Analysis of Profitability Ratios
Quarterly Data
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Return on Sales
Return on Investment
Alphabet Inc., profitability ratios (quarterly data)
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
The financial performance exhibits a distinct V-shaped recovery across all primary profitability metrics. A period of contraction is observed from early 2022 through the first quarter of 2023, followed by a sustained upward trajectory in efficiency and profitability through mid-2026.
- Gross Profit Margin
- A moderate decline is noted from 56.93% in March 2022 to a trough of 55.30% in March 2023. Subsequently, a consistent quarterly expansion occurs, with the margin reaching 60.90% by June 2026. This suggests a long-term improvement in the direct cost structure or an increase in pricing power.
- Operating and Net Profit Margins
- Operating margins experienced a significant contraction, falling from 30.47% in March 2022 to 25.35% in March 2023, before recovering to 33.11% by June 2026. Net profit margins followed a similar pattern but exhibited more extreme volatility; after hitting a low of 20.58% in March 2023, the margin grew steadily, culminating in a sharp acceleration to 54.77% by June 2026, indicating a substantial increase in bottom-line efficiency.
- Return on Equity (ROE)
- ROE reflects the same cyclical trend, decreasing from 29.35% in March 2022 to 22.46% in March 2023. A recovery phase ensued, with ROE climbing steadily to exceed previous levels and eventually peaking at 38.13% in June 2026, signifying enhanced returns on shareholder capital.
- Return on Assets (ROA)
- Asset utilization efficiency declined from 20.87% in March 2022 to 15.86% in March 2023. A subsequent recovery brought ROA back to 26.49% by June 2026, demonstrating improved capability in generating earnings from the asset base.
Overall, the data indicates that the operational headwinds experienced between 2022 and early 2023 were successfully mitigated, leading to a period of margin expansion and increased capital efficiency that peaked in the final observed quarter.
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Gross Profit Margin
Alphabet Inc., gross profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Gross profit | 73,853) | 68,625) | 68,062) | 60,977) | 57,389) | 53,873) | 55,856) | 51,794) | 49,235) | 46,827) | 48,735) | 43,464) | 42,688) | 39,175) | 40,706) | 37,934) | 39,581) | 38,412) | ||||||
| Revenues | 119,796) | 109,896) | 113,828) | 102,346) | 96,428) | 90,234) | 96,469) | 88,268) | 84,742) | 80,539) | 86,310) | 76,693) | 74,604) | 69,787) | 76,048) | 69,092) | 69,685) | 68,011) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Gross profit margin1 | 60.90% | 60.37% | 59.65% | 59.17% | 58.94% | 58.59% | 58.20% | 57.84% | 57.35% | 57.12% | 56.63% | 55.88% | 55.44% | 55.30% | 55.38% | 56.10% | 56.74% | 56.93% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Gross Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Comcast Corp. | 69.39% | 70.13% | 71.75% | 71.88% | 70.82% | 70.36% | 70.08% | 69.73% | 70.53% | 70.00% | 69.76% | 69.96% | 69.65% | 69.49% | 68.53% | 68.41% | 67.34% | 66.64% | ||||||
| Meta Platforms Inc. | 81.75% | 81.94% | 82.00% | 82.00% | 81.95% | 81.75% | 81.67% | 81.43% | 81.40% | 81.44% | 80.76% | 79.05% | 78.34% | 78.40% | 78.35% | 80.31% | 80.47% | 80.34% | ||||||
| Netflix Inc. | 49.12% | 49.03% | 48.49% | 48.09% | 48.49% | 46.92% | 46.06% | 45.25% | 43.84% | 43.06% | 41.54% | 39.49% | 38.77% | 38.30% | 39.37% | 39.62% | 40.63% | 41.62% | ||||||
| Walt Disney Co. | 37.16% | 37.28% | 37.76% | 37.61% | 37.10% | 36.74% | 35.75% | 35.36% | 35.03% | 34.33% | 33.41% | 32.77% | 33.04% | 33.40% | 34.24% | 34.43% | 33.79% | 34.34% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Gross profit margin = 100
× (Gross profitQ2 2026
+ Gross profitQ1 2026
+ Gross profitQ4 2025
+ Gross profitQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (73,853 + 68,625 + 68,062 + 60,977)
÷ (119,796 + 109,896 + 113,828 + 102,346)
= 60.90%
2 Click competitor name to see calculations.
Financial performance from March 2022 through June 2026 is characterized by consistent growth in both top-line revenue and absolute gross profit, accompanied by a significant recovery and subsequent expansion of the gross profit margin.
