Ford Motor Co. operates in 4 segments: Ford Blue; Ford Model e; Ford Pro; and Ford Credit.
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- Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Solvency Ratios
- Analysis of Short-term (Operating) Activity Ratios
- Enterprise Value to EBITDA (EV/EBITDA)
- Enterprise Value to FCFF (EV/FCFF)
- Selected Financial Data since 2005
- Operating Profit Margin since 2005
- Debt to Equity since 2005
- Price to Earnings (P/E) since 2005
- Analysis of Debt
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Segment Profit Margin
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Segment profit margins exhibited varied performance across the reporting periods. Significant fluctuations were observed within each segment, indicating differing operational and market dynamics. Overall, the period demonstrates a shift in profitability distribution among the segments.
- Ford Blue
- Ford Blue experienced an initial increase in profit margin from 2.98% in 2021 to 5.31% in 2023. However, subsequent years show a declining trend, with margins decreasing to 3.63% in 2024 and further to 2.07% in 2025. This suggests potential challenges in maintaining profitability within this segment despite initial gains.
- Ford Model e
- Ford Model e consistently reported negative profit margins throughout the analyzed period. The losses widened considerably from -58.17% in 2021 to -124.54% in 2024 before moderating slightly to -67.07% in 2025. This indicates substantial investment and/or operational challenges impacting the profitability of this segment. The magnitude of the losses warrants further investigation.
- Ford Pro
- Ford Pro demonstrated a consistent upward trend in profit margin from 6.25% in 2021 to a peak of 13.47% in 2024. A slight decrease was observed in 2025, with margins settling at 10.32%. This segment appears to be a strong contributor to overall profitability, although the recent decline suggests potential emerging pressures.
- Ford Credit
- Ford Credit exhibited substantial volatility in profit margins. A significant decrease occurred from 46.83% in 2021 to 12.93% in 2023. Margins stabilized somewhat in 2024 at 13.46% and then increased to 19.27% in 2025. This segment’s performance is sensitive to external financial factors and credit market conditions.
The contrasting trends across segments highlight a complex profitability picture. While Ford Pro and, to a lesser extent, Ford Credit demonstrate positive performance, Ford Model e continues to represent a significant drain on resources. The declining margins in Ford Blue suggest a need for strategic adjustments to address emerging competitive or cost pressures.
Segment Profit Margin: Ford Blue
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Segment EBIT/EBT | |||||
| Revenues | |||||
| Segment Profitability Ratio | |||||
| Segment profit margin1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment profit margin = 100 × Segment EBIT/EBT ÷ Revenues
= 100 × ÷ =
Segment profitability for Ford Blue demonstrated significant fluctuation over the five-year period. Initial growth was followed by a decline, indicating potential shifts in market dynamics or internal operational factors impacting this segment.
- Segment EBIT/EBT
- Segment Earnings Before Interest and Taxes (EBIT) exhibited a substantial increase from 2021 to 2022, rising from US$3,293 million to US$6,847 million. This growth continued, albeit at a slower pace, reaching US$7,462 million in 2023. However, a notable decrease occurred in 2024, with EBIT falling to US$5,284 million, and this downward trend persisted into 2025, reaching US$3,024 million. This suggests increasing cost pressures or weakening demand in later periods.
- Revenues
- Revenues for Ford Blue generally increased throughout the period. From US$110,466 million in 2021, revenues grew to US$130,782 million in 2022 and further to US$140,627 million in 2023. Revenue growth slowed in 2024, reaching US$145,377 million, and remained relatively stable in 2025 at US$145,928 million. The stabilization of revenue alongside declining EBIT suggests a potential erosion of profitability despite maintained sales volume.
- Segment Profit Margin
- The segment profit margin mirrored the trend in EBIT. It increased from 2.98% in 2021 to a peak of 5.31% in 2023. A subsequent decline was observed in 2024, with the margin decreasing to 3.63%, and continued into 2025, falling to 2.07%. This indicates a diminishing ability to convert revenue into profit, potentially due to rising input costs, increased competition, or pricing pressures. The substantial decrease in margin from 2023 to 2025 warrants further investigation.
The observed patterns suggest that while Ford Blue experienced a period of strong profitability, recent performance indicates increasing challenges. The divergence between relatively stable revenues and declining profit margins highlights a need to analyze cost structures and pricing strategies within this segment.
Segment Profit Margin: Ford Model e
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Segment EBIT/EBT | |||||
| Revenues | |||||
| Segment Profitability Ratio | |||||
| Segment profit margin1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment profit margin = 100 × Segment EBIT/EBT ÷ Revenues
= 100 × ÷ =
The financial performance of this segment demonstrates a consistent pattern of losses over the five-year period. While revenues have fluctuated, segment profitability has remained negative, and the segment profit margin has deteriorated significantly before showing some improvement in the most recent year.
- Segment EBIT/EBT
- Segment Earnings Before Interest and Taxes (EBIT) or Earnings Before Tax (EBT) consistently reflect losses. The magnitude of these losses increased from US$1,922 million in 2021 to US$4,839 million in 2023. Losses peaked at US$5,126 million in 2024 before decreasing slightly to US$4,806 million in 2025. This indicates a continuing challenge in achieving profitability despite revenue changes.
- Revenues
- Revenues increased from US$3,304 million in 2021 to US$5,473 million in 2022, and further to US$6,529 million in 2023. However, revenues decreased substantially to US$4,116 million in 2024, before recovering to US$7,166 million in 2025. This volatility suggests sensitivity to external factors or internal strategic shifts.
- Segment Profit Margin
- The segment profit margin has been consistently negative. It began at -58.17% in 2021 and worsened to -74.12% in 2023. A significant decline was observed in 2024, reaching -124.54%, indicating substantial losses relative to revenue. The margin improved to -67.07% in 2025, though it remains considerably negative. The substantial margin decline in 2024, despite revenue increases, suggests a significant increase in costs or a decrease in pricing power. The subsequent improvement in 2025, alongside revenue growth, indicates some positive momentum, but continued losses remain a concern.
The relationship between revenue and segment profit margin suggests that revenue growth alone is insufficient to drive profitability. Cost management and pricing strategies appear to be critical areas for improvement within this segment.
