Stock Analysis on Net

Trade Desk Inc. (NASDAQ:TTD)

Enterprise Value to FCFF (EV/FCFF) 

Microsoft Excel

Free Cash Flow to The Firm (FCFF)

Trade Desk Inc., FCFF calculation

US$ in thousands

Microsoft Excel
12 months ended: Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Net income 443,304 393,076 178,940 53,385 137,762
Net noncash charges 824,546 555,661 541,978 589,500 410,429
Changes in operating assets and liabilities (275,129) (209,281) (122,596) (94,151) (169,678)
Net cash provided by operating activities 992,721 739,456 598,322 548,734 378,513
Cash paid for interest, net of tax1 668 764 646 417 409
Purchases of property and equipment (197,011) (98,238) (46,790) (84,160) (54,804)
Capitalized software development costs (12,752) (8,824) (8,230) (7,725) (5,169)
Free cash flow to the firm (FCFF) 783,626 633,158 543,948 457,266 318,949

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The financial information indicates a consistent upward trend in both net cash provided by operating activities and free cash flow to the firm (FCFF) over the five-year period. Both metrics demonstrate substantial growth from 2021 to 2025.

Net Cash from Operations
Net cash provided by operating activities increased steadily throughout the period, beginning at US$378.513 million in 2021 and reaching US$992.721 million in 2025. This represents a cumulative increase of approximately 162.3% over the five years. The growth rate appears to be accelerating, with larger absolute increases observed in later years.
Free Cash Flow to the Firm (FCFF)
FCFF also exhibited a consistent upward trajectory, rising from US$318.949 million in 2021 to US$783.626 million in 2025. This signifies a cumulative increase of roughly 145.8% over the same timeframe. Similar to net cash from operations, the rate of increase in FCFF appears to be gaining momentum, with more significant year-over-year gains in the later periods of the observation window.

The parallel increases in both operating cash flow and FCFF suggest a strengthening financial position. The consistent generation of positive free cash flow indicates the entity’s ability to fund its operations, pursue growth opportunities, and potentially return value to stakeholders. The accelerating growth rates in both metrics from 2021 to 2025 are particularly noteworthy and warrant further investigation to understand the underlying drivers.

Relationship between Operating Cash Flow and FCFF
FCFF consistently represents a significant portion of net cash from operating activities throughout the period. While the exact percentage fluctuates slightly year to year, it remains generally high, indicating that capital expenditures and other uses of funds are not substantially diminishing the cash generated from core operations. This suggests efficient capital allocation and a strong ability to convert operating profits into available cash.

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Interest Paid, Net of Tax

Trade Desk Inc., interest paid, net of tax calculation

US$ in thousands

Microsoft Excel
12 months ended: Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Effective Income Tax Rate (EITR)
EITR1 32.70% 22.50% 33.20% 58.10% 21.00%
Interest Paid, Net of Tax
Cash paid for interest, before tax 993 986 967 995 518
Less: Cash paid for interest, tax2 325 222 321 578 109
Cash paid for interest, net of tax 668 764 646 417 409

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 See details »

2 2025 Calculation
Cash paid for interest, tax = Cash paid for interest × EITR
= 993 × 32.70% = 325


The analysis reveals a fluctuating relationship between the effective income tax rate and cash paid for interest, net of tax, over the five-year period. Cash paid for interest, net of tax, generally increased, while the effective income tax rate exhibited significant volatility.

Cash Paid for Interest, Net of Tax
Cash paid for interest, net of tax, demonstrated an overall increasing trend from 2021 to 2024. Starting at US$409 thousand in 2021, it rose to US$764 thousand in 2024, representing an 87.04% increase over the period. A slight decrease was observed in 2025, with the value falling to US$668 thousand. This suggests a growing interest expense, potentially due to increased debt financing, followed by a minor reduction in the most recent year.
Effective Income Tax Rate
The effective income tax rate experienced substantial variation. It began at 21.00% in 2021, then increased significantly to 58.10% in 2022. This was followed by a decrease to 33.20% in 2023 and a further decline to 22.50% in 2024. The rate then increased again in 2025, reaching 32.70%. These fluctuations could be attributed to changes in tax laws, the geographic distribution of profits, or the recognition of tax benefits or liabilities.
Relationship between Interest Paid and Tax Rate
While cash paid for interest, net of tax, generally increased, the effective income tax rate did not consistently correlate. The largest increase in the effective income tax rate occurred in 2022, while interest paid only saw a modest increase. The decrease in the effective income tax rate in 2023 and 2024 coincided with continued growth in interest paid. The 2025 increase in the effective income tax rate occurred alongside a decrease in interest paid. This suggests that factors beyond interest expense are significantly influencing the effective income tax rate.

