Operating Profit Margin
since 2012
Calculation
Meta Platforms Inc., operating profit margin, long-term trends, calculation
| Operating profit margin | = | 100 | × | Income from operations1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | 42.18% | = | 100 | × | 69,380) | ÷ | 164,501) |
| Dec 31, 2023 | 34.66% | = | 100 | × | 46,751) | ÷ | 134,902) |
| Dec 31, 2022 | 24.82% | = | 100 | × | 28,944) | ÷ | 116,609) |
| Dec 31, 2021 | 39.65% | = | 100 | × | 46,753) | ÷ | 117,929) |
| Dec 31, 2020 | 38.01% | = | 100 | × | 32,671) | ÷ | 85,965) |
| Dec 31, 2019 | 33.93% | = | 100 | × | 23,986) | ÷ | 70,697) |
| Dec 31, 2018 | 44.62% | = | 100 | × | 24,913) | ÷ | 55,838) |
| Dec 31, 2017 | 49.70% | = | 100 | × | 20,203) | ÷ | 40,653) |
| Dec 31, 2016 | 44.96% | = | 100 | × | 12,427) | ÷ | 27,638) |
| Dec 31, 2015 | 34.72% | = | 100 | × | 6,225) | ÷ | 17,928) |
| Dec 31, 2014 | 40.06% | = | 100 | × | 4,994) | ÷ | 12,466) |
| Dec 31, 2013 | 35.62% | = | 100 | × | 2,804) | ÷ | 7,872) |
| Dec 31, 2012 | 10.57% | = | 100 | × | 538) | ÷ | 5,089) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 US$ in millions
- Income from Operations
- Income from operations has demonstrated a strong overall upward trend from 2012 through 2024. Starting at 538 million US dollars in 2012, it grew significantly in the following years, surpassing 20 billion by 2017 and reaching a peak of 46.8 billion in 2021. There was a notable decline in 2022, dropping to approximately 28.9 billion, before recovering sharply to 46.8 billion in 2023 and surging further to 69.4 billion in 2024. This pattern indicates robust operational income generation with some volatility around 2022.
- Revenue
- Revenue consistently increased throughout the period, starting at 5.1 billion US dollars in 2012 and growing steadily each year. The growth accelerated particularly after 2015, with revenue nearly doubling between 2015 and 2017, reaching approximately 40.7 billion in 2017. The upward momentum continued, with revenue surpassing 100 billion by 2020 and maintaining growth to reach 164.5 billion in 2024. The data reveal a strong and consistent expansion in top-line performance over the long term.
- Operating Profit Margin
- The operating profit margin showed a generally high and fluctuating trend. Beginning at 10.57% in 2012, it reached a peak above 49% in 2017. Following this peak, the margin experienced some volatility, declining to a low of about 24.8% in 2022, which coincides with the drop in income from operations. However, margins rebounded to 34.7% in 2023 and further increased to over 42% in 2024. This indicates periods of varying cost control efficiency and profitability despite strong revenue growth.
- Summary
- Overall, the financial data show a company with very strong revenue growth and solid income from operations. Despite some fluctuations in operating profit margins and a notable dip in income from operations in 2022, the recent years exhibit recovery and strong profitability improvements. The increasing operating profit margins in the final years suggest enhanced operational efficiency and effectiveness in converting revenue into profit after a challenging period.
Comparison to Competitors
Meta Platforms Inc., operating profit margin, long-term trends, comparison to competitors
| Meta Platforms Inc. | Alphabet Inc. | Comcast Corp. | Netflix Inc. | Take-Two Interactive Software Inc. | |
|---|---|---|---|---|---|
| Dec 31, 2024 | 42.18% | 32.11% | 18.83% | 26.71% | -67.12% |
| Dec 31, 2023 | 34.66% | 27.42% | 19.18% | 20.62% | -21.78% |
| Dec 31, 2022 | 24.82% | 26.46% | 11.56% | 17.82% | 13.51% |
| Dec 31, 2021 | 39.65% | 30.55% | 17.89% | 20.86% | 18.66% |
| Dec 31, 2020 | 38.01% | 22.59% | 16.89% | 18.34% | 13.77% |
| Dec 31, 2019 | 33.93% | 21.15% | 19.39% | 12.92% | 7.75% |
| Dec 31, 2018 | 44.62% | 19.24% | 20.11% | 10.16% | 7.56% |
| Dec 31, 2017 | 49.70% | 23.59% | 21.28% | 7.17% | 5.13% |
| Dec 31, 2016 | 44.96% | 26.27% | 20.97% | 4.30% | -0.77% |
| Dec 31, 2015 | 34.72% | 25.82% | 21.47% | 4.51% | -23.87% |
| Dec 31, 2014 | 40.06% | 24.99% | 21.67% | 7.31% | 17.67% |
| Dec 31, 2013 | 35.62% | 23.34% | 20.98% | 5.22% | 0.43% |
| Dec 31, 2012 | 10.57% | 25.43% | 19.46% | 1.39% | -10.20% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).