Stock Analysis on Net

eBay Inc. (NASDAQ:EBAY)

$22.49

This company has been moved to the archive! The financial data has not been updated since October 24, 2019.

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin
Quarterly Data

Microsoft Excel

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Two-Component Disaggregation of ROE

eBay Inc., decomposition of ROE (quarterly data)

Microsoft Excel
ROE = ROA × Financial Leverage
Sep 30, 2019 = ×
Jun 30, 2019 = ×
Mar 31, 2019 = ×
Dec 31, 2018 = ×
Sep 30, 2018 = ×
Jun 30, 2018 = ×
Mar 31, 2018 = ×
Dec 31, 2017 = ×
Sep 30, 2017 = ×
Jun 30, 2017 = ×
Mar 31, 2017 = ×
Dec 31, 2016 = ×
Sep 30, 2016 = ×
Jun 30, 2016 = ×
Mar 31, 2016 = ×
Dec 31, 2015 = ×
Sep 30, 2015 = ×
Jun 30, 2015 = ×
Mar 31, 2015 = ×
Dec 31, 2014 = ×
Sep 30, 2014 = ×
Jun 30, 2014 = ×
Mar 31, 2014 = ×

Based on: 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31), 10-K (reporting date: 2018-12-31), 10-Q (reporting date: 2018-09-30), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-31), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-06-30), 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31).


The Return on Assets (ROA) displayed significant variability over the periods analyzed. Initial data points were missing, but starting from March 31, 2015, ROA showed a positive upward trend, peaking at 31.52% during June 30, 2017. After this peak, a sharp decline occurred, turning negative with values such as -3.91% on March 31, 2018, and reaching lows around -6.7% by June 30, 2018. Subsequently, ROA recovered strongly, rising back to positive double digits, ending at 10.63% by September 30, 2019.

Financial Leverage exhibited a generally increasing trend, starting at 2.07 ratio in March 31, 2014, and rising steadily with some fluctuations, reaching 5.72 by September 30, 2019. The leverage ratio showed notable increments particularly toward the later periods, indicating more reliance on debt or borrowing in capital structure during these quarters.

Return on Equity (ROE) mirrored the trend seen in ROA but with more pronounced variations. Beginning from March 31, 2015, ROE fluctuated and reached extraordinarily high peaks such as 68.94% in March 31, 2017, and remained elevated around 60-67% throughout 2017. Following this period of high returns, ROE experienced sharp negative declines around 2018, with values dropping to -21.64% by June 30, 2018. Like ROA, ROE then rebounded significantly, ending at 60.86% by September 30, 2019.

Overall, the data reflects a cycle of strong profitability and returns in the mid to late 2010s, followed by a period of financial stress or reduced efficiency during 2018, and a subsequent recovery phase toward 2019. The steady increase in financial leverage over time suggests a strategy involving increased borrowing, which may have contributed to the amplified fluctuations in both ROA and ROE observed over the periods.


Three-Component Disaggregation of ROE

eBay Inc., decomposition of ROE (quarterly data)

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Sep 30, 2019 = × ×
Jun 30, 2019 = × ×
Mar 31, 2019 = × ×
Dec 31, 2018 = × ×
Sep 30, 2018 = × ×
Jun 30, 2018 = × ×
Mar 31, 2018 = × ×
Dec 31, 2017 = × ×
Sep 30, 2017 = × ×
Jun 30, 2017 = × ×
Mar 31, 2017 = × ×
Dec 31, 2016 = × ×
Sep 30, 2016 = × ×
Jun 30, 2016 = × ×
Mar 31, 2016 = × ×
Dec 31, 2015 = × ×
Sep 30, 2015 = × ×
Jun 30, 2015 = × ×
Mar 31, 2015 = × ×
Dec 31, 2014 = × ×
Sep 30, 2014 = × ×
Jun 30, 2014 = × ×
Mar 31, 2014 = × ×

Based on: 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31), 10-K (reporting date: 2018-12-31), 10-Q (reporting date: 2018-09-30), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-31), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-06-30), 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31).


