Stock Analysis on Net

eBay Inc. (NASDAQ:EBAY)

$22.49

This company has been moved to the archive! The financial data has not been updated since October 24, 2019.

Economic Value Added (EVA)

Microsoft Excel

EVA is registered trademark of Stern Stewart.

Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.

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Economic Profit

eBay Inc., economic profit calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Net operating profit after taxes (NOPAT)1
Cost of capital2
Invested capital3
 
Economic profit4

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

1 NOPAT. See details »

2 Cost of capital. See details »

3 Invested capital. See details »

4 2018 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= × =


The period under review demonstrates significant fluctuations in economic profit. Net operating profit after taxes (NOPAT) and invested capital experienced considerable volatility, impacting overall economic performance. The cost of capital remained relatively stable throughout the analyzed timeframe.

Economic Profit Trend
Economic profit exhibited a marked shift from a loss of US$995 million in 2014 to a profit of US$715 million in 2015. This positive trend continued into 2016, with economic profit reaching US$682 million. However, 2017 saw a return to negative economic profit, registering a loss of US$339 million. A substantial recovery occurred in 2018, with economic profit increasing to US$1,319 million.
NOPAT Analysis
NOPAT decreased from US$2,846 million in 2014 to US$1,944 million in 2015, representing a substantial decline. A slight increase was observed in 2016, reaching US$1,955 million, but a significant drop occurred in 2017, with NOPAT falling to US$821 million. NOPAT rebounded strongly in 2018, reaching US$2,553 million.
Invested Capital Analysis
Invested capital experienced a dramatic decrease from US$20,937 million in 2014 to US$7,328 million in 2015. It showed a modest increase in 2016 to US$7,687 million, followed by a further decrease to US$6,903 million in 2017. Invested capital increased again in 2018, reaching US$7,597 million, but remained below the 2014 level.
Cost of Capital Stability
The cost of capital remained relatively consistent throughout the period, fluctuating between 16.24% and 18.35%. In 2014, it was 18.35%, decreasing to 16.77% in 2015, 16.56% in 2016, increasing to 16.81% in 2017, and finally decreasing to 16.24% in 2018. This stability suggests that changes in economic profit were primarily driven by variations in NOPAT and invested capital, rather than shifts in the cost of funding.

The significant swings in economic profit correlate with the changes in both NOPAT and invested capital. The substantial decrease in invested capital in 2015 likely contributed to the shift from a loss to a profit in that year, despite the decline in NOPAT. The subsequent decline in NOPAT in 2017, coupled with a further decrease in invested capital, resulted in a negative economic profit. The strong recovery in 2018 was driven by a substantial increase in NOPAT.


Net Operating Profit after Taxes (NOPAT)

eBay Inc., NOPAT calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Net income (loss)
Deferred income tax expense (benefit)1
Increase (decrease) in allowance for doubtful accounts and authorized credits2
Increase (decrease) in deferred revenue3
Increase (decrease) in restructuring reserve4
Increase (decrease) in equity equivalents5
Interest expense
Interest expense, operating lease liability6
Adjusted interest expense
Tax benefit of interest expense7
Adjusted interest expense, after taxes8
(Gain) loss on marketable securities
Interest income
Investment income, before taxes
Tax expense (benefit) of investment income9
Investment income, after taxes10
(Income) loss from discontinued operations, net of tax11
Net operating profit after taxes (NOPAT)

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

1 Elimination of deferred tax expense. See details »

2 Addition of increase (decrease) in allowance for doubtful accounts and authorized credits.

3 Addition of increase (decrease) in deferred revenue.

4 Addition of increase (decrease) in restructuring reserve.

5 Addition of increase (decrease) in equity equivalents to net income (loss).

6 2018 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= × =

7 2018 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= × 21.00% =

8 Addition of after taxes interest expense to net income (loss).

9 2018 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= × 21.00% =

10 Elimination of after taxes investment income.

11 Elimination of discontinued operations.


The financial data reveals notable fluctuations in profitability over the five-year period.

Net Income (Loss)
The net income shows significant volatility. It increased markedly from 46 million US dollars in 2014 to a peak of 7,266 million US dollars in 2016, indicating strong profitability during this period. However, there was a sharp decline in 2017, with a net loss of 1,016 million US dollars, signaling a challenging financial year. In 2018, the net income rebounded to a positive 2,530 million US dollars, suggesting a recovery but not returning to the peak levels observed in 2016.
Net Operating Profit After Taxes (NOPAT)
NOPAT demonstrated a declining trend from 2,846 million US dollars in 2014 to 821 million US dollars in 2017, reflecting a gradual erosion of operating profitability over these years. Nonetheless, 2018 saw a significant improvement to 2,553 million US dollars, nearly returning to the level seen in 2014. This recovery in NOPAT suggests enhanced operational efficiency or better cost management in the last year of the period.

