Analysis of Profitability Ratios
Quarterly Data
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
AppLovin Corp., profitability ratios (quarterly data)
Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
The financial data reveals a profound transition in profitability, moving from a period of margin compression and net losses in 2022 to a state of hyper-profitability by early 2026. A critical inflection point occurred in late 2022 and early 2023, after which all profitability metrics entered a sustained and aggressive upward trajectory.
- Margin Expansion
- Gross profit margins experienced a temporary decline, reaching a trough of 55.41% in December 2022, before initiating a consistent climb to 88.37% by March 2026. This expansion suggests a significant improvement in the cost of goods sold relative to revenue. Similarly, the operating profit margin shifted from a negative 1.70% in December 2022 to a dominant 77.09% by March 2026, indicating substantial operational leverage and an increase in efficiency regarding operating expenses.
- Net Earnings Performance
- Net profit margins remained negative throughout 2022 and the first quarter of 2023, hitting a low of -6.84% in December 2022. A turnaround was achieved in June 2023 (0.70%), followed by rapid acceleration. By March 2026, the net profit margin reached 64.29%, demonstrating a complete reversal from losses to high-scale profitability.
- Asset and Equity Returns
- Return on Assets (ROA) mirrored the net profit trend, moving from negative territory to a high of 51.42% by March 2026. Return on Equity (ROE) showed the most volatile and aggressive growth; after remaining negative until mid-2023, it spiked to a peak of 333.67% in March 2024 before stabilizing at 167.67% by March 2026. This suggests an exceptionally high efficiency in generating profits from shareholder equity.
Overall, the trajectory across all five ratios indicates a fundamental shift in the company's financial structure, characterized by expanding margins and an exponential increase in the returns generated on both assets and equity.
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Return on Sales
Return on Investment
Gross Profit Margin
AppLovin Corp., gross profit margin calculation (quarterly data)
| Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Gross profit | 1,638,817) | 1,474,415) | 1,230,190) | 1,103,678) | 1,007,294) | 1,052,327) | 928,576) | 797,572) | 763,967) | 679,654) | 599,207) | 491,590) | 453,445) | 332,939) | 412,111) | 472,302) | 343,641) | ||||||
| Revenue | 1,842,449) | 1,657,944) | 1,405,045) | 1,258,754) | 1,158,974) | 1,372,779) | 1,198,235) | 1,080,119) | 1,058,115) | 953,261) | 864,256) | 750,165) | 715,405) | 702,307) | 713,099) | 776,231) | 625,421) | ||||||
| Profitability Ratio | |||||||||||||||||||||||
| Gross profit margin1 | 88.37% | 87.86% | 84.56% | 82.02% | 78.70% | 75.22% | 73.89% | 71.80% | 69.90% | 67.74% | 61.91% | 58.66% | 57.47% | 55.41% | 60.39% | 62.19% | 62.81% | ||||||
| Benchmarks | |||||||||||||||||||||||
| Gross Profit Margin, Competitors2 | |||||||||||||||||||||||
| Accenture PLC | 31.97% | 31.91% | 32.07% | 32.18% | 32.45% | 32.61% | 32.58% | 32.58% | 32.50% | 32.34% | 32.25% | 32.12% | 32.02% | 31.99% | 32.26% | 32.30% | 32.35% | ||||||
| Adobe Inc. | 89.40% | 89.27% | 89.14% | 89.25% | 89.15% | 89.04% | 88.66% | 88.24% | 88.08% | 87.87% | 87.89% | 87.77% | 87.66% | 87.70% | 87.76% | 87.87% | 88.04% | ||||||
| Cadence Design Systems Inc. | 86.08% | 86.36% | 85.54% | 85.57% | 85.86% | 86.05% | 87.79% | 88.51% | 89.31% | 89.36% | 89.18% | 89.41% | 89.18% | 89.57% | 89.87% | 89.74% | 89.83% | ||||||
| CrowdStrike Holdings Inc. | 74.48% | 74.92% | 75.24% | 75.37% | 75.29% | 75.27% | 74.62% | 74.04% | 73.69% | 73.17% | 73.55% | 73.74% | 73.63% | 73.60% | 73.76% | 73.88% | 73.86% | ||||||
| Datadog Inc. | 79.89% | 79.96% | 79.94% | 79.92% | 80.14% | 80.79% | 81.22% | 81.55% | 81.39% | 80.74% | 79.99% | 79.33% | 79.25% | 79.30% | 79.30% | 79.00% | 78.04% | ||||||