Net Profit Margin
The net profit margin shows significant variability over the observed periods. Starting from a low point of approximately 0.26% in March 2015, it rapidly increases to a peak above 80% in late 2016 and throughout 2017. However, it subsequently declines sharply to negative values between -10.62% and -7.93% during 2018, before recovering again to positive figures in 2019, ranging from about 18% to 24%. This indicates periods of considerable fluctuation in profitability, with a major downturn in 2018 followed by a rebound.
Asset Turnover
The asset turnover ratio demonstrates some fluctuations but generally maintains a moderate increasing trend over time. Initial values around 0.4 are followed by decreases to about 0.29 in late 2014 and early 2015, but from late 2016 onwards, the ratio gradually increases, reaching approximately 0.58 by the end of the data series in late 2019. This suggests improved efficiency in generating revenue from assets in the later periods.
Financial Leverage
Financial leverage exhibits a consistent upward trend throughout the periods. Starting at around 2.07 in early 2014, the ratio steadily increases to exceed 5.7 by late 2019. This rising leverage indicates a growing use of debt relative to equity, which may signal an increasing financial risk profile or a strategic decision to amplify returns using borrowed funds.
Return on Equity (ROE)
Return on equity follows a pattern similar to that of net profit margin, with substantial fluctuations. After an initial period with sparse data, ROE rises significantly from about 0.23% in early 2015 to a peak near 67% in late 2016 and through 2017. However, a marked decline occurs in 2018, with negative returns reaching as low as approximately -21.64%, followed by a recovery in 2019 with ROE values rebounding above 40% and climbing to nearly 61% by the end of the examined timeframe. This trajectory reflects volatile profitability and possibly high leverage effects over the periods.

Two-Component Disaggregation of ROA

eBay Inc., decomposition of ROA (quarterly data)

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Sep 30, 2019 = ×
Jun 30, 2019 = ×
Mar 31, 2019 = ×
Dec 31, 2018 = ×
Sep 30, 2018 = ×
Jun 30, 2018 = ×
Mar 31, 2018 = ×
Dec 31, 2017 = ×
Sep 30, 2017 = ×
Jun 30, 2017 = ×
Mar 31, 2017 = ×
Dec 31, 2016 = ×
Sep 30, 2016 = ×
Jun 30, 2016 = ×
Mar 31, 2016 = ×
Dec 31, 2015 = ×
Sep 30, 2015 = ×
Jun 30, 2015 = ×
Mar 31, 2015 = ×
Dec 31, 2014 = ×
Sep 30, 2014 = ×
Jun 30, 2014 = ×
Mar 31, 2014 = ×

Based on: 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31), 10-K (reporting date: 2018-12-31), 10-Q (reporting date: 2018-09-30), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-31), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-06-30), 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31).


The financial data reveals distinct patterns in profitability and efficiency metrics over the examined periods.

Net Profit Margin
The net profit margin demonstrates considerable volatility. It begins with relatively low or unavailable values before rising sharply in 2015, reaching a peak with margins consistently above 20%, and even an exceptional spike above 80% towards the end of 2016 and in 2017. However, there is a marked decline starting in early 2018, with margins turning negative for four consecutive quarters, indicating periods of loss. By 2019, the margin recovers to positive values around 18% to above 24%, suggesting improved profitability after the downturn.
Asset Turnover
There is a general upward trend in asset turnover ratios over the periods reported. Starting from 0.4 in early 2015, the ratio fluctuates but mostly increases steadily from 0.37 in early 2017 to 0.58 by late 2019. This progression indicates a gradual improvement in the efficiency with which assets are utilized to generate revenue.
Return on Assets (ROA)
The ROA trends closely follow those of the net profit margin but with less magnitude. Initially low or missing, ROA rises significantly from 2015 through 2017, peaking above 30% during late 2016 and 2017, reflecting strong profitability relative to assets during that time. In 2018, ROA falls below zero for four quarters, mirroring the negative net profit margins, and then partially recovers to around 10% to 12% in 2019, indicating a restoration of asset-based returns but not reaching prior highs.

Overall, the data illustrates a period of strong financial performance in 2015 to 2017, followed by a sharp downturn in profitability in 2018 that impacts both net margins and returns on assets, before signs of recovery appear in 2019. Asset utilization efficiency shows consistent improvement throughout the timeline, which may suggest strategic focus on operational efficiency despite fluctuations in profitability.