Segment Profit Margin: Ford Pro
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Segment EBIT/EBT | |||||
| Revenues | |||||
| Segment Profitability Ratio | |||||
| Segment profit margin1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment profit margin = 100 × Segment EBIT/EBT ÷ Revenues
= 100 × ÷ =
The Ford Pro segment demonstrated a positive trajectory in financial performance from 2021 through 2023, followed by a moderation in 2024 and a decline in 2025. Segment EBIT/EBT and Revenues both exhibited growth over the initial three-year period, contributing to a significant improvement in profitability. However, recent years suggest a potential stabilization and subsequent contraction in these gains.
- Segment Profit Margin
- The segment profit margin increased consistently from 6.25% in 2021 to a peak of 13.47% in 2024. This represents a substantial improvement in the segment’s ability to convert revenue into profit. However, the margin decreased to 10.32% in 2025, indicating a potential reversal of this positive trend. The increase from 2021 to 2024 suggests successful cost management, pricing strategies, or a shift towards higher-margin products and services within the Ford Pro segment. The subsequent decline in 2025 warrants further investigation to determine the underlying causes, such as increased input costs, competitive pressures, or changes in sales mix.
- EBIT/EBT Trend
- Segment EBIT/EBT grew from US$2,665 million in 2021 to US$7,222 million in 2023, demonstrating strong earnings expansion. Continued growth was observed in 2024, reaching US$9,015 million. However, EBIT/EBT decreased to US$6,843 million in 2025. This suggests that while the segment experienced considerable success in increasing profitability, the gains may not be sustainable at the peak 2024 levels.
- Revenue Trend
- Revenues followed a similar pattern to EBIT/EBT, increasing from US$42,649 million in 2021 to US$58,058 million in 2023, and further to US$66,906 million in 2024. Revenue growth slowed considerably in 2025, with a slight decrease to US$66,286 million. This indicates a potential saturation of the market or increased competition impacting sales volume. The revenue figures support the notion that the segment’s profitability is linked to its ability to generate sales, and the recent slowdown in revenue growth may be a contributing factor to the decline in profit margin observed in 2025.
Overall, the Ford Pro segment exhibited strong performance between 2021 and 2024, but the results from 2025 suggest a potential shift in the segment’s trajectory. Monitoring these trends closely will be crucial to understanding the long-term sustainability of the segment’s profitability.
Segment Profit Margin: Ford Credit
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Segment EBIT/EBT | |||||
| Revenues | |||||
| Segment Profitability Ratio | |||||
| Segment profit margin1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment profit margin = 100 × Segment EBIT/EBT ÷ Revenues
= 100 × ÷ =
Segment profit margin for Ford Credit demonstrates considerable fluctuation over the five-year period. Initial profitability was strong, but experienced a significant decline before showing signs of recovery towards the end of the analyzed timeframe. A review of the underlying EBIT/EBT and revenue figures reveals the drivers of these changes.
- Segment Profit Margin Trend
- The segment profit margin began at 46.83% in 2021. A substantial decrease was observed in 2022, falling to 29.59%. This downward trend continued into 2023, with the margin reaching a low of 12.93%. A modest improvement occurred in 2024, with the margin increasing to 13.46%, followed by a more pronounced increase to 19.27% in 2025. This indicates a potential stabilization and recovery in profitability.
- EBIT/EBT Analysis
- Segment EBIT/EBT peaked at US$4,717 million in 2021, aligning with the high profit margin. The subsequent decline in 2022 to US$2,657 million contributed to the margin compression. Further reduction to US$1,331 million in 2023 represented the lowest EBIT/EBT value within the period. A slight recovery to US$1,654 million in 2024 was followed by a more substantial increase to US$2,557 million in 2025, mirroring the margin improvement.
- Revenue Analysis
- Revenues experienced a decrease from US$10,073 million in 2021 to US$8,978 million in 2022. However, revenues then increased in subsequent years, reaching US$10,290 million in 2023, US$12,286 million in 2024, and US$13,271 million in 2025. While revenue growth contributed to the improved performance in later years, the significant margin expansion in 2025 suggests that cost management or pricing strategies also played a role.
The interplay between EBIT/EBT and revenues suggests that the initial margin decline was likely driven by a combination of decreasing profitability and falling revenues. The recovery observed in 2024 and 2025 appears to be fueled by both revenue growth and improved operational efficiency, as evidenced by the increasing EBIT/EBT and the expanding profit margin.
Segment Return on Assets (Segment ROA)
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Segment Return on Assets (ROA) exhibited varied performance across the reporting periods. Significant differences are apparent when comparing the segments, and notable trends emerge within each segment over the five-year period.
- Ford Blue
- Ford Blue demonstrated initial improvement in ROA from 2021 to 2023, increasing from 5.94% to 12.65%. However, subsequent years show a declining trend, with ROA falling to 8.99% in 2024 and further decreasing to 4.78% in 2025. This suggests a potential weakening in the profitability of assets within this segment towards the end of the analyzed period.
- Ford Model e
- Ford Model e consistently reported negative ROA throughout the analyzed period. The ROA worsened considerably from 2021 to 2022, moving from -32.64% to -53.88%. While there was a slight improvement in 2023 and 2024, the ROA experienced a substantial decline in 2025, reaching -74.14%. This indicates ongoing challenges in generating profits from assets allocated to this segment, with a significant deterioration in performance in the most recent year.
- Ford Pro
- Ford Pro consistently exhibited strong and positive ROA values. The segment experienced substantial growth in ROA from 2021 to 2024, increasing from 147.32% to 259.87%. While still high, ROA decreased to 163.36% in 2025, representing a considerable, though still positive, reduction from its peak. This segment consistently outperformed the others in terms of asset utilization and profitability.
- Ford Credit
- Ford Credit’s ROA remained relatively stable and positive, albeit at lower levels compared to Ford Pro. The ROA decreased from 3.51% in 2021 to 0.90% in 2023, before showing a slight recovery to 1.05% in 2024 and 1.58% in 2025. This suggests a generally consistent, though modestly fluctuating, level of profitability from assets within this segment.
Overall, the segment performance varied significantly. Ford Pro consistently demonstrated high ROA, while Ford Model e consistently reported losses. Ford Blue showed initial gains followed by a decline, and Ford Credit maintained relatively stable, moderate returns.
