Stock Analysis on Net

Netflix Inc. (NASDAQ:NFLX)

$24.99

Total Asset Turnover
since 2005

Microsoft Excel

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Calculation

Netflix Inc., total asset turnover, long-term trends, calculation

Microsoft Excel

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

1 US$ in thousands


The financial data reveals a strong growth trajectory in revenues over the years, accompanied by significant changes in asset utilization efficiency. The following points summarize the key observed trends:

Revenues
Revenues have demonstrated consistent and substantial growth from 2005 through 2024. Starting at approximately 682 million USD in 2005, revenues increased steadily every year, reaching over 39 billion USD by the end of 2024. This represents a remarkable expansion, highlighting successful market penetration, increased customer base, or enhanced pricing power over this period.
Total assets
Total assets expanded significantly, particularly from 2010 onward. Beginning with roughly 365 million USD in 2005, total assets surged notably in 2011 to exceed 3 billion USD and continued climbing thereafter to surpass 53 billion USD in 2024. This sharp increase in assets suggests major investments, possibly in technology, content, infrastructure, or acquisitions to support the growing business.
Total asset turnover ratio
The total asset turnover ratio, which measures the efficiency of asset utilization in generating revenues, shows a declining trend from 2005 until around 2019, followed by a modest recovery. Initially high at 1.87 in 2005, the ratio dropped steadily to about 0.59 by 2019, indicating that while revenues continued to grow, asset growth outpaced revenue generation efficiency. Post-2019, the ratio experienced an incremental increase, reaching 0.73 by 2024, which suggests gradual improvement in asset productivity or a stabilization of asset base growth relative to revenues.

In summary, the company exhibited robust revenue expansion aligned with aggressive asset accumulation over the two decades. The decreasing trend in asset turnover ratio reflects the scaling phase involving large capital deployment exceeding immediate revenue returns. However, recent years show signs of better asset utilization efficiency, which may imply maturing business operations with more effective revenue generation from the asset base.


Comparison to Competitors

Netflix Inc., total asset turnover, long-term trends, comparison to competitors

Microsoft Excel

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).


Comparison to Sector (Media & Entertainment)


Comparison to Industry (Communication Services)