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Kraft Heinz Co. (NASDAQ:KHC)

This company has been moved to the archive! The financial data has not been updated since July 31, 2020.

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin

Microsoft Excel

Two-Component Disaggregation of ROE

Kraft Heinz Co., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Dec 28, 2019 3.75% = 1.91% × 1.97
Dec 29, 2018 -19.73% = -9.85% × 2.00
Dec 30, 2017 16.66% = 9.15% × 1.82
Dec 31, 2016 6.33% = 3.01% × 2.10
Dec 31, 2015 1.10% = 0.52% × 2.13

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The analysis of the two-component DuPont disaggregation reveals a period of significant volatility in shareholder returns between 2015 and 2019. The Return on Equity (ROE) exhibits extreme fluctuations, closely mirroring the trajectory of the Return on Assets (ROA), while financial leverage remained relatively stable throughout the observed period.

Return on Equity (ROE)
ROE demonstrated a sharp upward trend from 1.10% in 2015 to a peak of 16.66% in 2017. This growth was followed by a severe contraction in 2018, where ROE plummeted to -19.73%, before returning to a positive value of 3.75% in 2019.
Return on Assets (ROA)
The volatility observed in ROE is primarily driven by changes in ROA. ROA increased steadily from 0.52% in 2015 to 9.15% in 2017. A significant collapse occurred in 2018, with ROA dropping to -9.85%, suggesting a substantial decrease in operational profitability or significant non-operating losses. A partial recovery to 1.91% was achieved by 2019.
Financial Leverage
Financial leverage remained relatively constant, oscillating within a narrow range between 1.82 and 2.13. A slight decrease was noted from 2015 (2.13) to 2017 (1.82), followed by a modest increase to 1.97 by 2019. The stability of this ratio indicates that the dramatic swings in ROE were not the result of changes in the capital structure or aggressive leveraging, but were instead dictated by the performance of the underlying assets.

The overall trend indicates that the company's ability to generate equity returns is highly sensitive to its asset efficiency and profitability. The correlation between ROA and ROE confirms that financial leverage acted as a constant multiplier, amplifying both the gains leading up to 2017 and the losses experienced in 2018.

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Three-Component Disaggregation of ROE

Kraft Heinz Co., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Dec 28, 2019 3.75% = 7.75% × 0.25 × 1.97
Dec 29, 2018 -19.73% = -38.80% × 0.25 × 2.00
Dec 30, 2017 16.66% = 41.93% × 0.22 × 1.82
Dec 31, 2016 6.33% = 13.71% × 0.22 × 2.10
Dec 31, 2015 1.10% = 3.46% × 0.15 × 2.13

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The Return on Equity (ROE) exhibited extreme volatility between 2015 and 2019, shifting from a low of 1.10% to a peak of 16.66% before plummeting to -19.73% and recovering to 3.75%. A DuPont disaggregation reveals that these fluctuations were driven almost exclusively by instability in net profit margins, while asset efficiency improved steadily and financial leverage remained relatively constant.

Net Profit Margin
Profitability showed severe instability during the period. A strong upward trend occurred from 2015 to 2017, where the margin rose from 3.46% to 41.93%. This was followed by a sharp reversal in 2018, with the margin falling to -38.80%, indicating a significant one-time loss or substantial increase in expenses. By 2019, the margin returned to a positive 7.75%, although it remained well below the 2017 peak.
Asset Turnover
A positive trend in asset utilization is observed. The ratio increased from 0.15 in 2015 to 0.25 by 2018 and remained stable at that level through 2019. This indicates a gradual improvement in the company's ability to generate revenue from its asset base, providing a consistent, albeit small, positive contribution to the ROE.
Financial Leverage
The capital structure remained relatively stable throughout the analysis period. The leverage ratio fluctuated within a narrow range between 1.82 and 2.13. Because this component remained consistent, it did not act as a primary driver for the volatility seen in the overall return on equity.
Return on Equity (ROE) Integration
The correlation between Net Profit Margin and ROE is nearly absolute. The expansion of ROE in 2017 and its subsequent collapse in 2018 mirror the movements in profitability. The improvement in asset turnover provided a slight cushion, but it was insufficient to offset the impact of the negative profit margins experienced in 2018.