Segment ROA: Ford Blue
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Segment EBIT/EBT | |||||
| Total assets | |||||
| Segment Profitability Ratio | |||||
| Segment ROA1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment ROA = 100 × Segment EBIT/EBT ÷ Total assets
= 100 × ÷ =
Segment performance for Ford Blue demonstrates significant fluctuations in profitability and asset utilization over the five-year period. Segment EBIT/EBT and Total Assets both generally increased through 2023, but subsequent years show a reversal of this trend. Segment Return on Assets (ROA) mirrors this pattern, peaking in 2023 before declining substantially.
- EBIT/EBT Trend
- Segment EBIT/EBT increased substantially from $3.293 billion in 2021 to $6.847 billion in 2022, representing a significant improvement in profitability. This positive trend continued into 2023, reaching $7.462 billion. However, 2024 witnessed a considerable decrease to $5.284 billion, and this decline accelerated in 2025, falling to $3.024 billion. This suggests increasing pressure on profitability in the latter part of the period.
- Total Assets Trend
- Total assets exhibited a moderate increase from $55.456 billion in 2021 to $56.023 billion in 2022. Growth continued, reaching $58.990 billion in 2023. Assets remained relatively stable in 2024 at $58.791 billion, but increased notably to $63.257 billion in 2025. The increase in assets in 2025, coupled with the decline in EBIT/EBT, warrants further investigation.
- Segment ROA Trend
- Segment ROA increased from 5.94% in 2021 to 12.22% in 2022, indicating improved efficiency in generating profit from assets. The ROA further improved to 12.65% in 2023, representing the peak performance during the analyzed period. A substantial decline was observed in 2024, with ROA falling to 8.99%. This downward trend continued in 2025, with ROA decreasing to 4.78%. The decline in ROA suggests a diminishing ability to generate earnings from the asset base.
The combined trends indicate that while Ford Blue experienced strong performance through 2023, profitability and asset utilization weakened considerably in the subsequent two years. The increase in total assets in 2025, alongside declining EBIT/EBT and ROA, suggests potential inefficiencies or increased investment in less profitable ventures. Further analysis is needed to understand the drivers behind these changes.
Segment ROA: Ford Model e
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Segment EBIT/EBT | |||||
| Total assets | |||||
| Segment Profitability Ratio | |||||
| Segment ROA1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment ROA = 100 × Segment EBIT/EBT ÷ Total assets
= 100 × ÷ =
The financial performance of this segment exhibits a concerning trend over the analyzed period. While initial years demonstrate substantial losses, asset levels fluctuate significantly before culminating in a markedly negative return on assets in the final year.
- Segment EBIT/EBT
- Segment earnings before interest and taxes consistently reflect losses throughout the five-year period. The magnitude of these losses increases from US$1,922 million in 2021 to US$4,839 million in 2023, before decreasing slightly to US$5,126 million in 2024 and then to US$4,806 million in 2025. This indicates a persistent inability to generate profit from segment operations, with a peak in losses occurring in 2023 and 2024.
- Total Assets
- Total assets within the segment initially decrease from US$5,888 million in 2021 to US$5,677 million in 2022. A substantial increase is then observed, rising to US$13,855 million in 2023 and further to US$17,225 million in 2024. However, assets experience a significant decline in 2025, falling to US$6,482 million. This pattern suggests considerable investment followed by a potential asset write-down or reallocation in the final year.
- Segment ROA
- Segment return on assets begins at -32.64% in 2021 and deteriorates to -53.88% in 2022, reflecting the increasing losses relative to the asset base. A partial recovery is seen in 2023 and 2024, with ROA improving to -34.93% and -29.76% respectively, likely due to the increase in total assets. However, ROA experiences a dramatic decline in 2025, reaching -74.14%. This substantial decrease, coupled with the significant reduction in total assets, indicates a severe deterioration in the segment’s ability to generate returns from its resources.
The combination of persistent losses and fluctuating asset levels results in a volatile and ultimately negative return on assets. The sharp decline in ROA in 2025 warrants further investigation to understand the underlying causes, particularly in relation to the substantial decrease in total assets during that year.
Segment ROA: Ford Pro
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Segment EBIT/EBT | |||||
| Total assets | |||||
| Segment Profitability Ratio | |||||
| Segment ROA1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment ROA = 100 × Segment EBIT/EBT ÷ Total assets
= 100 × ÷ =
Segment performance for Ford Pro demonstrates a strong upward trend in profitability and asset utilization between 2021 and 2023, followed by a moderation in 2024 and a decline in 2025. Segment EBIT/EBT and Total Assets both increased consistently during the initial period, contributing to significant improvements in Segment ROA.
- Segment EBIT/EBT
- Segment EBIT/EBT increased from US$2,665 million in 2021 to US$3,222 million in 2022, representing a growth of approximately 21%. This positive momentum continued into 2023 with a substantial increase to US$7,222 million. Further growth was observed in 2024, reaching US$9,015 million. However, 2025 saw a decrease to US$6,843 million, indicating a potential shift in profitability.
- Total Assets
- Total assets for the segment exhibited consistent growth throughout the analyzed period. From US$1,809 million in 2021, assets increased to US$2,177 million in 2022, and then to US$2,942 million in 2023. This growth continued in 2024, reaching US$3,469 million, and further increased to US$4,189 million in 2025. The consistent increase in assets suggests ongoing investment and expansion within the segment.
- Segment ROA
- Segment ROA experienced a dramatic increase from 147.32% in 2021 to 148.00% in 2022. This upward trend accelerated significantly in 2023, reaching 245.48%, and continued into 2024 with a further increase to 259.87%. However, in 2025, Segment ROA decreased substantially to 163.36%, despite the continued growth in total assets. This decline in ROA, coupled with the decrease in EBIT/EBT, suggests a potential reduction in the efficiency of asset utilization or increased costs within the segment during that year.
The substantial increase in Segment ROA from 2021 to 2024 indicates a highly effective use of assets to generate earnings. The decrease in 2025 warrants further investigation to determine the underlying causes and potential implications for future performance.
Segment ROA: Ford Credit
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Segment EBIT/EBT | |||||
| Total assets | |||||
| Segment Profitability Ratio | |||||
| Segment ROA1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment ROA = 100 × Segment EBIT/EBT ÷ Total assets
= 100 × ÷ =
Segment performance for Ford Credit demonstrates a fluctuating return on assets over the five-year period. While segment EBIT/EBT and total assets generally increased, the segment ROA experienced initial decline followed by a recovery.
