Stock Analysis on Net

Kraft Heinz Co. (NASDAQ:KHC)

$22.49

This company has been moved to the archive! The financial data has not been updated since July 31, 2020.

Analysis of Profitability Ratios
Quarterly Data

Microsoft Excel

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Profitability Ratios (Summary)

Kraft Heinz Co., profitability ratios (quarterly data)

Microsoft Excel
Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018 Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Oct 2, 2016 Jul 3, 2016 Apr 3, 2016
Return on Sales
Gross profit margin
Operating profit margin
Net profit margin
Return on Investment
Return on equity (ROE)
Return on assets (ROA)

Based on: 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-K (reporting date: 2019-12-28), 10-Q (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-K (reporting date: 2018-12-29), 10-Q (reporting date: 2018-09-29), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-30), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-07-01), 10-Q (reporting date: 2017-04-01), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-10-02), 10-Q (reporting date: 2016-07-03), 10-Q (reporting date: 2016-04-03).


Gross Profit Margin
The gross profit margin exhibited an overall declining trend over the observed periods. Starting at approximately 32.51% in the early quarter, it peaked near 37.22% in late 2017 before gradually decreasing to around 32.91% by mid-2020. This pattern indicates a slight erosion in gross profitability after a period of relative improvement.
Operating Profit Margin
The operating profit margin showed marked volatility. It initially increased from 16.24% to a peak of approximately 25.82% by the end of 2017, reflecting enhanced operational profitability. However, a significant decline followed, with margins turning deeply negative in 2018, reaching lows of nearly -46%. Some recovery is observed by mid-2020, with margins rising to 4.74%, though still well below the earlier positive values.
Net Profit Margin
The net profit margin mirrored the trend in operating profit, initially improving from about 5.59% to a notable peak exceeding 42% in late 2017. Subsequently, the margin suffered a steep downturn into negative territory through 2018 and 2019, with the lowest point close to -43%. Partial recovery was evident by mid-2020, but the net margin remained slightly negative at around -0.76%.
Return on Equity (ROE)
ROE followed a similar cyclical pattern, advancing from approximately 2.16% early on to peak near 16.77% at the end of 2017. This was followed by a period of negative returns reaching around -21.53% during 2019. By mid-2020, the ROE had modestly recovered to just below zero, suggesting diminished shareholder returns compared to earlier periods.
Return on Assets (ROA)
Return on assets displayed parallel dynamics, increasing from about 1.02% to over 9% at the end of 2017, then plunging into negative territory during 2018 and 2019 with troughs near -10.75%. Recovery signs were visible by mid-2020, bringing the ROA close to neutral levels. This movement indicates fluctuations in asset efficiency corresponding with overall profitability changes.

Return on Sales


Return on Investment


Gross Profit Margin

Kraft Heinz Co., gross profit margin calculation (quarterly data)

Microsoft Excel
Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018 Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Oct 2, 2016 Jul 3, 2016 Apr 3, 2016
Selected Financial Data (US$ in millions)
Gross profit
Net sales
Profitability Ratio
Gross profit margin1
Benchmarks
Gross Profit Margin, Competitors2
Coca-Cola Co.
Mondelēz International Inc.
PepsiCo Inc.
Philip Morris International Inc.

Based on: 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-K (reporting date: 2019-12-28), 10-Q (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-K (reporting date: 2018-12-29), 10-Q (reporting date: 2018-09-29), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-30), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-07-01), 10-Q (reporting date: 2017-04-01), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-10-02), 10-Q (reporting date: 2016-07-03), 10-Q (reporting date: 2016-04-03).

1 Q2 2020 Calculation
Gross profit margin = 100 × (Gross profitQ2 2020 + Gross profitQ1 2020 + Gross profitQ4 2019 + Gross profitQ3 2019) ÷ (Net salesQ2 2020 + Net salesQ1 2020 + Net salesQ4 2019 + Net salesQ3 2019)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


