Analysis of Profitability Ratios
Quarterly Data
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
ServiceNow Inc., profitability ratios (quarterly data)
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
The financial performance across the analyzed period exhibits a trajectory of initial expansion and efficiency gains, followed by a period of stabilization, and concluding with a notable contraction in core profitability metrics. While operating efficiency improved significantly over the long term, recent trends indicate a decline in margin retention.
- Gross Profit Margin
- A period of steady growth is observed from March 2022 through September 2024, with the margin rising from 77.26% to a peak of 79.24%. However, a consistent downward trend emerged starting in December 2024, resulting in a significant reduction to 74.77% by June 2026. This suggests a recent increase in the cost of goods sold or a shift in the pricing strategy.
- Operating Profit Margin
- Operating efficiency showed substantial improvement, climbing from a low of 3.30% in June 2022 to a peak of 13.85% in September 2025. This represents a strong period of operational leverage. A late-stage decline is evident in the first half of 2026, with the margin falling to 11.40% by June 2026, mirroring the decline seen in gross profitability.
- Net Profit Margin
- Net profitability was characterized by significant volatility. After maintaining low single digits throughout 2022, a sharp increase occurred in mid-2023, peaking at 20.34% in March 2024. A subsequent correction brought the margin down to the 11% to 13% range for the remainder of the period, ending at 11.34% in June 2026.
- Return on Equity (ROE) and Return on Assets (ROA)
- Both ROE and ROA followed the trajectory of the net profit margin. ROE peaked at 23.78% in March 2024 before stabilizing between 13% and 15% through 2025 and early 2026. Similarly, ROA reached a high of 10.99% in March 2024, followed by a gradual decline and stabilization, eventually dropping to 5.27% by June 2026. This indicates a reduction in the efficiency of asset utilization toward the end of the period.
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Return on Sales
Return on Investment
Gross Profit Margin
ServiceNow Inc., gross profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Gross profit | 2,818) | 2,830) | 2,734) | 2,633) | 2,491) | 2,437) | 2,326) | 2,213) | 2,075) | 2,083) | 1,921) | 1,792) | 1,679) | 1,658) | 1,525) | 1,431) | 1,363) | 1,353) | ||||||
| Revenues | 3,987) | 3,770) | 3,568) | 3,407) | 3,215) | 3,088) | 2,957) | 2,797) | 2,627) | 2,603) | 2,437) | 2,288) | 2,150) | 2,096) | 1,940) | 1,831) | 1,752) | 1,722) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Gross profit margin1 | 74.77% | 76.56% | 77.53% | 78.05% | 78.52% | 78.92% | 79.18% | 79.24% | 79.07% | 78.87% | 78.59% | 78.52% | 78.50% | 78.45% | 78.29% | 77.85% | 77.53% | 77.26% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Gross Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Accenture PLC | 32.03% | 31.97% | 31.91% | 32.07% | 32.18% | 32.45% | 32.61% | 32.58% | 32.58% | 32.50% | 32.34% | 32.25% | 32.12% | 32.02% | 31.99% | 32.26% | 32.30% | 32.35% | ||||||
