Stock Analysis on Net

eBay Inc. (NASDAQ:EBAY)

$22.49

This company has been moved to the archive! The financial data has not been updated since October 24, 2019.

Analysis of Investments

Microsoft Excel

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Adjustment to Net Income (Loss): Mark to Market Available-for-sale Securities

eBay Inc., adjustment to net income (loss)

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Net income (loss) (as reported)
Add: Unrealized gains (losses) on investments, net
Net income (loss) (adjusted)

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).


The financial data reveals significant fluctuations in both reported and adjusted net income over the five-year period.

Reported Net Income (Loss)
Initially, there was a substantial increase from 46 million US dollars in 2014 to 1,725 million in 2015, followed by a further sharp rise to 7,266 million in 2016. This peak was succeeded by a decline into negative territory in 2017, with a reported loss of 1,016 million, before rebounding to a positive 2,530 million in 2018. The volatility suggests a period of substantial operational or financial changes impacting earnings.
Adjusted Net Income (Loss)
The adjusted figures follow a similar trajectory to the reported net income. Starting at 117 million in 2014, there is a marked increase to 1,594 million in 2015 and then to 6,786 million in 2016. Like the reported net income, adjusted net income turns negative in 2017, with a loss of 1,059 million, and then recovers to 2,499 million in 2018. The close alignment between adjusted and reported figures indicates that adjustments made to net income had a consistent effect throughout these years, with no notable divergence.

Overall, the data suggests a period of robust growth peaking in 2016, followed by a pronounced downturn in 2017, and a partial recovery in 2018. The consistency between reported and adjusted net income values implies that the underlying financial trends are reliable and adjustments have not materially altered the performance narrative.


Adjusted Profitability Ratios: Mark to Market Available-for-sale Securities (Summary)

eBay Inc., adjusted profitability ratios

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
Net Profit Margin
Reported net profit margin
Adjusted net profit margin
Return on Equity (ROE)
Reported ROE
Adjusted ROE
Return on Assets (ROA)
Reported ROA
Adjusted ROA

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).


Net Profit Margin
The reported net profit margin showed significant volatility over the observed period. It started very low at 0.26% in 2014, increased sharply to 20.08% in 2015, and further to an unusually high 80.92% in 2016. However, there was a reversal in 2017, with the margin turning negative to -10.62%, before recovering to 23.54% in 2018. The adjusted net profit margin followed a similar pattern, with slightly higher starting and ending points, reflecting the impact of adjustments on profitability figures but maintaining the general trend of sharp increases followed by a steep decline and recovery.
Return on Equity (ROE)
Reported ROE mirrored the trend observed in net profit margin, beginning at a very low level of 0.23% in 2014, rising robustly to 26.23% in 2015, and reaching a peak of 68.94% in 2016. The ratio then fell sharply into negative territory at -12.6% in 2017, with a subsequent recovery to 40.28% in 2018. Adjusted ROE figures were slightly lower than reported but followed the same trajectory. This indicates consistent fluctuations in equity profitability, likely influenced by significant one-time items or operational changes during the period.
Return on Assets (ROA)
ROA exhibited similar volatility but on a smaller magnitude compared to ROE. The reported ROA increased from 0.1% in 2014 to 9.7% in 2015 and then to a peak of 30.47% in 2016. It dropped into negative territory (-3.91%) in 2017 before recovering to 11.09% in 2018. The adjusted ROA also followed this trend closely, albeit with slightly more moderate values. This movement suggests fluctuations in asset profitability aligned with periods of profit margin and equity returns, reflecting underlying asset efficiency changes amid operating challenges or non-recurring impacts.
Overall Trends and Insights
Across all metrics, a pattern of sharp improvement from 2014 through 2016 is evident, followed by a significant weakening in 2017 and a partial recovery in 2018. The sizable peak values in 2016, particularly for profit margins and returns, might indicate unusual accounting events or extraordinary earnings during that year. The negative figures in 2017 across all indicators suggest a period of operational or financial stress. The recovery seen in 2018 implies corrective actions or improved business conditions. Adjusted figures generally tracked reported numbers closely, confirming that underlying profitability trends persisted after accounting for adjustments.

eBay Inc., Profitability Ratios: Reported vs. Adjusted


Adjusted Net Profit Margin

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
As Reported
Selected Financial Data (US$ in millions)
Net income (loss)
Net revenues
Profitability Ratio
Net profit margin1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income (loss)
Net revenues
Profitability Ratio
Adjusted net profit margin2