- Segment EBIT/EBT
- Segment EBIT/EBT decreased from US$4,717 million in 2021 to US$2,657 million in 2022, representing a significant reduction. A further decrease was observed in 2023, falling to US$1,331 million. However, a recovery began in 2024 with EBIT/EBT reaching US$1,654 million, and continued into 2025, increasing to US$2,557 million. This indicates improving profitability in the latter years of the period.
- Total Assets
- Total assets exhibited a consistent upward trend throughout the period. Beginning at US$134,428 million in 2021, assets grew to US$137,954 million in 2022, US$148,521 million in 2023, US$157,534 million in 2024, and reached US$161,863 million in 2025. This suggests expansion of Ford Credit’s balance sheet.
- Segment ROA
- Segment ROA declined from 3.51% in 2021 to 1.93% in 2022, mirroring the decrease in segment EBIT/EBT. The decline continued in 2023, reaching a low of 0.90%. A modest recovery was seen in 2024, with ROA increasing to 1.05%. The ROA further improved in 2025, reaching 1.58%, though it did not return to the levels observed in 2021. The increase in ROA in 2024 and 2025, despite continued asset growth, suggests improved efficiency in utilizing those assets to generate earnings.
The relationship between EBIT/EBT and total assets indicates that while Ford Credit expanded its asset base, its ability to generate earnings from those assets was initially hampered. The subsequent recovery in EBIT/EBT, coupled with continued asset growth, led to an improvement in ROA, though the segment’s profitability relative to its asset base remains below the 2021 level.
Segment Asset Turnover
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Segment asset turnover ratios exhibit varied performance across the reporting periods. Ford Blue demonstrates a generally stable and slightly increasing trend, while Ford Model e shows significant volatility. Ford Pro experiences a consistent, albeit gradual, decline, and Ford Credit maintains a consistently low ratio.
- Ford Blue
- The Ford Blue segment’s asset turnover ratio increased from 1.99 in 2021 to 2.47 in 2024, indicating improving efficiency in asset utilization. A slight decrease to 2.31 is observed in 2025, but the ratio remains above the 2021 level. This suggests a sustained ability to generate sales from its asset base.
- Ford Model e
- Ford Model e’s asset turnover ratio experienced substantial fluctuation. It rose from 0.56 in 2021 to 0.96 in 2022, then declined sharply to 0.24 in 2024 before recovering to 1.11 in 2025. This volatility may reflect the early stages of investment and scaling within the electric vehicle segment, with asset levels and sales not yet consistently aligned. The 2025 value represents the highest ratio observed for this segment.
- Ford Pro
- The Ford Pro segment’s asset turnover ratio decreased steadily from 23.58 in 2021 to 15.82 in 2025. While remaining the highest ratio among the segments, this consistent decline suggests a decreasing efficiency in generating sales relative to its asset base. This trend warrants further investigation to understand the underlying drivers, such as changes in asset composition or sales patterns.
- Ford Credit
- Ford Credit consistently reports a very low asset turnover ratio, remaining at 0.07 for 2021, 2022, and 2023, and increasing slightly to 0.08 in 2024 and 2025. This is characteristic of a financial services business, where asset turnover is not a primary performance indicator. The ratio indicates a relatively small amount of sales generated per dollar of assets, which is typical for a lending operation.
Overall, the segment asset turnover ratios highlight differing operational characteristics and performance trajectories. Ford Pro’s declining ratio and Ford Model e’s volatility are areas that may benefit from further scrutiny, while Ford Blue demonstrates consistent improvement.
Segment Asset Turnover: Ford Blue
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenues | |||||
| Total assets | |||||
| Segment Activity Ratio | |||||
| Segment asset turnover1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment asset turnover = Revenues ÷ Total assets
= ÷ =
The financial performance of Ford Blue demonstrates a generally positive trend in revenue generation relative to its asset base between 2021 and 2024, followed by a slight decline in the most recent year. Revenues increased consistently from 2021 through 2024, while total assets experienced more moderate fluctuations. This resulted in a rising segment asset turnover ratio for the majority of the period.
- Revenues
- Revenues for Ford Blue increased from US$110.466 billion in 2021 to US$145.377 billion in 2024, representing a cumulative growth of approximately 31.6%. Revenue growth slowed in 2025, with a reported value of US$145.928 billion, indicating a marginal increase from the prior year.
- Total Assets
- Total assets exhibited a more subdued pattern. An initial increase from US$55.456 billion in 2021 to US$58.990 billion in 2023 was followed by a slight decrease to US$58.791 billion in 2024. A more substantial increase was observed in 2025, reaching US$63.257 billion. This suggests potential investment or changes in asset composition during that period.
- Segment Asset Turnover
- The segment asset turnover ratio, a measure of how efficiently assets are used to generate revenue, increased from 1.99 in 2021 to 2.47 in 2024. This indicates improving efficiency in asset utilization. However, the ratio decreased slightly to 2.31 in 2025. While still representing a strong level of asset utilization, the decline warrants further investigation to determine the underlying causes, potentially related to the increase in total assets in that year.
Overall, Ford Blue demonstrated strengthening operational efficiency in terms of asset turnover from 2021 to 2024. The slight decrease in the asset turnover ratio in 2025, coupled with the increase in total assets, suggests a potential shift in the segment’s asset strategy or operational dynamics that may require further scrutiny.
Segment Asset Turnover: Ford Model e
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenues | |||||
| Total assets | |||||
| Segment Activity Ratio | |||||
| Segment asset turnover1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment asset turnover = Revenues ÷ Total assets
= ÷ =
The segment experienced fluctuating revenues and significant changes in total assets between 2021 and 2025. These shifts have resulted in a volatile segment asset turnover ratio over the analyzed period.
- Revenues
- Revenues increased substantially from US$3,304 million in 2021 to US$5,473 million in 2022, and continued to rise to US$6,529 million in 2023. A decrease was then observed in 2024, with revenues falling to US$4,116 million, before recovering to US$7,166 million in 2025. This indicates periods of strong growth followed by contraction and subsequent recovery.
- Total Assets
- Total assets initially decreased from US$5,888 million in 2021 to US$5,677 million in 2022. A considerable increase followed, reaching US$13,855 million in 2023 and peaking at US$17,225 million in 2024. A substantial decline was then recorded in 2025, with total assets decreasing to US$6,482 million. This suggests significant investment followed by a potential asset reduction strategy.
