Net Profit Margin
since 2005
Calculation
Walt Disney Co., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss) attributable to The Walt Disney Company (Disney)1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Sep 27, 2025 | 13.14% | = | 100 | × | 12,404) | ÷ | 94,425) |
| Sep 28, 2024 | 5.44% | = | 100 | × | 4,972) | ÷ | 91,361) |
| Sep 30, 2023 | 2.65% | = | 100 | × | 2,354) | ÷ | 88,898) |
| Oct 1, 2022 | 3.80% | = | 100 | × | 3,145) | ÷ | 82,722) |
| Oct 2, 2021 | 2.96% | = | 100 | × | 1,995) | ÷ | 67,418) |
| Oct 3, 2020 | -4.38% | = | 100 | × | (2,864) | ÷ | 65,388) |
| Sep 28, 2019 | 15.89% | = | 100 | × | 11,054) | ÷ | 69,570) |
| Sep 29, 2018 | 21.20% | = | 100 | × | 12,598) | ÷ | 59,434) |
| Sep 30, 2017 | 16.29% | = | 100 | × | 8,980) | ÷ | 55,137) |
| Oct 1, 2016 | 16.88% | = | 100 | × | 9,391) | ÷ | 55,632) |
| Oct 3, 2015 | 15.98% | = | 100 | × | 8,382) | ÷ | 52,465) |
| Sep 27, 2014 | 15.37% | = | 100 | × | 7,501) | ÷ | 48,813) |
| Sep 28, 2013 | 13.62% | = | 100 | × | 6,136) | ÷ | 45,041) |
| Sep 29, 2012 | 13.44% | = | 100 | × | 5,682) | ÷ | 42,278) |
| Oct 1, 2011 | 11.76% | = | 100 | × | 4,807) | ÷ | 40,893) |
| Oct 2, 2010 | 10.41% | = | 100 | × | 3,963) | ÷ | 38,063) |
| Oct 3, 2009 | 9.15% | = | 100 | × | 3,307) | ÷ | 36,149) |
| Sep 27, 2008 | 11.70% | = | 100 | × | 4,427) | ÷ | 37,843) |
| Sep 29, 2007 | 13.20% | = | 100 | × | 4,687) | ÷ | 35,510) |
| Sep 30, 2006 | 9.84% | = | 100 | × | 3,374) | ÷ | 34,285) |
| Oct 1, 2005 | 7.93% | = | 100 | × | 2,533) | ÷ | 31,944) |
Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-10-01), 10-K (reporting date: 2021-10-02), 10-K (reporting date: 2020-10-03), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-10-01), 10-K (reporting date: 2015-10-03), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-10-01), 10-K (reporting date: 2010-10-02), 10-K (reporting date: 2009-10-03), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-10-01).
1 US$ in millions
- Revenue Trend
- Revenues exhibited a steady upward trajectory from 2005 through 2019, increasing from approximately 31.9 billion USD in 2005 to nearly 69.6 billion USD in 2019. Following 2019, revenues saw a decline in 2020, dropping to about 65.4 billion USD, likely reflecting external adverse conditions. However, the revenue recovered subsequently with growth recorded in each year from 2021 through 2025, reaching approximately 94.4 billion USD by 2025.
- Net Income Trend
- Net income showed growth from 2005 to 2019, rising from around 2.5 billion USD to a peak of approximately 12.6 billion USD in 2018, followed by a slight dip in 2019. A significant downturn is evident in 2020, with a net loss of about 2.9 billion USD, marking an exceptional negative event within the period. Recovery began in 2021, with net income returning to positive territory and exhibiting an upward trend through 2025, reaching roughly 12.4 billion USD, closely approaching previous peak levels.
- Net Profit Margin Analysis
- The net profit margin increased consistently from 7.93% in 2005 to a high of 21.2% in 2018, indicating improving profitability efficiency relative to revenue. After 2018, margins decreased significantly to a negative 4.38% in 2020, reflecting the net loss experienced that year. Subsequent years show gradual improvement, with margins rising to 13.14% by 2025, although still below the peak levels observed pre-2020.
- Overall Insights
- The financial data portrays a company with steady revenue and profitability growth from 2005 to 2019, characterized by increasing operational efficiency. The year 2020 represents an anomalous period of financial stress, with both revenues and net income adversely affected, likely due to extraordinary external factors. Post-2020 data shows a recovery phase with revenues surpassing earlier highs and profitability returning to solid positive levels, signaling resilience and effective management response to adverse conditions.
