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Apple Inc. (NASDAQ:AAPL)

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DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin

Microsoft Excel

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Two-Component Disaggregation of ROE

Apple Inc., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Sep 27, 2025 = ×
Sep 28, 2024 = ×
Sep 30, 2023 = ×
Sep 24, 2022 = ×
Sep 25, 2021 = ×
Sep 26, 2020 = ×

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).


The financial indicators reveal several noteworthy trends regarding the company's profitability and capital structure over the examined periods.

Return on Assets (ROA)

The return on assets demonstrates a general upward trend from 17.73% in 2020 to 31.18% in 2025, indicating enhanced efficiency in utilizing assets to generate profits. There was a noticeable increase between 2020 and 2022, peaking at 28.29%, followed by a slight decline in 2024 before reaching the highest value in 2025.

Financial Leverage

The financial leverage ratio fluctuates across the years, starting at 4.96 in 2020 and reaching a high of 6.96 in 2022. Afterward, there is a decline to 4.87 by 2025. These variations suggest changes in the company's reliance on debt financing, with an evident peak in leverage in 2022, followed by a consistent deleveraging trend toward the end of the period.

Return on Equity (ROE)

The return on equity shows a strong upward progression, increasing dramatically from 87.87% in 2020 to a peak of 196.96% in 2022. Although there is a decline after this high point, ROE remains elevated, holding above 150% through 2025. This pattern suggests that the company has been able to generate substantial profits from its shareholders' equity, with some volatility after the peak year.

Overall, the company exhibits a robust ability to generate profits relative to both its assets and equity, despite fluctuations in financial leverage. The observed pattern indicates a strategic balance between financing methods and operational efficiency, which appears to have culminated in improved returns by 2025.


Three-Component Disaggregation of ROE

Apple Inc., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Sep 27, 2025 = × ×
Sep 28, 2024 = × ×
Sep 30, 2023 = × ×
Sep 24, 2022 = × ×
Sep 25, 2021 = × ×
Sep 26, 2020 = × ×

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).


The analysis of the annual financial ratios reveals several key trends over the examined period.

Net Profit Margin
The net profit margin exhibits some variability but maintains a generally strong performance. Starting at 20.91% in 2020, it increased to 25.88% in 2021, then slightly decreased to 25.31% in 2022 and remained stable in 2023. A minor dip to 23.97% occurred in 2024, followed by a notable recovery to 26.92% in 2025. This pattern suggests consistent profitability with occasional fluctuations possibly influenced by cost management or revenue changes.
Asset Turnover
Asset turnover has improved steadily over the years, beginning at a ratio of 0.85 in 2020 and rising to 1.16 by 2025. This indicates an increasing efficiency in utilizing assets to generate sales, with the metric peaking at 1.12 in 2022 before a slight dip and subsequent recovery. The overall upward trend reflects enhanced operational efficiency.
Financial Leverage
Financial leverage shows a more erratic pattern, with the ratio increasing from 4.96 in 2020 to a peak of 6.96 in 2022. Following this peak, leverage declines to 5.67 in 2023, rises again to 6.41 in 2024, and then decreases notably to 4.87 in 2025. These fluctuations suggest varying levels of debt utilization and risk over time, with the most recent decline indicating a potential strategic move toward reduced leverage and risk mitigation.
Return on Equity (ROE)
Return on equity demonstrates remarkable strength and volatility, starting at 87.87% in 2020 and increasing sharply to 150.07% in 2021, reaching a high of 196.96% in 2022. Subsequently, ROE declines but remains elevated, standing at 151.91% in 2025. This trend corresponds with the combined effect of profitability, asset efficiency, and financial leverage, reflecting the company's ability to generate high returns for shareholders despite some risk and leverage fluctuations.

In summary, the company displays strong profitability and efficient asset usage throughout the period, alongside high but fluctuating leverage and exceptional returns on equity. The recent decrease in financial leverage suggests a possible strategic shift towards more conservative financial management while maintaining robust profitability and operational efficiency.


Five-Component Disaggregation of ROE

Apple Inc., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Sep 27, 2025 = × × × ×
Sep 28, 2024 = × × × ×
Sep 30, 2023 = × × × ×
Sep 24, 2022 = × × × ×
Sep 25, 2021 = × × × ×
Sep 26, 2020 = × × × ×

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).


