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Stock Analysis on Net

Kraft Heinz Co. (NASDAQ:KHC)

This company has been moved to the archive! The financial data has not been updated since July 31, 2020.

Analysis of Income Taxes

Microsoft Excel

Income Tax Expense (Benefit)

Kraft Heinz Co., income tax expense (benefit), continuing operations

US$ in millions

Microsoft Excel
12 months ended: Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
U.S. federal 466 444 757 1,095 427
U.S. state and local 116 134 (46) 76 22
International 439 322 296 239 234
Current 1,021 900 1,007 1,410 683
U.S. federal (209) (1,843) (6,570) 31 (173)
U.S. state and local (7) (121) 101 (60) (70)
International (77) (3) 2 — (74)
Deferred (293) (1,967) (6,467) (29) (317)
Provision for (benefit from) income taxes 728 (1,067) (5,460) 1,381 366

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The analysis of income tax components from 2015 through 2019 reveals significant volatility in the total provision for income taxes, primarily driven by substantial fluctuations in deferred tax accounts. While current tax expenses remained positive and relatively stable, the overall tax position shifted dramatically from a net expense to a net benefit and back again over the observed period.

Current Tax Expense Trends
Current tax obligations demonstrated moderate volatility, peaking at 1,410 million US dollars in 2016 before declining to 900 million US dollars in 2018. A slight recovery was noted in 2019, with the figure rising to 1,021 million US dollars. This component remained a consistent cash outflow throughout the five-year window.
Deferred Tax Volatility
Deferred taxes served as the primary driver of overall tax volatility. A massive tax benefit of 6,467 million US dollars was recorded in 2017, representing a significant departure from the relatively small benefits seen in 2015 and 2016. This trend continued with a reduced but still substantial benefit of 1,967 million US dollars in 2018, before narrowing to 293 million US dollars by 2019.
Total Provision for Income Taxes
The total provision experienced extreme swings, transitioning from an expense of 1,381 million US dollars in 2016 to a net tax benefit of 5,460 million US dollars in 2017. The provision remained a net benefit in 2018 at 1,067 million US dollars, before reverting to a net expense of 728 million US dollars in 2019. The data indicates that non-current tax adjustments heavily outweighed current tax liabilities during the 2017 and 2018 fiscal years.

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Effective Income Tax Rate (EITR)

Kraft Heinz Co., effective income tax rate (EITR) reconciliation

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
U.S. federal statutory tax rate 21.00% 21.00% 35.00% 35.00% 35.00%
Tax on income of foreign subsidiaries -7.50% 3.40% -4.70% -3.60% -11.80%
Domestic manufacturing deduction 0.00% 0.00% -1.50% -1.90% -2.90%
U.S. state and local income taxes, net of federal tax benefit 1.10% 1.60% 1.10% 0.80% -0.60%
Earnings repatriation 0.00% 0.00% 0.40% 0.40% 21.90%
Tax exempt income 0.00% 0.00% -0.70% -3.30% -10.90%
Deferred tax effect of statutory tax rate changes 0.00% 0.00% 0.30% -2.00% -10.40%
Audit settlements and changes in uncertain tax positions 1.30% -0.30% -0.10% 1.80% 6.20%
Venezuela nondeductible devaluation loss 0.00% 0.00% 0.00% 0.20% 9.90%
Global intangible low-taxed income 1.80% -0.50% 0.00% 0.00% 0.00%
Goodwill impairment 9.30% -15.10% 0.00% 0.00% 0.00%
Wind-up of non-U.S. pension plans 0.00% -0.40% 0.00% 0.00% 0.00%
(Gains) losses related to acquisitions and divestitures 1.00% 0.10% 0.00% 0.00% 0.00%
Movement of valuation allowance reserves 1.30% 0.00% 0.00% 0.00% 0.00%
Other -1.90% -0.90% -1.20% 0.10% -0.20%
Effective tax rate, before U.S. Tax Reform discrete income tax benefit 27.40% 8.90% 28.60% 27.50% 36.20%
U.S. Tax Reform discrete income tax benefit 0.00% 0.50% -127.30% 0.00% 0.00%
Effective tax rate 27.40% 9.40% -98.70% 27.50% 36.20%

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The effective income tax rate exhibited significant volatility between 2015 and 2019, driven primarily by legislative changes, one-time discrete tax benefits, and substantial non-cash impairment charges.

