Stock Analysis on Net

Apple Inc. (NASDAQ:AAPL)

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Return on Capital (ROC)

Microsoft Excel

Return on capital (ROC) is after tax rate of return on net business assets. ROIC is unaffected by changes in interest rates or company debt and equity structure. It measures business productivity performance.

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Return on Invested Capital (ROIC)

Apple Inc., ROIC calculation, comparison to benchmarks

Microsoft Excel
Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
Selected Financial Data (US$ in millions)
Net operating profit after taxes (NOPAT)1
Invested capital2
Performance Ratio
ROIC3
Benchmarks
ROIC, Competitors4
Arista Networks Inc.
Cisco Systems Inc.
Dell Technologies Inc.
Super Micro Computer Inc.

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).

1 NOPAT. See details »

2 Invested capital. See details »

3 2025 Calculation
ROIC = 100 × NOPAT ÷ Invested capital
= 100 × ÷ =

4 Click competitor name to see calculations.


The financial data reveals several noteworthy trends in key performance metrics over the observed periods. Net operating profit after taxes (NOPAT) demonstrates an overall upward trajectory with fluctuations. Starting from a base level in 2020, NOPAT increased markedly into 2022, reaching a peak before exhibiting a slight decline in the subsequent two years. By the final period, NOPAT surged again, surpassing previous highs.

Invested capital shows a general growth pattern, though it exhibits more volatility compared to NOPAT. There is an upward trend from 2020 through 2023, where invested capital rises significantly, followed by a decline in 2024 and then a pronounced increase in 2025 reaching the highest recorded figure in the dataset.

Return on invested capital (ROIC), expressed as a percentage, indicates a high level of efficiency in capital use throughout the periods. The ratio starts at a very elevated level, peaks in 2022, and then decreases substantially in 2023. Although ROIC recovers somewhat in 2024, it declines again in 2025, ending notably lower than the peak years.

Net Operating Profit After Taxes (NOPAT)
An overall increase is observed with a peak in 2022. Minor decreases follow, but the metric ends on a strong note with significant growth in the final period analyzed.
Invested Capital
There is consistent growth over the period with an exception in 2024 when a reduction occurs, before the final period shows a substantial increase, indicating significant reinvestment or capital expansion.
Return on Invested Capital (ROIC)
ROIC starts at exceptionally high levels, improving until 2022, after which it declines. Despite some recovery in 2024, it experiences a downturn again by 2025, suggesting reduced efficiency in utilizing the invested capital relative to prior years.

In summary, while NOPAT and invested capital generally increase over time, the efficiency represented by ROIC fluctuates, with a decreasing trend after its peak in 2022. This implies that although the company is generating higher profits and investing more capital, the returns relative to the invested capital are becoming less efficient in the latter years.


Decomposition of ROIC

Apple Inc., decomposition of ROIC

Microsoft Excel
ROIC = OPM1 × TO2 × 1 – CTR3
Sep 27, 2025 = × ×
Sep 28, 2024 = × ×
Sep 30, 2023 = × ×
Sep 24, 2022 = × ×
Sep 25, 2021 = × ×
Sep 26, 2020 = × ×

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).

1 Operating profit margin (OPM). See calculations »

2 Turnover of capital (TO). See calculations »

3 Effective cash tax rate (CTR). See calculations »


The analysis of the provided financial ratios over the six-year period reveals several noteworthy trends and fluctuations.

Operating Profit Margin (OPM)
The operating profit margin demonstrated an overall upward trend, beginning at 24.73% in 2020 and rising steadily to 32.24% by 2025. This indicates an improvement in operational efficiency and profitability. Minor fluctuations are evident, particularly a slight dip around 2023, but the longer-term movement reflects enhanced cost control or revenue quality.
Turnover of Capital (TO)
The turnover of capital exhibited considerable variability. Starting at 7.63 in 2020, it increased to a peak of 8.61 in 2021, before declining to 4.69 in 2025. This suggests a reduction in asset utilization efficiency in recent years, possibly reflecting larger capital investments or slower asset turnover. The sharp decrease after 2023 indicates that capital is being employed less effectively to generate revenue.
1 – Effective Cash Tax Rate (CTR)
This metric, representing the complement of the effective cash tax rate, fluctuated within a range roughly between 73.63% and 85.78%. A lower value in 2024 (73.63%) implies a higher tax burden that year, while other years generally indicate a relatively consistent effective tax rate. These variations could be due to changes in tax policy, income composition, or deductible items affecting cash taxes paid.
Return on Invested Capital (ROIC)
ROIC showed marked volatility, peaking at 217.85% in 2022, indicative of extraordinary returns on capital employed during that year. Afterward, a decreasing trend ensued, falling to 126.23% in 2025. Despite this decline, the values remain substantially high, evidencing strong profitability on invested capital overall. The decline post-2022 could signal pressure on returns due to competitive forces, increased costs, or capital expansion.