| Adobe Inc. | 89.40% | 89.40% | 89.27% | 89.14% | 89.25% | 89.15% | 89.04% | 88.66% | 88.24% | 88.08% | 87.87% | 87.89% | 87.77% | 87.66% | 87.70% | 87.76% | 87.87% | 88.04% | ||||||
| AppLovin Corp. | 88.46% | 88.37% | 87.86% | 84.56% | 82.02% | 78.70% | 75.22% | 73.89% | 71.80% | 69.90% | 67.74% | 61.91% | 58.66% | 57.47% | 55.41% | 60.39% | 62.19% | 62.81% | ||||||
| Cadence Design Systems Inc. | 85.87% | 86.08% | 86.36% | 85.54% | 85.57% | 85.86% | 86.05% | 87.79% | 88.51% | 89.31% | 89.36% | 89.18% | 89.41% | 89.18% | 89.57% | 89.87% | 89.74% | 89.83% | ||||||
| CrowdStrike Holdings Inc. | 74.03% | 74.51% | 74.92% | 75.24% | 75.37% | 75.29% | 75.27% | 74.62% | 74.04% | 73.69% | 73.17% | 73.55% | 73.74% | 73.63% | 73.60% | 73.76% | 73.88% | 73.86% | ||||||
| Datadog Inc. | 79.51% | 79.89% | 79.96% | 79.94% | 79.92% | 80.14% | 80.79% | 81.22% | 81.55% | 81.39% | 80.74% | 79.99% | 79.33% | 79.25% | 79.30% | 79.30% | 79.00% | 78.04% | ||||||
| International Business Machines Corp. | 58.10% | 58.36% | 58.19% | 57.81% | 57.57% | 57.04% | 56.65% | 56.53% | 56.09% | 55.64% | 55.45% | 55.04% | 54.64% | 54.24% | 54.00% | 53.78% | 54.01% | 54.48% | ||||||
| Intuit Inc. | 80.05% | 79.89% | 79.57% | 79.45% | 78.97% | 78.73% | 78.72% | 78.53% | 78.08% | 78.12% | 78.13% | 78.46% | 79.00% | 79.99% | 81.09% | 82.36% | 82.11% | 82.13% | ||||||
| Microsoft Corp. | 68.59% | 68.76% | 68.82% | 69.07% | 69.41% | 69.35% | 69.76% | 69.89% | 69.75% | 69.44% | 68.92% | 68.45% | 68.16% | 68.26% | 68.40% | 68.73% | 68.83% | 68.86% | ||||||
| Oracle Corp. | 68.54% | 69.66% | 70.51% | 71.12% | 71.27% | 71.31% | 71.41% | 71.53% | 71.88% | 72.26% | 72.85% | 74.50% | 76.10% | 77.78% | 79.08% | 79.44% | 79.96% | 80.22% | ||||||
| Palantir Technologies Inc. | 84.80% | 84.07% | 82.37% | 80.81% | 80.03% | 80.01% | 80.25% | 81.10% | 81.39% | 81.16% | 80.62% | 79.92% | 79.15% | 78.75% | 78.56% | 78.59% | 78.73% | 78.16% | ||||||
| Palo Alto Networks Inc. | 73.50% | 73.47% | 73.41% | 73.56% | 73.86% | 74.17% | 74.35% | 74.43% | 74.05% | 73.35% | 72.29% | 70.80% | 69.77% | 69.06% | 68.76% | 69.34% | 69.63% | 69.77% | ||||||
| Salesforce Inc. | 77.65% | 77.34% | 77.19% | 76.94% | 76.35% | 76.00% | 75.50% | 74.99% | 74.52% | 73.78% | 73.34% | 72.69% | 72.61% | 73.10% | 73.48% | 74.02% | 74.34% | 74.32% | ||||||
| Synopsys Inc. | 73.47% | 75.14% | 76.98% | 79.12% | 79.84% | 79.64% | 79.68% | 80.25% | 79.85% | 79.69% | 79.08% | 78.79% | 78.51% | 78.91% | 79.07% | 79.48% | 80.05% | 79.78% | ||||||
| Workday Inc. | 75.58% | 75.66% | 75.50% | 75.60% | 75.77% | 75.64% | 75.60% | 74.73% | 73.87% | 73.25% | 72.41% | 72.22% | 72.23% | 72.25% | 72.21% | 72.39% | 72.46% | 72.61% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Gross profit margin = 100
× (Gross profitQ2 2026
+ Gross profitQ1 2026
+ Gross profitQ4 2025
+ Gross profitQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (2,818 + 2,830 + 2,734 + 2,633)
÷ (3,987 + 3,770 + 3,568 + 3,407)
= 74.77%
2 Click competitor name to see calculations.
The financial trajectory from March 2022 through June 2026 is characterized by consistent growth in both top-line revenue and absolute gross profit, contrasted by a fluctuating gross profit margin that peaks in late 2024 before entering a period of steady decline.
