Stock Analysis on Net

Salesforce Inc. (NYSE:CRM)

$24.99

Analysis of Goodwill and Intangible Assets

Microsoft Excel

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Goodwill and Intangible Asset Disclosure

Salesforce Inc., balance sheet: goodwill and intangible assets

US$ in millions

Microsoft Excel
Jan 31, 2026 Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021
Acquired developed technology
Customer relationships
Other
Intangible assets, gross
Accumulated amortization
Intangible assets, net
Goodwill
Intangible assets acquired through business combinations and goodwill

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The composition of intangible assets and goodwill exhibits notable shifts over the observed period. Significant growth is initially apparent, followed by stabilization and subsequent increases in later years. A detailed examination reveals distinct trends within the components of intangible assets and goodwill.

Acquired Developed Technology
Acquired developed technology demonstrates an initial increase from US$3,305 million to US$5,633 million between 2021 and 2022. This is followed by a decline to US$4,624 million in 2024, before a recovery to US$4,796 million in 2026. The fluctuations suggest potential write-downs or adjustments related to the value of these technologies.
Customer Relationships
Customer relationships consistently represent a substantial portion of intangible assets. The value increases from US$3,510 million in 2021 to a peak of US$8,659 million in 2026, with moderate fluctuations in intervening years. This sustained growth indicates a continued focus on acquiring and retaining customer bases through business combinations.
Other Intangible Assets
The ‘Other’ category of intangible assets shows a substantial increase from US$45 million in 2021 to US$684 million in 2026. This suggests an increasing reliance on, or acquisition of, less-defined intangible assets. The growth is not linear, indicating potential variability in these acquisitions.
Intangible Assets – Gross and Net
Gross intangible assets initially increase significantly, peaking at US$12,973 million in 2022, then decline to US$10,183 million in 2025 before rising again to US$14,139 million in 2026. Accumulated amortization consistently increases throughout the period, from US$2,746 million in 2021 to US$7,324 million in 2026, reflecting the systematic expensing of the cost of intangible assets. Consequently, net intangible assets follow a similar pattern to gross intangible assets, peaking at US$8,978 million in 2022 and reaching US$6,815 million in 2026.
Goodwill
Goodwill demonstrates a consistent upward trend, increasing from US$26,318 million in 2021 to US$57,941 million in 2026. This indicates a continued strategy of acquiring companies and recognizing goodwill as a result of those transactions. The rate of increase appears to accelerate in the later years of the period.
Combined Intangibles and Goodwill
The aggregate value of intangible assets acquired through business combinations and goodwill mirrors the trends observed in its components. It rises from US$30,432 million in 2021 to US$64,756 million in 2026, with a slight dip in 2023 and 2024. This overall increase highlights the significant role of acquisitions in the company’s asset base.

In summary, the company’s investment in intangible assets and goodwill has grown substantially over the period. While fluctuations exist within specific intangible asset categories, the overall trend suggests a continued reliance on acquisitions to drive growth and build its asset base. The consistent increase in accumulated amortization indicates the ongoing realization of the value of these assets over time.


Adjustments to Financial Statements: Removal of Goodwill

Salesforce Inc., adjustments to financial statements

US$ in millions

Microsoft Excel
Jan 31, 2026 Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021
Adjustment to Total Assets
Total assets (as reported)
Less: Goodwill
Total assets (adjusted)
Adjustment to Stockholders’ Equity
Stockholders’ equity (as reported)
Less: Goodwill
Stockholders’ equity (adjusted)

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The information presents a comparison between reported and adjusted financial figures for total assets and stockholders’ equity over a six-year period. The adjustments appear to primarily relate to the removal of goodwill and intangible assets, resulting in significantly lower values for both total assets and stockholders’ equity when adjusted.

Total Assets
Reported total assets demonstrate a consistent upward trend, increasing from US$66.301 billion in 2021 to US$112.305 billion in 2026. However, adjusted total assets exhibit a more moderate growth pattern, rising from US$39.983 billion in 2021 to US$54.364 billion in 2026. The difference between reported and adjusted total assets widens over time, indicating a growing proportion of assets are represented by goodwill and intangibles that are removed in the adjusted figures.
Stockholders’ Equity
Reported stockholders’ equity also shows an overall increase, moving from US$41.493 billion in 2021 to US$59.142 billion in 2026, although with a slight decrease in the final year. Adjusted stockholders’ equity, however, presents a more volatile pattern. It declines from US$15.175 billion in 2021 to US$9.791 billion in 2023, then increases to US$11.026 billion in 2024, before falling sharply to US$1.201 billion in 2026. This substantial decrease in adjusted stockholders’ equity in the later years suggests a significant write-down or removal of intangible assets impacting the equity position.

