Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

$24.99

Analysis of Profitability Ratios
Quarterly Data

Microsoft Excel

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Profitability Ratios (Summary)

Alphabet Inc., profitability ratios (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Return on Sales
Gross profit margin
Operating profit margin
Net profit margin
Return on Investment
Return on equity (ROE)
Return on assets (ROA)

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).


Gross Profit Margin
The gross profit margin shows a generally increasing trend over the observed periods. Starting from 54.32% in the first quarter of 2021, it increased steadily with minor fluctuations, reaching 59.17% by the third quarter of 2025. This indicates improving efficiency in production or reductions in the cost of goods sold, contributing positively to profitability.
Operating Profit Margin
The operating profit margin experienced some volatility but overall demonstrated a positive trend. It rose from 25.26% in the first quarter of 2021 to a peak of 30.55% by the end of 2021. Following a decline until the end of 2022, it recovered and continued an upward trajectory from early 2023 through 2025, reaching above 32% in mid-2025. This reflects a period of effective cost management and operational improvements after an initial dip.
Net Profit Margin
The net profit margin followed a somewhat similar pattern to the operating margin but with a smoother upward momentum in later periods. It began at 26.11% in early 2021, declined gradually through 2022, reaching a low near 21.2% at the end of 2022, then steadily increased to 32.23% by the third quarter of 2025. This suggests enhanced overall profitability and possibly better tax or financing efficiencies post-2022.
Return on Equity (ROE)
The return on equity shows periods of growth and decline, tracking somewhat the profit margin trends. Starting from 22.33% in early 2021, it increased to over 30% by the end of 2021. After a decline to around 23.41% in late 2022, it rebounded strongly and consistently rose above 32% by mid-2025. The pattern indicates improved shareholder value generation especially during recovery phases after 2022.
Return on Assets (ROA)
Return on assets followed a comparable trajectory to ROE but at lower absolute values, beginning at 15.7% in early 2021 and increasing to 21.16% by the end of 2021. It then declined moderately during 2022 but resumed growth starting early 2023 and reached around 23.16% by the third quarter of 2025. This trend suggests enhanced asset utilization efficiency over time after a mid-term dip.

Return on Sales


Return on Investment


Gross Profit Margin

Alphabet Inc., gross profit margin calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Gross profit
Revenues
Profitability Ratio
Gross profit margin1
Benchmarks
Gross Profit Margin, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
Gross profit margin = 100 × (Gross profitQ3 2025 + Gross profitQ2 2025 + Gross profitQ1 2025 + Gross profitQ4 2024) ÷ (RevenuesQ3 2025 + RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


The financial data exhibits several key trends and patterns in gross profit, revenues, and gross profit margin over multiple quarters. The analysis spans from the first quarter of 2021 through the third quarter of 2025.

Gross Profit
Gross profit demonstrates an overall upward trajectory over the observed periods. Starting at 31,211 million US dollars in Q1 2021, it fluctuates with some moderate declines and increases but generally trends higher, reaching 60,977 million US dollars by Q3 2025. The growth is characterized by some cyclical dips but a steady increase in the longer term, especially from late 2023 onward, indicating consistently improved profitability in core operations.
Revenues
Revenues follow a similar upward path to gross profit, indicating growth in sales or income generation. From 55,314 million US dollars in Q1 2021, revenues increase with periodic fluctuations, notably a decline in early 2023 but then recovering strongly in subsequent quarters. By Q3 2025, revenues reach 102,346 million US dollars, reflecting robust expansion of the business' sales scale over the period analyzed.
Gross Profit Margin
The gross profit margin exhibits a steady improvement throughout the timeframe. Beginning at 54.32% in Q1 2021, there is a progressive increase, with mild dips but an overall upward trend that elevates the margin to 59.17% by Q3 2025. This improvement suggests enhanced operational efficiency, better cost management, or a favorable product mix contributing to higher profitability per revenue dollar.
Summary Insights
The combined trends in gross profit, revenues, and margins reflect a strong and steadily growing business performance. While revenues experience some quarter-to-quarter variability possibly due to market cycles or seasonal factors, gross profit and margin improvements indicate that cost controls and profitability strategies are successfully implemented. The upward margin trend is a positive indicator of sustainable financial health and value creation over time.