| International Business Machines Corp. | 58.36% | 58.19% | 57.81% | 57.57% | 57.04% | 56.65% | 56.53% | 56.09% | 55.64% | 55.45% | 55.04% | 54.64% | 54.24% | 54.00% | 53.78% | 54.01% | 54.48% | ||||||
| Intuit Inc. | 79.89% | 79.57% | 79.45% | 78.97% | 78.73% | 78.72% | 78.53% | 78.08% | 78.12% | 78.13% | 78.46% | 79.00% | 79.99% | 81.09% | 82.36% | 82.11% | 82.13% | ||||||
| Microsoft Corp. | 68.76% | 68.82% | 69.07% | 69.41% | 69.35% | 69.76% | 69.89% | 69.75% | 69.44% | 68.92% | 68.45% | 68.16% | 68.26% | 68.40% | 68.73% | 68.83% | 68.86% | ||||||
| Oracle Corp. | 69.66% | 70.51% | 71.12% | 71.27% | 71.31% | 71.41% | 71.53% | 71.88% | 72.26% | 72.85% | 74.50% | 76.10% | 77.78% | 79.08% | 79.44% | 79.96% | 80.22% | ||||||
| Palantir Technologies Inc. | 84.07% | 82.37% | 80.81% | 80.03% | 80.01% | 80.25% | 81.10% | 81.39% | 81.16% | 80.62% | 79.92% | 79.15% | 78.75% | 78.56% | 78.59% | 78.73% | 78.16% | ||||||
| Palo Alto Networks Inc. | 73.47% | 73.41% | 73.56% | 73.86% | 74.17% | 74.35% | 74.43% | 74.05% | 73.35% | 72.29% | 70.80% | 69.77% | 69.06% | 68.76% | 69.34% | 69.63% | 69.77% | ||||||
| Salesforce Inc. | 77.34% | 77.19% | 76.94% | 76.35% | 76.00% | 75.50% | 74.99% | 74.52% | 73.78% | 73.34% | 72.69% | 72.61% | 73.10% | 73.48% | 74.02% | 74.34% | 74.32% | ||||||
| ServiceNow Inc. | 76.56% | 77.53% | 78.05% | 78.52% | 78.92% | 79.18% | 79.24% | 79.07% | 78.87% | 78.59% | 78.52% | 78.50% | 78.45% | 78.29% | 77.85% | 77.53% | 77.26% | ||||||
| Synopsys Inc. | 75.14% | 76.98% | 79.12% | 79.84% | 79.64% | 79.68% | 80.25% | 79.85% | 79.69% | 79.08% | 78.79% | 78.51% | 78.91% | 79.07% | 79.48% | 80.05% | 79.78% | ||||||
| Workday Inc. | 75.66% | 75.50% | 75.60% | 75.77% | 75.64% | 75.60% | 74.73% | 73.87% | 73.25% | 72.41% | 72.22% | 72.23% | 72.25% | 72.21% | 72.39% | 72.46% | 72.61% | ||||||
Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q1 2026 Calculation
Gross profit margin = 100
× (Gross profitQ1 2026
+ Gross profitQ4 2025
+ Gross profitQ3 2025
+ Gross profitQ2 2025)
÷ (RevenueQ1 2026
+ RevenueQ4 2025
+ RevenueQ3 2025
+ RevenueQ2 2025)
= 100 × (1,638,817 + 1,474,415 + 1,230,190 + 1,103,678)
÷ (1,842,449 + 1,657,944 + 1,405,045 + 1,258,754)
= 88.37%
2 Click competitor name to see calculations.
The gross profit margin exhibits a distinct U-shaped recovery followed by a period of sustained and aggressive expansion. While the initial phase of the analyzed period was characterized by a decline in profitability, the subsequent trajectory indicates a significant improvement in operational efficiency and pricing power, with the margin reaching its peak in the final quarter of the sequence.
- Initial Margin Contraction (2022)
- A downward trend is observed throughout 2022, with the gross profit margin declining from 62.81% in March to a period low of 55.41% by December 31, 2022. This contraction occurred despite an overall increase in revenue during the same timeframe, suggesting that the cost of sales grew at a faster rate than top-line earnings.
- Recovery and Stabilization (2023)
- A consistent recovery began in the first quarter of 2023, with margins rising from 57.47% to 67.74% by year-end. This phase marks a reversal of the previous year's decline and demonstrates a return to profitability levels exceeding those seen at the start of 2022.
- Accelerated Expansion Phase (2024 - 2026)
- From March 31, 2024, onward, a strong and uninterrupted upward trajectory is evident. The margin surpassed 70% in the first quarter of 2024 and climbed steadily to reach 88.37% by March 31, 2026. This accelerated growth indicates a substantial optimization of the cost structure relative to revenue generation.
- Revenue and Profitability Correlation
- The relationship between revenue and gross profit shows high scalability. Revenue grew from 625,421 thousand USD in March 2022 to 1,842,449 thousand USD by March 2026. During the same interval, gross profit grew from 343,641 thousand USD to 1,638,817 thousand USD. The fact that gross profit increased at a significantly higher rate than revenue accounts for the dramatic expansion of the gross profit margin from 62.81% to 88.37%.