- Revenue and Gross Profit Growth
- A sustained upward trend is observed in both revenues and gross profit. Revenues increased from 1,722 million USD in March 2022 to 3,987 million USD by June 2026. Parallel to this, gross profit grew from 1,353 million USD to 2,818 million USD over the same period, indicating a strong and continuous expansion of the business scale.
- Gross Profit Margin Expansion Phase
- Between March 2022 and September 2024, the gross profit margin exhibited a gradual and consistent increase. Starting at 77.26%, the margin climbed steadily to a peak of 79.24% in September 2024. This phase reflects an improvement in production efficiency or a favorable shift in the cost of revenue relative to sales growth.
- Gross Profit Margin Contraction Phase
- Following the peak in September 2024, a clear downward trend in the gross profit margin emerged. The margin declined from 79.24% to 74.77% by June 2026. This compression suggests that in the latter part of the analyzed period, the costs associated with generating revenue began to grow at a faster rate than the revenues themselves.
- Profitability Divergence
- A divergence is noted in the final six quarters of the analysis. While absolute gross profit continued to rise, the percentage of each revenue dollar retained as gross profit diminished. The most significant drop occurred between March 2026 (76.56%) and June 2026 (74.77%), marking the lowest margin level within the entire reported timeframe.
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Operating Profit Margin
ServiceNow Inc., operating profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Income from operations | 162) | 503) | 443) | 572) | 358) | 451) | 374) | 418) | 240) | 332) | 270) | 231) | 117) | 144) | 155) | 91) | 22) | 87) | ||||||
| Revenues | 3,987) | 3,770) | 3,568) | 3,407) | 3,215) | 3,088) | 2,957) | 2,797) | 2,627) | 2,603) | 2,437) | 2,288) | 2,150) | 2,096) | 1,940) | 1,831) | 1,752) | 1,722) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Operating profit margin1 | 11.40% | 13.44% | 13.74% | 13.85% | 13.28% | 12.93% | 12.42% | 12.04% | 10.78% | 10.02% | 8.49% | 7.64% | 6.32% | 5.41% | 4.90% | 3.40% | 3.30% | 3.95% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Accenture PLC | 14.42% | 14.35% | 14.68% | 15.38% | 15.14% | 15.04% | 14.79% | 14.20% | 13.76% | 13.60% | 13.74% | 14.42% | 14.90% | 15.27% | 15.21% | 15.20% | 15.12% | 15.19% | ||||||
| Adobe Inc. | 36.07% | 36.65% | 36.63% | 36.25% | 36.37% | 36.29% | 31.35% | 31.16% | 30.51% | 29.95% | 34.26% | 33.95% | 33.64% | 33.91% | 34.64% | 35.45% | 36.25% | 36.72% | ||||||
| AppLovin Corp. | 77.44% | 77.09% | 75.75% | 67.07% | 58.94% | 49.35% | 39.78% | 35.78% | 29.99% | 25.56% | 19.74% | 11.75% | 7.61% | 4.86% | -1.70% | 1.14% | 0.99% | 0.38% | ||||||
| Cadence Design Systems Inc. | 30.33% | 28.25% | 28.17% | 28.50% | 27.71% | 30.00% | 29.10% | 28.26% | 28.19% | 28.91% | 30.59% | 28.71% | 28.78% | 29.26% | 30.15% | 30.81% | 30.20% | 28.35% | ||||||
| CrowdStrike Holdings Inc. | -8.59% | -5.95% | -3.05% | -0.15% | 1.52% | 0.74% | -0.07% | -3.27% | -5.78% | -7.59% | -8.48% | -7.48% | -7.41% | -8.25% | -9.82% | -10.49% | -10.43% | -10.14% | ||||||
