eBay Inc. operates in 2 regions: U.S. and International.
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eBay Inc. pages available for free this week:
- Balance Sheet: Assets
- Cash Flow Statement
- Analysis of Profitability Ratios
- DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin
- Enterprise Value (EV)
- Price to FCFE (P/FCFE)
- Dividend Discount Model (DDM)
- Selected Financial Data since 2005
- Return on Assets (ROA) since 2005
- Aggregate Accruals
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Area Asset Turnover
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | |
---|---|---|---|---|---|
U.S. | |||||
International |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).
- U.S. Asset Turnover Ratio
- The asset turnover ratio in the U.S. demonstrated a declining trend from 2.91 in 2014 to 2.17 in 2015, indicating a reduction in efficiency regarding the use of assets to generate revenue. However, from 2015 onwards, there was a gradual recovery and improvement observed. The ratio increased to 2.35 in 2016, continued to grow to 2.55 in 2017, and further improved slightly to 2.63 in 2018. This pattern suggests that after an initial dip, the asset turnover in the U.S. market enhanced steadily over the subsequent years.
- International Asset Turnover Ratio
- The international asset turnover ratio started at a high level of 41.08 in 2014, with a slight increase to 42.83 in 2015. Thereafter, there was a notable decline to 33.2 in 2016, indicating a decrease in asset utilization efficiency internationally. This was followed by a moderate recovery to 34.23 in 2017. The ratio then experienced a significant rebound to 42.21 in 2018, nearly returning to the 2015 peak. This fluctuation suggests variability in the international segment's ability to convert assets into revenue, with the 2018 level closing the year on a strong note.
- Summary of Trends
- Overall, the U.S. asset turnover ratio exhibited an initial decline followed by steady improvement, reflecting enhanced operational efficiency over the period analyzed. Conversely, the international asset turnover ratio displayed greater volatility, with substantial dips in 2016 and 2017 yet a strong recovery in 2018 to levels close to the earlier peak. This indicates differing dynamics in asset utilization between domestic and international operations, with international performance being more variable but ultimately rebounding strongly.
Area Asset Turnover: U.S.
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | |
---|---|---|---|---|---|
Selected Financial Data (US$ in millions) | |||||
Net revenues | |||||
Long-lived tangible assets | |||||
Area Activity Ratio | |||||
Area asset turnover1 |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).
1 2018 Calculation
Area asset turnover = Net revenues ÷ Long-lived tangible assets
= ÷ =
- Net Revenues
- The net revenues experienced a significant decline from 2014 to 2015, dropping from 8,495 million US dollars to 3,624 million US dollars. This was followed by a period of gradual growth from 2015 to 2018, with revenues increasing each year to reach 4,373 million US dollars in 2018. Although the revenue in 2018 remained well below the 2014 level, the upward trend after 2015 indicates a recovering market performance in the U.S. geographic area.
- Long-lived Tangible Assets
- Long-lived tangible assets showed a consistent downward trend from 2014 to 2017, decreasing from 2,924 million US dollars to 1,603 million US dollars. In 2018, there was a slight increase to 1,661 million US dollars, suggesting a stabilization or modest reinvestment in tangible assets after several years of reduction.
- Area Asset Turnover
- The area asset turnover ratio declined sharply from 2.91 in 2014 to 2.17 in 2015, mirroring the trend in net revenues and asset values. From 2015 onward, the ratio showed a steady improvement, rising to 2.63 by the end of 2018. This increase suggests that despite the challenges during the earlier period, the company improved its efficiency in generating revenue from its assets in subsequent years.
- Overall Insights
- The data reveals a major contraction in revenue and asset base between 2014 and 2015 in the U.S. geographic area, likely indicating structural changes or strategic shifts. Following this period, gradual growth in revenues and improvements in asset turnover indicate recovery and better asset utilization. The slight rebound in tangible assets in 2018 may reflect reinvestment efforts to support this improving performance. Overall, the trends suggest resilience and a positive trajectory after a notable downturn.
Area Asset Turnover: International
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | |
---|---|---|---|---|---|
Selected Financial Data (US$ in millions) | |||||
Net revenues | |||||
Long-lived tangible assets | |||||
Area Activity Ratio | |||||
Area asset turnover1 |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).
1 2018 Calculation
Area asset turnover = Net revenues ÷ Long-lived tangible assets
= ÷ =
- Net Revenues
- The net revenues in the International geographic area initially show a significant decline from 9,407 million US dollars in 2014 to 4,968 million US dollars in 2015. Following this sharp decrease, revenues exhibit a gradual recovery over the next three years, rising to 5,113 million in 2016, 5,476 million in 2017, and reaching 6,373 million in 2018. Despite the partial rebound, the 2018 revenue level remains below the 2014 peak.
