Analysis of Profitability Ratios
Quarterly Data
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
AppLovin Corp., profitability ratios (quarterly data)
Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
- Gross Profit Margin
- The gross profit margin demonstrated a generally positive trend over the observed periods. Starting at 62.81% in March 2022, it experienced a gradual decline until the end of 2022, reaching a low of 55.41%. However, from early 2023 onward, a consistent upward trajectory emerged, culminating in a substantial increase to 84.56% by September 2025. This progression indicates an improving efficiency in production or service delivery relative to revenue.
- Operating Profit Margin
- The operating profit margin showed considerable fluctuations initially but improved markedly over the entire timeframe. Starting near zero at 0.38% in March 2022, it briefly dipped into negative territory by December 2022 (-1.7%), followed by a strong and continuous rise starting in the first quarter of 2023. By September 2025, it reached an impressive 67.07%. This suggests effective cost management and expanding operational profitability.
- Net Profit Margin
- The net profit margin mirrored the general upward trend seen in other profitability metrics. Beginning with negative margins from -2.46% to -6.84% during 2022, a recovery trend started in 2023, moving from slight negatives to positive and rising steadily. By September 2025, the net profit margin achieved a substantial level of 54.48%, indicating improved overall profitability after all expenses, taxes, and costs.
- Return on Equity (ROE)
- The return on equity exhibited significant volatility initially, with negative values throughout 2022, reaching as low as -10.13% in December 2022. Commencing in 2023, ROE made a strong recovery, climbing steeply from 1.32% in June 2023 to a peak of 333.67% by March 2025, before slightly moderating to 192.05% by September 2025. These figures reflect dramatic gains in generating shareholder value, though the high variability suggests changes in equity base or significant income swings.
- Return on Assets (ROA)
- The return on assets followed a pattern similar to ROE, starting negative and modestly improving over time. From -1.12% in March 2022, it declined to -3.3% by December 2022, before rising steadily from early 2023. The metric increased consistently, reaching 44.63% by September 2025. This upward movement signifies enhanced efficiency in utilizing assets to generate earnings.
Return on Sales
Return on Investment
Gross Profit Margin
AppLovin Corp., gross profit margin calculation (quarterly data)
| Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||||||||||||||||
| Gross profit | 1,230,190) | 1,103,678) | 1,007,294) | 1,052,327) | 928,576) | 797,572) | 763,967) | 679,654) | 599,207) | 491,590) | 453,445) | 332,939) | 412,111) | 472,302) | 343,641) | |||||
| Revenue | 1,405,045) | 1,258,754) | 1,158,974) | 1,372,779) | 1,198,235) | 1,080,119) | 1,058,115) | 953,261) | 864,256) | 750,165) | 715,405) | 702,307) | 713,099) | 776,231) | 625,421) | |||||
| Profitability Ratio | ||||||||||||||||||||
| Gross profit margin1 | 84.56% | 82.02% | 78.70% | 75.22% | 73.89% | 71.80% | 69.90% | 67.74% | 61.91% | 58.66% | 57.47% | 55.41% | 60.39% | 62.19% | 62.81% | |||||
| Benchmarks | ||||||||||||||||||||
| Gross Profit Margin, Competitors2 | ||||||||||||||||||||
| Accenture PLC | 32.07% | 32.18% | 32.45% | 32.61% | 32.58% | 32.58% | 32.50% | 32.34% | 32.25% | 32.12% | 32.02% | 31.99% | 32.26% | 32.30% | 32.35% | |||||
| Adobe Inc. | 89.14% | 89.25% | 89.15% | 89.04% | 88.66% | 88.24% | 88.08% | 87.87% | 87.89% | 87.77% | 87.66% | 87.70% | 87.76% | 87.87% | 88.04% | |||||
| Cadence Design Systems Inc. | 85.54% | 85.57% | 85.86% | 86.05% | 87.79% | 88.51% | 89.31% | 89.36% | 89.18% | 89.41% | 89.18% | 89.57% | 89.87% | 89.74% | 89.83% | |||||
| CrowdStrike Holdings Inc. | 75.24% | 75.37% | 75.29% | 75.27% | 74.62% | 74.04% | 73.69% | 73.17% | 73.55% | 73.74% | 73.63% | 73.60% | 73.76% | 73.88% | 73.86% | |||||