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Operating Profit Margin
AppLovin Corp., operating profit margin calculation (quarterly data)
| Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Income (loss) from operations | 1,439,933) | 1,275,243) | 1,079,007) | 957,682) | 839,982) | 607,980) | 534,934) | 390,986) | 339,559) | 269,514) | 186,318) | 131,328) | 61,047) | (22,426) | 49,267) | 53,355) | (127,987) | ||||||
| Revenue | 1,842,449) | 1,657,944) | 1,405,045) | 1,258,754) | 1,158,974) | 1,372,779) | 1,198,235) | 1,080,119) | 1,058,115) | 953,261) | 864,256) | 750,165) | 715,405) | 702,307) | 713,099) | 776,231) | 625,421) | ||||||
| Profitability Ratio | |||||||||||||||||||||||
| Operating profit margin1 | 77.09% | 75.75% | 67.07% | 58.94% | 49.35% | 39.78% | 35.78% | 29.99% | 25.56% | 19.74% | 11.75% | 7.61% | 4.86% | -1.70% | 1.14% | 0.99% | 0.38% | ||||||
| Benchmarks | |||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | |||||||||||||||||||||||
| Accenture PLC | 14.35% | 14.68% | 15.38% | 15.14% | 15.04% | 14.79% | 14.20% | 13.76% | 13.60% | 13.74% | 14.42% | 14.90% | 15.27% | 15.21% | 15.20% | 15.12% | 15.19% | ||||||
| Adobe Inc. | 36.65% | 36.63% | 36.25% | 36.37% | 36.29% | 31.35% | 31.16% | 30.51% | 29.95% | 34.26% | 33.95% | 33.64% | 33.91% | 34.64% | 35.45% | 36.25% | 36.72% | ||||||
| Cadence Design Systems Inc. | 28.25% | 28.17% | 28.50% | 27.71% | 30.00% | 29.10% | 28.26% | 28.19% | 28.91% | 30.59% | 28.71% | 28.78% | 29.26% | 30.15% | 30.81% | 30.20% | 28.35% | ||||||
| CrowdStrike Holdings Inc. | -6.09% | -3.05% | -0.15% | 1.52% | 0.74% | -0.07% | -3.27% | -5.78% | -7.59% | -8.48% | -7.48% | -7.41% | -8.25% | -9.82% | -10.49% | -10.43% | -10.14% | ||||||
| Datadog Inc. | -0.67% | -1.29% | -1.38% | -0.61% | 1.05% | 2.02% | 2.86% | 2.01% | 0.60% | -1.57% | -4.77% | -6.48% | -5.80% | -3.50% | -1.02% | 0.79% | 0.34% | ||||||
| International Business Machines Corp. | 17.75% | 17.50% | 17.08% | 16.08% | 15.34% | 14.95% | 15.09% | 15.46% | 15.13% | 15.17% | 14.58% | 13.88% | 13.49% | 13.50% | 12.92% | 12.77% | 12.30% | ||||||
| Intuit Inc. | 26.69% | 26.14% | 24.38% | 22.24% | 21.66% | 22.29% | 24.02% | 23.00% | 22.86% | 21.86% | 21.67% | 19.48% | 18.41% | 20.20% | 23.68% | 22.49% | 24.10% | ||||||
| Microsoft Corp. | 46.27% | 45.62% | 45.23% | 44.96% | 44.49% | 44.64% | 44.70% | 44.17% | 43.01% | 41.77% | 40.85% | 40.58% | 41.69% | 42.06% | 42.56% | 42.52% | 42.14% | ||||||
| Oracle Corp. | 30.44% | 30.80% | 30.93% | 30.30% | 29.82% | 28.99% | 28.20% | 27.73% | 27.01% | 26.21% | 28.06% | 30.42% | 22.92% | 25.74% | 26.22% | 26.62% | 37.78% | ||||||
| Palantir Technologies Inc. | 38.13% | 31.59% | 21.81% | 16.55% | 13.02% | 10.83% | 13.80% | 11.78% | 8.43% | 5.39% | 1.71% | -3.22% | -5.93% | -8.46% | -11.05% | -13.30% | -20.43% | ||||||
| Palo Alto Networks Inc. | 13.24% | 13.48% | 11.09% | 10.99% | 9.11% | 8.52% | 8.97% | 7.98% | 8.15% | 5.62% | 2.30% | 0.37% | -1.56% | -3.43% | -5.12% | -6.74% | -7.51% | ||||||
| Salesforce Inc. | 19.27% | 19.01% | 18.84% | 18.14% | 17.65% | 14.38% | 11.03% | 8.18% | 4.42% | 3.29% | 1.64% | 0.26% | 0.77% | 2.07% | 3.67% | 4.69% | 4.25% | ||||||
| ServiceNow Inc. | 13.44% | 13.74% | 13.85% | 13.28% | 12.93% | 12.42% | 12.04% | 10.78% | 10.02% | 8.49% | 7.64% | 6.32% | 5.41% | 4.90% | 3.40% | 3.30% | 3.95% | ||||||
| Synopsys Inc. | 10.82% | 12.97% | 17.16% | 20.88% | 20.67% | 22.13% | 24.22% | 23.31% | 22.80% | 21.72% | 19.11% | 18.81% | 20.70% | 22.87% | 22.93% | 23.18% | 20.72% | ||||||
| Workday Inc. | 4.48% | 4.91% | 5.13% | 4.34% | 3.53% | 2.52% | 0.22% | -1.47% | -2.62% | -3.57% | -3.94% | -3.24% | -2.80% | -2.27% | -1.81% | -2.71% | -3.18% | ||||||
Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q1 2026 Calculation
Operating profit margin = 100
× (Income (loss) from operationsQ1 2026
+ Income (loss) from operationsQ4 2025
+ Income (loss) from operationsQ3 2025
+ Income (loss) from operationsQ2 2025)
÷ (RevenueQ1 2026
+ RevenueQ4 2025
+ RevenueQ3 2025
+ RevenueQ2 2025)
= 100 × (1,439,933 + 1,275,243 + 1,079,007 + 957,682)
÷ (1,842,449 + 1,657,944 + 1,405,045 + 1,258,754)
