Net Profit Margin
since 2005
Paying user area
Try for free
Apple Inc. pages available for free this week:
- Statement of Comprehensive Income
- Analysis of Liquidity Ratios
- Analysis of Long-term (Investment) Activity Ratios
- Common Stock Valuation Ratios
- Enterprise Value (EV)
- Price to FCFE (P/FCFE)
- Present Value of Free Cash Flow to Equity (FCFE)
- Operating Profit Margin since 2005
- Price to Operating Profit (P/OP) since 2005
- Aggregate Accruals
The data is hidden behind: . Unhide it.
Get full access to the entire website from $10.42/mo, or
get 1-month access to Apple Inc. for $24.99.
This is a one-time payment. There is no automatic renewal.
We accept:
Calculation
Apple Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Net sales1 | |
|---|---|---|---|---|---|---|---|
| Sep 27, 2025 | = | 100 | × | ÷ | |||
| Sep 28, 2024 | = | 100 | × | ÷ | |||
| Sep 30, 2023 | = | 100 | × | ÷ | |||
| Sep 24, 2022 | = | 100 | × | ÷ | |||
| Sep 25, 2021 | = | 100 | × | ÷ | |||
| Sep 26, 2020 | = | 100 | × | ÷ | |||
| Sep 28, 2019 | = | 100 | × | ÷ | |||
| Sep 29, 2018 | = | 100 | × | ÷ | |||
| Sep 30, 2017 | = | 100 | × | ÷ | |||
| Sep 24, 2016 | = | 100 | × | ÷ | |||
| Sep 26, 2015 | = | 100 | × | ÷ | |||
| Sep 27, 2014 | = | 100 | × | ÷ | |||
| Sep 28, 2013 | = | 100 | × | ÷ | |||
| Sep 29, 2012 | = | 100 | × | ÷ | |||
| Sep 24, 2011 | = | 100 | × | ÷ | |||
| Sep 25, 2010 | = | 100 | × | ÷ | |||
| Sep 26, 2009 | = | 100 | × | ÷ | |||
| Sep 27, 2008 | = | 100 | × | ÷ | |||
| Sep 29, 2007 | = | 100 | × | ÷ | |||
| Sep 30, 2006 | = | 100 | × | ÷ | |||
| Sep 24, 2005 | = | 100 | × | ÷ |
Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-09-24), 10-K (reporting date: 2015-09-26), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-09-24), 10-K (reporting date: 2010-09-25), 10-K (reporting date: 2009-09-26), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-09-24).
1 US$ in millions
- Net Income (Loss)
- The net income shows a strong upward trend over the analyzed periods, starting from approximately 1.3 billion USD and rising steadily to over 112 billion USD by the final period. There are notable periods of accelerated growth, particularly between 2009 and 2012, where net income more than tripled, and again from 2021 to 2025, where significant improvements are observed. Minor fluctuations occur in some years but do not disrupt the overall increasing trajectory.
- Net Sales
- Net sales have consistently increased throughout the timeframe, reflecting robust revenue growth. Beginning at roughly 13.9 billion USD, net sales have surged to over 416 billion USD. The rise is particularly steep from around 2009 onwards, indicating expanding market reach and effective sales strategies. Although a few years show moderate deceleration in growth rates, the overall pattern is a continuous and substantial increase.
- Net Profit Margin
- The net profit margin exhibits a generally positive trend, improving from below 10% in the early years to over 26% in recent periods. Peaks are observed around 2012 and from 2021 onward, reaching margins above 25%, indicating enhanced profitability and operational efficiency. Some years in the middle period show slight declines or stabilization around the low twenties percentage, but the upward momentum resumes consistently towards the end.
In summary, the financial data reflects strong and sustained growth in both profitability and sales volume over the long term. The increasing net profit margin alongside rising net sales and net income suggests effective cost management and successful business expansion. These trends illustrate a healthy financial performance marked by scalability and improving operational leverage.
Comparison to Competitors
Apple Inc., net profit margin, long-term trends, comparison to competitors
| Apple Inc. | Arista Networks Inc. | Cisco Systems Inc. | Dell Technologies Inc. | Super Micro Computer Inc. | |
|---|---|---|---|---|---|
| Sep 27, 2025 | |||||
| Sep 28, 2024 | |||||
| Sep 30, 2023 | |||||
| Sep 24, 2022 | |||||
| Sep 25, 2021 | |||||
| Sep 26, 2020 | |||||
| Sep 28, 2019 | |||||
| Sep 29, 2018 | |||||
| Sep 30, 2017 | |||||
| Sep 24, 2016 | |||||
| Sep 26, 2015 | |||||
| Sep 27, 2014 | |||||
| Sep 28, 2013 | |||||
| Sep 29, 2012 | |||||
| Sep 24, 2011 | |||||
| Sep 25, 2010 | |||||
| Sep 26, 2009 | |||||
| Sep 27, 2008 | |||||
| Sep 29, 2007 | |||||
| Sep 30, 2006 | |||||
| Sep 24, 2005 |
Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-09-24), 10-K (reporting date: 2015-09-26), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-09-24), 10-K (reporting date: 2010-09-25), 10-K (reporting date: 2009-09-26), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-09-24).
Comparison to Sector (Technology Hardware & Equipment)
Apple Inc., net profit margin, long-term trends, comparison to sector (technology hardware & equipment)
| Apple Inc. | Technology Hardware & Equipment | |
|---|---|---|
| Sep 27, 2025 | ||
| Sep 28, 2024 | ||
| Sep 30, 2023 | ||
| Sep 24, 2022 | ||
| Sep 25, 2021 | ||
| Sep 26, 2020 | ||
| Sep 28, 2019 | ||
| Sep 29, 2018 | ||
| Sep 30, 2017 | ||
| Sep 24, 2016 | ||
| Sep 26, 2015 | ||
| Sep 27, 2014 | ||
| Sep 28, 2013 | ||
| Sep 29, 2012 | ||
| Sep 24, 2011 | ||
| Sep 25, 2010 | ||
| Sep 26, 2009 | ||
| Sep 27, 2008 | ||
| Sep 29, 2007 | ||
| Sep 30, 2006 | ||
| Sep 24, 2005 |
Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-09-24), 10-K (reporting date: 2015-09-26), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-09-24), 10-K (reporting date: 2010-09-25), 10-K (reporting date: 2009-09-26), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-09-24).
Comparison to Industry (Information Technology)
Apple Inc., net profit margin, long-term trends, comparison to industry (information technology)
| Apple Inc. | Information Technology | |
|---|---|---|
| Sep 27, 2025 | ||
| Sep 28, 2024 | ||
| Sep 30, 2023 | ||
| Sep 24, 2022 | ||
| Sep 25, 2021 | ||
| Sep 26, 2020 | ||
| Sep 28, 2019 | ||
| Sep 29, 2018 | ||
| Sep 30, 2017 | ||
| Sep 24, 2016 | ||
| Sep 26, 2015 | ||
| Sep 27, 2014 | ||
| Sep 28, 2013 | ||
| Sep 29, 2012 | ||
| Sep 24, 2011 | ||
| Sep 25, 2010 | ||
| Sep 26, 2009 | ||
| Sep 27, 2008 | ||
| Sep 29, 2007 | ||
| Sep 30, 2006 | ||
| Sep 24, 2005 |
Based on: 10-K (reporting date: 2025-09-27), 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-09-24), 10-K (reporting date: 2015-09-26), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-09-24), 10-K (reporting date: 2010-09-25), 10-K (reporting date: 2009-09-26), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-09-24).