- Gross Profit Margin Trajectory
- The gross profit margin experienced a period of slight contraction during the first year, declining from 56.93% in March 2022 to a trough of 55.30% in March 2023. Following this low point, a sustained upward trend is observed. The margin grew steadily over the subsequent quarters, surpassing the 58% threshold by late 2024 and eventually reaching 60.90% by June 2026. This indicates a progressive improvement in the cost of goods sold relative to total revenue.
- Revenue and Gross Profit Correlation
- Revenues demonstrated a strong upward trajectory, increasing from 68,011 million USD in March 2022 to 119,796 million USD by June 2026. Gross profit followed a similar growth path, rising from 38,412 million USD to 73,853 million USD. The fact that gross profit grew at a faster rate than revenue from 2023 onwards is the primary driver behind the expanding profit margins.
- Seasonal Performance Patterns
- A recurring seasonal peak is evident in the December quarters of each year. Revenue and gross profit consistently reach annual highs during these periods, such as the spike to 86,310 million USD in revenue in December 2023 and 113,828 million USD in December 2025. Despite these fluctuations in volume, the gross profit margin remained resilient, continuing its steady climb regardless of the quarterly volume surges.
- Operational Efficiency and Scalability
- The transition from a 55.30% margin in early 2023 to 60.90% in mid-2026 suggests enhanced operational leverage. The ability to increase the margin while simultaneously scaling revenue by approximately 76% indicates that the cost structures associated with revenue generation have become more efficient over time.
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Operating Profit Margin
Alphabet Inc., operating profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Income from operations | 40,770) | 39,696) | 35,934) | 31,228) | 31,271) | 30,606) | 30,972) | 28,521) | 27,425) | 25,472) | 23,697) | 21,343) | 21,838) | 17,415) | 18,160) | 17,135) | 19,453) | 20,094) | ||||||
| Revenues | 119,796) | 109,896) | 113,828) | 102,346) | 96,428) | 90,234) | 96,469) | 88,268) | 84,742) | 80,539) | 86,310) | 76,693) | 74,604) | 69,787) | 76,048) | 69,092) | 69,685) | 68,011) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Operating profit margin1 | 33.11% | 32.69% | 32.03% | 32.19% | 32.68% | 32.67% | 32.11% | 30.93% | 29.83% | 29.03% | 27.42% | 26.51% | 25.75% | 25.35% | 26.46% | 27.85% | 29.65% | 30.47% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Comcast Corp. | 14.66% | 15.29% | 16.71% | 17.98% | 18.12% | 18.73% | 18.83% | 18.52% | 19.32% | 19.25% | 19.18% | 19.33% | 11.99% | 11.75% | 11.56% | 11.82% | 18.25% | 17.76% | ||||||
| Meta Platforms Inc. | 38.08% | 41.21% | 41.44% | 43.23% | 44.02% | 42.92% | 42.18% | 39.94% | 39.25% | 37.38% | 34.66% | 28.96% | 23.80% | 23.56% | 24.82% | 29.74% | 33.41% | 36.68% | ||||||
| Netflix Inc. | 29.68% | 29.72% | 29.49% | 29.14% | 29.51% | 27.71% | 26.71% | 25.65% | 23.82% | 22.54% | 20.62% | 18.35% | 17.51% | 16.85% | 17.82% | 18.16% | 19.13% | 20.41% | ||||||
| Walt Disney Co. | 13.47% | 13.53% | 13.78% | 12.69% | 12.64% | 10.07% | 9.11% | 9.08% | 5.40% | 6.87% | 5.74% | 5.22% | 8.02% | 7.42% | 7.90% | 8.01% | 7.08% | 6.93% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Operating profit margin = 100
× (Income from operationsQ2 2026
+ Income from operationsQ1 2026
+ Income from operationsQ4 2025
+ Income from operationsQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (40,770 + 39,696 + 35,934 + 31,228)
÷ (119,796 + 109,896 + 113,828 + 102,346)
= 33.11%
2 Click competitor name to see calculations.
The operational performance exhibits a distinct U-shaped trajectory characterized by an initial period of margin contraction followed by a sustained recovery and subsequent expansion. Between March 2022 and March 2023, there was a noticeable decline in operational efficiency, which was reversed through a consistent upward trend in profitability margins extending into mid-2026.
