Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

$24.99

Analysis of Long-term (Investment) Activity Ratios
Quarterly Data

Microsoft Excel

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Long-term Activity Ratios (Summary)

Alphabet Inc., long-term (investment) activity ratios (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021 Dec 31, 2020 Sep 30, 2020 Jun 30, 2020 Mar 31, 2020
Net fixed asset turnover
Net fixed asset turnover (including operating lease, right-of-use asset)
Total asset turnover
Equity turnover

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).


The analysis of the quarterly financial ratios reveals several notable trends over the reported periods.

Net Fixed Asset Turnover
The net fixed asset turnover ratio initially shows an upward trajectory, increasing from 2.15 in the first available quarter to a peak of 2.64 during the first quarter of 2022. After reaching this peak, the ratio exhibits a gradual decline, falling to 1.83 by mid-2025. This pattern suggests a period of improving efficiency in using fixed assets to generate revenue, followed by a slowdown or reduction in asset utilization efficiency over subsequent quarters.
Net Fixed Asset Turnover (Including Operating Lease, Right-of-Use Asset)
A similar trend is observed for the net fixed asset turnover adjusted for operating leases and right-of-use assets. The ratio climbs from 1.88 to 2.33 between early 2021 and early 2022, followed by a consistent decline to 1.71 by the second quarter of 2025. This adjusted metric parallels the pattern of the standard net fixed asset turnover, confirming the decrease in efficiency when accounting for leased assets.
Total Asset Turnover
The total asset turnover ratio displays an overall growth trend, starting at 0.57 and improving steadily to 0.79 by the mid-2024 period. Following this peak, the ratio experiences a mild reduction, dropping to 0.74 in mid-2025. This reflects a strengthening in the company's ability to generate sales from its total assets, though recent data signals a slight deceleration.
Equity Turnover
Equity turnover follows a robust upward trend from 0.82 to 1.11 between early 2021 and late 2021, indicating enhanced revenue generation relative to shareholders' equity. After peaking, the ratio stabilizes around 1.08 to 1.09 for several quarters before decreasing gradually to 1.02 by mid-2025. This pattern suggests solid equity efficiency with a marginal decline in the latter period.

Overall, the data reflect a phase of increasing operational efficiency and asset utilization up to the early part of 2022, succeeded by a gradual decline or stabilization in turnover ratios. The decreases in net fixed asset turnover, both standard and adjusted for leases, may point to changes in asset base composition or investment in new assets not yet fully leveraged for revenue generation. Despite these declines, total asset and equity turnover ratios maintain relatively strong levels, indicating maintained effectiveness in asset and equity utilization to generate sales. Continuous monitoring of these ratios is recommended to assess the impact of operational changes and strategic investments on financial performance going forward.


Net Fixed Asset Turnover

Alphabet Inc., net fixed asset turnover calculation (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021 Dec 31, 2020 Sep 30, 2020 Jun 30, 2020 Mar 31, 2020
Selected Financial Data (US$ in millions)
Revenues
Property and equipment, net
Long-term Activity Ratio
Net fixed asset turnover1
Benchmarks
Net Fixed Asset Turnover, Competitors2
Charter Communications Inc.
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).

1 Q2 2025 Calculation
Net fixed asset turnover = (RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024 + RevenuesQ3 2024) ÷ Property and equipment, net
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The financial data indicates several notable trends over the observed quarters regarding revenues, property and equipment net values, and net fixed asset turnover ratios.

