Analysis of Revenues
Revenues as Reported
Meta Platforms Inc., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
The annual revenue data indicates a general upward trend in total revenue over the five-year period. The total revenue increased consistently from 85,965 million US dollars in 2020 to 164,501 million US dollars in 2024, demonstrating substantial growth.
- Advertising Revenue
- Advertising revenue shows a consistent and robust increase across the years, starting at 84,169 million US dollars in 2020 and reaching 160,633 million US dollars in 2024. A slight dip is observed in 2022 with a decrease from 114,934 million in 2021 to 113,642 million, but the trend quickly rebounds in 2023 and 2024 with significant gains.
- Other Revenue
- Other revenue shows a steady and accelerating increase throughout the period. From a relatively small base of 657 million US dollars in 2020, it grows gradually each year to reach 1,722 million US dollars in 2024. This trend indicates diversification and growth in revenue streams beyond advertising.
- Family of Apps
- The revenue from the Family of Apps category aligns closely with the total advertising revenue trend, starting at 84,826 million US dollars in 2020 and reaching 162,355 million US dollars in 2024. This close alignment suggests that the Family of Apps segment primarily drives advertising revenue.
- Reality Labs
- Reality Labs revenue shows volatility and does not follow the growth pattern of other segments. Beginning at 1,139 million US dollars in 2020, it peaks in 2021 at 2,274 million, then declines in 2022 and 2023 before slightly increasing again in 2024 to 2,146 million US dollars. This indicates challenges or variability in this segment's revenue generation.
- Overall Revenue Summary
- The overall revenue trends reflect strong growth mainly driven by the advertising segment and the Family of Apps. The diversification through Other revenue contributes positively but remains a smaller fraction of total revenue. The Reality Labs segment exhibits inconsistent performance, which may warrant further examination regarding its impact on the overall business strategy.