| Datadog Inc. | 79.94% | 79.92% | 80.14% | 80.79% | 81.22% | 81.55% | 81.39% | 80.74% | 79.99% | 79.33% | 79.25% | 79.30% | 79.30% | 79.00% | 78.04% | |||||
| International Business Machines Corp. | 57.81% | 57.57% | 57.04% | 56.65% | 56.53% | 56.09% | 55.64% | 55.45% | 55.04% | 54.64% | 54.24% | 54.00% | 53.78% | 54.01% | 54.48% | |||||
| Intuit Inc. | 79.45% | 78.97% | 78.73% | 78.72% | 78.53% | 78.08% | 78.12% | 78.13% | 78.46% | 79.00% | 79.99% | 81.09% | 82.36% | 82.11% | 82.13% | |||||
| Microsoft Corp. | 69.07% | 69.41% | 69.35% | 69.76% | 69.89% | 69.75% | 69.44% | 68.92% | 68.45% | 68.16% | 68.26% | 68.40% | 68.73% | 68.83% | 68.86% | |||||
| Oracle Corp. | 71.12% | 71.27% | 71.31% | 71.41% | 71.53% | 71.88% | 72.26% | 72.85% | 74.50% | 76.10% | 77.78% | 79.08% | 79.44% | 79.96% | 80.22% | |||||
| Palantir Technologies Inc. | 80.81% | 80.03% | 80.01% | 80.25% | 81.10% | 81.39% | 81.16% | 80.62% | 79.92% | 79.15% | 78.75% | 78.56% | 78.59% | 78.73% | 78.16% | |||||
| Palo Alto Networks Inc. | 73.56% | 73.86% | 74.17% | 74.35% | 74.43% | 74.05% | 73.35% | 72.29% | 70.80% | 69.77% | 69.06% | 68.76% | 69.34% | 69.63% | 69.77% | |||||
| Salesforce Inc. | 76.94% | 76.35% | 76.00% | 75.50% | 74.99% | 74.52% | 73.78% | 73.34% | 72.69% | 72.61% | 73.10% | 73.48% | 74.02% | 74.34% | 74.32% | |||||
| ServiceNow Inc. | 78.05% | 78.52% | 78.92% | 79.18% | 79.24% | 79.07% | 78.87% | 78.59% | 78.52% | 78.50% | 78.45% | 78.29% | 77.85% | 77.53% | 77.26% | |||||
| Synopsys Inc. | 79.12% | 79.84% | 79.64% | 79.68% | 80.25% | 79.85% | 79.69% | 79.08% | 78.79% | 78.51% | 78.91% | 79.07% | 79.48% | 80.05% | 79.78% | |||||
| Workday Inc. | 75.60% | 75.77% | 75.64% | 75.60% | 74.73% | 73.87% | 73.25% | 72.41% | 72.22% | 72.23% | 72.25% | 72.21% | 72.39% | 72.46% | 72.61% | |||||
Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2025 Calculation
Gross profit margin = 100
× (Gross profitQ3 2025
+ Gross profitQ2 2025
+ Gross profitQ1 2025
+ Gross profitQ4 2024)
÷ (RevenueQ3 2025
+ RevenueQ2 2025
+ RevenueQ1 2025
+ RevenueQ4 2024)
= 100 × (1,230,190 + 1,103,678 + 1,007,294 + 1,052,327)
÷ (1,405,045 + 1,258,754 + 1,158,974 + 1,372,779)
= 84.56%
2 Click competitor name to see calculations.
The financial data reveals a generally positive trend in both gross profit and revenue over the examined periods. Gross profit has demonstrated a consistent increase from March 2022 through September 2025, indicating effective cost management or improved pricing strategies that contribute to increased profitability. Specifically, gross profit rose from approximately $343.6 million in March 2022 to nearly $1.23 billion by September 2025.
Revenue has also shown a marked upward trajectory, albeit with some fluctuations. Starting at around $625.4 million in March 2022, revenue increased steadily, reaching approximately $1.41 billion by September 2025. This trend indicates expanding sales or enhanced market presence over time.
The gross profit margin has shown significant improvement. Initially, it was at 62.81% in March 2022, which then declined slightly during 2022, hitting a low of 55.41% in December 2022. However, from March 2023 onwards, the margin recovered and increased progressively, reaching an impressive 84.56% by September 2025. This increase suggests enhanced operational efficiency or a favorable sales mix contributing to greater profitability per unit of revenue.
- Gross Profit
- Steady growth with a nearly fourfold increase from early 2022 to late 2025, reflecting improved cost control and profitability.
- Revenue
- Consistent upward movement, indicating expanding business activity or successful sales strategies despite minor short-term fluctuations.
- Gross Profit Margin
- Initial decline in 2022 was followed by a strong and continuous upward trend, signaling improved efficiency and margin management.
Overall, the data points to a strengthening financial profile, with growing sales and improving profitability margins. The increasing gross profit margin, alongside rising revenue and gross profit values, suggests that the company is successfully leveraging its operational capabilities to enhance its financial performance over the period analyzed.
