Stock Analysis on Net

Apple Inc. (NASDAQ:AAPL)

$24.99

Analysis of Investments

Microsoft Excel

Paying user area


We accept:

Visa Mastercard American Express Maestro Discover JCB PayPal Google Pay
Visa Secure Mastercard Identity Check American Express SafeKey

Adjustment to Net Income (Loss): Mark to Market Available-for-sale Securities

Apple Inc., adjustment to net income

US$ in millions

Microsoft Excel
12 months ended: Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
Net income (as reported)
Add: Change in unrealized gains (losses) on marketable debt securities, net of tax
Net income (adjusted)

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).


The financial performance over the periods shows notable trends in both reported and adjusted net income.

Reported Net Income

This metric demonstrates an overall upward trend from 2020 through 2025, with a few fluctuations along the way. Starting at 57,411 million US dollars in 2020, there is a significant increase to 94,680 million US dollars in 2021. This growth continues to 99,803 million US dollars in 2022 before experiencing a slight decline in the next two years, dropping to 96,995 million in 2023 and further to 93,736 million in 2024. By 2025, reported net income rebounds robustly to 112,010 million US dollars, reaching the highest point in the period examined. The pattern indicates strong profitability overall, although the modest decline between 2022 and 2024 may warrant attention to underlying factors influencing earnings during that timeframe.

Adjusted Net Income

Adjusted net income follows a somewhat different pattern compared to the reported figures. It commences slightly higher than reported net income at 58,550 million US dollars in 2020 and climbs to 93,713 million US dollars in 2021. Contrasting the reported data, adjusted net income then declines to 87,904 million in 2022, representing a more pronounced dip. Afterward, it recovers steadily, rising to 98,811 million in 2023 and 99,790 million in 2024, surpassing the reported figures during these years. The upward trajectory culminates in 113,241 million US dollars in 2025, marginally higher than reported net income. This adjustment likely removes non-recurring or unusual items, smoothing the income trend and reflecting consistent profitability after adjustments.

Overall, both reported and adjusted net income exhibit strong earnings performance with a peak in 2025. The differences between the two figures highlight the impact of adjustments, especially in the years 2022 to 2024, where adjusted income shows a less volatile recovery. Careful analysis of the elements contributing to these adjustments would be beneficial for understanding the underlying earnings quality during these periods.


Adjusted Profitability Ratios: Mark to Market Available-for-sale Securities (Summary)

Apple Inc., adjusted profitability ratios

Microsoft Excel
Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
Net Profit Margin
Reported net profit margin
Adjusted net profit margin
Return on Equity (ROE)
Reported ROE
Adjusted ROE
Return on Assets (ROA)
Reported ROA
Adjusted ROA

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).


The financial data demonstrates notable trends in profitability and efficiency metrics over the examined six-year period. Both reported and investment-adjusted metrics present variations that reflect changes in the company’s operational effectiveness and capital utilization.

Net Profit Margin
The reported net profit margin shows an overall upward movement with fluctuations. Beginning at 20.91% in 2020, it increased sharply to 25.88% in 2021, then experienced a slight decrease and stabilization around 25.31% in 2022 and 2023. Notably, it dipped to 23.97% in 2024 before rising to 26.92% in 2025. The adjusted net profit margin follows a similar pattern but reflects slightly different values, indicating that investment adjustments tend to moderate the margins. It starts higher than the reported in 2020 at 21.33%, peaks at 25.78% in 2023, remains relatively stable near 25.52% in 2024, and reaches 27.21% in 2025, representing an improved adjusted profitability outlook.
Return on Equity (ROE)
Reported ROE exhibits strong growth from 87.87% in 2020 to a peak of 196.96% in 2022, signifying exceptional returns on shareholder equity during that period. This is followed by a decline to 156.08% in 2023, with moderate fluctuations around 164.59% in 2024 and a decrease to 151.91% in 2025. Adjusted ROE mirrors this pattern with slightly lower values, revealing a peak of 175.22% in 2024 before easing to 153.58% in 2025. The extremely high ROE levels suggest intense capital efficiency, though the declining trend after the peak indicates some normalization or changes in equity base or profitability.
Return on Assets (ROA)
Both reported and adjusted ROA demonstrate generally positive trajectories, with some variability. Reported ROA rises from 17.73% in 2020 to a high point of 28.29% in 2022, followed by a slight decline in 2023 and 2024 to 27.51% and 25.68%, respectively, before recovering to 31.18% in 2025. Adjusted ROA similarly shows improvement from 18.08% in 2020 to 31.52% in 2025, though it registers a dip in 2022 and 2024. The consistent upward trend in ROA indicates improved operational asset efficiency over time.

In summary, the data indicates that the company maintained strong and improving profitability metrics throughout the period, with net profit margins and returns on equity and assets reaching very high levels relative to typical industry standards. The fluctuations observed in the later years suggest some volatility or shifts in business dynamics, but the overall trend points to effective capital use and consistently high operational performance.


Apple Inc., Profitability Ratios: Reported vs. Adjusted


Adjusted Net Profit Margin

Microsoft Excel
Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income
Net sales
Profitability Ratio
Net profit margin1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income
Net sales
Profitability Ratio
Adjusted net profit margin2

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).

2025 Calculations

1 Net profit margin = 100 × Net income ÷ Net sales
= 100 × ÷ =

2 Adjusted net profit margin = 100 × Adjusted net income ÷ Net sales
= 100 × ÷ =


The financial performance exhibits notable trends over the given periods. Reported net income demonstrates a generally positive trajectory, increasing significantly from 57,411 million US dollars in 2020 to 112,010 million US dollars in 2025. This growth, however, includes some fluctuations; for instance, after peaking at 99,803 million US dollars in 2022, it slightly declines in 2023 and 2024 before rising again in 2025.

