Net Profit Margin
since 2005
Difficulty: Beginner
Calculation
eBay Inc., net profit margin, long-term trends, calculation
| Net Profit Margin | = | 100 | × | Net income (loss)1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2005 | 23.77% | = | 100 | × | 1,082 | ÷ | 4,552 |
| Dec 31, 2006 | 18.86% | = | 100 | × | 1,126 | ÷ | 5,970 |
| Dec 31, 2007 | 4.54% | = | 100 | × | 348 | ÷ | 7,672 |
| Dec 31, 2008 | 20.83% | = | 100 | × | 1,779 | ÷ | 8,541 |
| Dec 31, 2009 | 27.37% | = | 100 | × | 2,389 | ÷ | 8,727 |
| Dec 31, 2010 | 19.67% | = | 100 | × | 1,801 | ÷ | 9,156 |
| Dec 31, 2011 | 27.72% | = | 100 | × | 3,229 | ÷ | 11,652 |
| Dec 31, 2012 | 18.54% | = | 100 | × | 2,609 | ÷ | 14,072 |
| Dec 31, 2013 | 17.80% | = | 100 | × | 2,856 | ÷ | 16,047 |
| Dec 31, 2014 | 0.26% | = | 100 | × | 46 | ÷ | 17,902 |
| Dec 31, 2015 | 20.08% | = | 100 | × | 1,725 | ÷ | 8,592 |
| Dec 31, 2016 | 80.92% | = | 100 | × | 7,266 | ÷ | 8,979 |
| Dec 31, 2017 | -10.62% | = | 100 | × | (1,016) | ÷ | 9,567 |
1 USD $ in millions
Source: Based on data from eBay Inc. Annual Reports
Comparison to Competitors
eBay Inc., net profit margin, long-term trends, comparison to competitors
| eBay Inc. | Amazon.com Inc. | Costco Wholesale Corp. | Home Depot Inc. | Lowe's Cos. Inc. | Netflix Inc. | Target Corp. | TJX Cos. Inc. | Walmart Inc. | |
|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2005 | 23.77% | 4.23% | 2.05% | 6.84% | 5.97% | 6.16% | 7.00% | 4.45% | 3.60% |
| Dec 31, 2006 | 18.86% | 1.77% | 1.87% | 7.16% | 6.41% | 4.92% | 4.70% | 4.30% | 3.59% |
| Dec 31, 2007 | 4.54% | 3.21% | 1.72% | 6.34% | 6.62% | 5.55% | 4.82% | 4.24% | 3.27% |
| Dec 31, 2008 | 20.83% | 3.37% | 1.81% | 5.68% | 5.82% | 6.08% | 4.63% | 4.14% | 3.40% |
| Dec 31, 2009 | 27.37% | 3.68% | 1.55% | 3.17% | 4.55% | 6.94% | 3.52% | 4.63% | 3.34% |
| Dec 31, 2010 | 19.67% | 3.37% | 1.71% | 4.02% | 3.78% | 7.44% | 3.92% | 5.98% | 3.54% |
| Dec 31, 2011 | 27.72% | 1.31% | 1.68% | 4.91% | 4.12% | 7.06% | 4.44% | 6.12% | 3.91% |
| Dec 31, 2012 | 18.54% | -0.06% | 1.76% | 5.52% | 3.66% | 0.48% | 4.28% | 6.45% | 3.54% |
| Dec 31, 2013 | 17.80% | 0.37% | 1.98% | 6.07% | 3.88% | 2.57% | 4.17% | 7.37% | 3.65% |
| Dec 31, 2014 | 0.26% | -0.27% | 1.87% | 6.83% | 4.28% | 4.85% | 2.72% | 7.79% | 3.39% |
| Dec 31, 2015 | 20.08% | 0.56% | 2.09% | 7.63% | 4.80% | 1.81% | -2.25% | 7.62% | 3.39% |
| Dec 31, 2016 | 80.92% | 1.74% | 2.02% | 7.92% | 4.31% | 2.11% | 4.56% | 7.36% | 3.07% |
| Dec 31, 2017 | -10.62% | 1.71% | 2.12% | 8.41% | 4.76% | 4.78% | 3.94% | 6.93% | 2.83% |
Source: Based on data from eBay Inc. Annual Reports
Comparison to General Retailers Sector
eBay Inc., net profit margin, long-term trends, comparison to General Retailers sector
| eBay Inc. | General Retailers | |
|---|---|---|
| Dec 31, 2005 | 23.77% | 4.58% |
| Dec 31, 2006 | 18.86% | 4.37% |
| Dec 31, 2007 | 4.54% | 3.98% |
| Dec 31, 2008 | 20.83% | 4.02% |
| Dec 31, 2009 | 27.37% | 3.60% |
| Dec 31, 2010 | 19.67% | 3.72% |
| Dec 31, 2011 | 27.72% | 4.08% |
| Dec 31, 2012 | 18.54% | 3.62% |
| Dec 31, 2013 | 17.80% | 3.80% |
| Dec 31, 2014 | 0.26% | 3.23% |
| Dec 31, 2015 | 20.08% | 3.21% |
| Dec 31, 2016 | 80.92% | 4.20% |
| Dec 31, 2017 | -10.62% | 3.27% |
Source: Based on data from eBay Inc. Annual Reports
Comparison to Consumer Services Industry
eBay Inc., net profit margin, long-term trends, comparison to Consumer Services industry
| eBay Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2005 | 23.77% | 5.04% |
| Dec 31, 2006 | 18.86% | 5.19% |
| Dec 31, 2007 | 4.54% | 4.98% |
| Dec 31, 2008 | 20.83% | 4.12% |
| Dec 31, 2009 | 27.37% | 3.69% |
| Dec 31, 2010 | 19.67% | 4.59% |
| Dec 31, 2011 | 27.72% | 4.91% |
| Dec 31, 2012 | 18.54% | 4.64% |
| Dec 31, 2013 | 17.80% | 5.95% |
| Dec 31, 2014 | 0.26% | 4.78% |
| Dec 31, 2015 | 20.08% | 5.37% |
| Dec 31, 2016 | 80.92% | 5.66% |
| Dec 31, 2017 | -10.62% | 6.20% |
Source: Based on data from eBay Inc. Annual Reports