Operating Profit Margin
AppLovin Corp., operating profit margin calculation (quarterly data)
| Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||||||||||||||||
| Income (loss) from operations | 1,079,007) | 957,682) | 839,982) | 607,980) | 534,934) | 390,986) | 339,559) | 269,514) | 186,318) | 131,328) | 61,047) | (22,426) | 49,267) | 53,355) | (127,987) | |||||
| Revenue | 1,405,045) | 1,258,754) | 1,158,974) | 1,372,779) | 1,198,235) | 1,080,119) | 1,058,115) | 953,261) | 864,256) | 750,165) | 715,405) | 702,307) | 713,099) | 776,231) | 625,421) | |||||
| Profitability Ratio | ||||||||||||||||||||
| Operating profit margin1 | 67.07% | 58.94% | 49.35% | 39.78% | 35.78% | 29.99% | 25.56% | 19.74% | 11.75% | 7.61% | 4.86% | -1.70% | 1.14% | 0.99% | 0.38% | |||||
| Benchmarks | ||||||||||||||||||||
| Operating Profit Margin, Competitors2 | ||||||||||||||||||||
| Accenture PLC | 15.38% | 15.14% | 15.04% | 14.79% | 14.20% | 13.76% | 13.60% | 13.74% | 14.42% | 14.90% | 15.27% | 15.21% | 15.20% | 15.12% | 15.19% | |||||
| Adobe Inc. | 36.25% | 36.37% | 36.29% | 31.35% | 31.16% | 30.51% | 29.95% | 34.26% | 33.95% | 33.64% | 33.91% | 34.64% | 35.45% | 36.25% | 36.72% | |||||
| Cadence Design Systems Inc. | 28.50% | 27.71% | 30.00% | 29.10% | 28.26% | 28.19% | 28.91% | 30.59% | 28.71% | 28.78% | 29.26% | 30.15% | 30.81% | 30.20% | 28.35% | |||||
| CrowdStrike Holdings Inc. | -0.15% | 1.52% | 0.74% | -0.07% | -3.27% | -5.78% | -7.59% | -8.48% | -7.48% | -7.41% | -8.25% | -9.82% | -10.49% | -10.43% | -10.14% | |||||
| Datadog Inc. | -1.38% | -0.61% | 1.05% | 2.02% | 2.86% | 2.01% | 0.60% | -1.57% | -4.77% | -6.48% | -5.80% | -3.50% | -1.02% | 0.79% | 0.34% | |||||
| International Business Machines Corp. | 17.08% | 16.08% | 15.34% | 14.95% | 15.09% | 15.46% | 15.13% | 15.17% | 14.58% | 13.88% | 13.49% | 13.50% | 12.92% | 12.77% | 12.30% | |||||
| Intuit Inc. | 24.38% | 22.24% | 21.66% | 22.29% | 24.02% | 23.00% | 22.86% | 21.86% | 21.67% | 19.48% | 18.41% | 20.20% | 23.68% | 22.49% | 24.10% | |||||
| Microsoft Corp. | 45.23% | 44.96% | 44.49% | 44.64% | 44.70% | 44.17% | 43.01% | 41.77% | 40.85% | 40.58% | 41.69% | 42.06% | 42.56% | 42.52% | 42.14% | |||||
| Oracle Corp. | 30.93% | 30.30% | 29.82% | 28.99% | 28.20% | 27.73% | 27.01% | 26.21% | 28.06% | 30.42% | 22.92% | 25.74% | 26.22% | 26.62% | 37.78% | |||||
| Palantir Technologies Inc. | 21.81% | 16.55% | 13.02% | 10.83% | 13.80% | 11.78% | 8.43% | 5.39% | 1.71% | -3.22% | -5.93% | -8.46% | -11.05% | -13.30% | -20.43% | |||||
| Palo Alto Networks Inc. | 11.09% | 10.99% | 9.11% | 8.52% | 8.97% | 7.98% | 8.15% | 5.62% | 2.30% | 0.37% | -1.56% | -3.43% | -5.12% | -6.74% | -7.51% | |||||
| Salesforce Inc. | 18.84% | 18.14% | 17.65% | 14.38% | 11.03% | 8.18% | 4.42% | 3.29% | 1.64% | 0.26% | 0.77% | 2.07% | 3.67% | 4.69% | 4.25% | |||||
| ServiceNow Inc. | 13.85% | 13.28% | 12.93% | 12.42% | 12.04% | 10.78% | 10.02% | 8.49% | 7.64% | 6.32% | 5.41% | 4.90% | 3.40% | 3.30% | 3.95% | |||||
| Synopsys Inc. | 17.16% | 20.88% | 20.67% | 22.13% | 24.22% | 23.31% | 22.80% | 21.72% | 19.11% | 18.81% | 20.70% | 22.87% | 22.93% | 23.18% | 20.72% | |||||
| Workday Inc. | 5.13% | 4.34% | 3.53% | 2.52% | 0.22% | -1.47% | -2.62% | -3.57% | -3.94% | -3.24% | -2.80% | -2.27% | -1.81% | -2.71% | -3.18% | |||||
Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2025 Calculation
Operating profit margin = 100
× (Income (loss) from operationsQ3 2025
+ Income (loss) from operationsQ2 2025
+ Income (loss) from operationsQ1 2025
+ Income (loss) from operationsQ4 2024)
÷ (RevenueQ3 2025
+ RevenueQ2 2025
+ RevenueQ1 2025
+ RevenueQ4 2024)
= 100 × (1,079,007 + 957,682 + 839,982 + 607,980)
÷ (1,405,045 + 1,258,754 + 1,158,974 + 1,372,779)