Revenues
The revenues display a general upward trajectory from March 31, 2020, through June 30, 2025. Initial values start at approximately 41,159 million US dollars and, despite some fluctuations in quarterly revenue figures, the overall pattern points towards growth. Notable increases are observed especially in the quarters ending December 31, 2021 (75,325 million), December 31, 2023 (86,310 million), and December 31, 2024 (96,469 million). Some quarters show revenue dips or slower growth, such as March 31, 2022 and March 31, 2023, but these are temporary and the upward trend resumes thereafter.
Property and Equipment, Net
This asset category shows a consistent increase throughout all quarters presented. Starting at 76,747 million US dollars in March 31, 2020, the net values increase steadily quarter-over-quarter, reaching 203,231 million US dollars by June 30, 2025. This steady rise suggests ongoing investments in property and equipment and expansion of the fixed asset base.
Net Fixed Asset Turnover Ratio
The net fixed asset turnover ratio provides insights into how efficiently the fixed assets are generating revenue. The ratio begins being reported at 2.15 in September 30, 2020 and gradually rises to peak around 2.64 at December 31, 2021. Following this, there is a clear declining trend in this ratio through to June 30, 2025, ending at 1.83. This indicates that although revenues and asset base are growing, revenues are growing at a slower pace relative to the expansion of the fixed asset base in the later periods. The decreasing ratio may point to diminishing efficiency in asset utilization or a lag in revenue growth catching up to asset investments.

In summary, the company is increasing its asset base steadily while its revenues generally increase but with some volatility. The decreasing net fixed asset turnover ratio in later quarters warrants attention as it signals a reduction in the efficiency of using fixed assets to generate revenue. This trend may suggest the need for management to evaluate asset productivity or underlying market conditions affecting revenue growth relative to asset expansion.


Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset)

Alphabet Inc., net fixed asset turnover (including operating lease, right-of-use asset) calculation (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021 Dec 31, 2020 Sep 30, 2020 Jun 30, 2020 Mar 31, 2020
Selected Financial Data (US$ in millions)
Revenues
 
Property and equipment, net
Operating lease assets
Property and equipment, net (including operating lease, right-of-use asset)
Long-term Activity Ratio
Net fixed asset turnover (including operating lease, right-of-use asset)1
Benchmarks
Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Competitors2
Meta Platforms Inc.

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).

1 Q2 2025 Calculation
Net fixed asset turnover (including operating lease, right-of-use asset) = (RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024 + RevenuesQ3 2024) ÷ Property and equipment, net (including operating lease, right-of-use asset)
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The data reveals several notable trends related to revenues, property and equipment, and net fixed asset turnover over multiple quarterly periods.

Revenues
Revenues exhibit fluctuations with an overall upward trend across the observed quarters. Initially, revenues showed a moderate decline from the first quarter of 2020 to mid-2020, followed by a steady recovery and growth through 2021. A peak occurs in the final quarter of 2021, after which revenues experience some variability but maintain an increasing trajectory. By the last reported quarters, revenue values reflect a significant increase compared to early 2020, indicating robust growth and business expansion.
Property and Equipment (net, including operating lease, right-of-use asset)
The net value of property and equipment demonstrates consistent growth through all periods. The asset base steadily increases quarter over quarter without any periods of decline, suggesting sustained investment in fixed assets. This progression implies a strategic emphasis on expanding operational capacity or supporting infrastructure, which correlates with the growing revenues observed.
Net Fixed Asset Turnover (including operating lease, right-of-use asset)
The net fixed asset turnover ratio appears only from the third quarter of 2020 onwards and initially indicates an improving efficiency in asset utilization. The ratio rises from 1.88 up to a peak near the end of 2021 at approximately 2.33, signifying increasing revenue generation per unit of fixed asset. However, following this peak, the ratio steadily declines across subsequent quarters, reaching 1.71 by the last quarter reported. This downward trend suggests a relative decrease in asset utilization efficiency, potentially due to more substantial asset base growth not proportionally matched by revenue increases in recent periods.

In summary, there is a clear pattern of increasing revenues accompanied by consistent investment in property and equipment. However, the efficiency of utilizing these fixed assets to generate revenue, as measured by net fixed asset turnover, shows a peak followed by steady decline, which may warrant closer examination to understand underlying causes such as capital deployment timing, market dynamics, or operational changes.


Total Asset Turnover

Alphabet Inc., total asset turnover calculation (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021 Dec 31, 2020 Sep 30, 2020 Jun 30, 2020 Mar 31, 2020
Selected Financial Data (US$ in millions)
Revenues
Total assets
Long-term Activity Ratio
Total asset turnover1
Benchmarks
Total Asset Turnover, Competitors2
Charter Communications Inc.
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).