Statutory Tax Rate Transition
A structural shift in the tax environment is evident as the U.S. federal statutory tax rate remained constant at 35% from 2015 through 2017, before dropping to 21% in 2018 and 2019. This reduction established a lower baseline for the subsequent effective tax rates.
Effective Tax Rate Trends and Anomalies
The effective tax rate began at 36.2% in 2015 and normalized toward 27.5% in 2016. A severe anomaly occurred in 2017, where the rate dropped to -98.7% due to a discrete income tax benefit of -127.3% associated with U.S. Tax Reform. Following this event, the rate shifted to 9.4% in 2018 and returned to a level of 27.4% in 2019.
Impact of Non-Cash Charges and One-Time Items
Goodwill impairments emerged as a primary driver of tax rate volatility in the latter years, creating a downward pressure of -15.1% in 2018 and an upward pressure of 9.3% in 2019. In the earlier period, the tax burden was heavily influenced by earnings repatriation, which added 21.9% to the rate in 2015, and nondeductible devaluation losses in Venezuela, which added 9.9% in 2015.
Foreign and Specialized Tax Adjustments
The tax on income of foreign subsidiaries fluctuated between negative and positive contributions, ranging from a low of -11.8% in 2015 to a high of 3.4% in 2018, before falling to -7.5% in 2019. Furthermore, the introduction of Global Intangible Low-Taxed Income (GILTI) in 2018 and 2019 contributed -0.5% and 1.8% to the effective tax rate, respectively.

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Components of Deferred Tax Assets and Liabilities

Kraft Heinz Co., components of deferred tax assets and liabilities

US$ in millions

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
Benefit plans 112 172 212 1,025 1,323
Other 474 470 428 782 1,011
Deferred income tax assets, gross 586 642 640 1,807 2,334
Valuation allowance (112) (81) (80) (89) (83)
Deferred income tax assets, net 474 561 560 1,718 2,251
Intangible assets, net (11,230) (11,571) (13,637) (20,946) (21,950)
Property, plant and equipment, net (773) (735) (641) (1,035) (1,233)
Other (252) (410) (293) (532) (495)
Deferred income tax liabilities (12,255) (12,716) (14,571) (22,513) (23,678)
Net deferred income tax assets (liabilities) (11,781) (12,155) (14,011) (20,795) (21,427)

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The net deferred income tax position shows a significant reduction in total liabilities over the five-year period from 2015 to 2019. The net deferred tax liability decreased from US$ 21,427 million in 2015 to US$ 11,781 million in 2019, indicating a substantial narrowing of the net liability balance.

Analysis of Deferred Tax Assets
Gross deferred income tax assets experienced a sharp downward trend, declining from US$ 2,334 million in 2015 to US$ 586 million in 2019. This contraction was primarily driven by a steep reduction in assets related to benefit plans, which fell from US$ 1,323 million to US$ 112 million. While valuation allowances remained relatively stable between 2015 and 2018, they increased to US$ 112 million in 2019, contributing to the decline of net deferred tax assets to US$ 474 million by the end of the period.
Analysis of Deferred Tax Liabilities
Total deferred income tax liabilities decreased from US$ 23,678 million in 2015 to US$ 12,255 million in 2019. The most significant driver of this change was the reduction in liabilities associated with net intangible assets, which dropped from US$ 21,950 million to US$ 11,230 million. Liabilities related to property, plant, and equipment showed less linearity, fluctuating from US$ 1,233 million in 2015 to US$ 773 million in 2019.
Net Liability Trend
The overall net deferred tax liability decreased more rapidly than the gross deferred tax assets. The reduction in liabilities—specifically those tied to intangible assets—served as the primary catalyst for the improvement in the net position, reducing the net liability by approximately US$ 9,646 million over the analyzed timeframe.

