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Stock Analysis on Net

eBay Inc. (NASDAQ:EBAY)

This company has been moved to the archive! The financial data has not been updated since October 24, 2019.

Analysis of Investments

Microsoft Excel

Adjustment to Net Income (Loss): Mark to Market Available-for-sale Securities

eBay Inc., adjustment to net income (loss)

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Net income (loss) (as reported) 2,530 (1,016) 7,266 1,725 46
Add: Unrealized gains (losses) on investments, net (31) (43) (480) (131) 71
Net income (loss) (adjusted) 2,499 (1,059) 6,786 1,594 117

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).


The financial results from 2014 to 2018 demonstrate significant volatility in both reported and adjusted net income, with mark-to-market adjustments for available-for-sale securities creating consistent variances between the two metrics.

Net Income Trajectory
Reported net income exhibited extreme fluctuations, increasing from 46 million USD in 2014 to a peak of 7,266 million USD in 2016, followed by a sharp decline to a loss of 1,016 million USD in 2017, and a subsequent recovery to 2,530 million USD in 2018.
Analysis of Mark-to-Market Adjustments
The difference between reported and adjusted net income reveals the impact of securities valuation. In 2014, reported net income was lower than adjusted net income by 71 million USD. From 2015 through 2018, reported net income remained higher than adjusted net income, indicating that mark-to-market adjustments generally had a positive impact on reported figures during this period.
Peak Variance and Stabilization
The most substantial divergence occurred in 2016, where reported net income exceeded adjusted net income by 480 million USD. Following this peak, the variance decreased significantly, with a difference of 43 million USD in 2017 and 31 million USD in 2018, suggesting a reduction in the volatility of the mark-to-market adjustments relative to the overall net income.

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Adjusted Profitability Ratios: Mark to Market Available-for-sale Securities (Summary)

eBay Inc., Profitability Ratios: Reported vs. Adjusted

eBay Inc., adjusted profitability ratios

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Net Profit Margin
Reported net profit margin 23.54% -10.62% 80.92% 20.08% 0.26%
Adjusted net profit margin 23.26% -11.07% 75.58% 18.55% 0.65%
Return on Equity (ROE)
Reported ROE 40.28% -12.60% 68.94% 26.23% 0.23%
Adjusted ROE 39.79% -13.13% 64.39% 24.24% 0.59%
Return on Assets (ROA)
Reported ROA 11.09% -3.91% 30.47% 9.70% 0.10%
Adjusted ROA 10.95% -4.08% 28.46% 8.96% 0.26%

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).


The financial performance from 2014 to 2018 is characterized by significant volatility across all measured profitability ratios. A distinct pattern emerges where values remained low in 2014, escalated to extreme peaks in 2016, experienced a sharp contraction into negative territory in 2017, and recovered to moderate levels by the end of 2018.

Net Profit Margin
Both reported and adjusted net profit margins show an aggressive upward trajectory between 2014 and 2016, with reported margins rising from 0.26% to a peak of 80.92%. This peak was followed by a severe reversal in 2017, where margins fell to -10.62% (reported) and -11.07% (adjusted), before rebounding to approximately 23% in 2018.
Return on Equity (ROE)
ROE exhibits the most pronounced fluctuations. Reported ROE increased from 0.23% in 2014 to 68.94% in 2016. The subsequent decline in 2017 reached -12.60%, followed by a strong recovery to 40.28% in 2018. Adjusted ROE followed a nearly identical trend, though it remained slightly lower than reported figures in 2016 and 2018.
Return on Assets (ROA)
ROA mirrored the broader trend of volatility but at a lower magnitude than ROE. Reported ROA peaked at 30.47% in 2016 and bottomed at -3.91% in 2017, eventually settling at 11.09% in 2018. The consistency between reported and adjusted ROA suggests that the factors influencing asset efficiency were largely aligned with the adjusted operational view.

A comparison between reported and adjusted metrics reveals that while they generally move in tandem, the variance is most notable during the 2016 peak. The extreme spikes in 2016 and the sharp correction in 2017 suggest the influence of significant non-operating items or valuation adjustments, likely associated with the mark-to-market treatment of available-for-sale securities.

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Adjusted Net Profit Margin

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) 2,530 (1,016) 7,266 1,725 46
Net revenues 10,746 9,567 8,979 8,592 17,902
Profitability Ratio
Net profit margin1 23.54% -10.62% 80.92% 20.08% 0.26%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income (loss) 2,499 (1,059) 6,786 1,594 117
Net revenues 10,746 9,567 8,979 8,592 17,902
Profitability Ratio
Adjusted net profit margin2 23.26% -11.07% 75.58% 18.55% 0.65%

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

2018 Calculations

1 Net profit margin = 100 × Net income (loss) ÷ Net revenues
= 100 × 2,530 ÷ 10,746 = 23.54%

2 Adjusted net profit margin = 100 × Adjusted net income (loss) ÷ Net revenues
= 100 × 2,499 ÷ 10,746 = 23.26%


The financial performance from 2014 to 2018 is characterized by significant volatility in both net income and profit margins. A period of rapid expansion in profitability was observed between 2014 and 2016, followed by a sharp contraction into negative territory in 2017, and a subsequent recovery in 2018.

