Stock Analysis on Net

Trade Desk Inc. (NASDAQ:TTD)

$24.99

Analysis of Liquidity Ratios

Microsoft Excel

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Liquidity Ratios (Summary)

Trade Desk Inc., liquidity ratios

Microsoft Excel
Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Current ratio
Quick ratio
Cash ratio

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The liquidity position, as indicated by the examined ratios, demonstrates a generally stable profile over the five-year period, though with some subtle shifts. Overall, the company maintains a healthy ability to meet its short-term obligations, but a slight weakening is apparent in the most recent year.

Current Ratio
The current ratio fluctuated between 1.71 and 1.90 from 2021 to 2023, suggesting a consistent capacity to cover current liabilities with current assets. A slight increase was observed from 2021 to 2022, followed by a minor decrease in 2023. The ratio increased again in 2024 to 1.86 before declining to 1.61 in 2025, representing the lowest value in the observed period. This final decrease warrants monitoring.
Quick Ratio
The quick ratio, which excludes inventory from current assets, mirrored the trend of the current ratio. It rose from 1.65 in 2021 to 1.87 in 2022, decreased to 1.69 in 2023, increased to 1.83 in 2024, and then decreased to 1.55 in 2025. The quick ratio consistently remained close to the current ratio, indicating that inventory does not represent a significant portion of current assets. The 2025 value is the lowest observed, mirroring the trend in the current ratio.
Cash Ratio
The cash ratio, the most conservative liquidity measure, exhibited a similar pattern. It increased from 0.53 in 2021 to 0.71 in 2022, decreased to 0.55 in 2023, increased to 0.67 in 2024, and then decreased to 0.40 in 2025. This represents the most substantial decline among the three ratios, suggesting a reduction in the proportion of highly liquid assets available to immediately cover current liabilities. The decrease in 2025 is particularly noteworthy.

In summary, while the company has generally maintained acceptable liquidity levels, the observed downward trend in all three ratios during 2025 suggests a potential weakening of its short-term financial flexibility. Further investigation into the underlying factors driving these changes is recommended.


Current Ratio

Trade Desk Inc., current ratio calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Selected Financial Data (US$ in thousands)
Current assets
Current liabilities
Liquidity Ratio
Current ratio1
Benchmarks
Current Ratio, Competitors2
Alphabet Inc.
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Walt Disney Co.
Current Ratio, Sector
Media & Entertainment
Current Ratio, Industry
Communication Services

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 2025 Calculation
Current ratio = Current assets ÷ Current liabilities
= ÷ =

2 Click competitor name to see calculations.


The current ratio exhibited fluctuations over the five-year period. Initially, the ratio increased before stabilizing and then experiencing a slight decline.

Current Ratio Trend
The current ratio began at 1.71 in 2021 and increased to 1.90 in 2022, indicating an improved ability to cover short-term obligations with short-term assets. A slight decrease to 1.72 was observed in 2023. The ratio then rose again to 1.86 in 2024 before declining to 1.61 in 2025.

The increase from 2021 to 2022 suggests strengthening short-term financial health. The subsequent fluctuations indicate a dynamic relationship between current assets and current liabilities. The decrease in 2025 warrants further investigation to determine the underlying causes, such as changes in working capital management or shifts in short-term financing strategies.

Asset and Liability Relationship
Current assets increased from US$3,091,649 thousand in 2021 to US$5,336,458 thousand in 2024, before decreasing slightly to US$5,261,004 thousand in 2025. Current liabilities also increased consistently over the period, rising from US$1,803,305 thousand in 2021 to US$3,265,997 thousand in 2025. The ratio’s movement reflects the interplay between these increases.

While the current ratio remained above 1.0 throughout the period, indicating a general ability to meet short-term obligations, the trend in 2025 suggests a potential weakening in this position. Continued monitoring of this ratio, alongside other liquidity metrics, is recommended.


