Stock Analysis on Net
Stock Analysis on Net
Microsoft Excel LibreOffice Calc

eBay Inc. (NASDAQ:EBAY)

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Analysis of Profitability Ratios

Beginner level


Profitability Ratios (Summary)

eBay Inc., profitability ratios

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Return on Sales
Gross profit margin
Operating profit margin
Net profit margin
Return on Investment
Return on equity (ROE)
Return on assets (ROA)

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

Profitability ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. eBay Inc.’s gross profit margin ratio deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. eBay Inc.’s operating profit margin ratio deteriorated from 2016 to 2017 and from 2017 to 2018.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. eBay Inc.’s net profit margin ratio deteriorated from 2016 to 2017 but then slightly improved from 2017 to 2018.

Profitability ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. eBay Inc.’s ROE deteriorated from 2016 to 2017 but then improved from 2017 to 2018 not reaching 2016 level.
ROA A profitability ratio calculated as net income divided by total assets. eBay Inc.’s ROA deteriorated from 2016 to 2017 but then slightly improved from 2017 to 2018.

Gross Profit Margin

eBay Inc., gross profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Gross profit
Net revenues
Profitability Ratio
Gross profit margin1
Benchmarks
Gross Profit Margin, Competitors2
Amazon.com Inc.
Costco Wholesale Corp.
Dollar General Corp.
Home Depot Inc.
Lowe’s Cos. Inc.
Target Corp.
TJX Cos. Inc.
Walmart Inc.

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
Gross profit margin = 100 × Gross profit ÷ Net revenues
= 100 × ÷ =

2 Click competitor name to see calculations.

Profitability ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. eBay Inc.’s gross profit margin ratio deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.

Operating Profit Margin

eBay Inc., operating profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Income from operations
Net revenues
Profitability Ratio
Operating profit margin1
Benchmarks
Operating Profit Margin, Competitors2
Amazon.com Inc.
Costco Wholesale Corp.
Dollar General Corp.
Home Depot Inc.
Lowe’s Cos. Inc.
Target Corp.
TJX Cos. Inc.
Walmart Inc.
Operating Profit Margin, Sector
General Retailers
Operating Profit Margin, Industry
Consumer Services

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
Operating profit margin = 100 × Income from operations ÷ Net revenues
= 100 × ÷ =

2 Click competitor name to see calculations.

Profitability ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. eBay Inc.’s operating profit margin ratio deteriorated from 2016 to 2017 and from 2017 to 2018.

Net Profit Margin

eBay Inc., net profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income (loss)
Net revenues
Profitability Ratio
Net profit margin1
Benchmarks
Net Profit Margin, Competitors2
Amazon.com Inc.
Costco Wholesale Corp.
Dollar General Corp.
Home Depot Inc.
Lowe’s Cos. Inc.
Target Corp.
TJX Cos. Inc.
Walmart Inc.
Net Profit Margin, Sector
General Retailers
Net Profit Margin, Industry
Consumer Services

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
Net profit margin = 100 × Net income (loss) ÷ Net revenues
= 100 × ÷ =

2 Click competitor name to see calculations.

Profitability ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. eBay Inc.’s net profit margin ratio deteriorated from 2016 to 2017 but then slightly improved from 2017 to 2018.

Return on Equity (ROE)

eBay Inc., ROE calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income (loss)
Stockholders’ equity
Profitability Ratio
ROE1
Benchmarks
ROE, Competitors2
Amazon.com Inc.
Costco Wholesale Corp.
Dollar General Corp.
Home Depot Inc.
Lowe’s Cos. Inc.
Target Corp.
TJX Cos. Inc.
Walmart Inc.
ROE, Sector
General Retailers
ROE, Industry
Consumer Services

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
ROE = 100 × Net income (loss) ÷ Stockholders’ equity
= 100 × ÷ =

2 Click competitor name to see calculations.

Profitability ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. eBay Inc.’s ROE deteriorated from 2016 to 2017 but then improved from 2017 to 2018 not reaching 2016 level.

Return on Assets (ROA)

eBay Inc., ROA calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income (loss)
Total assets
Profitability Ratio
ROA1
Benchmarks
ROA, Competitors2
Amazon.com Inc.
Costco Wholesale Corp.
Dollar General Corp.
Home Depot Inc.
Lowe’s Cos. Inc.
Target Corp.
TJX Cos. Inc.
Walmart Inc.
ROA, Sector
General Retailers
ROA, Industry
Consumer Services

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
ROA = 100 × Net income (loss) ÷ Total assets
= 100 × ÷ =

2 Click competitor name to see calculations.

Profitability ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. eBay Inc.’s ROA deteriorated from 2016 to 2017 but then slightly improved from 2017 to 2018.