Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

$24.99

Analysis of Profitability Ratios
Quarterly Data

Microsoft Excel

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Profitability Ratios (Summary)

Alphabet Inc., profitability ratios (quarterly data)

Microsoft Excel
Mar 31, 2026 Dec 31, 2025 Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022
Return on Sales
Gross profit margin
Operating profit margin
Net profit margin
Return on Investment
Return on equity (ROE)
Return on assets (ROA)

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).


The profitability metrics exhibit a distinct cyclical pattern characterized by a contraction phase between March 2022 and March 2023, followed by a sustained expansion phase through March 2026. This trajectory indicates a period of margin compression followed by a successful recovery and subsequent growth in operational efficiency and bottom-line profitability.

Gross Profit Margin
A gradual decline was observed from 56.93% in March 2022 to a trough of 55.30% in March 2023. Following this low, a consistent upward trend emerged, with the margin expanding steadily over the subsequent thirteen quarters to reach 60.37% by March 2026.
Operating Profit Margin
Operating margins experienced a more pronounced contraction than gross margins, falling from 30.47% in March 2022 to 25.35% in March 2023. A recovery phase began immediately thereafter, with margins climbing back to a peak of 32.68% in June 2025 and stabilizing at 32.69% by March 2026, suggesting improved control over operating expenses.
Net Profit Margin
The net profit margin mirrored the downward trend of other margins, hitting a low of 20.58% in March 2023. However, the subsequent recovery was the most aggressive of all profitability ratios, accelerating sharply in the final periods to reach a peak of 37.92% in March 2026, representing a significant increase in overall net earnings efficiency.
Return on Equity (ROE)
ROE followed a V-shaped trajectory, decreasing from 29.35% in March 2022 to 22.46% in March 2023. A steady reclamation of value followed, with the ratio rising consistently to end the period at 33.46%, indicating enhanced returns for shareholders.
Return on Assets (ROA)
ROA declined from 20.87% in March 2022 to 15.86% in March 2023. While it recovered steadily to a peak of 23.35% in March 2024, the metric showed more stability and less aggressive growth in the final two years compared to ROE and net margins, settling at 22.76% by March 2026.

Overall, the analysis reveals a strong correlation across all five profitability indicators. The simultaneous dip and recovery suggest that the initial decline was likely driven by systemic factors or strategic investments, while the subsequent rise reflects a period of scaled efficiency and increased profitability across all levels of the income statement.


Return on Sales


Return on Investment


Gross Profit Margin

Alphabet Inc., gross profit margin calculation (quarterly data)

Microsoft Excel
Mar 31, 2026 Dec 31, 2025 Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022
Selected Financial Data (US$ in millions)
Gross profit
Revenues
Profitability Ratio
Gross profit margin1
Benchmarks
Gross Profit Margin, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).

1 Q1 2026 Calculation
Gross profit margin = 100 × (Gross profitQ1 2026 + Gross profitQ4 2025 + Gross profitQ3 2025 + Gross profitQ2 2025) ÷ (RevenuesQ1 2026 + RevenuesQ4 2025 + RevenuesQ3 2025 + RevenuesQ2 2025)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


The financial trajectory from March 2022 through March 2026 reflects a period of initial margin compression followed by a sustained and consistent expansion in gross profitability. While both revenues and gross profits exhibit a long-term upward trend, the efficiency of profit generation transitioned from a contraction phase to a growth phase starting in mid-2023.

Gross Profit Margin Trends
A downward trend in the gross profit margin is observed during the first year of the analyzed period, declining from 56.93% in March 2022 to a trough of 55.30% by March 2023. Following this low point, a consistent and uninterrupted upward trajectory is evident. The margin expanded steadily for 12 consecutive quarters, ultimately reaching 60.37% by March 2026, representing a total recovery and expansion of approximately 507 basis points from the 2023 low.
Revenue and Gross Profit Correlation
Revenues grew from 68.01 billion US dollars in March 2022 to 109.90 billion US dollars in March 2026. During this same interval, gross profit increased from 38.41 billion US dollars to 68.63 billion US dollars. The fact that gross profit grew at a faster rate than revenue during the latter half of the period confirms the observed margin expansion, indicating a significant improvement in the cost of revenue relative to total sales.
Profitability Stability and Growth
The data shows a transition from marginal volatility between 2022 and 2023 to a state of stable, incremental growth. The most pronounced acceleration in profitability occurs between December 2024 and March 2026, where the gross profit margin climbed from 58.20% to 60.37%, suggesting enhanced operational efficiencies or a shift in the revenue mix toward higher-margin products and services.