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

2018 Calculations

1 Net profit margin = 100 × Net income (loss) ÷ Net revenues
= 100 × ÷ =

2 Adjusted net profit margin = 100 × Adjusted net income (loss) ÷ Net revenues
= 100 × ÷ =


Net Income (Loss) Trends
The reported net income exhibits significant volatility over the five-year period. Starting from a modest profit of 46 million US dollars in 2014, net income surged sharply to 1,725 million in 2015 and peaked at 7,266 million in 2016. This was followed by a substantial reversal into a loss of 1,016 million in 2017 before recovering to a profit of 2,530 million in 2018. The adjusted net income closely mirrors this pattern, with slightly higher values in most years except 2017 where the loss deepened marginally from the reported figure.
Profit Margin Patterns
The reported net profit margin follows a similar trajectory to net income, beginning at a very low 0.26% in 2014, increasing dramatically to over 20% in 2015, and reaching a high of approximately 81% in 2016. This is followed by a sharp decline into negative margin territory at -10.62% in 2017, before rebounding to around 23.54% in 2018. The adjusted net profit margin, while generally lower than the reported margin, remains consistent in direction and scale, beginning at 0.65% in 2014, rising to nearly 19% in 2015, peaking at 75.58% in 2016, dipping to a negative 11.07% in 2017, and recovering to 23.26% in 2018.
Comparative Analysis of Reported Vs Adjusted Figures
Adjusted net income and profit margins are consistently close to but somewhat more conservative than the reported figures, suggesting adjustments that slightly reduce profitability metrics. The exceptions occur in years of loss (2017), where adjustments result in marginally greater losses, indicating the adjustments might be excluding positive one-time gains or including additional expenses.
Insight Summary
The data indicate substantial fluctuations in profitability over the period, with a pronounced peak in 2016 followed by a temporary downturn in 2017 and recovery in 2018. The large swings in both net income and profit margin suggest either significant operational variability or the impact of extraordinary items in these years. The close alignment between reported and adjusted figures implies the adjustments do not drastically change the overall financial performance narrative. The negative performance in 2017 could be a focal point for further investigation regarding the causes of the loss.

Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
As Reported
Selected Financial Data (US$ in millions)
Net income (loss)
Stockholders’ equity
Profitability Ratio
ROE1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income (loss)
Stockholders’ equity
Profitability Ratio
Adjusted ROE2

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

2018 Calculations

1 ROE = 100 × Net income (loss) ÷ Stockholders’ equity
= 100 × ÷ =

2 Adjusted ROE = 100 × Adjusted net income (loss) ÷ Stockholders’ equity
= 100 × ÷ =


The financial data indicates significant fluctuations in both net income and return on equity (ROE) over the five-year period analyzed.

Net Income (Reported and Adjusted)
The reported net income shows a substantial increase from 46 million USD in 2014 to a peak of 7,266 million USD in 2016, followed by a sharp decline resulting in a loss of 1,016 million USD in 2017. The company then recovered to a positive net income of 2,530 million USD in 2018. The adjusted net income follows a similar pattern with slightly higher values in 2014 and slightly lower in 2018, indicating adjustments likely related to non-recurring items or accounting practices. The significant volatility especially in 2017 suggests an unusual or extraordinary event impacting profitability that year.
Return on Equity (Reported and Adjusted)
The reported ROE mirrors the trends of net income, starting at a low 0.23% in 2014, escalating sharply to a high of 68.94% in 2016. This is followed by a negative ROE of -12.6% in 2017, indicating that the company suffered a loss relative to shareholders' equity during that year. By 2018, ROE recovered to 40.28%, demonstrating improved profitability. The adjusted ROE shows a similar pattern but slightly lower percentages, which corresponds with the adjusted net income figures. This pattern confirms that the company experienced exceptional gains and losses within the period, with a notable recovery after the downturn in 2017.

Overall, the data reveals a period of rapid growth and profitability culminating in 2016, a significant adverse event or losses in 2017 causing negative returns and losses, and a strong recovery in 2018. The consistency between reported and adjusted figures suggests that the adjustments do not drastically change the overall financial trend but highlight the impact of certain accounting treatments or extraordinary items during this period.


Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014
As Reported
Selected Financial Data (US$ in millions)
Net income (loss)
Total assets
Profitability Ratio
ROA1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income (loss)
Total assets
Profitability Ratio
Adjusted ROA2

Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).

2018 Calculations

1 ROA = 100 × Net income (loss) ÷ Total assets
= 100 × ÷ =

2 Adjusted ROA = 100 × Adjusted net income (loss) ÷ Total assets
= 100 × ÷ =


Net Income Trends
Reported net income exhibited significant fluctuations over the analyzed period. Starting at $46 million in 2014, it sharply increased to $1,725 million in 2015 and reached a peak of $7,266 million in 2016. However, there was a notable decline in 2017, with income reversing into a loss of $1,016 million. The year 2018 showed a recovery to a positive income of $2,530 million. Adjusted net income followed a similar pattern, with slightly different values, indicating consistent recognition of non-operational factors.
Return on Assets (ROA) Patterns
Reported ROA mirrored the net income trend, rising from a marginal 0.1% in 2014 to a high of 30.47% in 2016, before dropping to a negative 3.91% in 2017 and then recovering to 11.09% in 2018. Adjusted ROA also displayed similar volatility with slightly lower percentages, confirming a strong correlation with net income fluctuations and underlying asset utilization efficiency over time.
General Insights
The financial data reveals a period of rapid growth peaking in 2016, followed by a substantial setback in 2017, possibly due to one-time events or market conditions affecting profitability. The adjusted figures indicate that these trends are not solely driven by reported figures but also by underlying operational adjustments. The recovery in 2018 shows resilience and potential stabilization after the adverse year.