- Margin Compression Phase
- From March 2022 to March 2023, the operating profit margin declined from 30.47% to a trough of 25.35%. During this period, income from operations fell from 20,094 million USD to 17,415 million USD, despite revenues remaining relatively stable, indicating an increase in operating expenses relative to income generation.
- Recovery and Efficiency Gains
- A reversal of the downward trend began in June 2023, with the operating profit margin climbing steadily from 25.75% to 32.11% by December 2024. This recovery was driven by significant growth in both top-line revenue and operating income, with the latter rising from 21,838 million USD in June 2023 to 30,972 million USD by the end of 2024.
- Stabilization and Peak Performance
- Throughout 2025 and the first half of 2026, profitability margins stabilized at a higher plateau, generally fluctuating between 32.03% and 33.11%. A period of consolidation was observed in the latter half of 2025, where margins dipped slightly to 32.03% in December 2025 before ascending to a period peak of 33.11% by June 2026.
- Revenue and Income Scaling
- Long-term growth is evident in the scaling of absolute values. Total revenues grew from 68,011 million USD in March 2022 to 119,796 million USD by June 2026. Simultaneously, income from operations more than doubled over the same period, increasing from 20,094 million USD to 40,770 million USD, reflecting improved operating leverage.
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Net Profit Margin
Alphabet Inc., net profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 112,193) | 62,578) | 34,455) | 34,979) | 28,196) | 34,540) | 26,536) | 26,301) | 23,619) | 23,662) | 20,687) | 19,689) | 18,368) | 15,051) | 13,624) | 13,910) | 16,002) | 16,436) | ||||||
| Revenues | 119,796) | 109,896) | 113,828) | 102,346) | 96,428) | 90,234) | 96,469) | 88,268) | 84,742) | 80,539) | 86,310) | 76,693) | 74,604) | 69,787) | 76,048) | 69,092) | 69,685) | 68,011) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Net profit margin1 | 54.77% | 37.92% | 32.81% | 32.23% | 31.12% | 30.86% | 28.60% | 27.74% | 26.70% | 25.90% | 24.01% | 22.46% | 21.05% | 20.58% | 21.20% | 23.75% | 25.89% | 27.57% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Net Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Comcast Corp. | 8.97% | 15.00% | 16.17% | 18.33% | 18.44% | 12.71% | 13.09% | 11.92% | 12.46% | 12.64% | 12.66% | 12.53% | 5.40% | 4.71% | 4.42% | 4.46% | 11.54% | 11.96% | ||||||
| Meta Platforms Inc. | 29.84% | 32.84% | 30.08% | 30.89% | 39.99% | 39.11% | 37.91% | 35.55% | 34.34% | 32.06% | 28.98% | 23.42% | 18.71% | 18.27% | 19.90% | 24.41% | 28.16% | 31.20% | ||||||
| Netflix Inc. | 28.22% | 28.52% | 24.30% | 24.05% | 24.58% | 23.07% | 22.34% | 20.70% | 19.54% | 18.42% | 16.04% | 13.82% | 13.22% | 13.16% | 14.21% | 16.03% | 16.42% | 16.47% | ||||||
| Walt Disney Co. | 11.54% | 12.80% | 13.14% | 12.22% | 9.47% | 6.07% | 5.44% | 5.31% | 1.90% | 3.36% | 2.65% | 2.56% | 4.74% | 3.93% | 3.80% | 3.87% | 3.46% | 4.22% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Net profit margin = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (112,193 + 62,578 + 34,455 + 34,979)
÷ (119,796 + 109,896 + 113,828 + 102,346)
= 54.77%
2 Click competitor name to see calculations.
The net profit margin exhibits a distinctive U-shaped trajectory followed by a period of rapid acceleration over the analyzed timeframe. After an initial contraction, the margin demonstrates a consistent recovery and substantial expansion, culminating in a significant increase in profitability by the second quarter of 2026.
- Initial Margin Contraction
- Between March 31, 2022, and March 31, 2023, a consistent downward trend is observed, with the net profit margin decreasing from 27.57% to a period low of 20.58%. This decline occurred despite revenues remaining relatively stable, indicating a rise in costs relative to total income during this interval.
