AI Tokens
Stock Analysis on Net

Kraft Heinz Co. (NASDAQ:KHC)

This company has been moved to the archive! The financial data has not been updated since July 31, 2020.

Return on Capital (ROC)

Microsoft Excel

Return on capital (ROC) is after tax rate of return on net business assets. ROIC is unaffected by changes in interest rates or company debt and equity structure. It measures business productivity performance.


Return on Invested Capital (ROIC)

Kraft Heinz Co., ROIC calculation, comparison to benchmarks

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Net operating profit after taxes (NOPAT)1 2,719 (11,194) 5,287 4,237 1,418
Invested capital2 94,307 96,541 112,007 111,350 105,133
Performance Ratio
ROIC3 2.88% -11.59% 4.72% 3.81% 1.35%
Benchmarks
ROIC, Competitors4
Coca-Cola Co. — — — — —
Mondelēz International Inc. — — — — —
PepsiCo Inc. — — — — —
Philip Morris International Inc. — — — — —

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

1 NOPAT. See details »

2 Invested capital. See details »

3 2019 Calculation
ROIC = 100 × NOPAT ÷ Invested capital
= 100 × 2,719 ÷ 94,307 = 2.88%

4 Click competitor name to see calculations.


The financial performance regarding capital efficiency demonstrates significant volatility between 2015 and 2019, characterized by an initial growth phase, a severe contraction in 2018, and a subsequent partial recovery in 2019.

Net Operating Profit After Taxes (NOPAT)
Operating profitability experienced a steady upward trajectory from 2015 to 2017, increasing from 1,418 million to a peak of 5,287 million. This positive trend was abruptly reversed in 2018, where NOPAT plummeted to negative 11,194 million. By 2019, a recovery occurred as the figure returned to a positive 2,719 million, although this remained below the performance levels seen in 2016 and 2017.
Invested Capital
Invested capital grew modestly between 2015 and 2017, reaching a maximum of 112,007 million. Following this peak, a downward trend is observed, with capital decreasing to 96,541 million in 2018 and further declining to 94,307 million by the end of 2019, indicating a reduction in the total capital base employed.
Return on Invested Capital (ROIC)
The ROIC reflects the instability of operating profits relative to the capital base. Efficiency improved from 1.35% in 2015 to 4.72% in 2017. The collapse in operating profit in 2018 resulted in a sharp decline to a negative ROIC of -11.59%. While the 2019 ROIC recovered to 2.88%, this represents a lower efficiency level than the 2016-2017 period, despite the simultaneous reduction in invested capital.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Decomposition of ROIC

Kraft Heinz Co., decomposition of ROIC

Microsoft Excel
ROIC = OPM1 × TO2 × 1 – CTR3
Dec 28, 2019 2.88% = 16.14% × 0.26 × 67.46%
Dec 29, 2018 -11.59% = -38.13% × 0.27 × 100.00%
Dec 30, 2017 4.72% = 25.67% × 0.23 × 78.50%
Dec 31, 2016 3.81% = 22.85% × 0.24 × 70.00%
Dec 31, 2015 1.35% = 14.04% × 0.17 × 55.07%

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

1 Operating profit margin (OPM). See calculations »

2 Turnover of capital (TO). See calculations »

3 Effective cash tax rate (CTR). See calculations »


The Return on Invested Capital (ROIC) exhibited a period of modest expansion between 2015 and 2017, peaking at 4.72%. This upward trajectory was abruptly reversed in 2018, when ROIC fell to -11.59%, before returning to a positive but subdued level of 2.88% by the end of 2019. The volatility in overall returns appears to be primarily driven by fluctuations in operating profitability rather than capital efficiency.

Operating Profit Margin (OPM)
The operating profit margin was the primary driver of ROIC volatility. A strengthening trend was observed from 2015 to 2017, with margins rising from 14.04% to 25.67%. This was followed by a severe contraction in 2018, where the margin plummeted to -38.13%, directly resulting in the negative ROIC for that year. A partial recovery occurred in 2019, with the margin returning to 16.14%.
Turnover of Capital (TO)
Capital turnover remained relatively stable and low throughout the analyzed period, fluctuating within a narrow range between 0.17 and 0.27. While a slight improvement in asset utilization is noted from 2015 to 2019, the stability of this ratio indicates that changes in capital efficiency played a negligible role in the significant swings observed in ROIC.
Effective Cash Tax Rate (CTR)
The tax impact, expressed as 1 minus the effective cash tax rate, showed a consistent increase from 55.07% in 2015 to 100% in 2018. The peak of 100% in 2018 is consistent with the negative operating profit, implying an absence of cash tax payments. In 2019, this figure normalized to 67.46% as the company returned to profitability.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Operating Profit Margin (OPM)

Kraft Heinz Co., OPM calculation, comparison to benchmarks

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Net operating profit after taxes (NOPAT)1 2,719 (11,194) 5,287 4,237 1,418
Add: Cash operating taxes2 1,312 1,177 1,448 1,815 1,157
Net operating profit before taxes (NOPBT) 4,031 (10,016) 6,735 6,053 2,576
 
Net sales 24,977 26,268 26,232 26,487 18,338
Profitability Ratio
OPM3 16.14% -38.13% 25.67% 22.85% 14.04%
Benchmarks
OPM, Competitors4
Coca-Cola Co. — — — — —
Mondelēz International Inc. — — — — —
PepsiCo Inc. — — — — —
Philip Morris International Inc. — — — — —

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

1 NOPAT. See details »

2 Cash operating taxes. See details »

3 2019 Calculation
OPM = 100 × NOPBT ÷ Net sales
= 100 × 4,031 ÷ 24,977 = 16.14%

4 Click competitor name to see calculations.


The financial performance from 2015 to 2019 is characterized by an initial phase of growth and margin expansion, a severe operational contraction in 2018, and a subsequent partial recovery in 2019.