| Datadog Inc. | 0.41% | -0.67% | -1.29% | -1.38% | -0.61% | 1.05% | 2.02% | 2.86% | 2.01% | 0.60% | -1.57% | -4.77% | -6.48% | -5.80% | -3.50% | -1.02% | 0.79% | 0.34% | ||||||
| International Business Machines Corp. | 17.29% | 17.75% | 17.50% | 17.08% | 16.08% | 15.34% | 14.95% | 15.09% | 15.46% | 15.13% | 15.17% | 14.58% | 13.88% | 13.49% | 13.50% | 12.92% | 12.77% | 12.30% | ||||||
| Intuit Inc. | 27.08% | 26.69% | 26.14% | 24.38% | 22.24% | 21.66% | 22.29% | 24.02% | 23.00% | 22.86% | 21.86% | 21.67% | 19.48% | 18.41% | 20.20% | 23.68% | 22.49% | 24.10% | ||||||
| Microsoft Corp. | 46.67% | 46.27% | 45.62% | 45.23% | 44.96% | 44.49% | 44.64% | 44.70% | 44.17% | 43.01% | 41.77% | 40.85% | 40.58% | 41.69% | 42.06% | 42.56% | 42.52% | 42.14% | ||||||
| Oracle Corp. | 30.28% | 30.44% | 30.80% | 30.93% | 30.30% | 29.82% | 28.99% | 28.20% | 27.73% | 27.01% | 26.21% | 28.06% | 30.42% | 22.92% | 25.74% | 26.22% | 26.62% | 37.78% | ||||||
| Palantir Technologies Inc. | 42.80% | 38.13% | 31.59% | 21.81% | 16.55% | 13.02% | 10.83% | 13.80% | 11.78% | 8.43% | 5.39% | 1.71% | -3.22% | -5.93% | -8.46% | -11.05% | -13.30% | -20.43% | ||||||
| Palo Alto Networks Inc. | 14.37% | 13.24% | 13.48% | 11.09% | 10.99% | 9.11% | 8.52% | 8.97% | 7.98% | 8.15% | 5.62% | 2.30% | 0.37% | -1.56% | -3.43% | -5.12% | -6.74% | -7.51% | ||||||
| Salesforce Inc. | 20.22% | 19.27% | 19.01% | 18.84% | 18.14% | 17.65% | 14.38% | 11.03% | 8.18% | 4.42% | 3.29% | 1.64% | 0.26% | 0.77% | 2.07% | 3.67% | 4.69% | 4.25% | ||||||
| Synopsys Inc. | 7.03% | 10.82% | 12.97% | 17.16% | 20.88% | 20.67% | 22.13% | 24.22% | 23.31% | 22.80% | 21.72% | 19.11% | 18.81% | 20.70% | 22.87% | 22.93% | 23.18% | 20.72% | ||||||
| Workday Inc. | 5.88% | 4.48% | 4.91% | 5.13% | 4.34% | 3.53% | 2.52% | 0.22% | -1.47% | -2.62% | -3.57% | -3.94% | -3.24% | -2.80% | -2.27% | -1.81% | -2.71% | -3.18% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Operating profit margin = 100
× (Income from operationsQ2 2026
+ Income from operationsQ1 2026
+ Income from operationsQ4 2025
+ Income from operationsQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (162 + 503 + 443 + 572)
÷ (3,987 + 3,770 + 3,568 + 3,407)
= 11.40%
2 Click competitor name to see calculations.
The financial trajectory over the analyzed period reflects a sustained increase in top-line revenue accompanied by a significant period of operating margin expansion, followed by a recent contraction in profitability metrics.
- Revenue Growth Trends
- Revenue exhibited a consistent upward trend, scaling from $1,722 million in March 2022 to $3,987 million by June 2026. This demonstrates a steady increase in the scale of operations over the observed timeframe.
- Operating Margin Expansion
- The operating profit margin experienced a period of sustained growth starting in early 2023. After remaining below 5% throughout 2022, the margin climbed steadily, surpassing 10% in March 2024 and reaching a peak of 13.85% in September 2025. This progression indicates a phase of improved operating leverage, as income from operations grew at a faster rate than revenue for several consecutive quarters.
