Operating Profit Margin
since 2005
Calculation
eBay Inc., operating profit margin, long-term trends, calculation
| Operating profit margin | = | 100 | × | Income from operations1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2018 | 20.68% | = | 100 | × | 2,222) | ÷ | 10,746) |
| Dec 31, 2017 | 23.68% | = | 100 | × | 2,265) | ÷ | 9,567) |
| Dec 31, 2016 | 25.89% | = | 100 | × | 2,325) | ÷ | 8,979) |
| Dec 31, 2015 | 25.57% | = | 100 | × | 2,197) | ÷ | 8,592) |
| Dec 31, 2014 | 19.63% | = | 100 | × | 3,514) | ÷ | 17,902) |
| Dec 31, 2013 | 21.01% | = | 100 | × | 3,371) | ÷ | 16,047) |
| Dec 31, 2012 | 20.52% | = | 100 | × | 2,888) | ÷ | 14,072) |
| Dec 31, 2011 | 20.37% | = | 100 | × | 2,373) | ÷ | 11,652) |
| Dec 31, 2010 | 22.43% | = | 100 | × | 2,054) | ÷ | 9,156) |
| Dec 31, 2009 | 16.69% | = | 100 | × | 1,457) | ÷ | 8,727) |
| Dec 31, 2008 | 24.30% | = | 100 | × | 2,076) | ÷ | 8,541) |
| Dec 31, 2007 | 7.99% | = | 100 | × | 613) | ÷ | 7,672) |
| Dec 31, 2006 | 23.84% | = | 100 | × | 1,423) | ÷ | 5,970) |
| Dec 31, 2005 | 31.67% | = | 100 | × | 1,442) | ÷ | 4,552) |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The financial performance between 2005 and 2018 is characterized by significant volatility in operating efficiency and a substantial structural shift in revenue scale occurring in 2015. While net revenues grew consistently for the first decade, operating profit margins experienced sharp fluctuations before entering a more stabilized phase.
- Initial Margin Volatility (2005–2009)
- A period of high instability is observed in the early years of the analysis. The operating profit margin began at a peak of 31.67% in 2005 but declined sharply to a low of 7.99% by 2007. This was followed by a rapid recovery to 24.30% in 2008 and a subsequent dip to 16.69% in 2009.
- Revenue Expansion and Margin Stabilization (2010–2014)
- From 2010 to 2014, a trend of consistent revenue growth was established, with net revenues increasing from 9,156 million to a peak of 17,902 million. During this expansion, operating profit margins remained relatively stable, fluctuating within a tight range between 19.63% and 22.43%.
- Structural Reconfiguration (2015–2018)
- A significant contraction in net revenues occurred in 2015, with figures dropping from 17,902 million to 8,592 million. This reduction in scale was accompanied by an immediate increase in operating efficiency, as margins rose to 25.57% in 2015 and peaked at 25.89% in 2016. However, a gradual downward trend in margins followed, ending the period at 20.68% in 2018.
AI Ask an analyst for more
Comparison to Competitors
eBay Inc., operating profit margin, long-term trends, comparison to competitors
| eBay Inc. | Amazon.com Inc. | Home Depot Inc. | Lowe’s Cos. Inc. | |
|---|---|---|---|---|
| Dec 31, 2018 | 20.68% | 5.33% | 14.55% | 9.60% |
| Dec 31, 2017 | 23.68% | 2.31% | 14.19% | 8.99% |
| Dec 31, 2016 | 25.89% | 3.08% | 13.30% | 8.41% |
| Dec 31, 2015 | 25.57% | 2.09% | 12.59% | 8.52% |
| Dec 31, 2014 | 19.63% | 0.20% | 11.63% | 0.00% |
| Dec 31, 2013 | 21.01% | 1.00% | 10.39% | 0.00% |
| Dec 31, 2012 | 20.52% | 1.11% | 9.46% | 0.00% |
| Dec 31, 2011 | 20.37% | 1.79% | 8.59% | 0.00% |
| Dec 31, 2010 | 22.43% | 4.11% | 7.26% | 0.00% |
| Dec 31, 2009 | 16.69% | 4.61% | 6.11% | 0.00% |
| Dec 31, 2008 | 24.30% | 4.39% | 9.36% | 0.00% |
| Dec 31, 2007 | 7.99% | 4.42% | 10.65% | 0.00% |
| Dec 31, 2006 | 23.84% | 3.63% | 11.49% | 0.00% |
| Dec 31, 2005 | 31.67% | 5.09% | 10.84% | 0.00% |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).