Alphabet Inc. (GOOG)

Annual Data

Quarterly Data

Activity ratios measure how efficiently a company performs day-to-day tasks, such us the collection of receivables and management of inventory.

Ratios (Summary)
Net Fixed Asset Turnover
Total Asset Turnover
Equity Turnover

Alphabet Inc., long-term (investment) activity ratios (quarterly data)

		Sep 30, 2018	Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Net fixed asset turnover
	Total asset turnover
	Equity turnover

Ratio	Description	The company
Net fixed asset turnover	An activity ratio calculated as total revenue divided by net fixed assets.	Alphabet Inc.'s net fixed asset turnover deteriorated from Q1 2018 to Q2 2018 and from Q2 2018 to Q3 2018.
Total asset turnover	An activity ratio calculated as total revenue divided by total assets.	Alphabet Inc.'s total asset turnover improved from Q1 2018 to Q2 2018 and from Q2 2018 to Q3 2018.
Equity turnover	An activity ratio calculated as total revenue divided by shareholders' equity.	Alphabet Inc.'s equity turnover improved from Q1 2018 to Q2 2018 but then slightly deteriorated from Q2 2018 to Q3 2018.

Alphabet Inc., net fixed asset turnover calculation (quarterly data)

		Sep 30, 2018	Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Selected Financial Data (USD $ in millions)
	Revenues
	Property and equipment, net
	Ratio
	Net fixed asset turnover¹

Q3 2018 Calculations

¹ Net fixed asset turnover = (Revenues_{Q3 2018} + Revenues_{Q2 2018} + Revenues_{Q1 2018} + Revenues_{Q4 2017}) ÷ Property and equipment, net
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Ratio	Description	The company
Net fixed asset turnover	An activity ratio calculated as total revenue divided by net fixed assets.	Alphabet Inc.'s net fixed asset turnover deteriorated from Q1 2018 to Q2 2018 and from Q2 2018 to Q3 2018.

Alphabet Inc., total asset turnover calculation (quarterly data)

		Sep 30, 2018	Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Selected Financial Data (USD $ in millions)
	Revenues
	Total assets
	Ratio
	Total asset turnover¹

Q3 2018 Calculations

¹ Total asset turnover = (Revenues_{Q3 2018} + Revenues_{Q2 2018} + Revenues_{Q1 2018} + Revenues_{Q4 2017}) ÷ Total assets
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Ratio	Description	The company
Total asset turnover	An activity ratio calculated as total revenue divided by total assets.	Alphabet Inc.'s total asset turnover improved from Q1 2018 to Q2 2018 and from Q2 2018 to Q3 2018.

Alphabet Inc., equity turnover calculation (quarterly data)

		Sep 30, 2018	Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017	Mar 31, 2017	Dec 31, 2016	Sep 30, 2016	Jun 30, 2016	Mar 31, 2016	Dec 31, 2015	Sep 30, 2015	Jun 30, 2015	Mar 31, 2015	Dec 31, 2014	Sep 30, 2014	Jun 30, 2014	Mar 31, 2014	Dec 31, 2013	Sep 30, 2013	Jun 30, 2013	Mar 31, 2013
	Selected Financial Data (USD $ in millions)
	Revenues
	Stockholders' equity
	Ratio
	Equity turnover¹

Q3 2018 Calculations

¹ Equity turnover = (Revenues_{Q3 2018} + Revenues_{Q2 2018} + Revenues_{Q1 2018} + Revenues_{Q4 2017}) ÷ Stockholders' equity
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Ratio	Description	The company
Equity turnover	An activity ratio calculated as total revenue divided by shareholders' equity.	Alphabet Inc.'s equity turnover improved from Q1 2018 to Q2 2018 but then slightly deteriorated from Q2 2018 to Q3 2018.

	Alphabet Inc.	Other companies (not purchased previously)
Financial Statements
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Relative Valuation
Discounted Cash Flow (DCF) Valuation
Economic Value Added (EVA)
Long-term Trends
Analysis
Financial Reporting Quality

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Financial Statements
Common-Size Financial Statements
Ratios
Relative Valuation
Discounted Cash Flow (DCF) Valuation
Economic Value Added (EVA)
Long-term Trends
Analysis
Financial Reporting Quality

Long-term (Investment) Activity AnalysisQuarterly Data

Ratios (Summary)

Net Fixed Asset Turnover

Total Asset Turnover

Equity Turnover

Long-term (Investment) Activity Analysis
Quarterly Data