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Deferred Tax Assets and Liabilities, Classification

Kraft Heinz Co., deferred tax assets and liabilities, classification

US$ in millions

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
Deferred income tax assets 97 47 65 53 70
Deferred income tax liabilities 11,878 12,202 14,076 20,848 21,497

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The financial position regarding deferred taxes is characterized by a significant net liability position, though a consistent downward trend in these liabilities was observed between 2015 and 2019.

Deferred Income Tax Liabilities
A substantial reduction in deferred tax liabilities occurred over the five-year period, decreasing from 21,497 million US dollars in 2015 to 11,878 million US dollars by the end of 2019. The most pronounced decline took place between 2016 and 2017, during which liabilities decreased by approximately 6,772 million US dollars. This overall downward trajectory represents a reduction of nearly 45% in deferred tax obligations over the analyzed timeframe.
Deferred Income Tax Assets
Deferred tax assets remained immaterial relative to the scale of the liabilities throughout the period. The balances exhibited volatility, fluctuating between a low of 47 million US dollars in 2018 and a peak of 97 million US dollars in 2019. Despite this instability, the asset balance experienced a net increase from 70 million US dollars in 2015 to 97 million US dollars in 2019.
Net Deferred Tax Position
The company maintained a heavily skewed net deferred tax liability position. However, the magnitude of this net liability narrowed significantly. The convergence of decreasing liabilities and a slight increase in assets by 2019 indicates a marked reduction in the long-term deferred tax burden on the balance sheet.

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Adjustments to Financial Statements: Removal of Deferred Taxes

Kraft Heinz Co., Financial Data: Reported vs. Adjusted

Kraft Heinz Co., adjustments to financial statements

US$ in millions

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
Adjustment to Total Assets
Total assets (as reported) 101,450 103,461 120,232 120,480 122,973
Less: Noncurrent deferred tax assets, net 97 47 65 53 70
Total assets (adjusted) 101,353 103,414 120,167 120,427 122,903
Adjustment to Total Liabilities
Total liabilities (as reported) 49,701 51,683 53,985 62,906 56,737
Less: Noncurrent deferred tax liabilities, net 11,878 12,202 14,076 20,848 21,497
Total liabilities (adjusted) 37,823 39,481 39,909 42,058 35,240
Adjustment to Shareholders’ Equity
Shareholders’ equity (as reported) 51,623 51,657 66,034 57,358 57,685
Less: Net deferred tax assets (liabilities) (11,781) (12,155) (14,011) (20,795) (21,427)
Shareholders’ equity (adjusted) 63,404 63,812 80,045 78,153 79,112
Adjustment to Net Income (loss) Attributable To Kraft Heinz
Net income (loss) attributable to Kraft Heinz (as reported) 1,935 (10,192) 10,999 3,632 634
Add: Deferred income tax expense (benefit) (293) (1,967) (6,467) (29) (317)
Net income (loss) attributable to Kraft Heinz (adjusted) 1,642 (12,159) 4,532 3,603 317

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The removal of deferred taxes from the financial statements reveals a substantial divergence between reported and adjusted balance sheet positions from 2015 to 2019. While total assets remained relatively stable between reported and adjusted figures, the adjustment of liabilities and equity indicates a significant tax-related impact on the organization's financial leverage and net worth.