= 67.07%
2 Click competitor name to see calculations.
- Revenue Trends
- Revenue has shown an overall upward trend over the observed periods. Starting at 625,421 thousand USD in March 2022, it increased with some fluctuations to reach over 1.4 million thousand USD by September 2025. This indicates steady growth in the company's sales or service income across the quarters.
- Income (Loss) from Operations
- Income from operations demonstrated significant volatility initially, with a notable loss of 127,987 thousand USD in March 2022, followed by positive values in subsequent quarters. From March 2023 onwards, operating income consistently increased, reaching over 1 million thousand USD by September 2025. This suggests an improvement in operational efficiency and profitability after early challenges.
- Operating Profit Margin
- The operating profit margin started at a marginal positive 0.38% in March 2022 but showed a dip into negative territory (-1.7%) by December 2022. From March 2023 forward, there was a strong upward trajectory, with the margin rising sharply to exceed 67% by September 2025. This rapid growth in operating margin demonstrates enhanced profitability relative to revenue and suggests increased cost control or higher-margin revenues.
- Overall Financial Performance
- The data reflects a company transitioning from early operational losses to robust profitability. Revenue growth combined with increasing operational income and rising profit margins highlights improved financial health and operational leverage. The consistent rises in these metrics over multiple quarters imply sustainable performance improvements and effective management strategies.
Net Profit Margin
AppLovin Corp., net profit margin calculation (quarterly data)
| Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||||||||||||||||
| Net income (loss) attributable to AppLovin | 835,545) | 819,531) | 576,419) | 599,204) | 434,420) | 309,969) | 236,183) | 172,233) | 108,639) | 80,357) | (4,518) | (79,512) | 23,771) | (21,748) | (115,257) | |||||
| Revenue | 1,405,045) | 1,258,754) | 1,158,974) | 1,372,779) | 1,198,235) | 1,080,119) | 1,058,115) | 953,261) | 864,256) | 750,165) | 715,405) | 702,307) | 713,099) | 776,231) | 625,421) | |||||
| Profitability Ratio | ||||||||||||||||||||
| Net profit margin1 | 54.48% | 48.70% | 39.92% | 33.55% | 26.87% | 20.91% | 16.48% | 10.87% | 3.46% | 0.70% | -2.82% | -6.84% | -2.82% | -3.61% | -2.46% | |||||
| Benchmarks | ||||||||||||||||||||
| Net Profit Margin, Competitors2 | ||||||||||||||||||||
| Accenture PLC | 11.61% | 11.43% | 11.41% | 11.19% | 10.78% | 10.89% | 10.65% | 10.72% | 11.27% | 10.99% | 11.30% | 11.17% | 11.12% | 11.27% | 11.53% | |||||
| Adobe Inc. | 30.01% | 30.39% | 30.63% | 25.85% | 25.59% | 24.86% | 24.08% | 27.97% | 27.12% | 26.34% | 26.32% | 27.01% | 28.00% | 29.29% | 29.90% | |||||
| Cadence Design Systems Inc. | 20.35% | 19.88% | 22.19% | 22.74% | 23.87% | 25.36% | 25.68% | 25.46% | 24.42% | 23.41% | 23.23% | 23.84% | 22.86% | 23.61% | 23.59% | |||||
| CrowdStrike Holdings Inc. | 3.39% | 4.84% | 4.01% | 2.92% | -0.42% | -3.54% | -6.18% | -8.18% | -8.73% | -9.45% | -11.08% | -16.18% | -16.48% | -16.34% | -15.86% | |||||
| Datadog Inc. | 3.32% | 4.13% | 5.85% | 6.85% | 7.58% | 6.81% | 5.11% | 2.28% | -1.72% | -4.38% | -4.68% | -2.99% | -0.91% | 0.48% | 0.17% | |||||
| International Business Machines Corp. | 12.09% | 9.11% | 8.71% | 9.60% | 10.22% | 13.52% | 13.18% | 12.13% | 11.32% | 3.34% | 3.03% | 2.71% | 2.08% | 9.36% | 9.46% | |||||
| Intuit Inc. | 19.07% | 17.69% | 17.59% | 18.19% | 19.43% | 18.35% | 17.53% | 16.59% | 15.91% | 14.22% | 14.10% | 16.23% | 19.44% | 19.03% | 20.28% | |||||
| Microsoft Corp. | 35.79% | 35.43% | 35.61% | 35.96% | 36.43% | 36.27% | 35.31% | 34.15% | 33.25% | 33.05% | 34.37% | 36.69% | 37.63% | 38.50% | 38.51% | |||||