The divergence between reported and adjusted figures highlights the substantial impact of goodwill and intangible assets on the company’s reported financial position. The trend suggests an increasing reliance on acquisitions contributing to goodwill, followed by subsequent adjustments that reduce the reported value of these assets. The significant decline in adjusted stockholders’ equity towards the end of the period warrants further investigation into the nature and magnitude of the adjustments made.

Asset Composition
In 2021, approximately 40% of reported total assets were attributable to items removed in the adjustment (US$66.301 - US$39.983 = US$26.318 / US$66.301). By 2026, this proportion increased to approximately 51% (US$112.305 - US$54.364 = US$57.941 / US$112.305). This indicates a growing reliance on goodwill and intangibles, and subsequently, larger adjustments to arrive at the adjusted asset value.
Equity Impact
The impact on equity is even more pronounced. In 2021, approximately 63% of reported equity was removed in the adjustment (US$41.493 - US$15.175 = US$26.318 / US$41.493). By 2026, this figure rose dramatically to over 97% (US$59.142 - US$1.201 = US$57.941 / US$59.142). This suggests that the adjusted equity position is substantially lower than the reported position, and is heavily influenced by the treatment of goodwill and intangible assets.

Salesforce Inc., Financial Data: Reported vs. Adjusted


Adjusted Financial Ratios: Removal of Goodwill (Summary)

Salesforce Inc., adjusted financial ratios

Microsoft Excel
Jan 31, 2026 Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021
Total Asset Turnover
Reported total asset turnover
Adjusted total asset turnover
Financial Leverage
Reported financial leverage
Adjusted financial leverage
Return on Equity (ROE)
Reported ROE
Adjusted ROE
Return on Assets (ROA)
Reported ROA
Adjusted ROA

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).


The financial metrics demonstrate a significant impact from adjusting for goodwill. Reported ratios generally exhibit more moderate changes compared to their adjusted counterparts, particularly in the later years of the observed period. This suggests that goodwill constitutes a substantial portion of total assets, influencing the reported financial performance.

Total Asset Turnover
Reported total asset turnover fluctuates between 0.28 and 0.37 over the period, indicating a relatively stable, albeit modest, efficiency in generating revenue from assets. In contrast, the adjusted total asset turnover shows a consistent upward trend, increasing from 0.53 in 2021 to 0.76 in 2026. This substantial increase suggests that the underlying operational assets, excluding goodwill, are being utilized more efficiently over time.
Financial Leverage
Reported financial leverage remains relatively stable, ranging from 1.60 to 1.90. However, the adjusted financial leverage exhibits a dramatic increase, particularly from 2022 onwards. Starting at 2.63 in 2021, it rises sharply to 45.27 in 2026. This indicates that the company’s debt levels, relative to adjusted assets, are considerably higher than suggested by the reported figures, and are increasing rapidly. The magnitude of this change warrants further investigation.
Return on Equity (ROE)
Reported ROE experiences volatility, declining from 9.81% in 2021 to 0.36% in 2023 before recovering to 12.61% in 2026. The adjusted ROE, however, demonstrates a more pronounced pattern. It increases significantly from 26.83% in 2021 to 620.90% in 2026. This substantial difference highlights the considerable impact of goodwill on the reported ROE, and suggests that the return generated by equity, excluding the impact of goodwill, is substantially higher and growing rapidly.
Return on Assets (ROA)
Reported ROA follows a similar trend to ROE, with a decline to 0.21% in 2023 and a subsequent recovery to 6.64% in 2026. The adjusted ROA also shows an increasing trend, rising from 10.18% in 2021 to 13.72% in 2026. While the adjusted ROA increase is less dramatic than that of ROE, it still indicates a more favorable return on underlying assets when goodwill is excluded.

In summary, the adjustments for goodwill reveal a significantly different financial picture. The adjusted ratios suggest a more efficient use of assets, higher leverage, and substantially improved profitability. The increasing divergence between reported and adjusted figures over time indicates a growing influence of goodwill on the reported financial statements, and the adjusted ratios may provide a more accurate representation of the company’s underlying operational performance.


Salesforce Inc., Financial Ratios: Reported vs. Adjusted


Adjusted Total Asset Turnover

Microsoft Excel
Jan 31, 2026 Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021
As Reported
Selected Financial Data (US$ in millions)
Revenues
Total assets
Activity Ratio
Total asset turnover1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Revenues
Adjusted total assets
Activity Ratio
Adjusted total asset turnover2

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).

2026 Calculations

1 Total asset turnover = Revenues ÷ Total assets
= ÷ =

2 Adjusted total asset turnover = Revenues ÷ Adjusted total assets
= ÷ =


An examination of the financial information reveals distinct trends in both asset values and associated turnover ratios over the six-year period. Reported total assets demonstrate a consistent increase, while adjusted total assets exhibit a more moderate growth pattern. The reported total asset turnover ratio shows relative stability with a slight upward inclination, whereas the adjusted total asset turnover ratio displays a clear and positive trend.