Comparison to Competitors
Walt Disney Co., net profit margin, long-term trends, comparison to competitors
| Walt Disney Co. | Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Trade Desk Inc. | |
|---|---|---|---|---|---|---|
| Sep 27, 2025 | 13.14% | — | — | — | — | — |
| Sep 28, 2024 | 5.44% | 28.60% | 13.09% | 37.91% | 22.34% | 16.08% |
| Sep 30, 2023 | 2.65% | 24.01% | 12.66% | 28.98% | 16.04% | 9.19% |
| Oct 1, 2022 | 3.80% | 21.20% | 4.42% | 19.90% | 14.21% | 3.38% |
| Oct 2, 2021 | 2.96% | 29.51% | 12.17% | 33.38% | 17.23% | 11.51% |
| Oct 3, 2020 | -4.38% | 22.06% | 10.17% | 33.90% | 11.05% | 28.98% |
| Sep 28, 2019 | 15.89% | 21.22% | 11.99% | 26.15% | 9.26% | 16.39% |
| Sep 29, 2018 | 21.20% | 22.46% | 12.41% | 39.60% | 7.67% | 18.47% |
| Sep 30, 2017 | 16.29% | 11.42% | 26.87% | 39.20% | 4.78% | 16.48% |
| Oct 1, 2016 | 16.88% | 21.58% | 10.81% | 36.97% | 2.11% | 10.09% |
| Oct 3, 2015 | 15.98% | 21.80% | 10.96% | 20.57% | 1.81% | — |
| Sep 27, 2014 | 15.37% | 21.88% | 12.18% | 23.58% | 4.85% | — |
| Sep 28, 2013 | 13.62% | 21.60% | 10.54% | 19.05% | 2.57% | — |
| Sep 29, 2012 | 13.44% | 21.40% | 9.91% | 1.04% | 0.48% | — |
| Oct 1, 2011 | 11.76% | 25.69% | 7.45% | — | 7.06% | — |
| Oct 2, 2010 | 10.41% | 29.01% | 9.58% | — | 7.44% | — |
| Oct 3, 2009 | 9.15% | 27.57% | 10.17% | — | 6.94% | — |
| Sep 27, 2008 | 11.70% | 19.39% | 7.44% | — | 6.08% | — |
| Sep 29, 2007 | 13.20% | 25.33% | 8.37% | — | 5.55% | — |
| Sep 30, 2006 | 9.84% | 29.02% | 10.15% | — | 4.92% | — |
| Oct 1, 2005 | 7.93% | 23.87% | 4.17% | — | 6.16% | — |
Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-10-01), 10-K (reporting date: 2021-10-02), 10-K (reporting date: 2020-10-03), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-10-01), 10-K (reporting date: 2015-10-03), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-10-01), 10-K (reporting date: 2010-10-02), 10-K (reporting date: 2009-10-03), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-10-01).
Comparison to Sector (Media & Entertainment)
Walt Disney Co., net profit margin, long-term trends, comparison to sector (media & entertainment)
| Walt Disney Co. | Media & Entertainment | |
|---|---|---|
| Sep 27, 2025 | 13.14% | — |
| Sep 28, 2024 | 5.44% | 25.00% |
| Sep 30, 2023 | 2.65% | 19.79% |
| Oct 1, 2022 | 3.80% | 15.11% |
| Oct 2, 2021 | 2.96% | 23.18% |
| Oct 3, 2020 | -4.38% | 17.29% |
| Sep 28, 2019 | 15.89% | 18.27% |
| Sep 29, 2018 | 21.20% | 21.63% |
| Sep 30, 2017 | 16.29% | 20.09% |
| Oct 1, 2016 | 16.88% | 18.25% |
| Oct 3, 2015 | 15.98% | 16.19% |
| Sep 27, 2014 | 15.37% | 16.64% |
| Sep 28, 2013 | 13.62% | 15.12% |
| Sep 29, 2012 | 13.44% | 13.86% |
| Oct 1, 2011 | 11.76% | 13.73% |
| Oct 2, 2010 | 10.41% | 15.13% |
| Oct 3, 2009 | 9.15% | 13.97% |
| Sep 27, 2008 | 11.70% | 11.85% |
| Sep 29, 2007 | 13.20% | 13.71% |
| Sep 30, 2006 | 9.84% | 12.75% |
| Oct 1, 2005 | 7.93% | 8.14% |
Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-10-01), 10-K (reporting date: 2021-10-02), 10-K (reporting date: 2020-10-03), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-10-01), 10-K (reporting date: 2015-10-03), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-10-01), 10-K (reporting date: 2010-10-02), 10-K (reporting date: 2009-10-03), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-10-01).
Comparison to Industry (Communication Services)
Walt Disney Co., net profit margin, long-term trends, comparison to industry (communication services)
| Walt Disney Co. | Communication Services | |
|---|---|---|
| Sep 27, 2025 | 13.14% | — |
| Sep 28, 2024 | 5.44% | 20.96% |
| Sep 30, 2023 | 2.65% | 16.67% |
| Oct 1, 2022 | 3.80% | 11.45% |
| Oct 2, 2021 | 2.96% | 18.71% |
| Oct 3, 2020 | -4.38% | 11.52% |
| Sep 28, 2019 | 15.89% | 14.63% |
| Sep 29, 2018 | 21.20% | 16.43% |
| Sep 30, 2017 | 16.29% | 19.83% |
| Oct 1, 2016 | 16.88% | 12.81% |
| Oct 3, 2015 | 15.98% | 12.78% |
| Sep 27, 2014 | 15.37% | 10.11% |
| Sep 28, 2013 | 13.62% | 12.57% |
| Sep 29, 2012 | 13.44% | 7.58% |
| Oct 1, 2011 | 11.76% | 6.73% |
| Oct 2, 2010 | 10.41% | 11.43% |
| Oct 3, 2009 | 9.15% | 9.07% |
| Sep 27, 2008 | 11.70% | 9.66% |
| Sep 29, 2007 | 13.20% | 9.78% |
| Sep 30, 2006 | 9.84% | 10.17% |
| Oct 1, 2005 | 7.93% | 9.53% |
Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-10-01), 10-K (reporting date: 2021-10-02), 10-K (reporting date: 2020-10-03), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-10-01), 10-K (reporting date: 2015-10-03), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-10-01), 10-K (reporting date: 2010-10-02), 10-K (reporting date: 2009-10-03), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-10-01).