Gross Profit
The gross profit exhibited noticeable fluctuations over the observed quarters. Initially, there was an upward trend from 2,378 million USD in early April 2016 to a peak of around 2,681 million USD in July 2017. Subsequently, gross profit experienced a general downward tendency, reaching a low near 1,947 million USD by the third quarter of 2019. However, a modest recovery followed in the later quarters, culminating in a significant increase to approximately 2,452 million USD by mid-2020.
Net Sales
Net sales demonstrated cyclical patterns during the periods reviewed. Values ranged between approximately 5,959 million USD and 6,891 million USD. Notable peaks were observed notably in the fourth quarters of 2016, 2017, and 2018, around 6,857 to 6,891 million USD, indicating seasonal sales strength. In contrast, sales dipped to their lowest in the first quarter of 2019 at 5,959 million USD. Despite fluctuations, net sales maintained a relatively consistent range without a clear long-term upward or downward trajectory.
Gross Profit Margin
The gross profit margin reflected variations corresponding to fluctuations in gross profit and net sales. Early margins ranged from approximately 32.5% to 36.2%, peaking near 37.2% in the third quarter of 2017. Following this peak, the margin gradually declined, reaching around 31.75% by the second quarter of 2020. This indicates a slight compression of profitability relative to net sales over time, despite irregular ups and downs.
Overall Insights
The data suggests that while net sales experienced seasonal highs, the corresponding gross profit and margin did not always scale proportionately, indicating possible changes in cost management or pricing strategies over time. The decline in gross profit margin coupled with fluctuating gross profit might imply pressures on product costs or competitive pricing challenges. The recovery in gross profit toward the end of the period under review may signal recent improvements in operational efficiency or product mix.

Operating Profit Margin

Kraft Heinz Co., operating profit margin calculation (quarterly data)

Microsoft Excel
Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018 Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Oct 2, 2016 Jul 3, 2016 Apr 3, 2016
Selected Financial Data (US$ in millions)
Operating income (loss)
Net sales
Profitability Ratio
Operating profit margin1
Benchmarks
Operating Profit Margin, Competitors2
Coca-Cola Co.
Mondelēz International Inc.
PepsiCo Inc.
Philip Morris International Inc.

Based on: 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-K (reporting date: 2019-12-28), 10-Q (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-K (reporting date: 2018-12-29), 10-Q (reporting date: 2018-09-29), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-30), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-07-01), 10-Q (reporting date: 2017-04-01), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-10-02), 10-Q (reporting date: 2016-07-03), 10-Q (reporting date: 2016-04-03).

1 Q2 2020 Calculation
Operating profit margin = 100 × (Operating income (loss)Q2 2020 + Operating income (loss)Q1 2020 + Operating income (loss)Q4 2019 + Operating income (loss)Q3 2019) ÷ (Net salesQ2 2020 + Net salesQ1 2020 + Net salesQ4 2019 + Net salesQ3 2019)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


The financial performance over the observed periods reveals notable fluctuations in key metrics, indicating variability in operational efficiency and sales revenue.

Operating Income (Loss)
Operating income generally demonstrated moderate growth through several quarters, with values oscillating around the 1,400 to 1,900 million USD range from early 2016 until late 2018. However, a significant anomaly is observed in the December 2018 quarter where operating income sharply declined to a substantial loss of -14,151 million USD. Following this, the company experienced recovery signs with positive operating income again in 2019 and early 2020, although at lower levels than previous peaks. Another loss occurred in June 2020, with operating income dropping to -1,339 million USD, indicating recurring operational challenges or extraordinary items impacting profitability.
Net Sales
Net sales figures remained relatively stable, fluctuating between roughly 6,000 and 6,900 million USD per quarter throughout the timeline. There is no severe downward or upward trend, suggesting consistent demand or sales volume. Some volatility appears quarter-on-quarter, but without a definitive long-term increase or decrease, net sales show a pattern of steadiness amid market or internal changes.
Operating Profit Margin
The operating profit margin showed a generally positive trend from April 2016 through September 2018, increasing from around 16% up to roughly 25%, which indicates improving operational efficiency or cost management during this period. However, in December 2018, the margin plunged dramatically into negative territory, reaching as low as -38.91%, and continued declining through 2019 to nearly -46%, aligning with the period of recorded operating losses. This sharp decline points to extraordinary costs or write-downs during this time frame. The margin partially recovered in early 2020, improving back to positive percentages but remaining below earlier peak margins, suggesting an ongoing recovery phase.

Overall, the data presents a period of operational stability and growth until late 2018, disrupted by significant losses and margin decline likely due to one-time or extraordinary events. While net sales remained steady, profitability measures highlight acute challenges impacting operating results and margins, with subsequent partial recovery evident by mid-2020.


Net Profit Margin

Kraft Heinz Co., net profit margin calculation (quarterly data)

Microsoft Excel
Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018 Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Oct 2, 2016 Jul 3, 2016 Apr 3, 2016
Selected Financial Data (US$ in millions)
Net income (loss) attributable to Kraft Heinz
Net sales
Profitability Ratio
Net profit margin1
Benchmarks
Net Profit Margin, Competitors2
Coca-Cola Co.
Mondelēz International Inc.
PepsiCo Inc.
Philip Morris International Inc.

Based on: 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-K (reporting date: 2019-12-28), 10-Q (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-K (reporting date: 2018-12-29), 10-Q (reporting date: 2018-09-29), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-30), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-07-01), 10-Q (reporting date: 2017-04-01), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-10-02), 10-Q (reporting date: 2016-07-03), 10-Q (reporting date: 2016-04-03).