= 77.09%
2 Click competitor name to see calculations.
An analysis of the operating performance reveals a profound transformation in profitability between March 2022 and March 2026. The operating profit margin shifted from a period of marginal stability and occasional losses to a state of high-efficiency profitability, characterized by an aggressive and consistent upward trajectory.
- Phase of Operational Transition (2022)
- The initial period was marked by significant volatility, with operating margins fluctuating between 0.38% and -1.70%. Operating income during this timeframe was inconsistent, indicating a period where operational expenses were closely aligned with or occasionally exceeded total revenue.
- Expansion of Profitability (2023 - 2024)
- A sustained upward trend emerged beginning in March 2023. The operating profit margin climbed steadily from 4.86% to 39.78% by the end of 2024. This period reflects a successful transition toward operational efficiency, as operating income grew at a rate significantly exceeding that of revenue growth.
- Accelerated Margin Growth (2025 - 2026)
- The most rapid increase in profitability occurred throughout 2025, with the margin accelerating from 49.35% in March to 75.75% in December. By March 2026, the margin reached 77.09%, suggesting a highly scalable business model where incremental revenue increases contribute disproportionately to operating profit.
- Evaluation of Operating Leverage
- The divergence between revenue growth and operating income growth demonstrates substantial operating leverage. While revenue increased from approximately $625 million to $1.84 billion over the analyzed period, income from operations rose from a loss of $128 million to over $1.43 billion, indicating a significant reduction in the relative impact of fixed and variable costs on the total revenue stream.
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Net Profit Margin
AppLovin Corp., net profit margin calculation (quarterly data)
| Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Net income (loss) attributable to AppLovin | 1,205,613) | 1,102,256) | 835,545) | 819,531) | 576,419) | 599,204) | 434,420) | 309,969) | 236,183) | 172,233) | 108,639) | 80,357) | (4,518) | (79,512) | 23,771) | (21,748) | (115,257) | ||||||
| Revenue | 1,842,449) | 1,657,944) | 1,405,045) | 1,258,754) | 1,158,974) | 1,372,779) | 1,198,235) | 1,080,119) | 1,058,115) | 953,261) | 864,256) | 750,165) | 715,405) | 702,307) | 713,099) | 776,231) | 625,421) | ||||||
| Profitability Ratio | |||||||||||||||||||||||
| Net profit margin1 | 64.29% | 60.83% | 54.48% | 48.70% | 39.92% | 33.55% | 26.87% | 20.91% | 16.48% | 10.87% | 3.46% | 0.70% | -2.82% | -6.84% | -2.82% | -3.61% | -2.46% | ||||||
| Benchmarks | |||||||||||||||||||||||
| Net Profit Margin, Competitors2 | |||||||||||||||||||||||
| Accenture PLC | 10.76% | 11.02% | 11.61% | 11.43% | 11.41% | 11.19% | 10.78% | 10.89% | 10.65% | 10.72% | 11.27% | 10.99% | 11.30% | 11.17% | 11.12% | 11.27% | 11.53% | ||||||
| Adobe Inc. | 29.48% | 30.00% | 30.01% | 30.39% | 30.63% | 25.85% | 25.59% | 24.86% | 24.08% | 27.97% | 27.12% | 26.34% | 26.32% | 27.01% | 28.00% | 29.29% | 29.90% | ||||||
| Cadence Design Systems Inc. | 21.18% | 20.94% | 20.35% | 19.88% | 22.19% | 22.74% | 23.87% | 25.36% | 25.68% | 25.46% | 24.42% | 23.41% | 23.23% | 23.84% | 22.86% | 23.61% | 23.59% | ||||||
| CrowdStrike Holdings Inc. | -4.17% | -0.49% | 3.39% | 4.84% | 4.01% | 2.92% | -0.42% | -3.54% | -6.18% | -8.18% | -8.73% | -9.45% | -11.08% | -16.18% | -16.48% | -16.34% | -15.86% | ||||||
| Datadog Inc. | 3.69% | 3.14% | 3.32% | 4.13% | 5.85% | 6.85% | 7.58% | 6.81% | 5.11% | 2.28% | -1.72% | -4.38% | -4.68% | -2.99% | -0.91% | 0.48% | 0.17% | ||||||
| International Business Machines Corp. | 15.61% | 15.69% | 12.09% | 9.11% | 8.71% | 9.60% | 10.22% | 13.52% | 13.18% | 12.13% | 11.32% | 3.34% | 3.03% | 2.71% | 2.08% | 9.36% | 9.46% | ||||||