Reported Total Assets
Reported total assets increased from US$66,301 million in 2021 to US$112,305 million in 2026. This represents a substantial overall increase, indicating expansion of the company’s asset base. The growth rate appears relatively consistent year-over-year.
Adjusted Total Assets
Adjusted total assets, which excludes certain items, grew from US$39,983 million in 2021 to US$54,364 million in 2026. While still positive, the growth in adjusted total assets is less pronounced than that of reported total assets, suggesting that the difference between the two is widening over time. This difference likely relates to the increasing value of goodwill and intangible assets not included in the adjusted figure.
Reported Total Asset Turnover
The reported total asset turnover ratio fluctuated between 0.28 and 0.37 over the period. It began at 0.32 in 2021, decreased to 0.28 in 2022, and then generally increased to 0.37 by 2025, remaining at that level through 2026. This indicates a relatively stable ability to generate revenue from its reported asset base, with a modest improvement in recent years.
Adjusted Total Asset Turnover
The adjusted total asset turnover ratio demonstrates a consistent upward trend, increasing from 0.53 in 2021 to 0.76 in 2026. This suggests that the company is becoming increasingly efficient in generating revenue from its core, adjusted asset base. The increase is notable, indicating improved operational efficiency or a shift in asset composition towards more productive assets. The difference between the reported and adjusted ratios widens over time, correlating with the increasing difference in total asset values.

The divergence between reported and adjusted asset turnover ratios warrants further investigation. The increasing gap suggests that a growing proportion of the company’s assets are comprised of items excluded from the adjusted calculation, such as goodwill and intangible assets, which do not directly contribute to the turnover calculation. The consistently improving adjusted total asset turnover ratio is a positive indicator of operational performance.


Adjusted Financial Leverage

Microsoft Excel
Jan 31, 2026 Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021
As Reported
Selected Financial Data (US$ in millions)
Total assets
Stockholders’ equity
Solvency Ratio
Financial leverage1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets
Adjusted stockholders’ equity
Solvency Ratio
Adjusted financial leverage2

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).

2026 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity
= ÷ =

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= ÷ =


The information presents a five-year trend of reported and adjusted financial metrics, specifically focusing on total assets, stockholders’ equity, and resulting leverage ratios. A significant divergence exists between reported and adjusted figures, particularly concerning stockholders’ equity and the derived adjusted financial leverage.

Total Assets
Reported total assets demonstrate a consistent upward trend over the period, increasing from 66,301 US$ millions in 2021 to 112,305 US$ millions in 2026. Adjusted total assets also increase, but at a slower pace, moving from 39,983 US$ millions to 54,364 US$ millions over the same timeframe. The difference between reported and adjusted total assets widens over time, suggesting increasing contributions from items excluded in the adjusted calculation, likely goodwill and intangible assets.
Stockholders’ Equity
Reported stockholders’ equity shows an initial increase from 41,493 US$ millions in 2021 to 59,646 US$ millions in 2024, followed by a slight decrease to 59,142 US$ millions in 2026. In contrast, adjusted stockholders’ equity exhibits a more volatile pattern, declining from 15,175 US$ millions in 2021 to a low of 9,791 US$ millions in 2023, a modest recovery to 11,026 US$ millions in 2024, and a substantial decrease to 1,201 US$ millions in 2026. This significant difference highlights the impact of adjustments made to equity, potentially related to accumulated other comprehensive income or unrealized gains/losses.
Financial Leverage
Reported financial leverage remains relatively stable, fluctuating between 1.60 and 1.90 over the period. However, adjusted financial leverage demonstrates a markedly different trend. It increases substantially from 2.63 in 2021 to 5.22 in 2025, and then experiences a dramatic surge to 45.27 in 2026. This substantial increase in adjusted financial leverage in the later years is directly attributable to the declining adjusted stockholders’ equity relative to adjusted total assets. The increasing ratio suggests a growing reliance on debt or other non-equity financing when considering the adjusted balance sheet.

The widening gap between reported and adjusted financial leverage indicates that the company’s financial risk profile, when considering the adjustments made to goodwill and intangible assets, is considerably different from what is reflected in the reported figures. The sharp increase in adjusted financial leverage in 2026 warrants further investigation to understand the underlying drivers and potential implications for the company’s financial stability.


Adjusted Return on Equity (ROE)

Microsoft Excel
Jan 31, 2026 Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021
As Reported
Selected Financial Data (US$ in millions)
Net income
Stockholders’ equity
Profitability Ratio
ROE1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income
Adjusted stockholders’ equity
Profitability Ratio
Adjusted ROE2

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).

