25.69% | -5.12% | 7.45% | — | 11.76% |
| Dec 31, 2010 | 7.44% | 9.40% | 29.01% | -3.36% | 9.58% | — | 10.41% |
| Dec 31, 2009 | 6.94% | 2.64% | 27.57% | — | 10.17% | — | 9.15% |
| Dec 31, 2008 | 6.08% | -3.54% | 19.39% | — | 7.44% | — | 11.70% |
| Dec 31, 2007 | 5.55% | — | 25.33% | — | 8.37% | — | 13.20% |
| Dec 31, 2006 | 4.92% | — | 29.02% | — | 10.15% | — | 9.84% |
| Dec 31, 2005 | 6.16% | — | 23.87% | — | 4.17% | — | 7.93% |
Based on: 10-K (filing date: 2021-01-28), 10-K (filing date: 2020-01-29), 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29), 10-K (filing date: 2014-02-03), 10-K (filing date: 2013-02-01), 10-K (filing date: 2012-02-10), 10-K (filing date: 2011-02-18), 10-K (filing date: 2010-02-22), 10-K (filing date: 2009-02-25), 10-K (filing date: 2008-02-28), 10-K (filing date: 2007-02-28), 10-K (filing date: 2006-03-16).
Comparison to Sector (Media & Entertainment)
Netflix Inc., net profit margin, long-term trends, comparison to sector (media & entertainment)
| Netflix Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2020 | 11.05% | 16.44% |
| Dec 31, 2019 | 9.26% | 16.96% |
| Dec 31, 2018 | 7.67% | 19.69% |
| Dec 31, 2017 | 4.78% | 20.21% |
| Dec 31, 2016 | 2.11% | 17.58% |
| Dec 31, 2015 | 1.81% | 15.48% |
| Dec 31, 2014 | 4.85% | 15.89% |
| Dec 31, 2013 | 2.57% | 14.56% |
| Dec 31, 2012 | 0.48% | 13.37% |
| Dec 31, 2011 | 7.06% | 13.11% |
| Dec 31, 2010 | 7.44% | 13.82% |
| Dec 31, 2009 | 6.94% | 13.49% |
| Dec 31, 2008 | 6.08% | 11.37% |
| Dec 31, 2007 | 5.55% | 13.71% |
| Dec 31, 2006 | 4.92% | 12.75% |
| Dec 31, 2005 | 6.16% | 8.14% |
Based on: 10-K (filing date: 2021-01-28), 10-K (filing date: 2020-01-29), 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29), 10-K (filing date: 2014-02-03), 10-K (filing date: 2013-02-01), 10-K (filing date: 2012-02-10), 10-K (filing date: 2011-02-18), 10-K (filing date: 2010-02-22), 10-K (filing date: 2009-02-25), 10-K (filing date: 2008-02-28), 10-K (filing date: 2007-02-28), 10-K (filing date: 2006-03-16).
Comparison to Industry (Communication Services)
Netflix Inc., net profit margin, long-term trends, comparison to industry (communication services)
| Netflix Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2020 | 11.05% | 11.38% |
| Dec 31, 2019 | 9.26% | 14.09% |
| Dec 31, 2018 | 7.67% | 15.72% |
| Dec 31, 2017 | 4.78% | 19.91% |
| Dec 31, 2016 | 2.11% | 12.79% |
| Dec 31, 2015 | 1.81% | 12.56% |
| Dec 31, 2014 | 4.85% | 9.97% |
| Dec 31, 2013 | 2.57% | 12.41% |
| Dec 31, 2012 | 0.48% | 7.55% |
| Dec 31, 2011 | 7.06% | 6.71% |
| Dec 31, 2010 | 7.44% | 11.11% |
| Dec 31, 2009 | 6.94% | 8.99% |
| Dec 31, 2008 | 6.08% | 9.53% |
| Dec 31, 2007 | 5.55% | 9.78% |
| Dec 31, 2006 | 4.92% | 10.17% |
| Dec 31, 2005 | 6.16% | 9.53% |
Based on: 10-K (filing date: 2021-01-28), 10-K (filing date: 2020-01-29), 10-K (filing date: 2019-01-29), 10-K (filing date: 2018-01-29), 10-K (filing date: 2017-01-27), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29), 10-K (filing date: 2014-02-03), 10-K (filing date: 2013-02-01), 10-K (filing date: 2012-02-10), 10-K (filing date: 2011-02-18), 10-K (filing date: 2010-02-22), 10-K (filing date: 2009-02-25), 10-K (filing date: 2008-02-28), 10-K (filing date: 2007-02-28), 10-K (filing date: 2006-03-16).