1 Q2 2020 Calculation
Net profit margin = 100 × (Net income (loss) attributable to Kraft HeinzQ2 2020 + Net income (loss) attributable to Kraft HeinzQ1 2020 + Net income (loss) attributable to Kraft HeinzQ4 2019 + Net income (loss) attributable to Kraft HeinzQ3 2019) ÷ (Net salesQ2 2020 + Net salesQ1 2020 + Net salesQ4 2019 + Net salesQ3 2019)
= 100 × ( + + + ) ÷ ( + + + ) =

2 Click competitor name to see calculations.


The financial data reveals several notable trends in the quarterly performance. Net sales exhibit a cyclical pattern with fluctuations across the reported periods. Despite this variability, net sales remain relatively stable, hovering mostly in the range of approximately $6.0 billion to $6.9 billion per quarter. There is no clear long-term upward or downward trend, suggesting stable revenue generation over the periods observed.

Net income attributable to the company shows considerable volatility. From 2016 through early 2017, net income maintains positive values ranging approximately between $800 million and $1.1 billion. There is a significant spike in the fourth quarter of 2017, reaching an exceptionally high net income of over $8 billion, which is an outlier compared to other quarters. Following this, net income declines sharply and turns negative in late 2018, indicating substantial losses likely due to extraordinary charges or impairments. The losses persist into mid-2020, with some quarters showing negative net income as deep as approximately -$12.5 billion and -$1.7 billion, demonstrating periods of financial distress or significant one-time expenses.

The net profit margin mirrors the net income trends, displaying strong positive margins ranging from about 5.6% to over 41% up to the end of 2017, with the highest margins coinciding with the spike in net income during the fourth quarter of 2017. However, starting in late 2018, net profit margins drastically turn negative, reaching nearly -44% in some quarters. This considerable decline in profitability aligns with and highlights the scale of losses incurred during this period. In the most recent quarters, net profit margins show some recovery, returning closer to low positive figures around 7.5%, but still remain far below the stronger profitability levels observed earlier in the timeline.

Overall, the data illustrates a pattern of stability in revenue alongside severe fluctuations in profitability. The spike in earnings and margins in late 2017 appears anomalous and is followed by a marked downturn characterized by significant losses and negative margins. These movements suggest that the company experienced one or more events impacting earnings substantially, including large charges or write-downs, after which a partial recovery ensued. The combination of relatively steady sales with sharp variations in net income indicates that cost management, impairment recognition, or other expenses have been key drivers of financial performance volatility during this timeframe.


Return on Equity (ROE)

Kraft Heinz Co., ROE calculation (quarterly data)

Microsoft Excel
Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018 Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Oct 2, 2016 Jul 3, 2016 Apr 3, 2016
Selected Financial Data (US$ in millions)
Net income (loss) attributable to Kraft Heinz
Shareholders’ equity
Profitability Ratio
ROE1
Benchmarks
ROE, Competitors2
Coca-Cola Co.
Mondelēz International Inc.
PepsiCo Inc.
Philip Morris International Inc.

Based on: 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-K (reporting date: 2019-12-28), 10-Q (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-K (reporting date: 2018-12-29), 10-Q (reporting date: 2018-09-29), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-30), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-07-01), 10-Q (reporting date: 2017-04-01), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-10-02), 10-Q (reporting date: 2016-07-03), 10-Q (reporting date: 2016-04-03).

1 Q2 2020 Calculation
ROE = 100 × (Net income (loss) attributable to Kraft HeinzQ2 2020 + Net income (loss) attributable to Kraft HeinzQ1 2020 + Net income (loss) attributable to Kraft HeinzQ4 2019 + Net income (loss) attributable to Kraft HeinzQ3 2019) ÷ Shareholders’ equity
= 100 × ( + + + ) ÷ =

2 Click competitor name to see calculations.


The analysis of the quarterly financial data reveals several key trends in the company's net income, shareholders' equity, and return on equity (ROE) over the observed periods.