2026 Calculations

1 ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × ÷ =

2 Adjusted ROE = 100 × Net income ÷ Adjusted stockholders’ equity
= 100 × ÷ =


Analysis reveals significant divergence between reported and adjusted return on equity (ROE) over the observed period. While reported ROE demonstrates fluctuations, adjusted ROE exhibits a more dramatic pattern, indicating substantial impacts from adjustments made to stockholders’ equity.

Reported Stockholders’ Equity
Reported stockholders’ equity generally increased from 2021 to 2024, moving from US$41,493 million to US$59,646 million. A slight decrease is then observed in 2025 and 2026, settling at US$59,142 million. This suggests overall growth in equity, with a recent stabilization and minor contraction.
Adjusted Stockholders’ Equity
Adjusted stockholders’ equity experienced a considerable decline from 2021 to 2026. Starting at US$15,175 million, it decreased to US$1,201 million. This substantial reduction suggests significant adjustments are being made to the reported equity figure, potentially related to goodwill, intangible assets, or other non-cash items. The magnitude of this decrease warrants further investigation.
Reported ROE
Reported ROE was 9.81% in 2021, decreased to a low of 0.36% in 2023, and then increased to 12.61% in 2026. This volatility suggests the reported net income is relatively stable while equity fluctuates, or that net income itself is also fluctuating. The increase in 2025 and 2026 indicates improved profitability relative to reported equity.
Adjusted ROE
Adjusted ROE began at 26.83% in 2021, decreased to 2.12% in 2023, and then rose dramatically to 620.90% in 2026. The initial decline mirrors the decrease in adjusted stockholders’ equity. The exceptionally high value in 2026, driven by the significantly reduced adjusted equity base, indicates that even a moderate level of net income generates a very high return when measured against the adjusted equity. This extreme value should be carefully scrutinized, as it may not be representative of underlying economic performance.

The widening gap between reported and adjusted ROE highlights the importance of understanding the nature of the adjustments being made to stockholders’ equity. The substantial decrease in adjusted equity and the corresponding increase in adjusted ROE in the later years suggest a potential impact from write-downs or impairments of goodwill or intangible assets. Further analysis of the components of these adjustments is crucial for a comprehensive assessment of the company’s financial health and performance.


Adjusted Return on Assets (ROA)

Microsoft Excel
Jan 31, 2026 Jan 31, 2025 Jan 31, 2024 Jan 31, 2023 Jan 31, 2022 Jan 31, 2021
As Reported
Selected Financial Data (US$ in millions)
Net income
Total assets
Profitability Ratio
ROA1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income
Adjusted total assets
Profitability Ratio
Adjusted ROA2

Based on: 10-K (reporting date: 2026-01-31), 10-K (reporting date: 2025-01-31), 10-K (reporting date: 2024-01-31), 10-K (reporting date: 2023-01-31), 10-K (reporting date: 2022-01-31), 10-K (reporting date: 2021-01-31).

2026 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =

2 Adjusted ROA = 100 × Net income ÷ Adjusted total assets
= 100 × ÷ =


The analysis reveals significant differences between reported and adjusted return on assets (ROA) over the observed period. Reported total assets demonstrate consistent growth, increasing from 66,301 US$ millions in 2021 to 112,305 US$ millions in 2026. However, adjusted total assets exhibit a more moderate growth trajectory, rising from 39,983 US$ millions to 54,364 US$ millions over the same timeframe. This divergence impacts the calculated ROA figures substantially.

Reported ROA
Reported ROA experienced considerable volatility. It began at 6.14% in 2021, declined sharply to 1.52% in 2022, and reached a low of 0.21% in 2023. A recovery is then observed, with ROA increasing to 4.14% in 2024, 6.02% in 2025, and further to 6.64% in 2026. This pattern suggests sensitivity to changes in reported asset values and/or net income.
Adjusted ROA
Adjusted ROA presents a different trend. Starting at 10.18% in 2021, it decreased to 3.05% in 2022 and reached its lowest point of 0.41% in 2023, mirroring the trend in reported ROA. However, the subsequent recovery is more pronounced, climbing to 8.08% in 2024, 12.00% in 2025, and peaking at 13.72% in 2026. The adjusted ROA consistently exceeds the reported ROA throughout the period, particularly in the later years.

The substantial difference between reported and adjusted ROA suggests that a significant portion of the reported total assets may be attributable to items such as goodwill or intangible assets that are excluded in the adjusted calculation. The increasing gap between the two ROA figures as the period progresses indicates that these adjustments are becoming more impactful relative to the overall asset base. The strong upward trend in adjusted ROA from 2024 to 2026 implies that underlying operational performance, when excluding the impact of these adjusted assets, is improving.

The volatility in both reported and adjusted ROA during the initial years (2021-2023) warrants further investigation to understand the drivers of these fluctuations. The subsequent stabilization and growth in both metrics, especially the adjusted ROA, are positive indicators, but continued monitoring is recommended to assess the sustainability of these trends.