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Five-Component Disaggregation of ROE

Kraft Heinz Co., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Dec 28, 2019 3.75% = 0.73 × 0.66 × 16.11% × 0.25 × 1.97
Dec 29, 2018 -19.73% = — × — × -37.97% × 0.25 × 2.00
Dec 30, 2017 16.66% = 1.99 × 0.82 × 25.82% × 0.22 × 1.82
Dec 31, 2016 6.33% = 0.72 × 0.82 × 23.21% × 0.22 × 2.10
Dec 31, 2015 1.10% = 0.63 × 0.43 × 12.66% × 0.15 × 2.13

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The Return on Equity (ROE) exhibits significant volatility over the five-year period, characterized by a steady climb from 1.10% in 2015 to a peak of 16.66% in 2017, followed by a severe contraction to -19.73% in 2018, and a partial recovery to 3.75% in 2019.

Operating Profitability
The EBIT Margin demonstrates a strong upward trajectory between 2015 and 2017, rising from 12.66% to 25.82%. However, a substantial collapse occurred in 2018, where the margin dropped to -37.97%, indicating a period of severe operating losses or significant non-cash impairment charges. Profitability partially stabilized in 2019 with a return to a positive margin of 16.11%.
Asset Efficiency
Asset Turnover shows a consistent improvement, increasing from 0.15 in 2015 to 0.25 by 2018 and maintaining that level through 2019. This trend suggests a gradual and steady increase in the efficiency of asset utilization to generate revenue.
Financial Leverage and Interest Burden
Financial Leverage remained relatively stable, fluctuating between 1.82 and 2.13, suggesting a consistent capital structure strategy. The Interest Burden improved from 0.43 in 2015 to 0.82 in 2016 and 2017, though it declined to 0.66 by 2019, reflecting changes in the cost of debt relative to operating income.
Tax Burden
The Tax Burden remained relatively consistent around 0.63 to 0.73, with the exception of a significant anomaly in 2017 where the ratio rose to 1.99. This spike suggests a substantial tax benefit or accounting adjustment that artificially inflated the ROE for that fiscal year.

The analysis indicates that while asset efficiency improved steadily, the overall ROE was primarily driven by operational volatility and tax anomalies. The precipitous decline in ROE during 2018 was almost entirely attributable to the collapse of the EBIT Margin, highlighting a period of extreme operational distress that overshadowed gains in asset turnover.

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Two-Component Disaggregation of ROA

Kraft Heinz Co., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Dec 28, 2019 1.91% = 7.75% × 0.25
Dec 29, 2018 -9.85% = -38.80% × 0.25
Dec 30, 2017 9.15% = 41.93% × 0.22
Dec 31, 2016 3.01% = 13.71% × 0.22
Dec 31, 2015 0.52% = 3.46% × 0.15

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The Return on Assets (ROA) demonstrates significant volatility between 2015 and 2019, characterized by a period of expansion followed by a sharp contraction and a subsequent partial recovery. The performance trajectory indicates that overall returns were heavily influenced by profit margins rather than asset utilization efficiency.

Net Profit Margin
A period of rapid growth is observed from 2015 to 2017, with the margin increasing from 3.46% to a peak of 41.93%. This trend reversed abruptly in 2018, resulting in a negative margin of -38.80%, before recovering to 7.75% in 2019. This extreme variance suggests the occurrence of significant financial shocks or one-time charges during the 2018 fiscal year.
Asset Turnover
Asset utilization exhibits a consistent and positive trend throughout the period. The ratio improved from 0.15 in 2015 to 0.25 by 2018, maintaining that level into 2019. This indicates a steady improvement in the efficiency of generating revenue from the asset base, which remained stable regardless of the volatility in net income.
ROA Disaggregation and Drivers
The disaggregation reveals that the fluctuations in ROA are almost exclusively driven by the Net Profit Margin. While Asset Turnover provided a stable and slightly improving foundation, the drastic shift in ROA from 9.15% in 2017 to -9.85% in 2018 was a direct consequence of the collapse in profit margins. The subsequent return to a positive ROA of 1.91% in 2019 correlates directly with the restoration of positive profitability.