| Intuit Inc. | 21.19% | 20.55% | 19.07% | 17.69% | 17.59% | 18.19% | 19.43% | 18.35% | 17.53% | 16.59% | 15.91% | 14.22% | 14.10% | 16.23% | 19.44% | 19.03% | 20.28% | ||||||
| Microsoft Corp. | 35.71% | 36.15% | 35.79% | 35.43% | 35.61% | 35.96% | 36.43% | 36.27% | 35.31% | 34.15% | 33.25% | 33.05% | 34.37% | 36.69% | 37.63% | 38.50% | 38.51% | ||||||
| Oracle Corp. | 21.08% | 21.68% | 21.80% | 21.16% | 20.40% | 19.76% | 20.27% | 19.63% | 18.40% | 17.02% | 17.46% | 19.09% | 13.15% | 15.83% | 18.08% | 24.79% | 34.16% | ||||||
| Palantir Technologies Inc. | 43.67% | 36.31% | 28.11% | 22.18% | 18.32% | 16.13% | 18.01% | 16.32% | 12.79% | 9.43% | 6.93% | -2.35% | -12.87% | -19.61% | -30.64% | -30.90% | -30.25% | ||||||
| Palo Alto Networks Inc. | 11.69% | 12.30% | 13.95% | 14.64% | 32.99% | 32.11% | 31.41% | 30.24% | 8.52% | 6.38% | 3.32% | 0.56% | -2.46% | -4.85% | -7.54% | -9.50% | -11.20% | ||||||
| Salesforce Inc. | 16.08% | 16.35% | 15.96% | 15.44% | 15.30% | 11.87% | 7.63% | 4.77% | 1.18% | 0.66% | 0.92% | 1.83% | 3.59% | 5.45% | 6.96% | 9.99% | 19.87% | ||||||
| ServiceNow Inc. | 12.59% | 13.16% | 13.67% | 13.78% | 13.41% | 12.97% | 12.77% | 11.51% | 20.34% | 19.30% | 18.72% | 17.76% | 5.25% | 4.49% | 2.90% | 2.79% | 3.56% | ||||||
| Synopsys Inc. | 13.76% | 18.89% | 31.04% | 34.77% | 34.75% | 36.94% | 24.60% | 23.57% | 23.49% | 21.05% | 18.71% | 17.41% | 18.22% | 19.38% | 20.86% | 21.19% | 20.18% | ||||||
| Workday Inc. | 5.60% | 6.23% | 19.87% | 19.60% | 19.67% | 19.02% | 0.96% | -1.81% | -4.09% | -5.90% | -5.29% | -3.46% | -0.49% | 0.57% | 0.63% | -0.79% | -3.81% | ||||||
Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q1 2026 Calculation
Net profit margin = 100
× (Net income (loss) attributable to AppLovinQ1 2026
+ Net income (loss) attributable to AppLovinQ4 2025
+ Net income (loss) attributable to AppLovinQ3 2025
+ Net income (loss) attributable to AppLovinQ2 2025)
÷ (RevenueQ1 2026
+ RevenueQ4 2025
+ RevenueQ3 2025
+ RevenueQ2 2025)
= 100 × (1,205,613 + 1,102,256 + 835,545 + 819,531)
÷ (1,842,449 + 1,657,944 + 1,405,045 + 1,258,754)
= 64.29%
2 Click competitor name to see calculations.
The financial trajectory exhibits a profound transformation from operating losses to substantial profitability over the analyzed period. A sustained upward trend in the net profit margin is observed, characterized by an initial recovery phase followed by a period of rapid and aggressive margin expansion.
- Initial Profitability Constraints
- Between March 31, 2022, and March 31, 2023, the net profit margin remained consistently negative, fluctuating between -2.46% and a low of -6.84% in December 2022. During this phase, net income losses persisted despite a steady increase in revenue, indicating that expenditures exceeded revenue generation.
- Inflection and Transition
- A pivotal shift occurred on June 30, 2023, when the net profit margin transitioned to a positive 0.70%. This marked the beginning of a consistent growth trend, with the margin increasing to 3.46% by September 30, 2023, and accelerating further to 10.87% by December 31, 2023.
- Accelerated Margin Expansion
- From March 31, 2024, onward, the net profit margin entered a phase of rapid acceleration. The margin rose from 16.48% in March 2024 to 33.55% by December 31, 2024. This momentum continued throughout 2025 and into the first quarter of 2026, with the margin peaking at 64.29% by March 31, 2026.
- Operating Leverage and Scalability
- The expansion of the net profit margin is driven by a non-linear increase in net income relative to revenue growth. While revenue increased from approximately 625 million in March 2022 to over 1.84 billion by March 31, 2026, net income shifted from a loss of 115 million to a profit of over 1.2 billion. This pattern indicates strong operating leverage, where incremental revenue increases resulted in disproportionately higher growth in net income.