1 Q2 2025 Calculation
Total asset turnover = (RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024 + RevenuesQ3 2024) ÷ Total assets
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The analyzed financial data reveals several notable trends in company performance over the reported quarters.

Revenues
Revenues exhibit a general upward trajectory from March 2020 through June 2025, with occasional short-term fluctuations. Starting from approximately US$ 41.2 billion in March 2020, revenues peaked near US$ 96.4 billion by June 2025. Periodic declines are visible, such as in mid-2022 and early 2023, but these are followed by consistent recoveries and growth. The substantial increase in revenues towards late 2024 and into 2025 indicates an acceleration in business scale or sales efficiency.
Total Assets
Total assets show steady growth across the same timeframe, rising from roughly US$ 273.4 billion in March 2020 to over US$ 502 billion by June 2025. The asset base expands almost continuously, suggesting ongoing investments in resources or acquisitions underpinning operational capacity and growth strategies. The growth rate in assets appears fairly uniform, with no notable periods of contraction or stagnation.
Total Asset Turnover
The total asset turnover ratio, available from September 2020 onwards, indicates the efficiency with which the company utilizes its assets to generate revenues. This ratio increased from 0.57 in September 2020 to a peak near 0.79 by June 2022 and sustained similar levels through subsequent quarters. Post mid-2023, the ratio slightly declined but remained close to 0.75, indicating consistent asset utilization, though with minor fluctuations suggesting some variability in operational efficiency or asset management.

Overall, the data depicts a company experiencing robust growth in revenues and asset base while maintaining relatively stable efficiency in asset utilization. The increasing revenues and assets point to expansion and scaling of operations, while the asset turnover ratio reflects reasonable consistency in converting assets into productive income. Minor revenue dips and slight declines in asset turnover ratios do not significantly alter the overall positive trend.


Equity Turnover

Alphabet Inc., equity turnover calculation (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021 Dec 31, 2020 Sep 30, 2020 Jun 30, 2020 Mar 31, 2020
Selected Financial Data (US$ in millions)
Revenues
Stockholders’ equity
Long-term Activity Ratio
Equity turnover1
Benchmarks
Equity Turnover, Competitors2
Charter Communications Inc.
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).

1 Q2 2025 Calculation
Equity turnover = (RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024 + RevenuesQ3 2024) ÷ Stockholders’ equity
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The quarterly financial data reveals notable trends in revenues, stockholders’ equity, and equity turnover over the observed period.

Revenues
Revenues demonstrate a general upward trajectory despite some fluctuations. Starting from approximately 41,159 million USD in the first quarter of 2020, revenues dipped slightly in the second quarter of 2020 before rising significantly in the subsequent quarters, peaking at 75,325 million USD in the fourth quarter of 2021. This was followed by some periodic declines and recoveries, with revenues reaching the highest observed level of 96,428 million USD in the second quarter of 2025. The data indicates sustained growth with a pattern of seasonal increases towards year-end quarters.
Stockholders’ Equity
Stockholders’ equity shows consistent incremental growth over the entire timeline. Beginning at roughly 203,659 million USD in early 2020, equity steadily increased each quarter, reaching 362,916 million USD by the second quarter of 2025. The rate of increase remains relatively stable without sharp rises or falls, which suggests ongoing retention of earnings and/or capital infusion sustaining shareholders’ equity growth.
Equity Turnover Ratio
The equity turnover ratio, available from the third quarter of 2020, exhibits a gradual increase from 0.82 to a peak near 1.11 in the last quarter of 2021. Post this peak, the ratio stabilizes around 1.08 to 1.09 for several quarters, then slightly decreases to 1.02 by the second quarter of 2025. This pattern reveals enhanced utilization of equity to generate revenues up to late 2021, followed by a modest decline in relative operational efficiency in the final periods.

Overall, the financial data portrays strong revenue growth and expanding stockholders’ equity, accompanied by a period of improving equity turnover that peaks in late 2021 and slightly tapers thereafter. The combination of these trends suggests the company has been effective in increasing sales and maintaining shareholder value, although the recent marginal decrease in equity turnover may indicate a need to focus on improving asset utilization efficiency moving forward.