- Segment Asset Turnover
- The segment asset turnover ratio exhibited considerable variation. It began at 0.56 in 2021, increased to 0.96 in 2022, and then decreased to 0.47 in 2023. A further decline was noted in 2024, falling to 0.24. However, the ratio rebounded strongly in 2025, reaching 1.11. The 2024 value represents the lowest turnover within the period, while 2025 shows the highest. This volatility suggests an inefficient use of assets in some years, followed by improved efficiency in others, likely correlated with the revenue and asset fluctuations.
The substantial increase in assets in 2023 and 2024 did not immediately translate into proportional revenue growth, resulting in lower asset turnover ratios during those years. The recovery in 2025, with both increased revenues and decreased assets, led to a significant improvement in the segment asset turnover ratio.
Segment Asset Turnover: Ford Pro
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenues | |||||
| Total assets | |||||
| Segment Activity Ratio | |||||
| Segment asset turnover1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment asset turnover = Revenues ÷ Total assets
= ÷ =
The Ford Pro segment experienced consistent revenue growth between 2021 and 2023, followed by continued growth in 2024 and a slight decrease in 2025. Simultaneously, total assets within the segment increased steadily throughout the observed period. However, the segment asset turnover ratio demonstrates a declining trend over the five-year period.
- Revenues
- Revenues for Ford Pro increased from US$42.649 billion in 2021 to US$58.058 billion in 2023, representing a substantial growth trajectory. This growth continued into 2024, reaching US$66.906 billion, before experiencing a modest decline to US$66.286 billion in 2025. This suggests a period of strong expansion followed by a potential stabilization or slight contraction.
- Total Assets
- Total assets allocated to the Ford Pro segment increased consistently from US$1.809 billion in 2021 to US$4.189 billion in 2025. This indicates ongoing investment in the segment’s resources and capabilities, potentially to support the revenue growth observed during the earlier part of the period.
- Segment Asset Turnover
- The segment asset turnover ratio, which measures the efficiency with which assets are used to generate revenue, decreased from 23.58 in 2021 to 15.82 in 2025. This represents a consistent downward trend. While revenues increased, the growth in assets outpaced revenue growth, resulting in a lower ratio. The ratio decreased from 23.58 to 22.48 between 2021 and 2022, then to 19.73 and 19.29 in the following two years, before a more significant drop to 15.82 in 2025. This suggests diminishing efficiency in asset utilization within the Ford Pro segment.
The combination of increasing assets and a declining asset turnover ratio warrants further investigation. It may indicate that the segment is becoming less efficient in converting its investments in assets into sales, or that the asset base is growing at a rate that is not proportionally matched by revenue generation. Potential factors contributing to this trend could include increased working capital requirements, investments in long-term assets that have not yet yielded significant returns, or a shift in the segment’s business model.
Segment Asset Turnover: Ford Credit
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenues | |||||
| Total assets | |||||
| Segment Activity Ratio | |||||
| Segment asset turnover1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment asset turnover = Revenues ÷ Total assets
= ÷ =
Ford Credit demonstrated consistent revenue performance between 2021 and 2025, with a notable increase in the later years. Total assets for the segment also exhibited a general upward trend throughout the period. However, the segment asset turnover ratio remained relatively stable, indicating a consistent, though not improving, efficiency in utilizing assets to generate revenue.
- Revenues
- Revenues for Ford Credit decreased from US$10,073 million in 2021 to US$8,978 million in 2022. A recovery was then observed, with revenues increasing to US$10,290 million in 2023, US$12,286 million in 2024, and further to US$13,271 million in 2025. This suggests a strengthening of the business in the latter part of the analyzed period.
- Total Assets
- Total assets increased steadily from US$134,428 million in 2021 to US$161,863 million in 2025. The increases were incremental, moving to US$137,954 million in 2022, US$148,521 million in 2023, and US$157,534 million in 2024. This indicates a consistent expansion of the asset base within the segment.
- Segment Asset Turnover
- The segment asset turnover ratio remained constant at 0.07 from 2021 to 2023. A slight improvement was then noted, with the ratio increasing to 0.08 in both 2024 and 2025. While the ratio experienced a modest increase, the overall stability suggests that the efficiency with which Ford Credit utilizes its assets to generate revenue has not significantly changed over the five-year period. The consistent ratio, despite increasing revenues and assets, implies that asset growth and revenue growth have moved in tandem.
In summary, Ford Credit experienced revenue fluctuations followed by growth, alongside a consistent increase in total assets. The segment asset turnover ratio remained largely unchanged, indicating a stable, but not demonstrably improving, level of asset utilization efficiency.
Segment Capital Expenditures to Depreciation
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
An examination of segment capital expenditures to depreciation reveals distinct patterns across Ford’s reportable segments between 2021 and 2025. Significant variation exists in the levels and trends of this ratio, suggesting differing investment strategies and asset bases within each segment.
- Ford Blue
- The Ford Blue segment exhibits a relatively stable ratio, fluctuating between 1.40 and 1.56 over the five-year period. A slight upward trend is observable, indicating a consistent level of capital expenditure relative to depreciation. This suggests a steady state of asset maintenance and moderate investment in this segment.
- Ford Model e
- The Ford Model e segment demonstrates a markedly different pattern. The ratio increases substantially from 3.75 in 2021 to 6.77 in 2024, before decreasing slightly to 6.27 in 2025. This significant increase suggests a period of aggressive investment in capital assets relative to depreciation, likely supporting the growth and development of electric vehicle capabilities. The slight decrease in 2025 may indicate a stabilization of investment after a period of rapid expansion.
- Ford Pro
- Ford Pro consistently reports a very low ratio, ranging from 0.01 to 0.04. A minor upward trend is present, but the overall level remains significantly lower than the other segments. This suggests minimal capital expenditure relative to depreciation within Ford Pro, potentially indicating a reliance on existing assets or a business model requiring less capital-intensive investment.
- Ford Credit
- The Ford Credit segment also maintains a low ratio, increasing gradually from 0.03 in 2021 to 0.05 in 2025. This incremental increase suggests a modest rise in capital expenditure relative to depreciation, potentially linked to supporting financing activities or adapting to evolving regulatory requirements.
