Net Profit Margin
since 2016
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Trade Desk Inc. pages available for free this week:
- Income Statement
- Statement of Comprehensive Income
- Analysis of Profitability Ratios
- Analysis of Solvency Ratios
- DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin
- Enterprise Value to EBITDA (EV/EBITDA)
- Dividend Discount Model (DDM)
- Return on Equity (ROE) since 2016
- Return on Assets (ROA) since 2016
- Debt to Equity since 2016
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Calculation
Trade Desk Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | = | 100 | × | ÷ | |||
| Dec 31, 2023 | = | 100 | × | ÷ | |||
| Dec 31, 2022 | = | 100 | × | ÷ | |||
| Dec 31, 2021 | = | 100 | × | ÷ | |||
| Dec 31, 2020 | = | 100 | × | ÷ | |||
| Dec 31, 2019 | = | 100 | × | ÷ | |||
| Dec 31, 2018 | = | 100 | × | ÷ | |||
| Dec 31, 2017 | = | 100 | × | ÷ | |||
| Dec 31, 2016 | = | 100 | × | ÷ |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31).
1 US$ in thousands
- Revenue Trends
- Revenue exhibited a consistent upward trajectory over the observed period. Starting from approximately 203 million US dollars in 2016, revenue increased steadily each year, reaching nearly 2.44 billion US dollars by the end of 2024. This represents a significant growth, indicating robust business expansion and increased sales capacity.
- Net Income Patterns
- Net income followed an overall increasing trend, though with some notable fluctuations. It rose appreciably from near 20.5 million US dollars in 2016 to a peak of 242 million in 2020. However, it experienced a sharp decline in 2021 and 2022, falling to roughly 53 million by the end of 2022. Subsequently, it rebounded strongly in 2023 and 2024, culminating at 393 million US dollars, which is the highest level in the period measured.
- Net Profit Margin Analysis
- The net profit margin demonstrated variability throughout the years. Starting at 10.09% in 2016, the margin improved, peaking at 28.98% in 2020. After this peak, the margin dropped substantially to 3.38% in 2022, the lowest point recorded. The following years showed some recovery, with margins rising back to 16.08% by 2024 but not reaching the earlier peak levels.
- Overall Observations
- The data indicate strong revenue growth accompanied by volatile profitability. The decline in net income and profit margin after 2020, despite ongoing revenue growth, suggests increased costs or expenses impacting profitability during those years. The subsequent recovery in both net income and margin by 2024 points to improved operational efficiency or cost management. The fluctuations in profitability relative to steady revenue expansion highlight the company’s sensitivity to underlying cost structures and operational factors during the period analyzed.
Comparison to Competitors
Trade Desk Inc., net profit margin, long-term trends, comparison to competitors
| Trade Desk Inc. | Alphabet Inc. | Charter Communications Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | |||||||
| Dec 31, 2023 | |||||||
| Dec 31, 2022 | |||||||
| Dec 31, 2021 | |||||||
| Dec 31, 2020 | |||||||
| Dec 31, 2019 | |||||||
| Dec 31, 2018 | |||||||
| Dec 31, 2017 | |||||||
| Dec 31, 2016 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31).
Comparison to Sector (Media & Entertainment)
Trade Desk Inc., net profit margin, long-term trends, comparison to sector (media & entertainment)
| Trade Desk Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2024 | ||
| Dec 31, 2023 | ||
| Dec 31, 2022 | ||
| Dec 31, 2021 | ||
| Dec 31, 2020 | ||
| Dec 31, 2019 | ||
| Dec 31, 2018 | ||
| Dec 31, 2017 | ||
| Dec 31, 2016 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31).
Comparison to Industry (Communication Services)
Trade Desk Inc., net profit margin, long-term trends, comparison to industry (communication services)
| Trade Desk Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2024 | ||
| Dec 31, 2023 | ||
| Dec 31, 2022 | ||
| Dec 31, 2021 | ||
| Dec 31, 2020 | ||
| Dec 31, 2019 | ||
| Dec 31, 2018 | ||
| Dec 31, 2017 | ||
| Dec 31, 2016 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31).