Adjusted net income follows a similar growth pattern but with a more variable trend. It starts at 58,550 million US dollars in 2020, experiences a dip to 87,904 million US dollars in 2022, before ascending steadily to 113,241 million US dollars by 2025. The adjusted net income surpasses reported net income in the final period, indicating possible recalibrations or adjustments favoring profitability measures.

Net Profit Margins
Reported net profit margin shows an overall upward movement from 20.91% in 2020 to 26.92% in 2025, reflecting enhanced profitability relative to revenue. This progression includes a peak at 25.88% in 2021, a slight dip in subsequent years, and a recovery leading to the highest margin in the final year.
Adjusted net profit margin reveals a somewhat fluctuating but positive trend. Starting at 21.33% in 2020, it declines to 22.29% in 2022 before rising steadily to 27.21% in 2025. This adjusted margin consistently remains slightly above the reported margin in most years, suggesting that adjustments enhance the view of operational profitability.

Overall, the data indicates a solid improvement in profitability and net income over the six-year span, with occasional short-term variations. The adjusted metrics provide a more favorable perspective on the company’s earning capacity, particularly in recent periods, reinforcing an trend toward higher efficiency and financial performance.


Adjusted Return on Equity (ROE)

Microsoft Excel
Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income
Shareholders’ equity
Profitability Ratio
ROE1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income
Shareholders’ equity
Profitability Ratio
Adjusted ROE2

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).

2025 Calculations

1 ROE = 100 × Net income ÷ Shareholders’ equity
= 100 × ÷ =

2 Adjusted ROE = 100 × Adjusted net income ÷ Shareholders’ equity
= 100 × ÷ =


The analysis of the reported and investment-adjusted financial data reveals several notable trends over the observed periods.

Net Income
The reported net income exhibits an upward trend from 57,411 million US dollars to 112,010 million US dollars over the period, with some fluctuations. There is a significant increase from 2020 to 2021, followed by smaller incremental changes until a slight dip in 2024, which then recovers robustly by 2025. The adjusted net income follows a similar trajectory, starting slightly higher than reported figures at 58,550 million US dollars in 2020, experiencing a peak in 2021, then a decline until 2022, followed by a steady increase toward 2025. The fluctuations suggest adjustments account for specific investment factors impacting earnings.
Return on Equity (ROE)
Reported ROE shows high volatility, beginning at 87.87% in 2020, peaking dramatically at 196.96% in 2022 before declining to 151.91% by 2025. This pattern indicates an initially substantial capital efficiency improvement followed by normalization at a still elevated level. Adjusted ROE mirrors this pattern but with less extreme peaks, starting at 89.61% in 2020, rising to a peak of 175.22% in 2024, then slightly decreasing to 153.58% in 2025. This suggests that investment adjustments moderate the capital return volatility observed in reported figures.
Comparative Insights
The adjusted net income and ROE data suggest a smoothing effect on the financial metrics once investment considerations are factored in. While both reported and adjusted figures indicate strong profitability and efficient equity utilization, the adjusted values provide a more stable and slightly moderated view of performance. The consistent increase in adjusted net income towards the end of the period reflects improved operational results or better alignment with investment returns. Meanwhile, the ROE data implies that despite periodic fluctuations in profitability, the company maintains a high level of equity return throughout the observed years.

Adjusted Return on Assets (ROA)

Microsoft Excel
Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income
Total assets
Profitability Ratio
ROA1
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income
Total assets
Profitability Ratio
Adjusted ROA2

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).

2025 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =

2 Adjusted ROA = 100 × Adjusted net income ÷ Total assets
= 100 × ÷ =


Net Income Trends
Reported net income exhibited significant growth from 57,411 million US dollars in 2020 to 94,680 million in 2021, followed by a moderate increase reaching 99,803 million in 2022. Subsequently, there was a slight decline in reported net income in 2023 and 2024, with values of 96,995 million and 93,736 million respectively, before rising markedly to 112,010 million in 2025. Adjusted net income showed a somewhat different pattern, increasing from 58,550 million in 2020 to 93,713 million in 2021, then declining over the next two years to 87,904 million in 2022 before rebounding to 98,811 million in 2023 and 99,790 million in 2024, culminating in a sharp increase to 113,241 million in 2025.
Return on Assets (ROA) Analysis
Reported ROA demonstrated a strong upward trajectory from 17.73% in 2020 to nearly 27% in 2021, continuing to climb slightly to 28.29% in 2022. It then showed a minor dip in the following years, decreasing to 27.51% in 2023 and further to 25.68% in 2024, before increasing notably to 31.18% in 2025. Adjusted ROA similarly rose from 18.08% in 2020 to 26.7% in 2021 but experienced a decline to 24.92% in 2022. Afterward, it increased steadily in 2023 and 2024 to 28.02% and 27.34% respectively, before reaching its highest level at 31.52% in 2025.
Comparative Observations
Both reported and adjusted net income follow broadly similar trends but differ in magnitude during several years, with adjusted figures generally smoothing some of the more pronounced volatility observed in reported values. Likewise, reported and adjusted ROA trends show comparable directional movements, with adjusted ROA values closely tracking but slightly lagging or leading reported figures throughout the observed periods. The overall data indicate robust profitability and improved asset utilization over the long term, despite fluctuations in the intermediate years.