Calculation
| Total asset turnover | = | Net revenues1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Dec 31, 2018 | 0.47 | = | 10,746) | ÷ | 22,819) |
| Dec 31, 2017 | 0.37 | = | 9,567) | ÷ | 25,981) |
| Dec 31, 2016 | 0.38 | = | 8,979) | ÷ | 23,847) |
| Dec 31, 2015 | 0.48 | = | 8,592) | ÷ | 17,785) |
| Dec 31, 2014 | 0.40 | = | 17,902) | ÷ | 45,132) |
| Dec 31, 2013 | 0.39 | = | 16,047) | ÷ | 41,488) |
| Dec 31, 2012 | 0.38 | = | 14,072) | ÷ | 37,074) |
| Dec 31, 2011 | 0.43 | = | 11,652) | ÷ | 27,320) |
| Dec 31, 2010 | 0.42 | = | 9,156) | ÷ | 22,004) |
| Dec 31, 2009 | 0.47 | = | 8,727) | ÷ | 18,408) |
| Dec 31, 2008 | 0.55 | = | 8,541) | ÷ | 15,592) |
| Dec 31, 2007 | 0.50 | = | 7,672) | ÷ | 15,366) |
| Dec 31, 2006 | 0.44 | = | 5,970) | ÷ | 13,494) |
| Dec 31, 2005 | 0.39 | = | 4,552) | ÷ | 11,789) |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The financial data reveals a distinct two-phase operational cycle separated by a significant structural contraction in 2015. From 2005 to 2014, there was a consistent trajectory of growth in both top-line revenue and the asset base, followed by a sharp reduction in both metrics, indicating a major divestiture or organizational spin-off.
- Net Revenue Trends
- Revenue exhibited strong growth for nearly a decade, rising from US$ 4,552 million in 2005 to a peak of US$ 17,902 million in 2014. A substantial decline occurred in 2015, with revenues falling to US$ 8,592 million. From 2015 to 2018, a recovery trend is evident, with revenues climbing steadily back to US$ 10,746 million.
- Total Asset Evolution
- Total assets increased nearly fourfold between 2005 and 2014, moving from US$ 11,789 million to US$ 45,132 million. A dramatic contraction occurred in 2015, where assets dropped to US$ 17,785 million. Assets subsequently rose to a secondary peak of US$ 25,981 million by 2017 before decreasing to US$ 22,819 million in 2018.
- Total Asset Turnover Analysis
- Asset efficiency, measured by the total asset turnover ratio, showed an initial upward trend, peaking at 0.55 in 2008. This was followed by a period of diminishing efficiency, reaching a low of 0.38 in 2012. Following the 2015 structural change, the ratio immediately improved to 0.48, suggesting a more streamlined asset base relative to revenue. Despite a dip to 0.37 by 2017, the ratio recovered to 0.47 by the end of 2018, returning to levels not seen since 2008.
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Comparison to Competitors
| eBay Inc. | Amazon.com Inc. | Home Depot Inc. | Lowe’s Cos. Inc. | TJX Cos. Inc. | |
|---|---|---|---|---|---|
| Dec 31, 2018 | 0.47 | 1.43 | 2.27 | 1.94 | 2.55 |
| Dec 31, 2017 | 0.37 | 1.35 | 2.20 | 1.89 | 2.58 |
| Dec 31, 2016 | 0.38 | 1.63 | 2.08 | 1.89 | 2.69 |
| Dec 31, 2015 | 0.48 | 1.64 | 2.08 | 1.77 | 2.61 |
| Dec 31, 2014 | 0.40 | 1.63 | 1.95 | 1.63 | 2.69 |
| Dec 31, 2013 | 0.39 | 1.85 | 1.82 | 1.55 | 2.72 |
| Dec 31, 2012 | 0.38 | 1.88 | 1.74 | 1.50 | 2.80 |
| Dec 31, 2011 | 0.43 | 1.90 | 1.69 | 1.45 | 2.75 |
| Dec 31, 2010 | 0.42 | 1.82 | 1.62 | 1.43 | 2.72 |
| Dec 31, 2009 | 0.47 | 1.77 | 1.73 | 1.48 | 3.08 |
| Dec 31, 2008 | 0.55 | 2.31 | 1.75 | 1.56 | 2.83 |
| Dec 31, 2007 | 0.50 | 2.29 | 1.74 | 1.69 | 2.86 |
| Dec 31, 2006 | 0.44 | 2.45 | 1.83 | 1.75 | 2.92 |
| Dec 31, 2005 | 0.39 | 2.30 | 1.88 | 1.72 | 2.94 |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Discretionary Distribution & Retail)
eBay Inc., total asset turnover, long-term trends, comparison to sector (consumer discretionary distribution & retail)
| eBay Inc. | Consumer Discretionary Distribution & Retail | |
|---|---|---|
| Dec 31, 2018 | 0.47 | 1.71 |
| Dec 31, 2017 | 0.37 | 1.67 |
| Dec 31, 2016 | 0.38 | 1.86 |
| Dec 31, 2015 | 0.48 | 1.86 |
| Dec 31, 2014 | 0.40 | 1.80 |
| Dec 31, 2013 | 0.39 | 1.83 |
| Dec 31, 2012 | 0.38 | 1.78 |
| Dec 31, 2011 | 0.43 | 1.74 |
| Dec 31, 2010 | 0.42 | 1.68 |
| Dec 31, 2009 | 0.47 | 1.74 |
| Dec 31, 2008 | 0.55 | 1.81 |
| Dec 31, 2007 | 0.50 | 1.84 |
| Dec 31, 2006 | 0.44 | 1.92 |
| Dec 31, 2005 | 0.39 | 1.93 |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
| eBay Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2018 | 0.47 | 0.96 |
| Dec 31, 2017 | 0.37 | 0.93 |
| Dec 31, 2016 | 0.38 | 0.96 |
| Dec 31, 2015 | 0.48 | 0.98 |
| Dec 31, 2014 | 0.40 | 1.02 |
| Dec 31, 2013 | 0.39 | 1.04 |
| Dec 31, 2012 | 0.38 | 1.06 |
| Dec 31, 2011 | 0.43 | 1.08 |
| Dec 31, 2010 | 0.42 | 1.04 |
| Dec 31, 2009 | 0.47 | 0.94 |
| Dec 31, 2008 | 0.55 | 0.96 |
| Dec 31, 2007 | 0.50 | 0.88 |
| Dec 31, 2006 | 0.44 | 0.82 |
| Dec 31, 2005 | 0.39 | 0.85 |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).