In summary, although the company improved its operating profit margins over the period, the efficiency of asset turnover has declined markedly in recent years. Tax rates remained fairly stable with some fluctuations. Return on invested capital remained strong but has shown a downward trajectory after reaching a peak in 2022. These mixed signals suggest increasing profitability at the operational level but challenges in capital efficiency and possibly tax impacts to monitor.


Operating Profit Margin (OPM)

Apple Inc., OPM calculation, comparison to benchmarks

Microsoft Excel
Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
Selected Financial Data (US$ in millions)
Net operating profit after taxes (NOPAT)1
Add: Cash operating taxes2
Net operating profit before taxes (NOPBT)
 
Net sales
Add: Increase (decrease) in deferred revenue
Adjusted net sales
Profitability Ratio
OPM3
Benchmarks
OPM, Competitors4
Arista Networks Inc.
Cisco Systems Inc.
Dell Technologies Inc.
Super Micro Computer Inc.

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).

1 NOPAT. See details »

2 Cash operating taxes. See details »

3 2025 Calculation
OPM = 100 × NOPBT ÷ Adjusted net sales
= 100 × ÷ =

4 Click competitor name to see calculations.


The financial data analyzed reveals a consistent upward trend in net operating profit before taxes (NOPBT) over the examined periods. Starting from US$68,403 million in 2020, NOPBT increased significantly to US$110,655 million in 2021, followed by steady growth reaching US$134,468 million by 2025. Despite a slight decline from 2022 to 2023, the overall trajectory remains positive with considerable gains in profitability.

Adjusted net sales exhibit a substantial increase as well. Beginning at US$276,615 million in 2020, sales grew sharply to US$367,517 million in 2021. Thereafter, sales continued to rise progressively, culminating in US$417,061 million in 2025. Though there was a minor dip in sales in 2023 compared to 2022, the general pattern indicates robust revenue expansion over the six-year period.

The operating profit margin (OPM) reflects a favorable trend, underscoring improving operational efficiency. The margin increased from 24.73% in 2020 to over 30% by 2021, and maintained stability around 30% in subsequent years. From 2023 to 2025, the margin further improved, reaching 32.24%. This indicates enhanced profitability from core operations relative to net sales, despite some fluctuations in absolute profit and sales figures.

Net Operating Profit Before Taxes (NOPBT)
Consistent growth from 2020 to 2025, with a strong increase in 2021 and steady gains afterward. Minor decrease observed in 2023 followed by recovery.
Adjusted Net Sales
Marked increase overall, with a significant jump in 2021 followed by gradual growth. Slight decline in 2023, but resumed upward momentum after.
Operating Profit Margin (OPM)
Improved substantially from below 25% in 2020 to over 32% by 2025, demonstrating enhanced operational efficiency and profitability.

In summary, the data reveals that the company has experienced considerable growth in both sales and profitability over the six-year period, while also improving its profit margins. The slight dip in 2023 is notable but does not undermine the overall positive trend in financial performance.


Turnover of Capital (TO)

Apple Inc., TO calculation, comparison to benchmarks

Microsoft Excel
Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
Selected Financial Data (US$ in millions)
Net sales
Add: Increase (decrease) in deferred revenue
Adjusted net sales
 
Invested capital1
Efficiency Ratio
TO2
Benchmarks
TO, Competitors3
Arista Networks Inc.
Cisco Systems Inc.
Dell Technologies Inc.
Super Micro Computer Inc.

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).