- Stabilization and Recovery Phase
- Starting in June 2023, the net profit margin entered a recovery phase, climbing steadily from 21.05% to 28.60% by December 31, 2024. This period is characterized by a synchronized increase in both revenues and net income, suggesting a successful effort in operational efficiency and cost optimization.
- Accelerated Profitability Expansion
- A sharp upward inflection is evident from March 2025 onward. The margin surpassed 30% in the first quarter of 2025 and maintained a steep ascent, reaching 37.92% by March 31, 2026. The most significant surge occurred in the final quarter of the period, where the net profit margin reached 54.77%. This expansion is driven by a disproportionate increase in net income, which rose from 62,578 million US dollars in March 2026 to 112,193 million US dollars in June 2026, far outpacing the growth in revenues.
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Return on Equity (ROE)
Alphabet Inc., ROE calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 112,193) | 62,578) | 34,455) | 34,979) | 28,196) | 34,540) | 26,536) | 26,301) | 23,619) | 23,662) | 20,687) | 19,689) | 18,368) | 15,051) | 13,624) | 13,910) | 16,002) | 16,436) | ||||||
| Stockholders’ equity | 640,480) | 478,746) | 415,265) | 386,867) | 362,916) | 345,267) | 325,084) | 314,119) | 300,753) | 292,844) | 283,379) | 273,202) | 267,141) | 260,894) | 256,144) | 253,626) | 255,419) | 254,004) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| ROE1 | 38.13% | 33.46% | 31.83% | 32.12% | 31.85% | 32.15% | 30.80% | 30.01% | 29.15% | 28.14% | 26.04% | 24.43% | 22.82% | 22.46% | 23.41% | 26.41% | 28.20% | 29.35% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| ROE, Competitors2 | ||||||||||||||||||||||||
| Comcast Corp. | 12.48% | 21.29% | 20.64% | 23.29% | 23.65% | 18.13% | 18.92% | 17.11% | 18.14% | 18.67% | 18.61% | 18.34% | 7.74% | 6.86% | 6.63% | 6.73% | 15.35% | 15.18% | ||||||
| Meta Platforms Inc. | 26.07% | 28.97% | 27.83% | 30.16% | 36.66% | 36.01% | 34.14% | 33.76% | 32.81% | 30.60% | 25.53% | 20.81% | 16.82% | 17.18% | 18.45% | 23.23% | 26.74% | 30.30% | ||||||
| Netflix Inc. | 45.27% | 42.97% | 41.26% | 40.19% | 41.07% | 38.58% | 35.21% | 34.25% | 32.08% | 30.12% | 26.27% | 20.47% | 18.60% | 19.24% | 21.62% | 24.57% | 26.71% | 28.54% | ||||||
| Walt Disney Co. | 10.32% | 11.29% | 11.29% | 10.58% | 8.54% | 5.51% | 4.94% | 4.75% | 1.71% | 2.96% | 2.37% | 2.31% | 4.21% | 3.45% | 3.31% | 3.40% | 2.92% | 3.43% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
ROE = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ Stockholders’ equity
= 100 × (112,193 + 62,578 + 34,455 + 34,979)
÷ 640,480 = 38.13%
2 Click competitor name to see calculations.
The analysis of profitability metrics reveals a cyclical trend in return on equity (ROE), characterized by an initial period of contraction, a multi-quarter recovery and stabilization phase, and a final phase of accelerated growth.
- ROE Trend Analysis
- A downward trajectory in ROE is observed from March 2022, where the ratio stood at 29.35%, reaching a trough of 22.46% by March 2023. Following this period, a consistent recovery occurred, with ROE climbing to 30.80% by December 2023. Throughout 2024 and 2025, the ratio maintained a level of relative stability, fluctuating between 28.14% and 32.15%. A sharp acceleration is evident in the first half of 2026, with ROE peaking at 38.13% by June 30, 2026.
- Net Income and Equity Correlation
- Stockholders' equity demonstrated steady and continuous growth, increasing from 254,004 million USD in March 2022 to 640,480 million USD by June 2026. While equity grew consistently, net income exhibited more significant volatility. The initial decline in ROE was driven by a reduction in net income from 16,436 million USD to a low of 13,624 million USD in December 2022. The subsequent surge in ROE during early 2026 was the result of net income increasing exponentially, rising from 34,455 million USD in December 2025 to 112,193 million USD by June 2026.