Operating Profit Margin

Alphabet Inc., operating profit margin calculation (quarterly data)

Microsoft Excel
Mar 31, 2026 Dec 31, 2025 Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022
Selected Financial Data (US$ in millions)
Income from operations
Revenues
Profitability Ratio
Operating profit margin1
Benchmarks
Operating Profit Margin, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).

1 Q1 2026 Calculation
Operating profit margin = 100 × (Income from operationsQ1 2026 + Income from operationsQ4 2025 + Income from operationsQ3 2025 + Income from operationsQ2 2025) ÷ (RevenuesQ1 2026 + RevenuesQ4 2025 + RevenuesQ3 2025 + RevenuesQ2 2025)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


The operating profit margin exhibited a distinct U-shaped trajectory over the analyzed period, characterized by an initial contraction followed by a sustained recovery and eventual stabilization at a higher baseline.

Margin Compression Phase
Between March 31, 2022, and March 31, 2023, a consistent decline in the operating profit margin was observed, falling from 30.47% to a trough of 25.35%. During this interval, income from operations decreased from US$ 20,094 million to US$ 17,415 million, despite revenues remaining relatively stable or showing modest growth, indicating an increase in operating expenses relative to revenue generation.
Recovery and Expansion Phase
From April 2023 through December 31, 2024, the operating profit margin entered a period of steady expansion. The margin rose from 25.35% to 32.11%, eventually surpassing the initial 2022 levels. This recovery was driven by significant growth in both top-line revenue and operating income, with income from operations increasing from US$ 17,415 million in March 2023 to US$ 30,972 million by the end of 2024.
Stabilization and Plateau
Starting in the first quarter of 2025 and continuing through March 31, 2026, the operating profit margin reached a plateau, fluctuating within a narrow range between 32.03% and 32.69%. This indicates a period of operational maturity where cost scaling closely aligned with revenue growth.
Revenue and Operating Income Correlation
A strong positive correlation is evident between total revenues and operating income toward the end of the series. While revenues grew from US$ 68,011 million in March 2022 to US$ 109,896 million in March 2026, operating income grew at a faster proportional rate, increasing from US$ 20,094 million to US$ 39,696 million, thereby enhancing the overall profitability profile of the organization.

Net Profit Margin

Alphabet Inc., net profit margin calculation (quarterly data)

Microsoft Excel
Mar 31, 2026 Dec 31, 2025 Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022
Selected Financial Data (US$ in millions)
Net income
Revenues
Profitability Ratio
Net profit margin1
Benchmarks
Net Profit Margin, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).

1 Q1 2026 Calculation
Net profit margin = 100 × (Net incomeQ1 2026 + Net incomeQ4 2025 + Net incomeQ3 2025 + Net incomeQ2 2025) ÷ (RevenuesQ1 2026 + RevenuesQ4 2025 + RevenuesQ3 2025 + RevenuesQ2 2025)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


The net profit margin exhibited a cyclical trend over the analyzed period, characterized by an initial contraction during 2022 and early 2023, followed by a sustained and accelerating expansion through the first quarter of 2026.

Profitability Contraction and Trough
A consistent decline in the net profit margin was observed from March 31, 2022, where the margin stood at 27.57%, reaching a minimum of 20.58% by March 31, 2023. During this period, net income decreased from 16,436 million US$ to 15,051 million US$, despite revenues remaining relatively stable or increasing slightly, indicating a rise in operating costs or a decline in operational efficiency.
Recovery and Margin Expansion
Following the trough in early 2023, a steady upward trajectory in profitability is evident. The net profit margin recovered to 24.01% by December 31, 2023, and continued to climb throughout 2024 and 2025. By December 31, 2025, the margin reached 32.81%, surpassing the initial levels recorded at the start of the period. This expansion suggests successful cost management initiatives or the realization of higher-margin revenue streams.
Accelerated Growth and Peak Performance
A significant surge in profitability is noted in the final reporting period. As of March 31, 2026, the net profit margin peaked at 37.92%. This peak is driven by a substantial increase in net income to 62,578 million US$, which grew disproportionately faster than revenues, which stood at 109,896 million US$. This indicates a period of exceptional operational leverage or a significant one-time positive impact on the bottom line.

