Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

$24.99

Analysis of Long-term (Investment) Activity Ratios
Quarterly Data

Microsoft Excel

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Long-term Activity Ratios (Summary)

Alphabet Inc., long-term (investment) activity ratios (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Net fixed asset turnover
Net fixed asset turnover (including operating lease, right-of-use asset)
Total asset turnover
Equity turnover

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).


The net fixed asset turnover ratio initially exhibits an upward trend from 2.25 in March 2021 to a peak of 2.64 in December 2021, indicating improved efficiency in using fixed assets to generate revenue. Subsequently, the ratio demonstrates a steady decline, reaching 1.72 by September 2025, which may suggest diminishing asset utilization or increased asset base not immediately contributing proportionally to revenue.

When incorporating operating lease right-of-use assets, the net fixed asset turnover shows a similar pattern, rising from 1.96 in March 2021 to 2.33 in December 2021, followed by a consistent decrease through the periods to 1.62 in September 2025. This adjusted metric remains lower than the traditional net fixed asset turnover, reflecting the additional asset base considered. The downward trend over the longer term may indicate strategic shifts or capital deployment affecting asset efficiency.

Total asset turnover improves from 0.6 in March 2021 to 0.79 by September 2024, showing better overall asset utilization over the first few years. However, after this peak, there is a gradual reduction to 0.72 in September 2025, which may highlight challenges in maintaining previous revenue growth relative to the total asset base.

The equity turnover ratio moves upward from 0.86 in March 2021, peaking at 1.11 in September 2022, indicating enhanced efficiency in generating revenue from equity. Post this peak, the ratio slightly declines to 1.0 by September 2025, signaling a moderation in equity use efficiency, potentially due to changes in equity structure or revenue growth rate relative to shareholder equity.

Overall, the data show initial improvements across asset and equity turnover metrics, with peaks generally occurring between late 2021 and late 2022. Following these peaks, a gradual decline across all turnover ratios suggests a possible shift in operational dynamics, asset base expansion, or market conditions that affect turnover efficiency. Attention to the declining trends in net fixed asset turnover, both traditional and inclusive of right-of-use assets, is particularly noteworthy for understanding long-term capital utilization.

Net Fixed Asset Turnover
Rises early to late 2021, peaks at 2.64, then steadily declines to 1.72 by late 2025.
Net Fixed Asset Turnover (Including Leases)
Follows a similar trend as above but at slightly lower levels, peaking at 2.33 and falling to 1.62 by late 2025.
Total Asset Turnover
Improves from 0.6 to a peak near 0.79 by late 2024 before modestly declining to 0.72 by late 2025.
Equity Turnover
Increases from 0.86 to a peak of 1.11 in late 2022, followed by a gradual drop to 1.0 by late 2025.

Net Fixed Asset Turnover

Alphabet Inc., net fixed asset turnover calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Revenues
Property and equipment, net
Long-term Activity Ratio
Net fixed asset turnover1
Benchmarks
Net Fixed Asset Turnover, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
Net fixed asset turnover = (RevenuesQ3 2025 + RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024) ÷ Property and equipment, net
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The financial data reveals significant growth in revenues over the analyzed periods, with some fluctuations. Starting from approximately $55.3 billion in the first quarter of 2021, revenues increased to a peak above $96 billion by the end of 2024 and early 2025. This reflects a generally positive upward trend in the company's top-line performance, despite some quarterly fluctuations.

Property and equipment, net, steadily increased throughout the periods, indicating substantial ongoing investment in fixed assets. The value rose from around $87.6 billion in early 2021 to about $224 billion by the third quarter of 2025. This consistent upward movement demonstrates a strong capital expenditure commitment aimed at supporting business growth and possibly expanding operational capacity.

The net fixed asset turnover ratio, which measures the efficiency in utilizing fixed assets to generate revenue, exhibits a downward trend over the periods. Initially recorded at 2.25 in the first quarter of 2021, the ratio gradually declined to 1.72 by the third quarter of 2025. This decrease suggests that revenue growth is not keeping pace with the growth in fixed assets, implying a reduction in asset utilization efficiency over time.

Revenues
Show a steady upward trajectory with minor variations, increasing from $55.3 billion to approximately $102.3 billion over the period analyzed.
Property and Equipment, Net
Exhibit continuous growth, more than doubling over the analyzed timeframe, suggesting substantial investment in asset base expansion.
Net Fixed Asset Turnover
Demonstrates a gradual decline from 2.25 to 1.72, indicating that the increase in fixed assets is outpacing revenue growth, which may reflect diminishing asset productivity or a shift towards more capital-intensive operations.

Overall, the data portrays a company actively increasing its asset base while achieving consistent revenue growth. However, the reduced efficiency in converting fixed assets into revenue implies potential challenges in asset utilization that may warrant further operational review and strategic focus.


Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset)

Alphabet Inc., net fixed asset turnover (including operating lease, right-of-use asset) calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Revenues
 
Property and equipment, net
Operating lease assets
Property and equipment, net (including operating lease, right-of-use asset)
Long-term Activity Ratio
Net fixed asset turnover (including operating lease, right-of-use asset)1
Benchmarks
Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Competitors2
Meta Platforms Inc.
Trade Desk Inc.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
Net fixed asset turnover (including operating lease, right-of-use asset) = (RevenuesQ3 2025 + RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024) ÷ Property and equipment, net (including operating lease, right-of-use asset)
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


Revenue Trends
Revenues exhibit a generally increasing trajectory over the observed periods, rising from $55,314 million in March 2021 to $102,346 million in September 2025. Although there are fluctuations within individual quarters, the overall trend points to sustained growth. Notably, revenues experienced dips in mid-2022 and mid-2023, where quarterly values temporarily decreased before recovering to higher levels.
Property and Equipment, Net
The net value of property and equipment, including operating lease right-of-use assets, shows a consistent upward trend throughout the periods. Starting at $100,204 million in March 2021, this asset base nearly doubles by the end of the timeline, reaching $238,311 million in September 2025. The steady increase indicates ongoing capital investment and expansion in physical and leased assets.
Net Fixed Asset Turnover Ratio
The net fixed asset turnover ratio, which measures the efficiency of generating revenue from fixed assets, declines gradually over time. It decreases from an initial value of 1.96 in March 2021 to 1.62 in September 2025. This trend reflects a reduction in revenue generated per dollar of fixed assets, suggesting that asset growth outpaces revenue growth or there is less efficient usage of the asset base over time.
Comprehensive Insights
The data indicate that while revenues are growing steadily, the company's asset base is expanding at a faster rate, as evidenced by the rising net property and equipment values combined with a declining asset turnover ratio. This may imply increased investment in long-term assets, possibly in anticipation of future growth or capacity requirements, but with current asset utilization becoming less efficient. The gradual decrease in fixed asset turnover warrants monitoring to ensure that asset investments translate into proportional revenue growth.

Total Asset Turnover

Alphabet Inc., total asset turnover calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Revenues
Total assets
Long-term Activity Ratio
Total asset turnover1
Benchmarks
Total Asset Turnover, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
Total asset turnover = (RevenuesQ3 2025 + RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024) ÷ Total assets
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The financial data reveals several notable trends over the periods analyzed. Revenues exhibited a general upward trajectory from March 2021 through September 2025, with periodic fluctuations. The figure started at approximately 55.3 billion US dollars in March 2021 and showed significant growth, reaching over 102 billion US dollars by September 2025. This growth was characterized by quarters of robust increases, particularly toward the latter part of the timeline, though there were some quarters where revenues decreased or plateaued compared to previous quarters.

Total assets also demonstrated consistent growth throughout the period. Beginning at around 327 billion US dollars in the first quarter of 2021, total assets increased steadily each quarter, culminating in approximately 536 billion US dollars by the third quarter of 2025. This steady rise suggests ongoing investment or asset accumulation aligning with business growth expectations.

The total asset turnover ratio, which measures the efficiency in using assets to generate revenues, showed an initial increase from 0.6 in March 2021 to a peak near 0.79 in late 2022 and early 2023. After this peak, the ratio gradually declined to about 0.72 by September 2025. This pattern indicates that asset utilization efficiency improved during the first half of the period but experienced a modest decline in the latter stages. The decline in asset turnover despite growing revenues and assets could imply that asset growth outpaced revenue growth towards the end of the period.

Revenues
Consistently increased from 55.3 billion to over 102 billion US dollars, with some volatility in certain quarters.
Total Assets
Steadily expanded from 327 billion to approximately 536 billion US dollars, reflecting ongoing asset accumulation.
Total Asset Turnover Ratio
Initially rose from 0.6 to around 0.79, then gradually declined to 0.72, suggesting changes in asset efficiency over time.

In summary, the company demonstrated sustained revenue growth supported by increasing asset bases, though the efficiency in asset usage experienced some fluctuations and a mild decline in the later quarters examined. These trends could reflect strategic investments and market conditions affecting the company’s operational leverage and capital management.


Equity Turnover

Alphabet Inc., equity turnover calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Revenues
Stockholders’ equity
Long-term Activity Ratio
Equity turnover1
Benchmarks
Equity Turnover, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
Equity turnover = (RevenuesQ3 2025 + RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024) ÷ Stockholders’ equity
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The financial data over the periods presented reveals several notable trends in key performance indicators.

Revenues
The revenues demonstrate a consistent upward trajectory, with some fluctuations in quarterly values. Starting from approximately 55.3 billion USD in the first quarter of 2021, revenues generally increased, reaching over 102 billion USD by the third quarter of 2025. There are periodic seasonal or cyclical variations as seen by slight dips in certain quarters, but the overall trend is growth, reflecting expanding business operations or increased market demand.
Stockholders’ Equity
Stockholders' equity shows a steady and smooth increase throughout the observed timeline. Beginning at around 230 billion USD in early 2021, it grows consistently each quarter, reaching nearly 387 billion USD by the third quarter of 2025. This gradual rise suggests a strengthening financial position, likely due to retained earnings, capital injections, or appreciation in asset values, indicating sustained shareholder value growth.
Equity Turnover
The equity turnover ratio, which measures the efficiency of equity in generating revenue, exhibits a rising trend initially, increasing from 0.86 in early 2021 to a peak around 1.11 in late 2021 and early 2022. Subsequently, the ratio stabilizes in a narrow range around 1.08 to 1.09 for several quarters before showing a slight downward trend towards 1.00 by the third quarter of 2025. This pattern implies improving efficiency in the earlier periods, followed by a plateau and minor decline, which may indicate increasing equity base outpacing revenue growth or changing operational dynamics.