Operating Profit Margin

Alphabet Inc., operating profit margin calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Income from operations
Revenues
Profitability Ratio
Operating profit margin1
Benchmarks
Operating Profit Margin, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
Operating profit margin = 100 × (Income from operationsQ3 2025 + Income from operationsQ2 2025 + Income from operationsQ1 2025 + Income from operationsQ4 2024) ÷ (RevenuesQ3 2025 + RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


The financial data reveals distinct trends in the company's operational performance and profitability over the analyzed periods. The income from operations and revenues reflect cyclical fluctuations, yet an overall growth trajectory is apparent up to the later quarters.

Income from Operations
Starting at approximately $16.4 billion in the first quarter of 2021, income from operations increased steadily reaching a peak of around $21.9 billion by the end of 2021. However, the first three quarters of 2022 marked a decline, with income dropping to about $17.1 billion before a slight improvement at year-end. Throughout 2023, income from operations showed recovery and a consistent upward trend, culminating in roughly $23.7 billion by December 2023. This positive momentum strengthened in 2024 and early 2025, with the figure rising significantly to exceed $31.2 billion by September 2025, indicating robust operational growth during this period.
Revenues
Revenues demonstrated similar cyclical behavior, beginning at $55.3 billion in Q1 2021 and growing steadily to $75.3 billion by Q4 2021. The early part of 2022 saw some volatility and a slight dip in mid-year, but revenues recovered towards the end of 2022, reaching approximately $76 billion. The year 2023 exhibited a solid upward trajectory, with revenues increasing to $86.3 billion by Q4 2023. This growth continued through 2024 and into 2025, with revenues surpassing $102 billion by Q3 2025, highlighting sustained top-line expansion.
Operating Profit Margin
The operating profit margin exhibited an upward trend from 25.3% in Q1 2021 to a peak near 30.5% at the end of 2021. This was followed by a decline during 2022, reaching a low of approximately 26.5% in Q4 2022. Beginning in 2023, the margin showed gradual improvement, climbing steadily to about 27.4% by the end of that year. The acceleration of margin growth in 2024 and throughout 2025 is notable, with the operating profit margin exceeding 32% by mid-2025, suggesting enhanced operational efficiency and profitability despite fluctuations in revenue and operating income.

In summary, the data indicates that the company experienced robust growth in revenues and income from operations after a brief dip in 2022. The consistent increase in operating profit margins, particularly in recent quarters, reflects effective cost management and improved profitability. Overall, operational performance strengthened significantly from 2023 onward, culminating in record highs by mid-2025.


Net Profit Margin

Alphabet Inc., net profit margin calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Net income
Revenues
Profitability Ratio
Net profit margin1
Benchmarks
Net Profit Margin, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
Net profit margin = 100 × (Net incomeQ3 2025 + Net incomeQ2 2025 + Net incomeQ1 2025 + Net incomeQ4 2024) ÷ (RevenuesQ3 2025 + RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


Net Income
The net income figures demonstrate some volatility over the presented periods. Initially, there was a gradual increase from around 17,930 million to 20,642 million US dollars during 2021. However, a downward trend followed throughout most of 2022, with net income declining to approximately 13,624 million by the end of the year. Starting in 2023, net income began a recovery and continuous growth, progressively increasing to nearly 34,979 million US dollars by the third quarter of 2025. This upward momentum in net income suggests improving profitability and operational efficiency in the later periods.
Revenues
Revenue growth exhibited a strong upward trend overall. Beginning at 55,314 million US dollars in the first quarter of 2021, revenues rose steadily through 2021, peaking in the fourth quarter at 75,325 million. In 2022, revenues showed some fluctuation but remained generally stable, concluding the year at 76,048 million. From 2023 onward, revenue experienced consistent growth with some minor quarterly variances, eventually reaching over 102,346 million US dollars by the third quarter of 2025. The persistent increase in revenue supports a positive outlook for the company’s top-line development.
Net Profit Margin
The net profit margin percentage indicates an initial peak in 2021, reaching close to 29.5%, followed by a decline during 2022 that brought the margin down to around 21.2%. However, starting in 2023, the margin traction reversed and showed steady improvement, climbing consistently to above 32% by the third quarter of 2025. This improvement in profitability relative to revenue indicates enhanced cost control, operational leverage, or improved pricing power within the company.
Overall Analysis
The financial data reveals that although net income and profit margin experienced a dip in 2022, the overall trajectory for both financial metrics, as well as revenue, is positive over the longer term. The recovery and strong growth in net income combined with expanding revenue and increasing net profit margin from 2023 through 2025 suggest strengthening financial performance and potentially effective strategic initiatives driving profitability. The data supports a narrative of resilience and growth continuation after a temporary setback in profitability.

