Common-Size Balance Sheet: Assets
Quarterly Data
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Kraft Heinz Co. pages available for free this week:
- Statement of Comprehensive Income
 - Analysis of Liquidity Ratios
 - Analysis of Short-term (Operating) Activity Ratios
 - Analysis of Long-term (Investment) Activity Ratios
 - Dividend Discount Model (DDM)
 - Present Value of Free Cash Flow to Equity (FCFE)
 - Selected Financial Data since 2015
 - Price to Earnings (P/E) since 2015
 - Price to Sales (P/S) since 2015
 - Analysis of Debt
 
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Based on: 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-K (reporting date: 2019-12-28), 10-Q (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-K (reporting date: 2018-12-29), 10-Q (reporting date: 2018-09-29), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-30), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-07-01), 10-Q (reporting date: 2017-04-01), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-10-02), 10-Q (reporting date: 2016-07-03), 10-Q (reporting date: 2016-04-03), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-27), 10-Q (reporting date: 2015-06-28), S-4/A (reporting date: 2015-03-29).
- Cash and Cash Equivalents
 - The proportion of cash and cash equivalents relative to total assets exhibits fluctuations over the observed periods. Beginning at 5.23% in March 2015, it experienced a general decline through 2017, reaching a low point near 1.09% in December 2018. A notable spike occurs in March 2020 at 5.19%, indicating a significant increase in liquidity, followed by a subsequent decline to 2.86% in June 2020.
 - Trade Receivables, Net of Allowances
 - This asset category remained relatively stable but low in proportion, generally ranging between roughly 0.7% and 2.25%. An increasing trend is evident from early 2018, rising from 0.86% in March 2018 to a peak at 2.23% in March 2020, suggesting an expansion in amounts owed to the company by customers.
 - Sold Receivables
 - Data for sold receivables is incomplete, but available figures from late 2015 to mid-2018 show minor proportions ranging from 0.03% to 0.65%, reflecting occasional use of receivables sales as a financing mechanism. Their reduced presence after mid-2018 may suggest a strategic shift away from this practice.
 - Inventories
 - Inventory holdings as a percentage of total assets range moderately between about 2.1% and 3.4%. The trend shows relative stability with minor fluctuations, peaking above 3% in early 2019 and mid-2017, and slightly lower levels in late 2019 and 2020, indicating consistent inventory management with no dramatic changes.
 - Prepaid Expenses
 - Reported only from early 2019 onward, prepaid expenses appear consistently stable, between 0.37% and 0.48% of total assets, representing a small but steady component of current assets.
 - Other Current Assets
 - Other current assets exhibit variability, generally falling within 0.5% to 1.45%. Peaks above 1% appear intermittently, particularly during 2017 and 2019, while a decline is observed toward mid-2020, possibly reflecting shifts in short-term assets composition.
 - Assets Held for Sale
 - Limited data from 2018 onward indicates a minor portion of assets classified as held for sale, with percentages around 0.03% to 1.33%, suggesting occasional divestiture activities or asset disposals during this period.
 - Current Assets
 - Current assets as a segment declined noticeably from around 12.3% in early 2015 to as low as 5.95% in mid-2017, indicating a reduction of short-term asset holdings. Subsequently, a recovery trend occurred, with current assets rising again to approximately 11.25% in March 2020 before a fall back to around 8.93% by mid-2020.
 - Property, Plant and Equipment, Net
 - This category remains relatively stable, generally oscillating between 5.2% and 6.9% of total assets. Slight upward movements are observed in late 2018 and through 2019, possibly indicating ongoing investments or revaluation increases in fixed assets.
 - Goodwill
 - Goodwill comprises a significant and substantial portion of total assets, initially exceeding 40% in early 2015. A gradual declining trend follows, descending to about 33.69% by March 2020, possibly reflecting impairments or asset write-downs related to acquisitions.
 - Intangible Assets, Net
 - Intangible assets maintain a large share of total assets, often near or above 46%. Values rose sharply between 2015 and 2016, peaking above 50%, then showed a declining trend into 2020. This could reflect amortization charges or asset disposals, maintaining a strong intangible asset base overall.
 - Other Non-current Assets
 - The percentage of other non-current assets showed a decreasing trend initially from 6% in early 2015 to just above 1% later that year, followed by relative stability and slight increases up to about 2.3% by mid-2020. This expansion suggests either asset reclassification or incremental additions in this category.
 - Non-current Assets
 - Non-current assets consistently form the majority of total assets, remaining above 87% at all times and frequently approaching or exceeding 90%. There is a mild fluctuation but no sharp trend, indicating a stable asset composition dominated by long-term holdings.
 - Total Assets
 - Total assets equal 100% by definition throughout all periods, serving as the base for all relative percentage calculations and demonstrating stable overall asset structure with predominant allocation to non-current assets.