Quick Ratio

Trade Desk Inc., quick ratio calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Selected Financial Data (US$ in thousands)
Cash and cash equivalents
Short-term investments, net
Accounts receivable, net of allowance for credit losses
Total quick assets
 
Current liabilities
Liquidity Ratio
Quick ratio1
Benchmarks
Quick Ratio, Competitors2
Alphabet Inc.
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Walt Disney Co.
Quick Ratio, Sector
Media & Entertainment
Quick Ratio, Industry
Communication Services

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 2025 Calculation
Quick ratio = Total quick assets ÷ Current liabilities
= ÷ =

2 Click competitor name to see calculations.


The quick ratio exhibited a generally stable pattern over the five-year period, with fluctuations indicating shifts in the company’s short-term liquidity position. Initial values demonstrate a healthy ability to meet immediate obligations, and subsequent changes warrant further examination.

Overall Trend
The quick ratio generally remained above 1.5 throughout the observed period, suggesting a consistent capacity to cover current liabilities with highly liquid assets. However, a slight downward trend is apparent towards the end of the period.
Year-over-Year Changes
From 2021 to 2022, the quick ratio increased from 1.65 to 1.87, indicating an improvement in short-term liquidity. This improvement coincided with a faster growth rate in quick assets compared to current liabilities. A subsequent decrease to 1.69 was observed in 2023, despite continued growth in both quick assets and current liabilities. The ratio recovered slightly to 1.83 in 2024, before declining to 1.55 in 2025. This final decrease suggests a potential weakening in the company’s ability to quickly cover its short-term obligations, potentially due to a faster increase in current liabilities relative to quick assets.
Asset and Liability Dynamics
Total quick assets increased consistently from 2021 to 2024, reaching 5,251,832 US$ in thousands. A slight decrease was noted in 2025, falling to 5,073,251 US$ in thousands. Current liabilities also increased steadily throughout the period, from 1,803,305 US$ in thousands in 2021 to 3,265,997 US$ in thousands in 2025. The interplay between the growth of these two components significantly influenced the quick ratio’s fluctuations.

The observed fluctuations in the quick ratio, particularly the decline in 2025, suggest a need for continued monitoring of the company’s liquidity position. While the ratio remained above a generally accepted threshold, the trend indicates a potential area for attention.


Cash Ratio

Trade Desk Inc., cash ratio calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Selected Financial Data (US$ in thousands)
Cash and cash equivalents
Short-term investments, net
Total cash assets
 
Current liabilities
Liquidity Ratio
Cash ratio1
Benchmarks
Cash Ratio, Competitors2
Alphabet Inc.
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Walt Disney Co.
Cash Ratio, Sector
Media & Entertainment
Cash Ratio, Industry
Communication Services

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 2025 Calculation
Cash ratio = Total cash assets ÷ Current liabilities
= ÷ =

2 Click competitor name to see calculations.


The cash ratio exhibited fluctuations over the five-year period. Initially, the ratio increased before declining in the most recent year observed. This indicates a changing ability to cover current liabilities with immediately available cash.

Cash Ratio Trend
The cash ratio began at 0.53 in 2021, increasing to a peak of 0.71 in 2022. A subsequent decrease to 0.55 was noted in 2023, followed by a rise to 0.67 in 2024. The most recent year, 2025, saw a significant decline to 0.40.

Total cash assets increased from 2021 to 2022, contributing to the initial rise in the cash ratio. While cash assets decreased in 2023, they increased again in 2024 before decreasing substantially in 2025. Simultaneously, current liabilities consistently increased throughout the period, exerting downward pressure on the cash ratio, particularly evident in the final year.

Cash Assets
Total cash assets increased from US$958,779 thousand in 2021 to US$1,446,586 thousand in 2022. A decrease to US$1,380,288 thousand occurred in 2023, followed by an increase to US$1,921,489 thousand in 2024. The final year reported a decrease to US$1,303,057 thousand.
Current Liabilities
Current liabilities demonstrated a consistent upward trend, increasing from US$1,803,305 thousand in 2021 to US$3,265,997 thousand in 2025. The increases were US$226,018 thousand (2022), US$481,515 thousand (2023), US$362,627 thousand (2024), and US$390,000 thousand (2025).

The decline in the cash ratio in 2025, despite a still substantial cash balance, suggests a potential weakening in the company’s immediate liquidity position relative to its short-term obligations. The increasing current liabilities are a key factor in this trend.