Overall, the data illustrates a period of growth followed by a downturn and partial recovery. The volatility in net income is more pronounced than in NOPAT, which may indicate that factors beyond core operations—such as extraordinary items or financial costs—impacted net profitability, particularly in 2017. The improvements in 2018 across both indicators suggest a positive shift in financial performance.


Cash Operating Taxes

eBay Inc., cash operating taxes calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Provision (benefit) for income taxes
Less: Deferred income tax expense (benefit)
Add: Tax savings from interest expense
Less: Tax imposed on investment income
Cash operating taxes

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).


Provision (benefit) for income taxes
The provision for income taxes exhibited significant volatility over the period analyzed. In 2014, the provision was substantially positive, amounting to 3,485 million US dollars, indicating a considerable tax expense. This value sharply decreased to 459 million US dollars in 2015. In 2016, the provision turned negative to -3,634 million US dollars, signaling a tax benefit rather than an expense. However, in 2017, the provision reverted to a positive figure of 3,288 million US dollars before dropping again to 190 million US dollars in 2018. This pattern suggests considerable fluctuations in taxable income or changes in tax regulations affecting the reported tax expense or benefit.
Cash operating taxes
Cash operating taxes demonstrated a generally declining trend from 2014 through 2016, starting at 659 million US dollars in 2014 and slightly decreasing to 505 million US dollars in 2016. A notable spike occurred in 2017, with cash operating taxes rising sharply to 1,600 million US dollars, which is more than a threefold increase compared to the previous year. This sudden increase might reflect a higher cash tax payment or changes in tax payment timing. In 2018, cash operating taxes fell substantially to 378 million US dollars. Overall, the data indicate variability in the company's cash tax payments, with the exceptional increase in 2017 representing a significant deviation from prior and subsequent years.

Invested Capital

eBay Inc., invested capital calculation (financing approach)

US$ in millions

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Short-term debt
Long-term debt
Operating lease liability1
Total reported debt & leases
Stockholders’ equity
Net deferred tax (assets) liabilities2
Allowance for doubtful accounts and authorized credits3
Deferred revenue4
Restructuring reserve5
Equity equivalents6
Accumulated other comprehensive (income) loss, net of tax7
Adjusted stockholders’ equity
Marketable securities8
Invested capital

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

1 Addition of capitalized operating leases.

2 Elimination of deferred taxes from assets and liabilities. See details »

3 Addition of allowance for doubtful accounts receivable.

4 Addition of deferred revenue.

5 Addition of restructuring reserve.

6 Addition of equity equivalents to stockholders’ equity.

7 Removal of accumulated other comprehensive income.

8 Subtraction of marketable securities.


Total reported debt & leases
The total reported debt and leases showed fluctuations over the analyzed period. Starting at 8,046 million USD at the end of 2014, the figure decreased to 6,985 million USD in 2015. However, it then increased sharply to 9,172 million USD in 2016 and further rose to a peak of 10,296 million USD in 2017. In 2018, the total reported debt and leases slightly declined to 9,746 million USD. Overall, the trend suggests a general increase in debt levels, especially from 2015 to 2017, followed by a minor reduction in 2018.
Stockholders’ equity
Stockholders’ equity experienced significant volatility during the period. It started at a relatively high level of 19,906 million USD in 2014, then declined substantially to 6,576 million USD in 2015. There was a partial recovery in 2016, with equity rising to 10,539 million USD, but this was not sustained in subsequent years. Equity decreased again to 8,063 million USD in 2017 and further declined to 6,281 million USD by the end of 2018. The overall pattern indicates considerable erosion of equity value compared to the initial year, with notable declines after 2016.
Invested capital
Invested capital mirrored the general downward trend observed in stockholders’ equity, beginning at 20,937 million USD in 2014 and decreasing sharply to 7,328 million USD by 2015. From 2015 to 2018, invested capital remained relatively stable but low, fluctuating around the 6,900 to 7,600 million USD range. This indicates a significant contraction in the invested capital base post-2014, with minimal recovery through to the final year observed.
Summary
The overall financial pattern presents a scenario of increasing leverage as evidenced by rising total reported debt after 2015, contrasted against declining stockholders’ equity and reduced invested capital. The significant drop in equity and invested capital in 2015 could suggest a major restructuring, asset reduction, or other strategic adjustments affecting the capital structure. The leverage increase may indicate a higher reliance on debt financing over the latter years, potentially affecting the company's financial stability and risk profile.