1 Invested capital. See details »

2 2025 Calculation
TO = Adjusted net sales ÷ Invested capital
= ÷ =

3 Click competitor name to see calculations.


The analysis of the financial data over the six-year period reveals several notable trends and variations in adjusted net sales, invested capital, and turnover of capital.

Adjusted Net Sales
Adjusted net sales display a generally increasing trajectory from 276,615 million USD in 2020 to 417,061 million USD in 2025. While a slight decrease is observed between 2022 and 2023, where sales dropped from 394,828 million USD to 382,985 million USD, the overall trend shows resilience and growth, with robust recovery and further advancement in 2024 and 2025.
Invested Capital
Invested capital indicates growth over the examined timeframe, increasing from 36,252 million USD in 2020 to 88,915 million USD in 2025. However, there is notable volatility, including a significant jump between 2024 (50,072 million USD) and 2025 (88,915 million USD), which may reflect an increased investment phase or strategic capital allocation adjustments. The growth trend is not strictly linear, as some years exhibit slower increases or temporary decreases.
Turnover of Capital (TO)
The turnover of capital ratio reveals a declining efficiency trend in capital utilization. Starting at 7.63 in 2020, the ratio peaks at 8.61 in 2021, followed by a gradual decline to 4.69 by 2025. This decreasing ratio suggests that despite increased invested capital and generally rising sales, the company’s efficiency in generating sales per unit of invested capital has diminished. The dip in 2023 to 6.36 corresponds with the period of reduced sales, potentially indicating operational challenges or capital management inefficiencies during that year.

Overall, the data show a company with solid sales growth and increasing capital investment. However, the decreasing turnover of capital points to a potential area of concern regarding the effective use of invested resources to generate sales. Strategic attention may be warranted to improve capital efficiency as invested capital grows substantially in recent years.


Effective Cash Tax Rate (CTR)

Apple Inc., CTR calculation, comparison to benchmarks

Microsoft Excel
Sep 27, 2025 Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020
Selected Financial Data (US$ in millions)
Net operating profit after taxes (NOPAT)1
Add: Cash operating taxes2
Net operating profit before taxes (NOPBT)
Tax Rate
CTR3
Benchmarks
CTR, Competitors4
Arista Networks Inc.
Cisco Systems Inc.
Dell Technologies Inc.
Super Micro Computer Inc.

Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26).

1 NOPAT. See details »

2 Cash operating taxes. See details »

3 2025 Calculation
CTR = 100 × Cash operating taxes ÷ NOPBT
= 100 × ÷ =

4 Click competitor name to see calculations.


The financial data reveals several key trends in operating efficiency and tax management over the analyzed periods.

Cash Operating Taxes:
There is a notable increase in cash operating taxes from 2020 to 2024, peaking at nearly 32,898 million USD in 2024. This represents more than a threefold rise from the 2020 figure of 9,729 million USD. However, in 2025, cash operating taxes decrease significantly to 22,234 million USD. This fluctuation reflects changing tax liabilities or adjustments in taxable income.
Net Operating Profit Before Taxes (NOPBT):
NOPBT shows a consistent upward trend throughout the period, starting at 68,403 million USD in 2020 and reaching 134,468 million USD by 2025. The growth is apparent year-over-year, demonstrating improvement in operational profitability before tax expenses. Despite a slight dip in 2023 compared to 2022, the overall trajectory remains positive, indicating robust operational performance.
Effective Cash Tax Rate (CTR):
The effective cash tax rate fluctuates over the years with some variability rather than a clear directional trend. It begins at 14.22% in 2020, rises to a high of 26.37% in 2024, then declines to 16.53% in 2025. The peak in 2024 suggests a period of increased tax burden relative to operating profits, while the lower rate in 2025 indicates improved tax efficiency or changes in tax planning strategies.

In summary, the company has experienced strong growth in operating profitability over the years, which has generally led to higher absolute cash tax payments. However, the effective cash tax rate has varied, implying that tax expenses have not increased proportionally to operating profits every year. The decrease in cash operating taxes alongside a high NOPBT in the last year could suggest enhanced tax planning or the benefit of tax incentives. Overall, the financial indicators imply sustained profitability with some variability in tax burden management.