Return on Equity (ROE)

Alphabet Inc., ROE calculation (quarterly data)

Microsoft Excel
Mar 31, 2026 Dec 31, 2025 Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022
Selected Financial Data (US$ in millions)
Net income
Stockholders’ equity
Profitability Ratio
ROE1
Benchmarks
ROE, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).

1 Q1 2026 Calculation
ROE = 100 × (Net incomeQ1 2026 + Net incomeQ4 2025 + Net incomeQ3 2025 + Net incomeQ2 2025) ÷ Stockholders’ equity
= 100 × ( + + + ) ÷ =

2 Click competitor name to see calculations.


The Return on Equity (ROE) exhibits a U-shaped trajectory over the analyzed period, characterized by an initial decline followed by a sustained recovery and expansion. After reaching a cyclical low in early 2023, the ratio demonstrates a consistent upward trend, indicating an improving efficiency in generating profits from shareholders' capital.

Net Income Trends
Net income showed initial volatility, declining from $16.4 billion in March 2022 to a period low of $13.6 billion in December 2022. A robust recovery followed, with earnings scaling to $26.5 billion by the end of 2024 and experiencing a substantial acceleration to $62.6 billion by March 2026.
Stockholders' Equity Expansion
The equity base grew consistently throughout the entire period, rising from $254 billion in March 2022 to $478.7 billion by March 2026. This steady increase reflects a continuous accumulation of capital and retained earnings.
Return on Equity (ROE) Dynamics
The ROE contracted from 29.35% in March 2022 to a minimum of 22.46% in March 2023. From that point, a steady recovery occurred, with the ratio returning to its initial levels by mid-2024 and reaching a peak of 33.46% by March 2026. The simultaneous increase in both net income and stockholders' equity suggests that profit growth outpaced the expansion of the equity base, thereby driving the overall improvement in capital efficiency.

Return on Assets (ROA)

Alphabet Inc., ROA calculation (quarterly data)

Microsoft Excel
Mar 31, 2026 Dec 31, 2025 Sep 30, 2025 Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022
Selected Financial Data (US$ in millions)
Net income
Total assets
Profitability Ratio
ROA1
Benchmarks
ROA, Competitors2
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).

1 Q1 2026 Calculation
ROA = 100 × (Net incomeQ1 2026 + Net incomeQ4 2025 + Net incomeQ3 2025 + Net incomeQ2 2025) ÷ Total assets
= 100 × ( + + + ) ÷ =

2 Click competitor name to see calculations.


The analysis of the profitability metrics reveals a cyclical trajectory in asset efficiency, characterized by an initial period of contraction followed by a sustained recovery and eventual stabilization at a higher baseline.

Return on Assets (ROA) Trend
A U-shaped trend is evident in the ROA percentages. The ratio declined from a peak of 20.87% in March 2022 to a low of 15.86% by March 2023. Subsequently, a consistent recovery occurred, with the ratio climbing back above 20% by March 2024 and reaching a peak of 23.35% in March 2025. For the remainder of the period, the ROA remained stable, fluctuating between 22.20% and 22.76%.
Net Income Performance
Net income exhibited significant volatility and overall growth. Following a downward trend that bottomed at 13,624 million USD in December 2022, earnings entered a growth phase. A notable acceleration is observed starting in March 2025, with quarterly earnings rising from 23,662 million USD in March 2024 to a substantial peak of 62,578 million USD by March 2026.
Asset Base Expansion
Total assets demonstrated a continuous and accelerating upward trend throughout the analyzed period. Assets grew from 357,096 million USD in March 2022 to 703,919 million USD by March 2026. The most aggressive expansion occurred between December 2024 and March 2026, where the asset base increased by approximately 253 billion USD.
Efficiency Correlation
The initial decline in ROA through early 2023 was driven by falling net income despite a relatively stable asset base. Conversely, the subsequent rise in ROA was supported by earnings growth that outpaced the rate of asset accumulation. In the final stages of the period, the ability to maintain an ROA above 22% while nearly doubling the total asset base indicates a significant increase in the scale of operational efficiency.