- Long-lived Tangible Assets
- Long-lived tangible assets display a downward trend from 229 million US dollars in 2014 to 116 million in 2015, mirroring the decline seen in net revenues during the same period. In subsequent years, the asset base increases moderately, reaching 154 million in 2016, 160 million in 2017, before slightly decreasing to 151 million in 2018. The values reflect some recovery after the initial drop but do not return to the 2014 level.
- Area Asset Turnover
- The ratio of area asset turnover remains relatively high throughout the period but demonstrates some volatility. It increases from 41.08 in 2014 to a peak of 42.83 in 2015, then declines substantially to 33.2 in 2016 and slightly rises to 34.23 in 2017. By 2018, there is a notable recovery to 42.21, approaching the earlier high levels. This suggests fluctuating efficiency in generating revenues from assets over time, with the lowest efficiency observed in 2016 and 2017.
- Overall Insights
- The data reflect an initial discontinuity or restructuring effect between 2014 and 2015, characterized by steep reductions in both revenues and tangible assets. Following this period, a steady improvement is evident in revenues and asset values, alongside an eventual recovery in asset turnover efficiency. The fluctuating asset turnover ratio implies variations in operational productivity relative to asset base within the International area over the five-year span.
Net revenues
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | |
---|---|---|---|---|---|
U.S. | |||||
International | |||||
Total |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).
The analysis of the annual net revenues by geographic area reveals several notable trends over the five-year period ending in 2018.
- U.S. Market Revenues
- Net revenues in the U.S. displayed a significant decline from 2014 to 2015, dropping sharply from 8,495 million USD to 3,624 million USD. Following this decline, revenues stabilized and showed modest growth each subsequent year, reaching 4,373 million USD by the end of 2018.
- International Market Revenues
- International net revenues consistently exceeded U.S. revenues throughout the period. There was a noticeable decline from 9,407 million USD in 2014 to 4,968 million USD in 2015, mirroring the pattern observed in the U.S. market. After 2015, international revenues demonstrated a steady upward trend, growing annually and reaching 6,373 million USD in 2018.
- Total Net Revenues
- Total net revenues, combining both U.S. and international markets, fell markedly from 17,902 million USD in 2014 to 8,592 million USD in 2015. Subsequently, total revenues experienced gradual annual increases, rising to 10,746 million USD by 2018. This recovery indicates a stabilization and moderate recovery in the overall revenue streams following the initial decline.
In summary, the data indicates a significant contraction in both U.S. and international net revenues during 2015, followed by a steady recovery through 2018. Despite the initial drop, international revenues consistently accounted for a larger share of total revenues than the U.S. market throughout the period examined.
Long-lived tangible assets
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | |
---|---|---|---|---|---|
U.S. | |||||
International | |||||
Total |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).
The analysis of the long-lived tangible assets across the geographic areas over the five-year period reveals several noteworthy trends.
- U.S. Assets
- There was a significant decline in the value of U.S. long-lived tangible assets from 2014 to 2015, dropping from 2,924 million USD to 1,668 million USD. Following this sharp decrease, the values stabilized somewhat, with a gradual decline continuing through 2017 to 1,603 million USD. A slight recovery was observed in 2018, with the asset value increasing to 1,661 million USD.
- International Assets
- The international segment showed a decreasing trend from 2014 to 2015, falling from 229 million USD to 116 million USD. However, from 2015 onwards, the values increased to 154 million USD in 2016 and peaked at 160 million USD in 2017, before experiencing a minor decline to 151 million USD in 2018. This indicates a partial recovery and relative stabilization of international tangible assets after the initial drop.
- Total Assets
- The overall total of long-lived tangible assets followed a pattern similar to the U.S. segment, with a stark reduction from 3,153 million USD in 2014 to 1,784 million USD in 2015. Subsequently, the total asset values fluctuated mildly, with a slight increase from 1,763 million USD in 2017 to 1,812 million USD in 2018. This suggests that while there was a significant reduction initially, the total assets have shown signs of stabilization towards the latter years.
In summary, there was a pronounced decline in long-lived tangible assets between 2014 and 2015 across both U.S. and international areas, contributing to a significant overall decrease. After this period, both segments demonstrated relative stability, with minor fluctuations, and a modest recovery by 2018, particularly in the U.S. region. These patterns may reflect asset revaluation, disposals, or shifts in operational focus during the analyzed timeframe.