| Oracle Corp. | 21.80% | 21.16% | 20.40% | 19.76% | 20.27% | 19.63% | 18.40% | 17.02% | 17.46% | 19.09% | 13.15% | 15.83% | 18.08% | 24.79% | 34.16% | |||||
| Palantir Technologies Inc. | 28.11% | 22.18% | 18.32% | 16.13% | 18.01% | 16.32% | 12.79% | 9.43% | 6.93% | -2.35% | -12.87% | -19.61% | -30.64% | -30.90% | -30.25% | |||||
| Palo Alto Networks Inc. | 13.95% | 14.64% | 32.99% | 32.11% | 31.41% | 30.24% | 8.52% | 6.38% | 3.32% | 0.56% | -2.46% | -4.85% | -7.54% | -9.50% | -11.20% | |||||
| Salesforce Inc. | 15.96% | 15.44% | 15.30% | 11.87% | 7.63% | 4.77% | 1.18% | 0.66% | 0.92% | 1.83% | 3.59% | 5.45% | 6.96% | 9.99% | 19.87% | |||||
| ServiceNow Inc. | 13.67% | 13.78% | 13.41% | 12.97% | 12.77% | 11.51% | 20.34% | 19.30% | 18.72% | 17.76% | 5.25% | 4.49% | 2.90% | 2.79% | 3.56% | |||||
| Synopsys Inc. | 31.04% | 34.77% | 34.75% | 36.94% | 24.60% | 23.57% | 23.49% | 21.05% | 18.71% | 17.41% | 18.22% | 19.38% | 20.86% | 21.19% | 20.18% | |||||
| Workday Inc. | 19.87% | 19.60% | 19.67% | 19.02% | 0.96% | -1.81% | -4.09% | -5.90% | -5.29% | -3.46% | -0.49% | 0.57% | 0.63% | -0.79% | -3.81% | |||||
Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2025 Calculation
Net profit margin = 100
× (Net income (loss) attributable to AppLovinQ3 2025
+ Net income (loss) attributable to AppLovinQ2 2025
+ Net income (loss) attributable to AppLovinQ1 2025
+ Net income (loss) attributable to AppLovinQ4 2024)
÷ (RevenueQ3 2025
+ RevenueQ2 2025
+ RevenueQ1 2025
+ RevenueQ4 2024)
= 100 × (835,545 + 819,531 + 576,419 + 599,204)
÷ (1,405,045 + 1,258,754 + 1,158,974 + 1,372,779)
= 54.48%
2 Click competitor name to see calculations.
- Net Income (Loss) Trend
- The net income attributable to the company shows a substantial improvement over the observed periods. Initially, there was a significant loss of $115.3 million in the first quarter of 2022, with a reduction in losses through mid-2022 and eventual positive earnings starting from the third quarter of 2022. Following this turnaround, net income increased sharply, reaching $172.2 million by the last quarter of 2023 and continuing a strong upward trajectory into 2024 and 2025. By the last quarter of 2025, net income stood at $835.5 million, indicating a marked enhancement in profitability.
- Revenue Pattern
- Revenue exhibited a generally positive growth trend throughout the period. Starting at $625.4 million in the first quarter of 2022, revenue increased steadily, with some fluctuations, to $953.3 million by the end of 2023. This upward momentum accelerated further in 2024 and 2025, with revenues reaching approximately $1.405 billion in the third quarter of 2025. Although there was a slight dip in early 2025, the overall trajectory remained strongly positive, indicating consistent top-line growth.
- Net Profit Margin Development
- The net profit margin reveals a noteworthy transformation from negative margins in early 2022, with a low of -6.84% in the last quarter of 2022, to progressively higher positive margins thereafter. Positive profitability commenced in mid-2023, crossing into double digits by the end of 2023 (10.87%). The margin continued to improve substantially, reaching 54.48% by the third quarter of 2025. This reflects not only growing profitability but also increasing efficiency and potentially better cost management or higher-margin revenue streams.
- Overall Financial Health Insights
- The data indicate a strong financial turnaround and growth phase. The company appears to have successfully transitioned from losses to substantial profitability while simultaneously increasing its revenue base. The rising net profit margin strengthens the case for improved operational leverage and enhanced business fundamentals over time. This positive trend is consistent and sustained, suggesting effective strategic execution and financial management.