The annual financial data reveals several notable trends in the company’s performance and financial structure over the observed periods.

Tax Burden
The tax burden ratio has generally remained stable, fluctuating between 0.76 and 0.87. There was a slight decrease in the ratio in the period ending September 28, 2024, indicating a temporary reduction in the proportion of earnings paid in taxes, followed by a rebound to 0.84 the following year. This suggests some variability in the effective tax rate but no definitive long-term trend.
Interest Burden
The interest burden ratio has shown very limited variation, staying close to 1.0 across most periods, with a slight dip to 0.96 in 2020 and consistently reaching or nearly reaching 1.0 in subsequent years. This indicates that interest expenses have had minimal impact on earnings before tax, reflecting strong control over interest costs or low leverage-related interest expenses.
EBIT Margin
The EBIT margin has demonstrated a clear upward trend from 25.49% in 2020 to 31.89% in 2025. This steady increase over the years indicates improving operating profitability and efficiency in generating earnings from core operations.
Asset Turnover
Asset turnover has increased from 0.85 in 2020 to 1.16 in 2025, showing enhanced efficiency in utilizing assets to generate revenue. Despite minor fluctuations, the overall trend suggests improving operational efficiency and better asset management.
Financial Leverage
Financial leverage exhibited notable variability, rising from 4.96 in 2020 to a peak of 6.96 in 2022, then declining to 4.87 by 2025. The peak in 2022 suggests increased reliance on debt or other liabilities, followed by a reduction in leverage, pointing to a possible strategic shift towards a more conservative capital structure or repayment of debt.
Return on Equity (ROE)
ROE has experienced significant growth from 87.87% in 2020 to a peak of 196.96% in 2022, before moderating to 151.91% in 2025. Despite the decline from the peak, ROE remains substantially elevated compared to the initial period, conveying strong and sustained profitability relative to shareholder equity.

In summary, the company has improved operational profitability and efficiency over the years, as evidenced by rising EBIT margins and asset turnover. Financial leverage showed a temporary increase but retracted towards a more moderate level by the end of the period. The exceptional ROE values highlight the company’s strong returns to shareholders, supported by high operating profits and efficient asset usage, with some sensitivity to changes in leverage and tax burden.


Two-Component Disaggregation of ROA

Apple Inc., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Sep 27, 2025 = ×
Sep 28, 2024 = ×
Sep 30, 2023 = ×
Sep 24, 2022 = ×
Sep 25, 2021 = ×
Sep 26, 2020 = ×

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).


The financial data reveals several key trends in the company's profitability and operational efficiency over the analyzed periods.

Net Profit Margin
The net profit margin exhibited an overall positive trajectory, increasing from 20.91% in 2020 to 26.92% in 2025. There was a notable rise between 2020 and 2021, reaching 25.88%, followed by a slight decline through 2024 to 23.97%. The margin then recovered strongly in 2025. This indicates an improvement in the company's ability to convert revenue into profit, despite some fluctuations.
Asset Turnover
Asset turnover ratio showed a steady upward trend from 0.85 in 2020 to 1.16 in 2025. This increasing ratio suggests enhanced efficiency in using assets to generate sales, with only a minor dip occurring in 2024. The consistent growth reflects improving operational performance and asset utilization.
Return on Assets (ROA)
ROA increased significantly from 17.73% in 2020 to 31.18% in 2025, indicating better overall profitability generated from the company's assets. After peaking in 2022 at 28.29%, ROA experienced a slight downward adjustment through 2024 before a strong rebound in 2025. This pattern suggests effective management of asset resources resulting in enhanced returns over the long term.

In summary, the data reflects progressive improvements in profitability ratios and asset efficiency. Despite some short-term variability, the overall trend points to strengthening financial performance, driven by higher profit margins and more effective asset utilization.


Four-Component Disaggregation of ROA

Apple Inc., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Sep 27, 2025 = × × ×
Sep 28, 2024 = × × ×
Sep 30, 2023 = × × ×
Sep 24, 2022 = × × ×
Sep 25, 2021 = × × ×
Sep 26, 2020 = × × ×

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).