Return on Equity (ROE)

Alphabet Inc., ROE calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Net income
Stockholders’ equity
Profitability Ratio
ROE1
Benchmarks
ROE, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
ROE = 100 × (Net incomeQ3 2025 + Net incomeQ2 2025 + Net incomeQ1 2025 + Net incomeQ4 2024) ÷ Stockholders’ equity
= 100 × ( + + + ) ÷ =

2 Click competitor name to see calculations.


The quarterly financial data reveals several notable trends in the company's performance over the given periods. Net income exhibited fluctuations but overall showed a rising trajectory, especially in the most recent quarters. Starting from approximately $17.9 billion in the first quarter of 2021, net income peaked around the end of 2021 before experiencing a decline throughout 2022. However, from early 2023 onward, net income consistently increased, reaching the highest levels near $34 billion by the third quarter of 2025.

Stockholders' equity demonstrated a steady upward trend across all quarters, reflecting consistent growth in the company’s net assets. Beginning at $230 billion in early 2021, equity rose gradually each quarter, culminating in $387 billion by the third quarter of 2025. This steady increase suggests retained earnings and possibly new equity contributions supporting overall financial strength.

Return on equity (ROE) percentages varied over the course of the periods but generally indicated strong profitability relative to equity. Initially, ROE increased from 22.33% in early 2021 to a peak of over 30% by the end of 2021. Although it slightly declined through parts of 2022 and early 2023, ROE again ascended, reaching the mid-30s percent by the latter quarters of 2024 and remaining relatively stable thereafter. This pattern suggests that despite some short-term income volatility, the company managed to maintain and improve efficiency in generating profit from its equity base.

Net Income Trends
Initial growth followed by a mid-period decline in 2022, then a strong and steady increase through 2023 to 2025, hitting record highs by 2025.
Stockholders’ Equity Trends
Consistent and steady growth throughout the entire period, indicating strengthening capital base and retained earnings expansion.
Return on Equity (ROE) Trends
Strong profitability with ROE oscillating but overall improving. Early peak around 30%, a modest dip in 2022, renewed growth beyond 30% through to 2025, pointing to sustained effective capital utilization.

In summary, the data reflects a company with growing equity and improving profitability metrics over time, overcoming mid-period challenges to achieve higher net income and maintaining high returns on equity, signaling robust financial health and efficient use of capital.


Return on Assets (ROA)

Alphabet Inc., ROA calculation (quarterly data)

Microsoft Excel
Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Net income
Total assets
Profitability Ratio
ROA1
Benchmarks
ROA, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q3 2025 Calculation
ROA = 100 × (Net incomeQ3 2025 + Net incomeQ2 2025 + Net incomeQ1 2025 + Net incomeQ4 2024) ÷ Total assets
= 100 × ( + + + ) ÷ =

2 Click competitor name to see calculations.


The financial data reveals several notable trends in the company's performance over the observed periods. Net income exhibits a fluctuating pattern with a general upward trajectory towards the later periods. The figure starts at 17,930 million US dollars and reaches a peak of 34,979 million US dollars by the last period, indicating significant growth albeit with some volatility in intermediate periods.

Total assets show consistent growth throughout the periods, increasing steadily from 327,095 million US dollars to 536,469 million US dollars. This upward movement reflects ongoing asset accumulation, which may support future income generation and operational expansion.

Return on Assets (ROA) displays a dynamic pattern, initially rising from 15.7% to a peak of 21.16%, followed by a slight decline to 16.42%, and then a renewed increase culminating at 23.16% in the final period. This trend suggests variations in efficiency regarding how assets are utilized to generate net income, with overall improvement observed by the end of the timeline.

Net Income
Shows initial growth, a mid-cycle decline, and subsequent recovery and growth, reaching the highest levels in the last periods.
Total Assets
Exhibits continuous and steady expansion, reflecting ongoing asset accumulation over the entire timeframe.
Return on Assets (ROA)
Indicates a fluctuating yet improving efficiency in asset usage, with some periods of contraction followed by a strong upward trend.

Overall, the data suggests that while net income experiences some short-term fluctuations, the company's asset base and profitability efficiency as measured by ROA have demonstrated solid improvements, underpinning enhanced financial performance towards the end of the period under review.