Stock Analysis on Net
Stock Analysis on Net

eBay Inc. (NASDAQ:EBAY)

This company was transferred to the archive: financial data is no longer updated!

Analysis of Profitability Ratios

Microsoft Excel LibreOffice Calc

Profitability Ratios (Summary)

eBay Inc., profitability ratios

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Return on Sales
Gross profit margin 77.83% 76.77% 77.65% 79.39% 67.98%
Operating profit margin 20.68% 23.68% 25.89% 25.57% 19.63%
Net profit margin 23.54% -10.62% 80.92% 20.08% 0.26%
Return on Investment
Return on equity (ROE) 40.28% -12.60% 68.94% 26.23% 0.23%
Return on assets (ROA) 11.09% -3.91% 30.47% 9.70% 0.10%

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

Profitability ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. eBay Inc.’s gross profit margin ratio deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. eBay Inc.’s operating profit margin ratio deteriorated from 2016 to 2017 and from 2017 to 2018.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. eBay Inc.’s net profit margin ratio deteriorated from 2016 to 2017 but then slightly improved from 2017 to 2018.

Profitability ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. eBay Inc.’s ROE deteriorated from 2016 to 2017 but then improved from 2017 to 2018 not reaching 2016 level.
ROA A profitability ratio calculated as net income divided by total assets. eBay Inc.’s ROA deteriorated from 2016 to 2017 but then slightly improved from 2017 to 2018.

Gross Profit Margin

eBay Inc., gross profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Gross profit 8,364  7,345  6,972  6,821  12,170 
Net revenues 10,746  9,567  8,979  8,592  17,902 
Profitability Ratio
Gross profit margin1 77.83% 76.77% 77.65% 79.39% 67.98%
Benchmarks
Gross Profit Margin, Competitors2
Amazon.com Inc. 40.25% 37.07% 35.09%
Booking Holdings Inc. 100.00% 98.02% 96.01%
Home Depot Inc. 34.05% 34.16% 34.19%
Lowe’s Cos. Inc. 34.11% 34.55% 34.82%
Target Corp. 28.87% 29.68% 29.53%
TJX Cos. Inc. 28.89% 28.98% 28.79%

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
Gross profit margin = 100 × Gross profit ÷ Net revenues
= 100 × 8,364 ÷ 10,746 = 77.83%

2 Click competitor name to see calculations.

Profitability ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. eBay Inc.’s gross profit margin ratio deteriorated from 2016 to 2017 but then improved from 2017 to 2018 exceeding 2016 level.

Operating Profit Margin

eBay Inc., operating profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Income from operations 2,222  2,265  2,325  2,197  3,514 
Net revenues 10,746  9,567  8,979  8,592  17,902 
Profitability Ratio
Operating profit margin1 20.68% 23.68% 25.89% 25.57% 19.63%
Benchmarks
Operating Profit Margin, Competitors2
Amazon.com Inc. 5.33% 2.31% 3.08%
Booking Holdings Inc. 36.77% 35.79% 27.05%
Home Depot Inc. 14.55% 14.19% 13.30%
Lowe’s Cos. Inc. 9.60% 8.99% 8.41%
Target Corp. 6.00% 7.15% 7.49%
TJX Cos. Inc. 10.84% 11.60% 11.97%
Operating Profit Margin, Sector
Retailing 9.00% 8.11% 8.29%
Operating Profit Margin, Industry
Consumer Discretionary 7.88% 8.30% 8.19%

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
Operating profit margin = 100 × Income from operations ÷ Net revenues
= 100 × 2,222 ÷ 10,746 = 20.68%

2 Click competitor name to see calculations.

Profitability ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. eBay Inc.’s operating profit margin ratio deteriorated from 2016 to 2017 and from 2017 to 2018.

Net Profit Margin

eBay Inc., net profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income (loss) 2,530  (1,016) 7,266  1,725  46 
Net revenues 10,746  9,567  8,979  8,592  17,902 
Profitability Ratio
Net profit margin1 23.54% -10.62% 80.92% 20.08% 0.26%
Benchmarks
Net Profit Margin, Competitors2
Amazon.com Inc. 4.33% 1.71% 1.74%
Booking Holdings Inc. 27.52% 18.46% 19.87%
Home Depot Inc. 8.55% 8.41% 7.92%
Lowe’s Cos. Inc. 5.02% 4.76% 4.31%
Target Corp. 4.08% 3.94% 4.56%
TJX Cos. Inc. 7.27% 6.93% 7.36%
Net Profit Margin, Sector
Retailing 6.04% 4.74% 4.94%
Net Profit Margin, Industry
Consumer Discretionary 6.02% 4.32% 5.66%

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
Net profit margin = 100 × Net income (loss) ÷ Net revenues
= 100 × 2,530 ÷ 10,746 = 23.54%

2 Click competitor name to see calculations.

Profitability ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. eBay Inc.’s net profit margin ratio deteriorated from 2016 to 2017 but then slightly improved from 2017 to 2018.

Return on Equity (ROE)

eBay Inc., ROE calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income (loss) 2,530  (1,016) 7,266  1,725  46 
Stockholders’ equity 6,281  8,063  10,539  6,576  19,906 
Profitability Ratio
ROE1 40.28% -12.60% 68.94% 26.23% 0.23%
Benchmarks
ROE, Competitors2
Amazon.com Inc. 23.13% 10.95% 12.29%
Booking Holdings Inc. 45.51% 20.79% 21.74%
Home Depot Inc. 593.54% 183.64% 110.97%
Lowe’s Cos. Inc. 58.69% 48.07% 33.26%
Target Corp. 25.06% 24.99% 25.96%
TJX Cos. Inc. 50.66% 50.95% 52.88%
ROE, Sector
Retailing 41.41% 32.91% 32.65%
ROE, Industry
Consumer Discretionary 34.03% 23.10% 28.77%

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
ROE = 100 × Net income (loss) ÷ Stockholders’ equity
= 100 × 2,530 ÷ 6,281 = 40.28%

2 Click competitor name to see calculations.

Profitability ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. eBay Inc.’s ROE deteriorated from 2016 to 2017 but then improved from 2017 to 2018 not reaching 2016 level.

Return on Assets (ROA)

eBay Inc., ROA calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Selected Financial Data (US$ in millions)
Net income (loss) 2,530  (1,016) 7,266  1,725  46 
Total assets 22,819  25,981  23,847  17,785  45,132 
Profitability Ratio
ROA1 11.09% -3.91% 30.47% 9.70% 0.10%
Benchmarks
ROA, Competitors2
Amazon.com Inc. 6.19% 2.31% 2.84%
Booking Holdings Inc. 17.62% 9.20% 10.76%
Home Depot Inc. 19.38% 18.52% 16.47%
Lowe’s Cos. Inc. 9.77% 8.99% 8.14%
Target Corp. 7.52% 7.31% 8.35%
TJX Cos. Inc. 18.55% 17.84% 19.81%
ROA, Sector
Retailing 9.96% 7.54% 8.61%
ROA, Industry
Consumer Discretionary 6.01% 4.16% 5.70%

Based on: 10-K (filing date: 2019-01-30), 10-K (filing date: 2018-02-05), 10-K (filing date: 2017-02-06), 10-K (filing date: 2016-02-01), 10-K (filing date: 2015-02-06).

1 2018 Calculation
ROA = 100 × Net income (loss) ÷ Total assets
= 100 × 2,530 ÷ 22,819 = 11.09%

2 Click competitor name to see calculations.

Profitability ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. eBay Inc.’s ROA deteriorated from 2016 to 2017 but then slightly improved from 2017 to 2018.