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Return on Equity (ROE)
AppLovin Corp., ROE calculation (quarterly data)
| Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Net income (loss) attributable to AppLovin | 1,205,613) | 1,102,256) | 835,545) | 819,531) | 576,419) | 599,204) | 434,420) | 309,969) | 236,183) | 172,233) | 108,639) | 80,357) | (4,518) | (79,512) | 23,771) | (21,748) | (115,257) | ||||||
| Stockholders’ equity (deficit) | 2,363,483) | 2,134,671) | 1,473,920) | 1,167,127) | 575,421) | 1,089,818) | 938,206) | 814,836) | 760,204) | 1,256,329) | 1,095,790) | 1,517,400) | 1,898,580) | 1,902,677) | 1,881,902) | 1,907,175) | 2,012,295) | ||||||
| Profitability Ratio | |||||||||||||||||||||||
| ROE1 | 167.67% | 156.17% | 192.05% | 208.17% | 333.67% | 144.96% | 122.87% | 101.50% | 78.59% | 28.39% | 9.58% | 1.32% | -4.32% | -10.13% | -4.35% | -5.53% | -3.44% | ||||||
| Benchmarks | |||||||||||||||||||||||
| ROE, Competitors2 | |||||||||||||||||||||||
| Accenture PLC | 24.66% | 24.61% | 26.01% | 26.27% | 25.93% | 25.68% | 25.06% | 25.92% | 25.79% | 26.75% | 28.28% | 29.20% | 30.69% | 31.11% | 30.99% | 31.09% | 30.45% | ||||||
| Adobe Inc. | 63.05% | 61.34% | 59.11% | 60.00% | 51.55% | 39.42% | 36.85% | 34.22% | 31.05% | 32.86% | 32.46% | 32.71% | 33.35% | 33.85% | 33.49% | 34.96% | 35.04% | ||||||
| Cadence Design Systems Inc. | 17.85% | 20.26% | 20.41% | 20.21% | 22.64% | 22.58% | 22.77% | 24.77% | 29.35% | 30.58% | 30.75% | 30.59% | 29.09% | 30.93% | 28.99% | 29.53% | 26.96% | ||||||
| CrowdStrike Holdings Inc. | -4.99% | -0.59% | 4.14% | 5.97% | 5.19% | 3.88% | -0.58% | -5.09% | -9.42% | -12.52% | -13.52% | -14.14% | -16.44% | -22.89% | -22.34% | -20.56% | -18.66% | ||||||
| Datadog Inc. | 3.40% | 2.89% | 3.10% | 3.90% | 5.68% | 6.77% | 7.31% | 6.77% | 5.23% | 2.40% | -1.91% | -5.04% | -5.55% | -3.56% | -1.08% | 0.54% | 0.18% | ||||||
| International Business Machines Corp. | 32.61% | 32.45% | 28.34% | 21.20% | 20.36% | 22.06% | 26.17% | 35.09% | 35.17% | 33.29% | 30.00% | 9.12% | 8.48% | 7.47% | 6.29% | 28.79% | 28.98% | ||||||
| Intuit Inc. | 21.31% | 19.63% | 17.23% | 16.92% | 16.10% | 16.07% | 16.38% | 16.38% | 15.21% | 13.81% | 12.73% | 12.28% | 11.69% | 12.57% | 14.75% | 13.93% | 21.49% | ||||||
| Microsoft Corp. | 28.90% | 29.65% | 30.02% | 30.64% | 31.46% | 32.83% | 34.04% | 34.64% | 34.93% | 35.09% | 35.45% | 36.83% | 40.21% | 43.68% | 44.47% | 44.49% | 44.67% | ||||||
| Oracle Corp. | 51.51% | 60.84% | 72.68% | 84.56% | 101.48% | 120.26% | 189.26% | 262.21% | 395.57% | 792.45% | — | — | — | — | — | — | — | ||||||
| Palantir Technologies Inc. | 27.00% | 22.00% | 16.62% | 12.87% | 10.52% | 9.24% | 10.59% | 9.99% | 7.91% | 6.04% | 4.62% | -1.63% | -9.38% | -14.57% | -23.50% | -22.95% | -21.07% | ||||||
| Palo Alto Networks Inc. | 12.89% | 14.49% | 17.12% | 19.68% | 46.25% | 49.86% | 54.78% | 52.25% | 28.28% | 25.15% | 17.47% | 4.71% | -28.23% | -127.14% | -115.40% | -391.77% | -98.34% | ||||||
| Salesforce Inc. | 10.23% | 10.13% | 10.14% | 9.77% | 9.17% | 6.93% | 4.46% | 2.72% | 0.66% | 0.36% | 0.47% | 0.89% | 1.70% | 2.48% | 3.05% | 4.24% | 10.44% | ||||||
| ServiceNow Inc. | 14.98% | 13.48% | 15.32% | 15.19% | 15.17% | 14.83% | 14.38% | 13.22% | 23.78% | 22.69% | 22.08% | 20.56% | 7.14% | 6.46% | 4.44% | 4.39% | 5.58% | ||||||
| Synopsys Inc. | 3.61% | 4.70% | 7.23% | 21.82% | 22.68% | 25.17% | 19.44% | 19.94% | 21.10% | 20.01% | 17.36% | 15.79% | 16.72% | 17.85% | 18.42% | 18.13% | 16.87% | ||||||
| Workday Inc. | 5.46% | 5.82% | 18.79% | 18.47% | 18.23% | 17.09% | 1.01% | -1.94% | -4.45% | -6.57% | -5.81% | -3.83% | -0.55% | 0.65% | 0.73% | -0.95% | -5.01% | ||||||
Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q1 2026 Calculation
ROE = 100
× (Net income (loss) attributable to AppLovinQ1 2026
+ Net income (loss) attributable to AppLovinQ4 2025
+ Net income (loss) attributable to AppLovinQ3 2025
+ Net income (loss) attributable to AppLovinQ2 2025)
÷ Stockholders’ equity (deficit)
= 100 × (1,205,613 + 1,102,256 + 835,545 + 819,531)