Liabilities and Leverage
A consistent and material reduction is observed in total liabilities when deferred taxes are removed. Reported liabilities peaked in 2016 at 62,906 million US$, whereas adjusted liabilities for the same period were significantly lower at 42,058 million US$. This gap narrowed over the five-year period, with the difference between reported and adjusted liabilities decreasing from approximately 21,497 million US$ in 2015 to 11,878 million US$ by 2019.
Shareholders' Equity
Adjusted shareholders' equity remained consistently higher than reported equity throughout the analysis period. In 2015, adjusted equity was 79,112 million US$ compared to a reported 57,685 million US$. This upward adjustment reflects the removal of deferred tax liabilities, effectively presenting a stronger equity base and a lower debt-to-equity profile than what is reflected in the standard financial statements.
Net Income Volatility
Significant variances are noted between reported and adjusted net income, particularly during the 2017 and 2018 fiscal years. In 2017, reported net income of 10,999 million US$ was adjusted downward to 4,532 million US$, suggesting a large one-time tax benefit in the reported figures. Conversely, in 2018, the reported loss of 10,192 million US$ deepened to an adjusted loss of 12,159 million US$, indicating that tax adjustments provided a partial offset to the operating losses reported in that year.
Asset Stability
Total assets showed a general downward trend from 2015 to 2019, falling from 122,973 million US$ to 101,450 million US$. The minimal difference between reported and adjusted assets suggests that the adjustments focused primarily on the liabilities and equity side of the balance sheet, with deferred tax assets playing a negligible role in the overall adjustment process.

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Adjusted Financial Ratios: Removal of Deferred Taxes (Summary)

Kraft Heinz Co., Financial Ratios: Reported vs. Adjusted

Kraft Heinz Co., adjusted financial ratios

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
Net Profit Margin
Reported net profit margin 7.75% -38.80% 41.93% 13.71% 3.46%
Adjusted net profit margin 6.57% -46.29% 17.28% 13.60% 1.73%
Total Asset Turnover
Reported total asset turnover 0.25 0.25 0.22 0.22 0.15
Adjusted total asset turnover 0.25 0.25 0.22 0.22 0.15
Financial Leverage
Reported financial leverage 1.97 2.00 1.82 2.10 2.13
Adjusted financial leverage 1.60 1.62 1.50 1.54 1.55
Return on Equity (ROE)
Reported ROE 3.75% -19.73% 16.66% 6.33% 1.10%
Adjusted ROE 2.59% -19.05% 5.66% 4.61% 0.40%
Return on Assets (ROA)
Reported ROA 1.91% -9.85% 9.15% 3.01% 0.52%
Adjusted ROA 1.62% -11.76% 3.77% 2.99% 0.26%

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).


The financial performance between 2015 and 2019 is characterized by extreme volatility in profitability metrics, with a notable divergence between reported and adjusted figures. This variance indicates that deferred tax accounting had a material impact on reported net income and the equity base, particularly during the 2017 and 2018 fiscal years.

Profitability and Returns
A significant discrepancy is observed in the net profit margin for 2017, where the reported margin reached 41.93% while the adjusted margin was substantially lower at 17.28%. This suggests the presence of substantial non-operational tax benefits in the reported figures. This pattern extends to Return on Equity (ROE) and Return on Assets (ROA), both of which were heavily inflated in 2017 on a reported basis. The subsequent year, 2018, shows a severe contraction, with the adjusted net profit margin falling to -46.29% and adjusted ROA dropping to -11.76%, reflecting a period of significant financial loss across both reporting methods.
Asset Efficiency and Financial Leverage
Total asset turnover remained unaffected by the removal of deferred taxes, maintaining an identical trajectory for both reported and adjusted ratios, which climbed steadily from 0.15 in 2015 to 0.25 in 2019. In contrast, financial leverage shows a consistent downward shift when adjusted. Adjusted leverage fluctuated between 1.50 and 1.62, remaining lower than reported leverage, which ranged from 1.82 to 2.13. This indicates that the exclusion of deferred tax items reduces the measured reliance on debt relative to equity.
Comparative Performance Trends
While reported metrics suggest more extreme peaks and troughs, the adjusted ratios provide a more tempered view of operational performance. The recovery observed in 2019, where the adjusted net profit margin returned to 6.57% and adjusted ROE reached 2.59%, suggests a stabilization of earnings following the volatility of the 2017-2018 period.