In summary, the analysis indicates that Ford Model e is undergoing substantial capital investment, while Ford Blue maintains a consistent investment profile. Ford Pro and Ford Credit exhibit comparatively low levels of capital expenditure relative to depreciation, reflecting their distinct operational characteristics.
Segment Capital Expenditures to Depreciation: Ford Blue
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Cash outflow for capital spending | |||||
| Depreciation and tooling amortization | |||||
| Segment Financial Ratio | |||||
| Segment capital expenditures to depreciation1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment capital expenditures to depreciation = Cash outflow for capital spending ÷ Depreciation and tooling amortization
= ÷ =
The segment capital expenditures to depreciation ratio for Ford Blue demonstrates a generally increasing trend over the five-year period from 2021 to 2025. While fluctuations are present, the ratio consistently remains above 1.40, indicating that capital spending consistently exceeds annual depreciation and tooling amortization within this segment.
- Capital Spending
- Cash outflow for capital spending experienced a decrease from $5,214 million in 2021 to $4,702 million in 2022. Subsequent years show some volatility, with increases to $4,963 million in 2023 and $4,976 million in 2025, separated by a decrease to $4,490 million in 2024. This suggests a relatively stable level of investment, with some year-to-year adjustments.
- Depreciation and Tooling Amortization
- Depreciation and tooling amortization decreased from $3,445 million in 2021 to $3,365 million in 2022 and remained relatively stable at $3,378 million in 2023. A more noticeable decrease occurred in 2024, falling to $2,952 million, before partially recovering to $3,188 million in 2025. This decline may reflect the age of the asset base or changes in accounting estimates.
- Segment Capital Expenditures to Depreciation Ratio
- The ratio began at 1.51 in 2021, decreased to 1.40 in 2022, and then increased to 1.47 in 2023. A further increase to 1.52 in 2024 was observed, followed by a rise to 1.56 in 2025. This upward trajectory suggests that Ford Blue is increasingly investing in capital assets relative to the depreciation of its existing assets. The consistent value above 1.0 indicates that the segment is actively renewing and expanding its asset base.
The combination of relatively stable capital spending and decreasing depreciation contributes to the observed increase in the ratio. This pattern could indicate a strategic shift towards modernization or expansion within the Ford Blue segment.
Segment Capital Expenditures to Depreciation: Ford Model e
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Cash outflow for capital spending | |||||
| Depreciation and tooling amortization | |||||
| Segment Financial Ratio | |||||
| Segment capital expenditures to depreciation1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment capital expenditures to depreciation = Cash outflow for capital spending ÷ Depreciation and tooling amortization
= ÷ =
Analysis of capital expenditures relative to depreciation within the Model e segment reveals a consistent pattern of increasing investment over the analyzed period. Cash outflow for capital spending and depreciation both increased, but the rate of increase in capital spending significantly outpaced that of depreciation, resulting in a rising capital expenditures to depreciation ratio.
- Capital Spending
- Cash outflow for capital spending demonstrated substantial growth, increasing from US$562 million in 2021 to US$2,867 million in 2023. While growth moderated in subsequent years, it remained at a high level, reaching US$3,846 million in 2024 before decreasing slightly to US$3,543 million in 2025. This indicates a sustained commitment to investment within the segment.
- Depreciation and Tooling Amortization
- Depreciation and tooling amortization also increased over the period, rising from US$150 million in 2021 to US$517 million in 2023. The rate of increase slowed in 2024 and 2025, with values of US$568 million and US$565 million respectively, suggesting a potential stabilization as prior investments begin to be fully depreciated.
- Segment Capital Expenditures to Depreciation Ratio
- The segment capital expenditures to depreciation ratio exhibited a clear upward trend, increasing from 3.75 in 2021 to 6.77 in 2024. This signifies that capital spending grew at a faster rate than depreciation. While the ratio decreased slightly to 6.27 in 2025, it remained significantly higher than the initial value, indicating continued substantial investment relative to the depreciation of existing assets. A ratio consistently above 5 suggests a significant focus on growth and expansion, potentially involving the addition of substantial new assets.
The observed trends suggest a period of aggressive investment within the Model e segment, with capital spending outpacing depreciation. The slight decrease in the capital expenditures to depreciation ratio in 2025 may indicate a shift towards a more balanced approach, but overall investment levels remain high.
Segment Capital Expenditures to Depreciation: Ford Pro
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Cash outflow for capital spending | |||||
| Depreciation and tooling amortization | |||||
| Segment Financial Ratio | |||||
| Segment capital expenditures to depreciation1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment capital expenditures to depreciation = Cash outflow for capital spending ÷ Depreciation and tooling amortization
= ÷ =
The segment capital expenditures to depreciation ratio for Ford Pro demonstrates fluctuations over the five-year period. Initial values indicate a relatively higher level of capital spending relative to depreciation, which subsequently decreased before showing signs of recovery.
- Capital Spending
- Cash outflow for capital spending decreased significantly from $59 million in 2021 to $7 million in 2023. A subsequent increase is observed in 2024 and 2025, reaching $37 million and $49 million respectively. This suggests a period of reduced investment followed by renewed capital allocation.
- Depreciation and Tooling Amortization
- Depreciation and tooling amortization remained relatively stable throughout the period, ranging between $1,291 million and $1,522 million. A slight decrease is noted from 2022 to 2023, followed by a modest increase in 2024 and 2025, remaining near $1,390 million. This indicates consistent asset base utilization and replacement.
- Segment Capital Expenditures to Depreciation Ratio
- The ratio declined from 0.04 in 2021 to a low of 0.01 in 2023, reflecting the substantial decrease in capital spending relative to depreciation. The ratio then increased to 0.03 in 2024 and 0.04 in 2025, aligning with the rise in capital expenditures. This suggests a potential shift in investment strategy, with a renewed focus on capital projects in the later years of the period.
The observed pattern suggests a period of capital expenditure constraint followed by a resumption of investment. The ratio’s movement indicates a dynamic allocation of resources within the Ford Pro segment, potentially in response to evolving market conditions or strategic priorities.