Cost of Capital

eBay Inc., cost of capital calculations

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2018-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt3 ÷ = × × (1 – 35.00%) =
Operating lease liability4 ÷ = × × (1 – 35.00%) =
Total:

Based on: 10-K (reporting date: 2017-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt3 ÷ = × × (1 – 35.00%) =
Operating lease liability4 ÷ = × × (1 – 35.00%) =
Total:

Based on: 10-K (reporting date: 2016-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt3 ÷ = × × (1 – 35.00%) =
Operating lease liability4 ÷ = × × (1 – 35.00%) =
Total:

Based on: 10-K (reporting date: 2015-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt3 ÷ = × × (1 – 35.00%) =
Operating lease liability4 ÷ = × × (1 – 35.00%) =
Total:

Based on: 10-K (reporting date: 2014-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »


Economic Spread Ratio

eBay Inc., economic spread ratio calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Economic profit1
Invested capital2
Performance Ratio
Economic spread ratio3
Benchmarks
Economic Spread Ratio, Competitors4
Amazon.com Inc.
Home Depot Inc.
Lowe’s Cos. Inc.
TJX Cos. Inc.

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

1 Economic profit. See details »

2 Invested capital. See details »

3 2018 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × ÷ =

4 Click competitor name to see calculations.


The period under review demonstrates significant fluctuations in economic performance. Economic profit exhibited volatility, transitioning from a substantial loss in 2014 to positive values in subsequent years, before declining again in 2017 and recovering strongly in 2018. Invested capital decreased considerably from 2014 to 2015, then remained relatively stable with minor variations through 2018. The economic spread ratio mirrors the profit trend, showing a marked improvement from negative territory to double-digit positive values, followed by a return to negative figures and a subsequent substantial increase.

Economic Profit
Economic profit began at a loss of US$995 million in 2014. A significant turnaround occurred in 2015, with economic profit reaching US$715 million. This positive trend continued into 2016, with a profit of US$682 million. However, 2017 saw a return to a loss of US$339 million. The final year of the period, 2018, showed a substantial increase in economic profit, reaching US$1,319 million.
Invested Capital
Invested capital experienced a substantial decrease from US$20,937 million in 2014 to US$7,328 million in 2015. From 2015 through 2018, invested capital remained relatively consistent, fluctuating between US$6,903 million and US$7,687 million. The largest change occurred in the initial year, with subsequent years showing minimal variation.
Economic Spread Ratio
The economic spread ratio began at -4.75% in 2014, indicating a negative spread. This improved dramatically to 9.76% in 2015 and remained positive at 8.87% in 2016. A decline was observed in 2017, with the ratio falling to -4.91%. The final year, 2018, showed a significant increase to 17.37%, representing the highest value within the observed period.

The economic spread ratio’s movement closely follows the economic profit, suggesting a strong correlation between the return generated on invested capital and the cost of that capital. The substantial increase in the economic spread ratio in 2018, coupled with the high economic profit, indicates a period of particularly efficient capital allocation and strong financial performance.


Economic Profit Margin

eBay Inc., economic profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Economic profit1
 
Net revenues
Add: Increase (decrease) in deferred revenue
Adjusted net revenues
Performance Ratio
Economic profit margin2
Benchmarks
Economic Profit Margin, Competitors3
Amazon.com Inc.
Home Depot Inc.
Lowe’s Cos. Inc.
TJX Cos. Inc.

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

1 Economic profit. See details »

2 2018 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted net revenues
= 100 × ÷ =

3 Click competitor name to see calculations.


The economic profit margin exhibited significant fluctuation between 2014 and 2018. Initial observations reveal a period of negative economic profit followed by substantial improvement, then a subsequent decline before culminating in a strong positive margin by the end of the period.

Economic Profit Margin Trend
In 2014, the economic profit margin was negative at -5.55%. This indicates that the company’s return on capital employed was less than its cost of capital. A dramatic shift occurred in 2015, with the margin increasing to a positive 8.32%, suggesting improved profitability and capital efficiency. This positive trend continued into 2016, albeit at a slightly reduced rate of 7.59%.
However, 2017 saw a return to negative territory, with the economic profit margin falling to -3.54%. This reversal suggests a weakening in the company’s ability to generate returns exceeding its cost of capital. The final year of the period, 2018, demonstrated a substantial recovery, with the economic profit margin reaching a high of 12.24%, indicating a significant improvement in value creation.

The economic profit margin’s movement appears closely linked to the fluctuations in economic profit. The negative margins in 2014 and 2017 correspond with negative economic profit values, while the positive margins in 2015, 2016, and 2018 align with positive economic profit. The adjusted net revenues also show an overall upward trend, but the economic profit margin demonstrates that revenue growth alone does not guarantee value creation; efficient capital allocation is also crucial.

Relationship to Adjusted Net Revenues
While adjusted net revenues increased from US$8,590 million in 2015 to US$10,779 million in 2018, the economic profit margin did not consistently increase alongside it. The decline in margin in 2017, despite rising revenues, highlights the importance of considering profitability relative to capital employed, rather than solely focusing on revenue figures.

The substantial increase in economic profit margin in 2018 warrants further investigation to understand the drivers behind this improvement. The volatility observed throughout the period suggests potential sensitivity to external factors or internal strategic shifts.