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Adjusted Net Profit Margin

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) attributable to Kraft Heinz 1,935 (10,192) 10,999 3,632 634
Net sales 24,977 26,268 26,232 26,487 18,338
Profitability Ratio
Net profit margin1 7.75% -38.80% 41.93% 13.71% 3.46%
Adjusted for Deferred Taxes
Selected Financial Data (US$ in millions)
Adjusted net income (loss) attributable to Kraft Heinz 1,642 (12,159) 4,532 3,603 317
Net sales 24,977 26,268 26,232 26,487 18,338
Profitability Ratio
Adjusted net profit margin2 6.57% -46.29% 17.28% 13.60% 1.73%

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

2019 Calculations

1 Net profit margin = 100 × Net income (loss) attributable to Kraft Heinz ÷ Net sales
= 100 × 1,935 ÷ 24,977 = 7.75%

2 Adjusted net profit margin = 100 × Adjusted net income (loss) attributable to Kraft Heinz ÷ Net sales
= 100 × 1,642 ÷ 24,977 = 6.57%


The financial performance between 2015 and 2019 is characterized by extreme volatility in both reported and adjusted profitability metrics. After a period of significant growth through 2017, the company experienced a severe contraction in 2018, followed by a partial recovery in 2019.

Profitability Growth Phase (2015–2017)
A strong upward trajectory is observed in the initial three years. The adjusted net profit margin increased from 1.73% in 2015 to 17.28% in 2017. This period reflects a substantial improvement in the company's ability to convert revenue into adjusted net income, peaking in 2017.
The 2018 Financial Contraction
A drastic reversal occurred in 2018, where the adjusted net profit margin plummeted to -46.29%. This represents a total collapse of profitability, with adjusted net losses reaching 12,159 million US dollars. The magnitude of the adjusted loss exceeded the reported loss of 10,192 million US dollars, indicating that non-recurring adjustments further exacerbated the negative outcome during this fiscal year.
Recovery and Stabilization (2019)
Profitability returned to positive territory in 2019, with the adjusted net profit margin recovering to 6.57%. While this indicates a successful pivot away from the losses of the previous year, the margin remained significantly lower than the 2017 peak, suggesting a lower baseline of operational profitability compared to the pre-2018 period.
Reported versus Adjusted Divergence
Significant discrepancies exist between reported and adjusted figures, most notably in 2017. The reported net profit margin reached an outlier peak of 41.93%, while the adjusted margin was considerably lower at 17.28%. This divergence suggests the influence of substantial one-time gains or tax benefits in the reported figures that were excluded from the adjusted analysis to provide a clearer view of core operational performance.

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Adjusted Total Asset Turnover

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
As Reported
Selected Financial Data (US$ in millions)
Net sales 24,977 26,268 26,232 26,487 18,338
Total assets 101,450 103,461 120,232 120,480 122,973
Activity Ratio
Total asset turnover1 0.25 0.25 0.22 0.22 0.15
Adjusted for Deferred Taxes
Selected Financial Data (US$ in millions)
Net sales 24,977 26,268 26,232 26,487 18,338
Adjusted total assets 101,353 103,414 120,167 120,427 122,903
Activity Ratio
Adjusted total asset turnover2 0.25 0.25 0.22 0.22 0.15

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

2019 Calculations

1 Total asset turnover = Net sales ÷ Total assets
= 24,977 ÷ 101,450 = 0.25

2 Adjusted total asset turnover = Net sales ÷ Adjusted total assets
= 24,977 ÷ 101,353 = 0.25


An analysis of the asset base and utilization metrics from 2015 to 2019 reveals a consistent contraction in total assets accompanied by an improvement in operational efficiency ratios.