÷ 2,363,483 = 167.67%
2 Click competitor name to see calculations.
The financial trajectory exhibits a transition from period-over-period net losses to a state of aggressive profitability and high capital efficiency. From March 2022 through March 2023, the organization operated with negative Return on Equity (ROE), reflecting a period of instability where net losses were consistent, with ROE fluctuating between -3.44% and -10.13%.
- Profitability Pivot and Acceleration
- A fundamental shift occurred in June 2023, marking the transition to positive net income and a corresponding positive ROE of 1.32%. This growth accelerated rapidly throughout the remainder of 2023 and into 2024. Net income grew from 80.3 million USD in June 2023 to over 1.2 billion USD by March 2026, driving a massive expansion in the ROE metric.
- Equity Dynamics and ROE Amplification
- The surge in ROE was significantly amplified by a contraction in stockholders' equity. Equity declined from approximately 2 billion USD in early 2022 to a low of 575.4 million USD by March 2025. This reduction in the equity base, occurring simultaneously with rising net income, resulted in an exponential spike in ROE, which peaked at 333.67% in March 2025.
- Stabilization of Capital Efficiency
- In the final periods analyzed, a trend of stabilization is observed. While stockholders' equity began to recover and increase—reaching 2.36 billion USD by March 2026—the sustained growth in net income ensured that ROE remained at an elevated level. The ROE settled into a range between 156% and 167% during the 2025-2026 period, indicating that the high returns are supported by operational earnings rather than solely by a reduced equity base.
Overall, the data reveals a transformation from a loss-making entity to one with exceptional return capabilities. The correlation between the sharp rise in net income and the volatility in stockholders' equity suggests a period of aggressive financial restructuring or capital redistribution that culminated in a highly leveraged but profitable capital structure.
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Return on Assets (ROA)
AppLovin Corp., ROA calculation (quarterly data)
| Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||||||||||||||||||
| Net income (loss) attributable to AppLovin | 1,205,613) | 1,102,256) | 835,545) | 819,531) | 576,419) | 599,204) | 434,420) | 309,969) | 236,183) | 172,233) | 108,639) | 80,357) | (4,518) | (79,512) | 23,771) | (21,748) | (115,257) | ||||||
| Total assets | 7,707,705) | 7,259,610) | 6,343,035) | 5,959,497) | 5,706,701) | 5,869,259) | 5,442,484) | 5,269,466) | 5,262,517) | 5,359,187) | 5,005,228) | 5,482,120) | 5,915,840) | 5,847,846) | 5,805,398) | 5,930,828) | 6,167,193) | ||||||
| Profitability Ratio | |||||||||||||||||||||||
| ROA1 | 51.42% | 45.92% | 44.63% | 40.77% | 33.64% | 26.92% | 21.18% | 15.69% | 11.35% | 6.66% | 2.10% | 0.37% | -1.39% | -3.30% | -1.41% | -1.78% | -1.12% | ||||||
| Benchmarks | |||||||||||||||||||||||
| ROA, Competitors2 | |||||||||||||||||||||||
| Accenture PLC | 11.76% | 11.74% | 12.55% | 12.83% | 12.64% | 12.99% | 12.84% | 13.70% | 13.35% | 13.41% | 14.29% | 14.54% | 14.97% | 14.55% | 14.38% | 14.42% | 14.19% | ||||||
| Adobe Inc. | 24.27% | 24.17% | 24.19% | 24.44% | 22.54% | 18.39% | 17.97% | 16.93% | 16.70% | 18.23% | 17.60% | 17.44% | 17.76% | 17.51% | 18.00% | 18.57% | 18.58% | ||||||
| Cadence Design Systems Inc. | 9.68% | 10.92% | 11.05% | 10.64% | 12.00% | 11.76% | 11.34% | 14.61% | 18.30% | 18.36% | 17.63% | 17.26% | 16.54% | 16.53% | 15.80% | 17.77% | 16.93% | ||||||
| CrowdStrike Holdings Inc. | -1.98% | -0.22% | 1.63% | 2.36% | 1.92% | 1.34% | -0.20% | -1.69% | -2.94% | -3.65% | -3.98% | -4.17% | -4.73% | -6.49% | -6.42% | -5.93% | -5.50% | ||||||
| Datadog Inc. | 1.95% | 1.62% | 1.76% | 2.14% | 2.76% | 3.18% | 4.15% | 3.70% | 2.78% | 1.23% | -0.97% | -2.51% | -2.67% | -1.67% | -0.50% | 0.25% | 0.08% | ||||||
| International Business Machines Corp. | 6.88% | 6.97% | 5.40% | 3.93% | 3.76% | 4.39% | 4.76% | 6.30% | 5.96% | 5.55% | 5.35% | 1.53% | 1.37% | 1.29% | 1.00% | 4.38% | 4.14% | ||||||