Segment Capital Expenditures to Depreciation: Ford Credit
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Cash outflow for capital spending | |||||
| Depreciation and tooling amortization | |||||
| Segment Financial Ratio | |||||
| Segment capital expenditures to depreciation1 | |||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Segment capital expenditures to depreciation = Cash outflow for capital spending ÷ Depreciation and tooling amortization
= ÷ =
Analysis of segment capital expenditures to depreciation for the observed period reveals a consistent, albeit gradual, increase in the ratio. Cash outflow for capital spending has risen steadily throughout the period, while depreciation and tooling amortization have experienced a more moderate increase. This dynamic results in a growing ratio of capital expenditures to depreciation.
- Cash outflow for capital spending
- Cash outflow for capital spending demonstrates a clear upward trend, increasing from US$44 million in 2021 to US$121 million in 2025. This represents a compound annual growth rate of approximately 22.8%. The increases are consistent year-over-year, suggesting a sustained investment strategy.
- Depreciation and tooling amortization
- Depreciation and tooling amortization also increased over the period, moving from US$1,666 million in 2021 to US$2,589 million in 2025. However, the growth is less pronounced than that of capital expenditures, with a compound annual growth rate of approximately 9.1%. The rate of increase slows somewhat between 2022 and 2023, before resuming a similar pace in subsequent years.
- Segment capital expenditures to depreciation
- The segment capital expenditures to depreciation ratio exhibits a consistent upward trajectory, starting at 0.03 in 2021 and reaching 0.05 in 2025. While the initial values are low, the increase suggests that capital spending is growing at a faster rate than the depreciation of existing assets. This could indicate a shift towards newer assets, increased investment in growth initiatives, or a change in the asset base composition. The ratio’s increase from 0.03 to 0.04 between 2023 and 2024 is notably larger than the prior increases, suggesting a more significant shift in investment patterns during that period.
Overall, the observed trends suggest a growing investment phase, where capital expenditures are outpacing the depreciation of existing assets. Continued monitoring of this ratio will be important to assess the long-term implications of these investment decisions.
Revenues
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit | |||||
| Unallocated Amounts and Eliminations | |||||
| Total |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Overall revenue exhibited a consistent upward trend from 2021 to 2025. However, this growth is not uniform across all reportable segments. Significant variations in performance are observed within Ford Blue, Ford Model e, Ford Pro, and Ford Credit, alongside increasing unallocated amounts and eliminations.
- Ford Blue
- Ford Blue demonstrated steady revenue growth throughout the period, increasing from US$110.466 billion in 2021 to US$145.928 billion in 2025. While growth slowed between 2023 and 2024, it remained positive. This segment consistently represents the largest portion of overall revenue.
- Ford Model e
- Ford Model e experienced substantial revenue growth from 2021 to 2023, rising from US$3.304 billion to US$6.529 billion. However, revenue decreased significantly in 2024 to US$4.116 billion before recovering to US$7.166 billion in 2025. This segment shows volatility, indicating potential challenges in market acceptance or production scaling, followed by a rebound.
- Ford Pro
- Ford Pro exhibited strong and consistent revenue growth throughout the analyzed period. Revenue increased from US$42.649 billion in 2021 to US$66.286 billion in 2025. The rate of growth accelerated between 2022 and 2024, although it slowed slightly in the final year. This segment represents a growing portion of overall revenue.
- Ford Credit
- Ford Credit’s revenue fluctuated over the period. It decreased from US$10.073 billion in 2021 to US$8.978 billion in 2022, then increased to US$13.271 billion in 2025. This segment demonstrates sensitivity to economic conditions and financing rates.
- Unallocated Amounts and Eliminations
- Unallocated amounts and eliminations consistently represent a negative value, and the absolute value increased each year, from US$30.151 billion in 2021 to US$45.384 billion in 2025. This suggests increasing internal transactions or allocations that offset revenue recognition, or potentially increased costs not directly attributable to a segment.
The total revenue growth is driven primarily by Ford Blue and Ford Pro. While Ford Model e shows potential, its revenue stream is less predictable. The increasing negative impact of unallocated amounts and eliminations warrants further investigation to understand the underlying drivers and their effect on overall profitability.
Segment EBIT/EBT
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit | |||||
| Total |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The segment-level earnings before interest and taxes (EBIT) performance reveals distinct trends across the reporting periods. Overall, total EBIT initially increased before declining in the most recent periods. A closer examination of individual segments highlights the drivers of these fluctuations.
- Ford Blue
- Ford Blue demonstrated a significant increase in EBIT from 2021 to 2023, growing from US$3,293 million to US$7,462 million. However, EBIT then decreased substantially in 2024 and 2025, falling to US$5,284 million and US$3,024 million respectively. This suggests a potential weakening in the performance of this segment in the latter years of the observed period.
- Ford Model e
- Ford Model e consistently reported negative EBIT throughout the analyzed timeframe. The losses widened progressively from US$1,922 million in 2021 to US$4,839 million in 2023, before stabilizing somewhat at US$5,126 million in 2024 and US$4,806 million in 2025. The continued losses indicate ongoing investment and development costs associated with this segment, without yet achieving profitability.
- Ford Pro
- Ford Pro exhibited a strong upward trend in EBIT, increasing from US$2,665 million in 2021 to a peak of US$9,015 million in 2024. A subsequent decrease to US$6,843 million was observed in 2025, although EBIT remained substantially higher than in the earlier years. This segment appears to be a significant contributor to overall profitability, though recent performance suggests potential volatility.
- Ford Credit
- Ford Credit’s EBIT experienced a decline from US$4,717 million in 2021 to US$1,331 million in 2023. A modest recovery occurred in 2024 and 2025, with EBIT reaching US$1,654 million and US$2,557 million respectively. While showing some improvement, EBIT for this segment remained below the levels observed in 2021.
The total EBIT figure reflects the combined performance of these segments. The initial increase from US$8,753 million in 2021 to US$11,176 million in 2023 was driven by strong performance in Ford Blue and Ford Pro. However, the decline to US$7,618 million in 2025 indicates that the weakening performance of Ford Blue, coupled with continued losses in Ford Model e, outweighed the gains in Ford Pro and the modest recovery in Ford Credit.
Depreciation and tooling amortization
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit | |||||
| Unallocated Amounts and Eliminations | |||||
| Total |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Depreciation and tooling amortization exhibited varied trends across the reportable segments between 2021 and 2025. Overall, total depreciation and amortization initially increased before experiencing a significant surge in the final year. A segment-level review reveals differing patterns contributing to this overall trend.