Return on Equity (ROE)
AppLovin Corp., ROE calculation (quarterly data)
| Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||||||||||||||||
| Net income (loss) attributable to AppLovin | 835,545) | 819,531) | 576,419) | 599,204) | 434,420) | 309,969) | 236,183) | 172,233) | 108,639) | 80,357) | (4,518) | (79,512) | 23,771) | (21,748) | (115,257) | |||||
| Stockholders’ equity (deficit) | 1,473,920) | 1,167,127) | 575,421) | 1,089,818) | 938,206) | 814,836) | 760,204) | 1,256,329) | 1,095,790) | 1,517,400) | 1,898,580) | 1,902,677) | 1,881,902) | 1,907,175) | 2,012,295) | |||||
| Profitability Ratio | ||||||||||||||||||||
| ROE1 | 192.05% | 208.17% | 333.67% | 144.96% | 122.87% | 101.50% | 78.59% | 28.39% | 9.58% | 1.32% | -4.32% | -10.13% | -4.35% | -5.53% | -3.44% | |||||
| Benchmarks | ||||||||||||||||||||
| ROE, Competitors2 | ||||||||||||||||||||
| Accenture PLC | 26.01% | 26.27% | 25.93% | 25.68% | 25.06% | 25.92% | 25.79% | 26.75% | 28.28% | 29.20% | 30.69% | 31.11% | 30.99% | 31.09% | 30.45% | |||||
| Adobe Inc. | 59.11% | 60.00% | 51.55% | 39.42% | 36.85% | 34.22% | 31.05% | 32.86% | 32.46% | 32.71% | 33.35% | 33.85% | 33.49% | 34.96% | 35.04% | |||||
| Cadence Design Systems Inc. | 20.41% | 20.21% | 22.64% | 22.58% | 22.77% | 24.77% | 29.35% | 30.58% | 30.75% | 30.59% | 29.09% | 30.93% | 28.99% | 29.53% | 26.96% | |||||
| CrowdStrike Holdings Inc. | 4.14% | 5.97% | 5.19% | 3.88% | -0.58% | -5.09% | -9.42% | -12.52% | -13.52% | -14.14% | -16.44% | -22.89% | -22.34% | -20.56% | -18.66% | |||||
| Datadog Inc. | 3.10% | 3.90% | 5.68% | 6.77% | 7.31% | 6.77% | 5.23% | 2.40% | -1.91% | -5.04% | -5.55% | -3.56% | -1.08% | 0.54% | 0.18% | |||||
| International Business Machines Corp. | 28.34% | 21.20% | 20.36% | 22.06% | 26.17% | 35.09% | 35.17% | 33.29% | 30.00% | 9.12% | 8.48% | 7.47% | 6.29% | 28.79% | 28.98% | |||||
| Intuit Inc. | 17.23% | 16.92% | 16.10% | 16.07% | 16.38% | 16.38% | 15.21% | 13.81% | 12.73% | 12.28% | 11.69% | 12.57% | 14.75% | 13.93% | 21.49% | |||||
| Microsoft Corp. | 30.02% | 30.64% | 31.46% | 32.83% | 34.04% | 34.64% | 34.93% | 35.09% | 35.45% | 36.83% | 40.21% | 43.68% | 44.47% | 44.49% | 44.67% | |||||
| Oracle Corp. | 72.68% | 84.56% | 101.48% | 120.26% | 189.26% | 262.21% | 395.57% | 792.45% | — | — | — | — | — | — | — | |||||
| Palantir Technologies Inc. | 16.62% | 12.87% | 10.52% | 9.24% | 10.59% | 9.99% | 7.91% | 6.04% | 4.62% | -1.63% | -9.38% | -14.57% | -23.50% | -22.95% | -21.07% | |||||
| Palo Alto Networks Inc. | 17.12% | 19.68% | 46.25% | 49.86% | 54.78% | 52.25% | 28.28% | 25.15% | 17.47% | 4.71% | -28.23% | -127.14% | -115.40% | -391.77% | -98.34% | |||||
| Salesforce Inc. | 10.14% | 9.77% | 9.17% | 6.93% | 4.46% | 2.72% | 0.66% | 0.36% | 0.47% | 0.89% | 1.70% | 2.48% | 3.05% | 4.24% | 10.44% | |||||
| ServiceNow Inc. | 15.32% | 15.19% | 15.17% | 14.83% | 14.38% | 13.22% | 23.78% | 22.69% | 22.08% | 20.56% | 7.14% | 6.46% | 4.44% | 4.39% | 5.58% | |||||
| Synopsys Inc. | 7.23% | 21.82% | 22.68% | 25.17% | 19.44% | 19.94% | 21.10% | 20.01% | 17.36% | 15.79% | 16.72% | 17.85% | 18.42% | 18.13% | 16.87% | |||||
| Workday Inc. | 18.79% | 18.47% | 18.23% | 17.09% | 1.01% | -1.94% | -4.45% | -6.57% | -5.81% | -3.83% | -0.55% | 0.65% | 0.73% | -0.95% | -5.01% | |||||
Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2025 Calculation
ROE = 100
× (Net income (loss) attributable to AppLovinQ3 2025
+ Net income (loss) attributable to AppLovinQ2 2025
+ Net income (loss) attributable to AppLovinQ1 2025
+ Net income (loss) attributable to AppLovinQ4 2024)
÷ Stockholders’ equity (deficit)
= 100 × (835,545 + 819,531 + 576,419 + 599,204)
÷ 1,473,920 = 192.05%
2 Click competitor name to see calculations.
The analysis of the quarterly financial data reveals several notable trends in profitability, equity position, and return on equity (ROE) over the observed periods.