Net Income (Loss) Attributable to Kraft Heinz (US$ in millions)
The net income exhibits variability across quarters, starting with moderate positive values in 2016 and early 2017, typically ranging between $800 million and $1.1 billion. A significant spike occurs in the quarter ending December 30, 2017, with net income reaching approximately $8.0 billion, indicating an extraordinary gain or event during this period. Subsequently, the net income declines sharply, including a large loss of approximately $12.6 billion in the quarter ending December 29, 2018. Following this loss, the net income figures remain volatile with a trend towards lower positive earnings, and again show a significant loss of about $1.7 billion in the quarter ending June 27, 2020.
Shareholders’ Equity (US$ in millions)
Shareholders' equity remains relatively stable from 2016 through early 2018, fluctuating slightly around the $57 billion to $66 billion range. A decline starts around the quarter ending December 29, 2018, with a notable drop from approximately $65 billion to about $51 billion by the quarter ending June 27, 2020. This decline corresponds with the periods of substantial net losses and suggests impairment charges or write-downs impacting equity.
Return on Equity (ROE, %)
ROE starts at a low level in early 2016 at around 2%, then improves steadily throughout 2016 and much of 2017, peaking at approximately 16.8% by the quarter ending March 31, 2018. This peak aligns with the substantial net income gain observed in late 2017. However, ROE declines sharply after that peak, turning negative by the quarter ending December 29, 2018, reaching nearly -21.5%, reflecting the large net losses during this period. In 2019 and into mid-2020, ROE remains negative or near zero, indicating significantly diminished profitability relative to equity during these periods.

In summary, the company experienced considerable financial volatility, highlighted by an exceptional gain in late 2017 followed by large net losses in late 2018 and 2020. These fluctuations adversely affected shareholders' equity and resulted in a marked decline in profitability as measured by ROE. The overall trend from 2018 onwards suggests financial challenges, with reduced earnings and eroding equity base, necessitating strategic attention to restore stability and profitability.


Return on Assets (ROA)

Kraft Heinz Co., ROA calculation (quarterly data)

Microsoft Excel
Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018 Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Oct 2, 2016 Jul 3, 2016 Apr 3, 2016
Selected Financial Data (US$ in millions)
Net income (loss) attributable to Kraft Heinz
Total assets
Profitability Ratio
ROA1
Benchmarks
ROA, Competitors2
Coca-Cola Co.
Mondelēz International Inc.
PepsiCo Inc.
Philip Morris International Inc.

Based on: 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-K (reporting date: 2019-12-28), 10-Q (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-K (reporting date: 2018-12-29), 10-Q (reporting date: 2018-09-29), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-30), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-07-01), 10-Q (reporting date: 2017-04-01), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-10-02), 10-Q (reporting date: 2016-07-03), 10-Q (reporting date: 2016-04-03).

1 Q2 2020 Calculation
ROA = 100 × (Net income (loss) attributable to Kraft HeinzQ2 2020 + Net income (loss) attributable to Kraft HeinzQ1 2020 + Net income (loss) attributable to Kraft HeinzQ4 2019 + Net income (loss) attributable to Kraft HeinzQ3 2019) ÷ Total assets
= 100 × ( + + + ) ÷ =

2 Click competitor name to see calculations.


Net Income (Loss) Attributable to Kraft Heinz
The net income figures exhibit significant fluctuations over the observed periods. Initially, net income values remain relatively stable, oscillating around the 800 to 1,100 million US$ range. However, a notable spike occurs in the December 30, 2017 period, where net income sharply rises to 8,003 million US$, deviating markedly from prior values.
Following this spike, net income returns to a moderate positive range throughout 2018, but turns sharply negative in December 29, 2018, plummeting to -12,568 million US$. This substantial loss is indicative of anomalous events or impairments affecting profitability. Subsequent quarters show partial recovery, with net income moving back to positive territory but remaining below initial levels until the last recorded quarter, where it again records a negative loss of -1,651 million US$.
Total Assets
The total assets demonstrate a gradual downward trend over the reported timeline. Starting at approximately 123 billion US$, assets slightly decline with minor fluctuations, reaching just above 120 billion US$ near the end of 2017.
A more pronounced decrease occurs in 2018 and 2019, with assets dropping to around 103 billion US$ by the end of 2018 and maintaining a slight gradual reduction through mid-2020, ending near 98 billion US$. This decline suggests divestitures, impairments, or other asset reduction activities.
Return on Assets (ROA)
ROA mirrors the pattern observed in net income, initially showing a progressive increase from just above 1% to over 3% by late 2016 and mid-2017, then sharply rising to over 9% in late 2017, coinciding with the extraordinary net income spike.
The ROA subsequently plunges into negative territory in late 2018 and sustains negative values through 2019, indicating a period of operational challenges or significant losses. Thereafter, it recovers somewhat to positive but modest levels around 1.8-1.9% during early 2020, finally dipping slightly below zero in the most recent period.
Summary and Insights
The financial trends reveal volatile profitability and asset base adjustments over the periods analyzed. The anomalous spikes in net income and ROA in late 2017 followed by substantial losses and asset declines in subsequent periods indicate events with major financial impacts, such as asset write-downs or restructuring activities.
Despite partial recovery signs in 2020, the overall trajectory signals ongoing challenges affecting profitability and asset stability. Monitoring future periods will be critical to assess sustained recovery or persistent financial pressures.