- Ford Blue
- Ford Blue’s depreciation and tooling amortization remained relatively stable between 2021 and 2023, fluctuating around US$3.4 billion. A decrease was observed in 2024 to US$2.952 billion, followed by a modest recovery to US$3.188 billion in 2025. This suggests a potential slowing of capital investment or asset retirement within this segment, followed by a slight reinvestment.
- Ford Model e
- Ford Model e demonstrated a consistent upward trend in depreciation and tooling amortization throughout the analyzed period. Starting at US$150 million in 2021, it increased substantially to US$517 million in 2023, and continued to rise to US$568 million in 2024, before stabilizing at US$565 million in 2025. This indicates significant and ongoing investment in assets supporting the electric vehicle business.
- Ford Pro
- Ford Pro experienced an initial increase in depreciation and tooling amortization from US$1.423 billion in 2021 to US$1.522 billion in 2022. Subsequently, a decline was noted in 2023 to US$1.291 billion, followed by a recovery to US$1.394 billion in 2024 and a slight increase to US$1.397 billion in 2025. This pattern could reflect shifts in the segment’s asset base or changes in the pace of capital expenditure.
- Ford Credit
- Ford Credit consistently increased its depreciation and tooling amortization expense throughout the period, rising from US$1.666 billion in 2021 to US$2.589 billion in 2025. This steady growth suggests an expanding asset base within the financial services segment.
- Unallocated Amounts and Eliminations
- Unallocated amounts and eliminations showed a significant decrease from US$634 million in 2021 to US$150 million in 2023. However, a substantial and anomalous increase occurred in 2025, reaching US$8.235 billion. This dramatic change warrants further investigation to understand the underlying cause, potentially related to significant restructuring or asset reallocations.
The overall total depreciation and tooling amortization increased significantly in 2025, driven primarily by the substantial increase in unallocated amounts and eliminations. While Ford Blue, Ford Pro, and Ford Credit exhibited more moderate changes, Ford Model e’s consistent growth highlights the company’s investment in its electric vehicle initiatives. The fluctuation in unallocated amounts requires further scrutiny to determine its impact on overall financial performance.
Cash outflow for capital spending
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit | |||||
| Unallocated Amounts and Eliminations | |||||
| Total |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Overall cash outflow for capital spending increased from US$6.227 billion in 2021 to US$8.815 billion in 2025. This represents a cumulative increase of approximately 41.7% over the five-year period. The composition of this spending, however, shifted significantly across reportable segments.
- Ford Blue
- Capital spending for Ford Blue demonstrated relative stability, fluctuating between US$4.490 billion and US$5.214 billion throughout the period. A slight downward trend was observed from 2021 to 2024, followed by a modest increase in 2025. This segment consistently represented a substantial portion of total capital expenditure.
- Ford Model e
- Ford Model e exhibited the most substantial growth in capital spending. Outlays increased dramatically from US$562 million in 2021 to US$3.846 billion in 2024, before decreasing slightly to US$3.543 billion in 2025. This indicates a significant strategic investment in the electric vehicle business, with a peak in 2024. The increase suggests a prioritization of resources towards electrification initiatives.
- Ford Pro
- Capital spending for Ford Pro remained comparatively low throughout the period, ranging from US$7 million to US$59 million. A gradual increase is apparent from 2023 onwards, reaching US$49 million in 2025. While the absolute amounts are small relative to other segments, the upward trend suggests growing investment in commercial vehicle solutions.
- Ford Credit
- Ford Credit demonstrated a consistent, albeit modest, increase in capital spending, rising from US$44 million in 2021 to US$121 million in 2025. This steady growth suggests ongoing investment in the financial services arm of the business.
- Unallocated Amounts and Eliminations
- Capital spending categorized as Unallocated Amounts and Eliminations was initially high at US$348 million in 2021, peaked at US$721 million in 2022, and then declined steadily to US$126 million in 2025. This suggests a shifting allocation of capital and potentially a reduction in corporate-level investments or intercompany eliminations.
The overall increase in capital spending is largely driven by the significant investments in Ford Model e. While Ford Blue remains the largest single contributor to capital expenditure, the growth trajectory is considerably slower. The combined effect of these trends indicates a strategic shift in capital allocation towards electric vehicles and, to a lesser extent, Ford Pro and Ford Credit.
Total assets
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|
| Ford Blue | |||||
| Ford Model e | |||||
| Ford Pro | |||||
| Ford Credit | |||||
| Unallocated Amounts and Eliminations | |||||
| Total |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
Total assets exhibited a generally increasing trend over the five-year period, though with some fluctuations across reportable segments. The largest component of assets, Ford Credit, consistently grew throughout the period, while other segments experienced more variability. Overall asset values decreased slightly between 2021 and 2022 before resuming growth.
- Ford Blue
- Ford Blue’s assets demonstrated modest growth from 2021 to 2023, increasing from US$55,456 million to US$58,990 million. A slight decrease was observed in 2024 to US$58,791 million, followed by a more substantial increase to US$63,257 million in 2025. This suggests potential reinvestment or changing asset composition within this segment in the later years.
- Ford Model e
- Ford Model e experienced significant asset growth between 2021 and 2024, rising from US$5,888 million to US$17,225 million. This substantial increase likely reflects investment in electric vehicle development and production capabilities. However, assets decreased considerably in 2025 to US$6,482 million, potentially indicating asset sales, depreciation, or a shift in investment strategy.
- Ford Pro
- Ford Pro consistently increased its asset base throughout the period, albeit from a smaller initial value. Growth progressed from US$1,809 million in 2021 to US$4,189 million in 2025, indicating a steady expansion of this commercial vehicle-focused segment.
- Ford Credit
- Ford Credit consistently showed growth in total assets, increasing from US$134,428 million in 2021 to US$161,863 million in 2025. This represents a compound annual growth rate of approximately 4.7%, suggesting a sustained expansion of its financing operations.
- Unallocated Amounts and Eliminations
- Unallocated amounts and eliminations decreased from US$59,454 million in 2021 to US$49,002 million in 2023, before increasing to US$53,369 million in 2025. This fluctuation may be related to internal allocations and the consolidation of intercompany transactions.
The overall trend in total assets indicates a growing company, driven primarily by the expansion of Ford Credit and, to a lesser extent, Ford Blue and Ford Pro. The significant, but volatile, asset changes within Ford Model e warrant further investigation to understand the underlying drivers of these shifts.