Asset Base Trends
Reported total assets exhibited a steady decline over the five-year period, moving from 122,973 million US dollars in 2015 to 101,450 million US dollars in 2019. The most significant reduction occurred between December 30, 2017, and December 29, 2018, during which assets decreased by approximately 16.7 billion US dollars.
Total Asset Turnover Analysis
The total asset turnover ratio showed a positive trajectory, increasing from 0.15 in 2015 to 0.22 in 2016 and 2017, before peaking and stabilizing at 0.25 in 2018 and 2019. This trend indicates an increase in the efficiency with which the entity generated revenue relative to its asset base, particularly as the total asset volume decreased.
Comparison of Reported and Adjusted Figures
The variance between reported and adjusted total assets remained negligible throughout the period. Furthermore, the reported and adjusted total asset turnover ratios were identical for every year analyzed, suggesting that adjustments did not materially alter the interpretation of asset productivity.

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Adjusted Financial Leverage

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
As Reported
Selected Financial Data (US$ in millions)
Total assets 101,450 103,461 120,232 120,480 122,973
Shareholders’ equity 51,623 51,657 66,034 57,358 57,685
Solvency Ratio
Financial leverage1 1.97 2.00 1.82 2.10 2.13
Adjusted for Deferred Taxes
Selected Financial Data (US$ in millions)
Adjusted total assets 101,353 103,414 120,167 120,427 122,903
Adjusted shareholders’ equity 63,404 63,812 80,045 78,153 79,112
Solvency Ratio
Adjusted financial leverage2 1.60 1.62 1.50 1.54 1.55

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

2019 Calculations

1 Financial leverage = Total assets ÷ Shareholders’ equity
= 101,450 ÷ 51,623 = 1.97

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted shareholders’ equity
= 101,353 ÷ 63,404 = 1.60


An analysis of the financial position from 2015 to 2019 reveals a general contraction in the asset base and significant variances between reported and adjusted equity measures. Total assets remained relatively stable between 2015 and 2017 before experiencing a notable decline in 2018, which persisted into 2019.

Equity Adjustments and Asset Trends
A consistent disparity is observed between reported and adjusted shareholders' equity. Adjusted equity remained substantially higher than reported equity across the entire five-year period, indicating that significant adjustments—likely related to income taxes—positively impact the equity base. While reported equity fluctuated, adjusted equity followed a more stable trajectory until 2018, when it declined in alignment with the reduction in total assets.
Reported Financial Leverage
The reported financial leverage ratio fluctuated between a high of 2.13 in 2015 and a low of 1.82 in 2017. A subsequent increase to 2.00 in 2018 suggests a temporary increase in the ratio of assets to reported equity, reflecting a higher perceived risk profile based on unadjusted figures.
Adjusted Financial Leverage
The adjusted financial leverage ratio remained consistently lower than the reported ratio, ranging from 1.50 to 1.62. This suggests that the adjusted financial structure is more conservative than the reported figures indicate. A period of gradual decline in leverage was observed from 2015 to 2017, followed by a moderate increase in 2018 and a slight stabilization in 2019, mirroring the broader trend of asset and equity contraction.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) attributable to Kraft Heinz 1,935 (10,192) 10,999 3,632 634
Shareholders’ equity 51,623 51,657 66,034 57,358 57,685
Profitability Ratio
ROE1 3.75% -19.73% 16.66% 6.33% 1.10%
Adjusted for Deferred Taxes
Selected Financial Data (US$ in millions)
Adjusted net income (loss) attributable to Kraft Heinz 1,642 (12,159) 4,532 3,603 317
Adjusted shareholders’ equity 63,404 63,812 80,045 78,153 79,112
Profitability Ratio
Adjusted ROE2 2.59% -19.05% 5.66% 4.61% 0.40%

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

2019 Calculations

1 ROE = 100 × Net income (loss) attributable to Kraft Heinz ÷ Shareholders’ equity
= 100 × 1,935 ÷ 51,623 = 3.75%

2 Adjusted ROE = 100 × Adjusted net income (loss) attributable to Kraft Heinz ÷ Adjusted shareholders’ equity
= 100 × 1,642 ÷ 63,404 = 2.59%


The financial performance from 2015 to 2019 is characterized by extreme volatility in earnings and a corresponding instability in return on equity (ROE). A period of initial growth was interrupted by a severe contraction in 2018, followed by a partial recovery in 2019.