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Four-Component Disaggregation of ROA

Kraft Heinz Co., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Dec 28, 2019 1.91% = 0.73 × 0.66 × 16.11% × 0.25
Dec 29, 2018 -9.85% = — × — × -37.97% × 0.25
Dec 30, 2017 9.15% = 1.99 × 0.82 × 25.82% × 0.22
Dec 31, 2016 3.01% = 0.72 × 0.82 × 23.21% × 0.22
Dec 31, 2015 0.52% = 0.63 × 0.43 × 12.66% × 0.15

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The analysis of the Return on Assets (ROA) through a four-component DuPont disaggregation reveals a period of significant volatility, characterized by operational growth, a severe contraction in 2018, and a subsequent partial recovery. The trajectory of ROA was primarily driven by fluctuations in operational profitability rather than asset efficiency.

EBIT Margin
Operational profitability demonstrated a strong upward trend from 2015 to 2017, with the EBIT margin more than doubling from 12.66% to 25.82%. This growth was abruptly reversed in 2018, where the margin collapsed to -37.97%, indicating a substantial operational loss or significant non-recurring impairment charges. By 2019, the margin recovered to 16.11%, although it remained below the 2017 peak.
Asset Turnover
Asset utilization showed a consistent and positive trend. The ratio increased from 0.15 in 2015 to 0.25 by 2018 and remained stable at that level through 2019. This suggests that the company successfully improved its ability to generate revenue from its asset base, independent of the volatility seen in profit margins.
Tax and Interest Burdens
The interest burden improved from 0.43 in 2015 to 0.82 in 2016 and 2017, before declining to 0.66 in 2019, suggesting fluctuating costs of debt service relative to earnings. The tax burden exhibited extreme volatility, peaking at 1.99 in 2017, which indicates a significant tax benefit that artificially inflated net income during that period. In 2019, the tax burden normalized to 0.73.
Return on Assets (ROA)
The overall ROA mirrored the volatility of the EBIT margin. ROA grew from 0.52% in 2015 to a peak of 9.15% in 2017, supported by both expanding margins and improved asset turnover. The collapse in EBIT margin in 2018 resulted in a negative ROA of -9.85%. The return to a positive 1.91% in 2019 confirms a recovery in profitability, although the level of return remained low compared to the 2017 high.

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Disaggregation of Net Profit Margin

Kraft Heinz Co., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Dec 28, 2019 7.75% = 0.73 × 0.66 × 16.11%
Dec 29, 2018 -38.80% = — × — × -37.97%
Dec 30, 2017 41.93% = 1.99 × 0.82 × 25.82%
Dec 31, 2016 13.71% = 0.72 × 0.82 × 23.21%
Dec 31, 2015 3.46% = 0.63 × 0.43 × 12.66%

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The net profit margin exhibits extreme volatility over the observed period, characterized by an initial expansion phase, a significant outlier peak in 2017, a severe contraction in 2018, and a partial recovery by 2019.

EBIT Margin Performance
Operating profitability demonstrated a strong upward trend from 2015 to 2017, rising from 12.66% to a peak of 25.82%. This positive trajectory was abruptly reversed in 2018, where the margin collapsed to -37.97%, indicating a substantial operational loss or a significant non-cash impairment charge. A recovery was observed in 2019, with the margin returning to 16.11%, although this remained below the efficiency levels seen in 2016 and 2017.
Tax Burden Impact
The tax burden remained relatively stable between 0.63 and 0.73 for most of the period, with a notable anomaly in 2017. During that year, the ratio surged to 1.99, which indicates a significant tax benefit or credit that bolstered net income. This anomaly explains the divergence between the EBIT margin of 25.82% and the disproportionately high net profit margin of 41.93% in 2017.
Interest Burden Trends
The interest burden showed improvement from 0.43 in 2015 to 0.82 in 2016 and 2017, suggesting that interest expenses consumed a smaller portion of operating earnings during those years. However, the ratio declined to 0.66 by 2019, indicating an increase in the relative impact of debt servicing costs on the company's profitability.
Net Profit Margin Integration
The net profit margin was heavily influenced by the volatility of the EBIT margin and the fluctuations in the tax burden. The progression from 3.46% in 2015 to 41.93% in 2017 was driven by a combination of operational growth and tax advantages. The subsequent plunge to -38.80% in 2018 correlates directly with the operational collapse of that year, while the 2019 return to 7.75% reflects a stabilization of operational margins alongside a return to normalized tax and interest burdens.

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