- Net Income (Loss) Attributable to AppLovin
- The net income figures exhibit substantial volatility initially, with a large loss of approximately -115 million USD at the end of Q1 2022, followed by markedly smaller losses and a recovery to positive net income by Q3 2022. From Q1 2023 onwards, net income shows a strong upward trajectory, increasing consistently each quarter. By Q4 2025, net income reaches a peak of over 835 million USD, indicating significant growth and profitability expansion in recent periods.
- Stockholders’ Equity (Deficit)
- Stockholders’ equity starts at about 2.01 billion USD in Q1 2022 and initially trends downward, reaching a low point near 575 million USD in Q1 2025. This decline reflects either accumulated losses, share repurchases, or other equity-reducing activities. However, from Q2 2025 onwards, the equity position improves again, rising to approximately 1.47 billion USD by Q3 2025. Overall, there is a noticeable volatility, with a significant dip in equity during 2023 and early 2025 before partial recovery.
- Return on Equity (ROE)
- ROE figures display a pattern consistent with the changes in net income and equity. Initially, ROE is negative, reflecting losses and equity decline, with values fluctuating between -3.44% and -10.13% during 2022 and early 2023. From mid-2023 onward, as the company returns to profitability and net income grows rapidly while equity declines, ROE rises sharply, reaching extraordinarily high levels above 300% in Q1 2025 before moderating to around 192% by Q3 2025. These elevated ROE values indicate strong net income generation relative to the reduced equity base.
In summary, the data indicates a turnaround from early losses to robust profitability, accompanied by a reduction and subsequent partial recovery in stockholders’ equity. The sharp increase in ROE reflects this progression but also signals a smaller equity base supporting the current level of net income. This dynamic suggests effective utilization of equity in generating profits, although the volatility in equity underscores potential risks or structural changes affecting the balance sheet during the period under review.
Return on Assets (ROA)
AppLovin Corp., ROA calculation (quarterly data)
| Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||||||||||||||||
| Net income (loss) attributable to AppLovin | 835,545) | 819,531) | 576,419) | 599,204) | 434,420) | 309,969) | 236,183) | 172,233) | 108,639) | 80,357) | (4,518) | (79,512) | 23,771) | (21,748) | (115,257) | |||||
| Total assets | 6,343,035) | 5,959,497) | 5,706,701) | 5,869,259) | 5,442,484) | 5,269,466) | 5,262,517) | 5,359,187) | 5,005,228) | 5,482,120) | 5,915,840) | 5,847,846) | 5,805,398) | 5,930,828) | 6,167,193) | |||||
| Profitability Ratio | ||||||||||||||||||||
| ROA1 | 44.63% | 40.77% | 33.64% | 26.92% | 21.18% | 15.69% | 11.35% | 6.66% | 2.10% | 0.37% | -1.39% | -3.30% | -1.41% | -1.78% | -1.12% | |||||
| Benchmarks | ||||||||||||||||||||
| ROA, Competitors2 | ||||||||||||||||||||
| Accenture PLC | 12.55% | 12.83% | 12.64% | 12.99% | 12.84% | 13.70% | 13.35% | 13.41% | 14.29% | 14.54% | 14.97% | 14.55% | 14.38% | 14.42% | 14.19% | |||||
| Adobe Inc. | 24.19% | 24.44% | 22.54% | 18.39% | 17.97% | 16.93% | 16.70% | 18.23% | 17.60% | 17.44% | 17.76% | 17.51% | 18.00% | 18.57% | 18.58% | |||||
| Cadence Design Systems Inc. | 11.05% | 10.64% | 12.00% | 11.76% | 11.34% | 14.61% | 18.30% | 18.36% | 17.63% | 17.26% | 16.54% | 16.53% | 15.80% | 17.77% | 16.93% | |||||
| CrowdStrike Holdings Inc. | 1.63% | 2.36% | 1.92% | 1.34% | -0.20% | -1.69% | -2.94% | -3.65% | -3.98% | -4.17% | -4.73% | -6.49% | -6.42% | -5.93% | -5.50% | |||||
| Datadog Inc. | 1.76% | 2.14% | 2.76% | 3.18% | 4.15% | 3.70% | 2.78% | 1.23% | -0.97% | -2.51% | -2.67% | -1.67% | -0.50% | 0.25% | 0.08% | |||||
| International Business Machines Corp. | 5.40% | 3.93% | 3.76% | 4.39% | 4.76% | 6.30% | 5.96% | 5.55% | 5.35% | 1.53% | 1.37% | 1.29% | 1.00% | 4.38% | 4.14% | |||||