Net Income Trajectory
Reported net income experienced a sharp increase from US$ 634 million in 2015 to a peak of US$ 10,999 million in 2017. This growth was reversed in 2018, resulting in a reported loss of US$ 10,192 million. Adjusted net income followed a similar pattern but exhibited a more pronounced deficit in 2018, reaching US$ -12,159 million, before returning to a positive US$ 1,642 million in 2019.
Shareholders' Equity Fluctuations
Reported shareholders' equity remained relatively stable through 2017 before declining to US$ 51,657 million in 2018. Adjusted shareholders' equity consistently remained higher than reported equity across all periods, peaking at US$ 80,045 million in 2017 and subsequently decreasing to US$ 63,404 million by the end of 2019.
Return on Equity (ROE) Analysis
Reported ROE demonstrated significant volatility, climbing from 1.10% in 2015 to 16.66% in 2017, before plunging to -19.73% in 2018. Adjusted ROE showed a more conservative growth trend during the same period, reaching a peak of 5.66% in 2017. Both reported and adjusted ROE plummeted to near-identical levels in 2018, with adjusted ROE at -19.05%, before recovering to 3.75% and 2.59% respectively in 2019.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) attributable to Kraft Heinz 1,935 (10,192) 10,999 3,632 634
Total assets 101,450 103,461 120,232 120,480 122,973
Profitability Ratio
ROA1 1.91% -9.85% 9.15% 3.01% 0.52%
Adjusted for Deferred Taxes
Selected Financial Data (US$ in millions)
Adjusted net income (loss) attributable to Kraft Heinz 1,642 (12,159) 4,532 3,603 317
Adjusted total assets 101,353 103,414 120,167 120,427 122,903
Profitability Ratio
Adjusted ROA2 1.62% -11.76% 3.77% 2.99% 0.26%

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

2019 Calculations

1 ROA = 100 × Net income (loss) attributable to Kraft Heinz ÷ Total assets
= 100 × 1,935 ÷ 101,450 = 1.91%

2 Adjusted ROA = 100 × Adjusted net income (loss) attributable to Kraft Heinz ÷ Adjusted total assets
= 100 × 1,642 ÷ 101,353 = 1.62%


The financial performance between 2015 and 2019 is characterized by extreme volatility in profitability and a consistent contraction of the asset base.

Net Income Analysis
Reported net income exhibited a sharp upward trajectory from 2015 to 2017, peaking at US$ 10,999 million. This was followed by a severe reversal in 2018, resulting in a reported loss of US$ 10,192 million, before returning to a positive position of US$ 1,935 million in 2019. Adjusted net income followed a similar pattern but showed significant divergence in 2017 and 2018; specifically, the adjusted loss in 2018 was more severe than the reported loss, reaching US$ 12,159 million.
Asset Base Trends
A steady decline in total assets is observed throughout the five-year period. Reported total assets decreased from US$ 122,973 million in 2015 to US$ 101,450 million in 2019. Adjusted total assets followed an almost identical downward path, indicating a systemic reduction in the company's asset footprint regardless of reporting adjustments.
Return on Assets (ROA) Comparison
The reported ROA experienced high volatility, rising from 0.52% in 2015 to a peak of 9.15% in 2017, then plummeting to -9.85% in 2018. The adjusted ROA provides a more tempered view of performance; for instance, in 2017, the adjusted ROA was only 3.77% compared to the reported 9.15%, suggesting that non-recurring gains heavily influenced the reported figures. The divergence persisted in 2018, where the adjusted ROA fell further to -11.76%. By 2019, both metrics converged toward a low positive range, with reported and adjusted ROA at 1.91% and 1.62%, respectively.

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