- Capital Efficiency and Profitability
- The relationship between net income and equity indicates a marked improvement in capital efficiency toward the end of the analyzed period. Although the equity base more than doubled over the entire timeframe, the growth rate of net income significantly outpaced equity growth in the final quarters. This divergence suggests a transition from a period of moderate profitability to a phase of high-intensity earnings generation, culminating in the highest observed ROE of 38.13%.
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Return on Assets (ROA)
Alphabet Inc., ROA calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 112,193) | 62,578) | 34,455) | 34,979) | 28,196) | 34,540) | 26,536) | 26,301) | 23,619) | 23,662) | 20,687) | 19,689) | 18,368) | 15,051) | 13,624) | 13,910) | 16,002) | 16,436) | ||||||
| Total assets | 921,983) | 703,919) | 595,281) | 536,469) | 502,053) | 475,374) | 450,256) | 430,266) | 414,770) | 407,350) | 402,392) | 396,711) | 383,044) | 369,491) | 365,264) | 358,255) | 355,185) | 357,096) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| ROA1 | 26.49% | 22.76% | 22.20% | 23.16% | 23.02% | 23.35% | 22.24% | 21.91% | 21.13% | 20.23% | 18.34% | 16.82% | 15.91% | 15.86% | 16.42% | 18.70% | 20.28% | 20.87% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| ROA, Competitors2 | ||||||||||||||||||||||||
| Comcast Corp. | 4.35% | 7.23% | 7.34% | 8.28% | 8.36% | 5.87% | 6.08% | 5.44% | 5.75% | 5.85% | 5.81% | 5.80% | 2.48% | 2.18% | 2.09% | 2.12% | 5.26% | 5.25% | ||||||
| Meta Platforms Inc. | 15.13% | 17.86% | 16.52% | 19.26% | 24.26% | 23.78% | 22.59% | 21.66% | 22.34% | 20.53% | 17.03% | 13.75% | 10.91% | 11.62% | 12.49% | 16.12% | 19.81% | 22.74% | ||||||
| Netflix Inc. | 23.35% | 21.92% | 19.75% | 18.99% | 19.30% | 17.80% | 16.24% | 14.88% | 14.45% | 13.18% | 11.10% | 9.14% | 8.36% | 8.49% | 9.24% | 10.61% | 10.99% | 11.05% | ||||||
| Walt Disney Co. | 5.47% | 6.06% | 6.28% | 5.88% | 4.55% | 2.85% | 2.53% | 2.41% | 0.87% | 1.51% | 1.15% | 1.11% | 2.01% | 1.64% | 1.54% | 1.54% | 1.31% | 1.52% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
ROA = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ Total assets
= 100 × (112,193 + 62,578 + 34,455 + 34,979)
÷ 921,983 = 26.49%
2 Click competitor name to see calculations.
The financial trajectory over the observed period is characterized by an initial contraction in asset efficiency followed by a sustained recovery and a significant acceleration in profitability. While the asset base expanded substantially, the growth in net income eventually outpaced this expansion, leading to an overall improvement in the Return on Assets (ROA).
- Net Income Performance
- Net income exhibited a period of volatility between March 2022 and December 2022, reaching a low of $13.62 billion. This was followed by a steady upward trend throughout 2023 and 2024. A sharp exponential increase occurred in the first half of 2026, with quarterly net income rising from $62.58 billion in March to $112.19 billion by June 2026.
- Asset Base Expansion
- Total assets showed consistent growth throughout the entire period, increasing from $357.10 billion in March 2022 to $921.98 billion by June 2026. This indicates a continuous and significant increase in the company's total resource investment.
- Return on Assets (ROA) Trends
- The ROA followed a distinct cyclical pattern. An initial downward trend is observed from March 2022 (20.87%) to March 2023, where it reached a minimum of 15.86%, suggesting that asset accumulation initially outstripped earnings growth. A recovery phase ensued from June 2023 through December 2024, with the ratio climbing back to 22.24%. After a period of relative stability throughout 2025, the ROA peaked at 26.49% in June 2026, reflecting a high level of efficiency in generating profit from the expanded asset base.
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