The financial data reveals several notable trends over the observed periods. Tax burden ratios exhibited moderate fluctuations, initially remaining relatively stable around the mid-80% range before experiencing a decline to 0.76. This lower tax burden was followed by a rebound back to 0.84, indicating variability in tax expenses relative to earnings before tax.

Interest burden ratios demonstrated a consistently strong position. The ratio remained close to or at 1 across all periods, suggesting minimal interest expenses relative to operating profit and implying effective management of financial obligations.

EBIT margins showed a general upward trend throughout the periods. Starting at 25.49%, the margin rose steadily with minor variations, reaching a peak of 31.89%. This improvement signals increasing operational profitability and efficient control over costs relative to revenue generation.

Asset turnover ratios increased overall, indicating enhanced efficiency in utilizing assets to produce revenue. Beginning at 0.85, there was a significant rise to above 1.0 in subsequent years, peaking at 1.16, reflecting improved asset utilization and potentially higher sales volumes or better asset management.

Return on Assets (ROA) presented an upward trajectory with some volatility. Increasing from 17.73% to a peak of 31.18%, the ROA reflects increased profitability relative to asset base, underpinned by improvements in EBIT margin and asset turnover. The slight decline observed in intermediate years was temporary, with a strong recovery in the latest period, suggesting a robust overall enhancement in asset efficiency and earnings quality.

Tax Burden
Showed moderate fluctuation with a temporary decline before returning to prior levels.
Interest Burden
Remained consistently near 1, indicating minimal interest cost impact on profits.
EBIT Margin
Exhibited a steady increase, reflecting improved operational profitability.
Asset Turnover
Improved steadily, suggesting better asset efficiency and revenue generation.
Return on Assets (ROA)
Trended upwards overall, driven by gains in profitability and asset utilization despite minor setbacks.

Disaggregation of Net Profit Margin

Apple Inc., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Sep 27, 2025 = × ×
Sep 28, 2024 = × ×
Sep 30, 2023 = × ×
Sep 24, 2022 = × ×
Sep 25, 2021 = × ×
Sep 26, 2020 = × ×

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).


The analysis of the financial metrics over the observed periods shows several notable trends in profitability and cost management ratios.

Tax Burden
The tax burden ratio demonstrates some variability, beginning at 0.86 in 2020, increasing slightly to 0.87 in 2021, then dipping to 0.84 in 2022 and 0.85 in 2023. A more pronounced drop occurs in 2024 to 0.76, followed by a recovery to 0.84 in 2025. This indicates fluctuations in the portion of earnings remaining after taxes, with a particularly favorable year in 2024 before returning closer to previous levels.
Interest Burden
The interest burden ratio remains consistently high throughout the periods, starting at 0.96 in 2020 and gradually rising to 0.98 in 2021 and 2022, slightly declining to 0.97 in 2023, and then reaching 1.00 in 2024 and 2025. This trend suggests very low interest expenses relative to operating profit, with the ratio reaching a neutral effect in the last two years, indicating negligible interest impact on earnings.
EBIT Margin
The EBIT margin exhibits a positive trend, rising from 25.49% in 2020 to 30.58% in 2021, and maintaining levels above 30% in subsequent years. It slightly fluctuates around 30.7% to 31.89% from 2022 to 2025, indicating sustained operational profitability improvements and effective control of operating expenses over the period.
Net Profit Margin
The net profit margin increased sharply from 20.91% in 2020 to a peak of 25.88% in 2021, then slightly declined to 25.31% in 2022 and remained stable in 2023. There is a noticeable drop to 23.97% in 2024, followed by a recovery to 26.92% in 2025, which is the highest margin in the series. This pattern reflects some volatility in net profitability but overall strong margin performance, with resilience shown in the latest period.

In summary, the financial data reveal a company that has improved its operational efficiency and profitability over the years, as evidenced by the rising EBIT margin and consistently high interest burden ratio close to unity. The tax burden shows fluctuations that could be influenced by changes in tax regulations or tax planning strategies. Net profit margin performance has demonstrated a generally positive trend with some interim volatility but ends on a strong note. Overall, the company maintains robust profitability with effective cost and tax management impacting net earnings positively.