Stock Analysis on Net
Stock Analysis on Net

Booking Holdings Inc. (NASDAQ:BKNG)

$24.99

Return on Assets (ROA)
since 2005

Microsoft Excel

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Calculation

Booking Holdings Inc., ROA, long-term trends, calculation

Microsoft Excel
ROA = 100 × Net income1 ÷ Total assets1
Dec 31, 2024 = 100 × ÷
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Dec 31, 2005 = 100 × ÷

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

1 US$ in millions

The analysis of the financial performance over the reported periods reveals several notable trends in profitability, asset growth, and efficiency ratios.

Net Income
There is a general upward trend in net income from 2005 through 2019, with intermittent fluctuations. The net income rose markedly from 193 million USD in 2005 to a peak of 4865 million USD in 2019. A significant decline occurs in 2020, dropping to 59 million USD, likely due to extraordinary circumstances affecting operations. After this low point, net income shows a robust recovery, increasing steadily to 5882 million USD by 2024, surpassing previous highs.
Total Assets
Total assets expanded consistently almost every year, growing from 754 million USD in 2005 to reach a high point of 25451 million USD by 2017. There is a slight decline and volatility in asset levels from 2018 through 2024, fluctuating between approximately 21400 million USD and 27700 million USD. Despite these fluctuations, the overall trend shows substantial asset growth compared to the initial year.
Return on Assets (ROA)
ROA exhibits a highly variable pattern across the years, with an initial peak of 25.56% in 2005, followed by a general decline reaching a low of 0.27% in 2020. This dramatic drop coincides with the significant net income decline in 2020, indicating severely reduced asset profitability during this window. From 2021 onwards, ROA improves steadily, hitting 21.23% in 2024, reflecting a return to more effective asset utilization and profitability. Throughout the timeline, periods of increasing assets do not always translate into higher ROA, suggesting variable operational efficiency or returns on expanded asset bases.

Overall, the data indicate sustained growth in scale as evidenced by total asset increases, interrupted by a sharp downturn in earnings and profitability around 2020. The recovery post-2020 highlights resilience and a return to strong financial health, with improving net income and ROA indicating enhanced earnings quality and asset performance in the most recent periods.

Comparison to Competitors

Booking Holdings Inc., ROA, long-term trends, comparison to competitors

Microsoft Excel
Booking Holdings Inc. Airbnb Inc. Chipotle Mexican Grill Inc. McDonald’s Corp. Starbucks Corp.
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Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

Comparison to Sector (Consumer Services)

Booking Holdings Inc., ROA, long-term trends, comparison to sector (consumer services)

Microsoft Excel
Booking Holdings Inc. Consumer Services
Dec 31, 2024
Dec 31, 2023
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Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).

Comparison to Industry (Consumer Discretionary)

Booking Holdings Inc., ROA, long-term trends, comparison to industry (consumer discretionary)

Microsoft Excel
Booking Holdings Inc. Consumer Discretionary
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Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).