Adjusted Net Profit Margin Trends
The adjusted net profit margin exhibited extreme fluctuations over the five-year period. Starting from a marginal 0.65% in 2014, the margin rose substantially to 18.55% in 2015 and peaked at an exceptional 75.58% in 2016. This peak was followed by a severe decline to -11.07% in 2017, before returning to a positive level of 23.26% in 2018.
Net Income Volatility
Adjusted net income mirrored the margin trends, showing an escalation from 117 million US dollars in 2014 to 6,786 million US dollars in 2016. The transition to a net loss of 1,059 million US dollars in 2017 indicates a significant reversal in financial performance during that fiscal year. The recovery in 2018, with adjusted net income reaching 2,499 million US dollars, suggests a stabilization of earnings.
Comparison of Reported and Adjusted Metrics
A strong correlation exists between reported and adjusted figures throughout the analyzed period. While reported net profit margins were slightly higher than adjusted margins during the peak year of 2016 (80.92% versus 75.58%), the general trajectory of both metrics remained consistent. The narrow variance between these two sets of data suggests that the primary drivers of the volatility were reflected in both the reported and adjusted financial results.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) 2,530 (1,016) 7,266 1,725 46
Stockholders’ equity 6,281 8,063 10,539 6,576 19,906
Profitability Ratio
ROE1 40.28% -12.60% 68.94% 26.23% 0.23%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income (loss) 2,499 (1,059) 6,786 1,594 117
Stockholders’ equity 6,281 8,063 10,539 6,576 19,906
Profitability Ratio
Adjusted ROE2 39.79% -13.13% 64.39% 24.24% 0.59%

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

2018 Calculations

1 ROE = 100 × Net income (loss) ÷ Stockholders’ equity
= 100 × 2,530 ÷ 6,281 = 40.28%

2 Adjusted ROE = 100 × Adjusted net income (loss) ÷ Stockholders’ equity
= 100 × 2,499 ÷ 6,281 = 39.79%


The financial performance from 2014 to 2018 is characterized by significant volatility in both profitability and return on equity. A period of rapid expansion occurred between 2014 and 2016, followed by a sharp contraction in 2017 and a subsequent recovery in 2018.

Net Income Trends
Reported net income grew exponentially from US$ 46 million in 2014 to a peak of US$ 7,266 million in 2016. This upward trajectory was interrupted in 2017, when the company recorded a reported net loss of US$ 1,016 million. Profitability returned in 2018 with a reported net income of US$ 2,530 million. Adjusted net income followed a nearly identical pattern, though it remained slightly lower than reported figures during the peak year of 2016 and deeper in the negative during 2017.
Return on Equity (ROE) Analysis
Reported ROE exhibited extreme fluctuations, rising from 0.23% in 2014 to a high of 68.94% in 2016. The 2017 fiscal year saw a reversal to a negative return of -12.60%, before rebounding to 40.28% in 2018. These movements indicate a highly volatile relationship between net earnings and shareholder equity during this five-year period.
Adjusted ROE Variance
Adjusted ROE closely mirrors the reported ROE trends but generally presents a more conservative profile. The adjusted figures were marginally higher in 2014 (0.59% vs 0.23%) but remained consistently lower than reported ROE during the high-growth years of 2015, 2016, and 2018. In 2017, the adjusted ROE of -13.13% indicated a slightly more severe impact on equity than the reported figure of -12.60%.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) 2,530 (1,016) 7,266 1,725 46
Total assets 22,819 25,981 23,847 17,785 45,132
Profitability Ratio
ROA1 11.09% -3.91% 30.47% 9.70% 0.10%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income (loss) 2,499 (1,059) 6,786 1,594 117
Total assets 22,819 25,981 23,847 17,785 45,132
Profitability Ratio
Adjusted ROA2 10.95% -4.08% 28.46% 8.96% 0.26%

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

2018 Calculations

1 ROA = 100 × Net income (loss) ÷ Total assets
= 100 × 2,530 ÷ 22,819 = 11.09%

2 Adjusted ROA = 100 × Adjusted net income (loss) ÷ Total assets
= 100 × 2,499 ÷ 22,819 = 10.95%


The analysis of asset utilization and profitability between 2014 and 2018 reveals significant volatility in both reported and adjusted performance metrics. The period is characterized by an initial phase of aggressive growth, a sharp contraction in 2017, and a subsequent recovery in 2018.

Adjusted Return on Assets (ROA) Trends
The adjusted ROA exhibited a steep upward trajectory from 0.26% in 2014 to a peak of 28.46% in 2016, suggesting a period of high efficiency in generating earnings from assets. This trend reversed sharply in 2017, with the metric falling to -4.08%, reflecting a period of negative asset productivity. A recovery followed in 2018, with the adjusted ROA returning to 10.95%.
Net Income Correlation
Fluctuations in adjusted ROA are directly correlated with changes in adjusted net income. The peak ROA observed in 2016 aligns with the highest adjusted net income of 6,786 million US$. The decline into negative ROA in 2017 corresponds with an adjusted net loss of 1,059 million US$, while the 2018 rebound aligns with a return to an adjusted net income of 2,499 million US$.
Comparative Performance Analysis
Reported and adjusted ROA metrics followed nearly identical paths throughout the five-year period. Reported ROA reached a higher peak of 30.47% in 2016 compared to the adjusted peak of 28.46%. In 2017, both metrics entered negative territory, with reported ROA at -3.91% and adjusted ROA at -4.08%, indicating that the factors driving the loss impacted both reporting standards similarly.

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