Net Sales Trends
Net sales experienced a significant increase between 2015 and 2016, rising from 18,338 million to 26,487 million. Following this growth, revenue levels remained relatively stagnant through 2018, before experiencing a slight decline to 24,977 million by the end of 2019.
Net Operating Profit Before Taxes (NOPBT)
Operating profitability grew steadily in the first three years, peaking at 6,735 million in 2017. This was followed by a substantial reversal in 2018, where NOPBT plummeted to a deficit of 10,016 million. By 2019, profitability returned to positive territory, reaching 4,031 million, although this remained below the 2017 peak.
Operating Profit Margin (OPM) Analysis
The operating profit margin demonstrated high volatility. A positive trend was observed from 2015 to 2017, with the margin expanding from 14.04% to 25.67%. A severe collapse occurred in 2018, resulting in a margin of -38.13%, indicating that operating expenses or one-time charges vastly exceeded revenue for that period. The recovery in 2019 brought the OPM back to 16.14%, suggesting a restoration of operational stability, albeit at a lower efficiency level than observed in 2017.

The divergence between stable net sales and the extreme fluctuation in NOPBT during 2018 suggests that the collapse in operating margin was driven by internal costs or non-recurring charges rather than a failure in market demand or revenue generation.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Turnover of Capital (TO)

Kraft Heinz Co., TO calculation, comparison to benchmarks

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Net sales 24,977 26,268 26,232 26,487 18,338
Invested capital1 94,307 96,541 112,007 111,350 105,133
Efficiency Ratio
TO2 0.26 0.27 0.23 0.24 0.17
Benchmarks
TO, Competitors3
Coca-Cola Co. — — — — —
Mondelēz International Inc. — — — — —
PepsiCo Inc. — — — — —
Philip Morris International Inc. — — — — —

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

1 Invested capital. See details »

2 2019 Calculation
TO = Net sales ÷ Invested capital
= 24,977 ÷ 94,307 = 0.26

3 Click competitor name to see calculations.


An analysis of the capital efficiency from 2015 to 2019 reveals a general improvement in the turnover of capital, although the drivers of this improvement shifted over the five-year period. The turnover ratio increased from 0.17 in 2015 to a peak of 0.27 in 2018, before settling at 0.26 in 2019.

Net Sales Performance
A significant increase in net sales occurred between 2015 and 2016, rising from 18,338 million to 26,487 million. Following this surge, revenue remained relatively stagnant through 2018, before experiencing a contraction to 24,977 million by the end of 2019.
Invested Capital Trends
Invested capital grew steadily from 105,133 million in 2015 to a peak of 112,007 million in 2017. However, a notable reduction in the capital base followed, with invested capital dropping to 96,541 million in 2018 and further declining to 94,307 million in 2019.
Turnover of Capital Interpretation
The initial improvement in the turnover ratio between 2015 and 2016 was driven by the rapid expansion of net sales. In contrast, the increase in turnover observed in 2018 was primarily the result of a reduction in invested capital rather than revenue growth. By 2019, the ratio declined slightly to 0.26, as the decrease in net sales began to outweigh the continued reduction in the invested capital base.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Effective Cash Tax Rate (CTR)

Kraft Heinz Co., CTR calculation, comparison to benchmarks

Microsoft Excel
Dec 28, 2019 Dec 29, 2018 Dec 30, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Net operating profit after taxes (NOPAT)1 2,719 (11,194) 5,287 4,237 1,418
Add: Cash operating taxes2 1,312 1,177 1,448 1,815 1,157
Net operating profit before taxes (NOPBT) 4,031 (10,016) 6,735 6,053 2,576
Tax Rate
CTR3 32.54% — 21.50% 30.00% 44.93%
Benchmarks
CTR, Competitors4
Coca-Cola Co. — — — — —
Mondelēz International Inc. — — — — —
PepsiCo Inc. — — — — —
Philip Morris International Inc. — — — — —

Based on: 10-K (reporting date: 2019-12-28), 10-K (reporting date: 2018-12-29), 10-K (reporting date: 2017-12-30), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).

1 NOPAT. See details »

2 Cash operating taxes. See details »

3 2019 Calculation
CTR = 100 × Cash operating taxes ÷ NOPBT
= 100 × 1,312 ÷ 4,031 = 32.54%

4 Click competitor name to see calculations.


The financial performance between 2015 and 2019 is characterized by significant volatility in operating profitability and a corresponding fluctuation in the effective cash tax burden.

Effective Cash Tax Rate Trajectory
A pronounced downward trend in the effective cash tax rate was observed from 2015 to 2017, decreasing from 44.93% to 21.50%. This decline occurred despite a substantial increase in Net Operating Profit Before Taxes (NOPBT), which grew from 2,576 million US$ in 2015 to 6,735 million US$ in 2017.
Operational Anomaly in 2018
A severe contraction in profitability occurred in 2018, with NOPBT falling to negative 10,016 million US$. Due to this operating loss, an effective cash tax rate was not established for the period. However, cash operating taxes remained a positive expenditure of 1,177 million US$, reflecting a divergence between accounting profit and actual cash tax outflows.
Profitability Recovery and Tax Normalization
Operating profit recovered in 2019, returning to a positive 4,031 million US$. This recovery was accompanied by a rebound in the effective cash tax rate to 32.54%, with cash operating taxes increasing to 1,312 million US$.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?