| Intuit Inc. | 12.41% | 10.47% | 9.48% | 9.59% | 8.79% | 9.22% | 9.73% | 9.33% | 9.07% | 8.58% | 7.74% | 7.15% | 6.93% | 7.45% | 8.77% | 8.26% | 14.07% | ||||||
| Microsoft Corp. | 16.49% | 16.45% | 17.18% | 17.37% | 17.31% | 17.21% | 17.80% | 17.54% | 17.29% | 17.56% | 18.16% | 18.50% | 19.40% | 19.94% | 21.03% | 20.91% | 20.24% | ||||||
| Oracle Corp. | 6.89% | 7.39% | 7.53% | 7.83% | 7.61% | 7.42% | 7.76% | 7.55% | 6.86% | 6.33% | 6.36% | 6.85% | 4.46% | 6.15% | 6.96% | 9.60% | 11.35% | ||||||
| Palantir Technologies Inc. | 22.37% | 18.26% | 13.50% | 10.36% | 8.47% | 7.29% | 8.26% | 7.79% | 6.21% | 4.64% | 3.51% | -1.21% | -6.94% | -10.80% | -16.90% | -16.42% | -15.01% | ||||||
| Palo Alto Networks Inc. | 4.75% | 4.81% | 5.63% | 5.99% | 13.42% | 12.89% | 13.65% | 12.45% | 4.15% | 3.03% | 1.52% | 0.26% | -1.14% | -2.18% | -3.51% | -4.44% | -4.89% | ||||||
| Salesforce Inc. | 6.29% | 6.02% | 6.49% | 6.11% | 5.69% | 4.14% | 2.85% | 1.71% | 0.41% | 0.21% | 0.30% | 0.57% | 1.08% | 1.52% | 1.99% | 2.65% | 6.85% | ||||||
| ServiceNow Inc. | 7.21% | 6.71% | 7.94% | 7.53% | 7.33% | 6.99% | 7.25% | 6.29% | 10.99% | 9.96% | 10.51% | 9.54% | 2.94% | 2.44% | 1.81% | 1.66% | 2.03% | ||||||
| Synopsys Inc. | 2.33% | 2.76% | 4.14% | 9.11% | 16.18% | 17.31% | 12.86% | 12.96% | 13.33% | 11.90% | 10.42% | 9.40% | 9.85% | 10.45% | 11.07% | 10.95% | 10.21% | ||||||
| Workday Inc. | 2.83% | 2.93% | 9.87% | 9.49% | 9.33% | 8.39% | 0.48% | -0.89% | -2.00% | -2.72% | -2.54% | -1.48% | -0.21% | 0.28% | 0.33% | -0.40% | -1.98% | ||||||
Based on: 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q1 2026 Calculation
ROA = 100
× (Net income (loss) attributable to AppLovinQ1 2026
+ Net income (loss) attributable to AppLovinQ4 2025
+ Net income (loss) attributable to AppLovinQ3 2025
+ Net income (loss) attributable to AppLovinQ2 2025)
÷ Total assets
= 100 × (1,205,613 + 1,102,256 + 835,545 + 819,531)
÷ 7,707,705 = 51.42%
2 Click competitor name to see calculations.
The financial trajectory from March 2022 to March 2026 is characterized by a profound transition from net losses and negative asset efficiency to exponential profitability and high operational leverage.
- Net Income Performance
- A period of volatility and net losses is observed throughout 2022, with losses peaking at 115.26 million USD in the first quarter. A decisive pivot occurred in the second quarter of 2023, marking the beginning of a sustained upward trend in net income. This growth accelerated significantly through 2024 and 2025, culminating in a net income of 1.21 billion USD by March 2026, representing a substantial scaling of bottom-line profitability.
- Asset Base Stability
- Total assets remained relatively stable during the initial period of analysis, fluctuating between 5.01 billion USD and 6.17 billion USD from March 2022 to December 2023. A gradual expansion of the asset base is noted starting in 2024, with total assets reaching 7.71 billion USD by March 2026. The growth in assets is notably more conservative than the growth in net income, suggesting that profitability is being driven by increased efficiency rather than simple asset expansion.
- Return on Assets (ROA) Trajectory
- The ROA reflects the underlying shift in operational efficiency. From March 2022 to March 2023, ROA remained negative, reaching a low of -3.30% in December 2022. The ratio turned positive in June 2023 (0.37%) and entered a phase of rapid acceleration. By December 2024, ROA reached 26.92%, eventually climbing to 51.42% by March 2026. This progression indicates a highly scalable business model where incremental increases in assets generate disproportionately large increases in net income.
The convergence of stagnant or moderately growing assets and aggressively increasing net income has resulted in a dramatic improvement in asset productivity. The transition from a negative ROA to over 50% within a four-year period highlights a fundamental shift in the company's ability to generate value from its resource base.
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