In conclusion, the company experienced rising net interest payments over most of the observed period, while the effective income tax rate was subject to considerable year-over-year changes. The lack of a clear correlation between these two metrics indicates that the effective income tax rate is driven by factors independent of interest expense.

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Enterprise Value to FCFF Ratio, Current

Trade Desk Inc., current EV/FCFF calculation, comparison to benchmarks

Microsoft Excel
Selected Financial Data (US$ in thousands)
Enterprise value (EV) 7,398,649
Free cash flow to the firm (FCFF) 783,626
Valuation Ratio
EV/FCFF 9.44
Benchmarks
EV/FCFF, Competitors1
Alphabet Inc. 60.24
Comcast Corp. 7.65
Meta Platforms Inc. 31.14
Netflix Inc. 32.98
Walt Disney Co. 18.55
EV/FCFF, Sector
Media & Entertainment 39.89
EV/FCFF, Industry
Communication Services 32.03

Based on: 10-K (reporting date: 2025-12-31).

1 Click competitor name to see calculations.

If the company EV/FCFF is lower then the EV/FCFF of benchmark then company is relatively undervalued.
Otherwise, if the company EV/FCFF is higher then the EV/FCFF of benchmark then company is relatively overvalued.



Enterprise Value to FCFF Ratio, Historical

Trade Desk Inc., historical EV/FCFF calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Selected Financial Data (US$ in thousands)
Enterprise value (EV)1 10,034,716 33,826,652 35,637,119 31,093,109 38,269,025
Free cash flow to the firm (FCFF)2 783,626 633,158 543,948 457,266 318,949
Valuation Ratio
EV/FCFF3 12.81 53.43 65.52 68.00 119.98
Benchmarks
EV/FCFF, Competitors4
Alphabet Inc. 54.13 31.26 24.03 20.87 27.17
Comcast Corp. 8.87 14.03 17.60 17.93 15.77
Meta Platforms Inc. 39.82 30.96 26.42 24.09 15.40
Netflix Inc. 36.73 56.17 33.80 77.11 335.37
Walt Disney Co. 19.53 23.13 31.55 90.23 78.66
EV/FCFF, Sector
Media & Entertainment 40.12 30.17 24.97 23.94 25.02
EV/FCFF, Industry
Communication Services 32.57 26.40 22.48 23.56 31.71

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 See details »

2 See details »

3 2025 Calculation
EV/FCFF = EV ÷ FCFF
= 10,034,716 ÷ 783,626 = 12.81

4 Click competitor name to see calculations.


The Enterprise Value to Free Cash Flow to the Firm (EV/FCFF) ratio demonstrates a significant declining trend over the observed period. Initially high, the ratio decreases substantially year over year, indicating a changing relationship between the company’s enterprise value and its generated free cash flow.

Enterprise Value (EV)
Enterprise Value peaked in 2021 at US$38,269,025 thousand and subsequently decreased to US$31,093,109 thousand in 2022. A further reduction was observed in 2023, reaching US$35,637,119 thousand, followed by US$33,826,652 thousand in 2024. By 2025, Enterprise Value experienced a dramatic decline to US$10,034,716 thousand.
Free Cash Flow to the Firm (FCFF)
Free Cash Flow to the Firm exhibited a consistent upward trend throughout the period. Starting at US$318,949 thousand in 2021, FCFF increased to US$457,266 thousand in 2022, and continued to grow to US$543,948 thousand in 2023. This positive trend continued with US$633,158 thousand in 2024, culminating in US$783,626 thousand in 2025.
EV/FCFF Ratio
The EV/FCFF ratio began at 119.98 in 2021. A substantial decrease was noted in 2022, falling to 68.00. This downward trajectory continued in 2023 (65.52) and 2024 (53.43). The most significant reduction occurred between 2024 and 2025, with the ratio plummeting to 12.81. This indicates that the market value of the firm, relative to its free cash flow generation, has decreased considerably over time. The decreasing ratio suggests either a decline in investor expectations regarding future growth, or a substantial increase in the firm’s ability to generate cash flow relative to its value.

The divergence between the declining Enterprise Value and the increasing Free Cash Flow to the Firm is the most prominent feature of this analysis. The substantial drop in the EV/FCFF ratio in 2025 warrants further investigation to understand the underlying drivers of this change.

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