| Intuit Inc. | 9.48% | 9.59% | 8.79% | 9.22% | 9.73% | 9.33% | 9.07% | 8.58% | 7.74% | 7.15% | 6.93% | 7.45% | 8.77% | 8.26% | 14.07% | |||||
| Microsoft Corp. | 17.18% | 17.37% | 17.31% | 17.21% | 17.80% | 17.54% | 17.29% | 17.56% | 18.16% | 18.50% | 19.40% | 19.94% | 21.03% | 20.91% | 20.24% | |||||
| Oracle Corp. | 7.53% | 7.83% | 7.61% | 7.42% | 7.76% | 7.55% | 6.86% | 6.33% | 6.36% | 6.85% | 4.46% | 6.15% | 6.96% | 9.60% | 11.35% | |||||
| Palantir Technologies Inc. | 13.50% | 10.36% | 8.47% | 7.29% | 8.26% | 7.79% | 6.21% | 4.64% | 3.51% | -1.21% | -6.94% | -10.80% | -16.90% | -16.42% | -15.01% | |||||
| Palo Alto Networks Inc. | 5.63% | 5.99% | 13.42% | 12.89% | 13.65% | 12.45% | 4.15% | 3.03% | 1.52% | 0.26% | -1.14% | -2.18% | -3.51% | -4.44% | -4.89% | |||||
| Salesforce Inc. | 6.49% | 6.11% | 5.69% | 4.14% | 2.85% | 1.71% | 0.41% | 0.21% | 0.30% | 0.57% | 1.08% | 1.52% | 1.99% | 2.65% | 6.85% | |||||
| ServiceNow Inc. | 7.94% | 7.53% | 7.33% | 6.99% | 7.25% | 6.29% | 10.99% | 9.96% | 10.51% | 9.54% | 2.94% | 2.44% | 1.81% | 1.66% | 2.03% | |||||
| Synopsys Inc. | 4.14% | 9.11% | 16.18% | 17.31% | 12.86% | 12.96% | 13.33% | 11.90% | 10.42% | 9.40% | 9.85% | 10.45% | 11.07% | 10.95% | 10.21% | |||||
| Workday Inc. | 9.87% | 9.49% | 9.33% | 8.39% | 0.48% | -0.89% | -2.00% | -2.72% | -2.54% | -1.48% | -0.21% | 0.28% | 0.33% | -0.40% | -1.98% | |||||
Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2025 Calculation
ROA = 100
× (Net income (loss) attributable to AppLovinQ3 2025
+ Net income (loss) attributable to AppLovinQ2 2025
+ Net income (loss) attributable to AppLovinQ1 2025
+ Net income (loss) attributable to AppLovinQ4 2024)
÷ Total assets
= 100 × (835,545 + 819,531 + 576,419 + 599,204)
÷ 6,343,035 = 44.63%
2 Click competitor name to see calculations.
- Net Income (Loss) Attributable to AppLovin
- The net income figures exhibit significant volatility in the earlier periods, starting with a substantial loss of $115.3 million in March 2022, followed by smaller fluctuations including a positive turnaround in September 2022. Beginning in June 2023, a marked and sustained improvement emerges, with net income increasing from $80.4 million to $172.2 million by December 2023. This upward trajectory accelerates further through 2024 and into early 2025, reaching a peak of approximately $835.5 million by September 2025. The trend indicates a strong recovery and consistent profitability growth over the analyzed timeframe.
- Total Assets
- Total assets show a general declining pattern from March 2022 through September 2023, decreasing from about $6.17 billion to approximately $5 billion. Thereafter, the asset base stabilizes and even trends slightly upward starting late 2023, rebounding to roughly $6.34 billion by September 2025. The early decline in assets could reflect divestitures, asset optimization, or other structural changes, followed by a phase of asset accumulation or reinvestment in later periods.
- Return on Assets (ROA)
- The return on assets closely mirrors the improvements seen in net income, starting in negative territory with a low of -3.3% in December 2022. Thereafter, a strong recovery trend is evident, turning positive in June 2023 and increasing consistently quarter-over-quarter. ROA reaches an impressive 44.63% by September 2025, signaling enhanced efficiency in asset utilization and a robust increase in profitability relative to the asset base.
- Overall Assessment
- The company demonstrates a pronounced turnaround in financial performance from mid-2023 onward. Despite a declining asset base earlier in the period, profitability indicators such as net income and ROA show rapid and sustained growth. The increase in net income alongside stabilized and growing assets suggests improved operational efficiency, better cost management, or successful strategic initiatives. The consistent rise in ROA further confirms the enhanced ability of the company to generate earnings from its assets, indicating a stronger financial and operational position as of the latest periods analyzed.