- Recent Profitability Contraction
- A reversal in the margin trend is observed beginning in the final quarters of the data set. The operating profit margin declined from its peak of 13.85% in September 2025 to 11.40% by June 2026. This downturn is associated with a substantial decrease in income from operations, which dropped to $162 million in the final period, representing a significant departure from the earnings peak of $572 million recorded in September 2025.
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Net Profit Margin
ServiceNow Inc., net profit margin calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 298) | 469) | 401) | 502) | 385) | 460) | 384) | 432) | 262) | 347) | 295) | 242) | 1,044) | 150) | 150) | 80) | 20) | 75) | ||||||
| Revenues | 3,987) | 3,770) | 3,568) | 3,407) | 3,215) | 3,088) | 2,957) | 2,797) | 2,627) | 2,603) | 2,437) | 2,288) | 2,150) | 2,096) | 1,940) | 1,831) | 1,752) | 1,722) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| Net profit margin1 | 11.34% | 12.59% | 13.16% | 13.67% | 13.78% | 13.41% | 12.97% | 12.77% | 11.51% | 20.34% | 19.30% | 18.72% | 17.76% | 5.25% | 4.49% | 2.90% | 2.79% | 3.56% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Net Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Accenture PLC | 10.61% | 10.76% | 11.02% | 11.61% | 11.43% | 11.41% | 11.19% | 10.78% | 10.89% | 10.65% | 10.72% | 11.27% | 10.99% | 11.30% | 11.17% | 11.12% | 11.27% | 11.53% | ||||||
| Adobe Inc. | 28.69% | 29.48% | 30.00% | 30.01% | 30.39% | 30.63% | 25.85% | 25.59% | 24.86% | 24.08% | 27.97% | 27.12% | 26.34% | 26.32% | 27.01% | 28.00% | 29.29% | 29.90% | ||||||
| AppLovin Corp. | 64.58% | 64.29% | 60.83% | 54.48% | 48.70% | 39.92% | 33.55% | 26.87% | 20.91% | 16.48% | 10.87% | 3.46% | 0.70% | -2.82% | -6.84% | -2.82% | -3.61% | -2.46% | ||||||
| Cadence Design Systems Inc. | 23.61% | 21.18% | 20.94% | 20.35% | 19.88% | 22.19% | 22.74% | 23.87% | 25.36% | 25.68% | 25.46% | 24.42% | 23.41% | 23.23% | 23.84% | 22.86% | 23.61% | 23.59% | ||||||
| CrowdStrike Holdings Inc. | -6.70% | -4.02% | -0.49% | 3.39% | 4.84% | 4.01% | 2.92% | -0.42% | -3.54% | -6.18% | -8.18% | -8.73% | -9.45% | -11.08% | -16.18% | -16.48% | -16.34% | -15.86% | ||||||
| Datadog Inc. | 4.48% | 3.69% | 3.14% | 3.32% | 4.13% | 5.85% | 6.85% | 7.58% | 6.81% | 5.11% | 2.28% | -1.72% | -4.38% | -4.68% | -2.99% | -0.91% | 0.48% | 0.17% | ||||||
| International Business Machines Corp. | 15.52% | 15.61% | 15.69% | 12.09% | 9.11% | 8.71% | 9.60% | 10.22% | 13.52% | 13.18% | 12.13% | 11.32% | 3.34% | 3.03% | 2.71% | 2.08% | 9.36% | 9.46% | ||||||
| Intuit Inc. | 21.57% | 21.19% | 20.55% | 19.07% | 17.69% | 17.59% | 18.19% | 19.43% | 18.35% | 17.53% | 16.59% | 15.91% | 14.22% | 14.10% | 16.23% | 19.44% | 19.03% | 20.28% | ||||||
| Microsoft Corp. | 39.04% | 35.71% | 36.15% | 35.79% | 35.43% | 35.61% | 35.96% | 36.43% | 36.27% | 35.31% | 34.15% | 33.25% | 33.05% | 34.37% | 36.69% | 37.63% | 38.50% | 38.51% | ||||||
| Oracle Corp. | 25.28% | 21.08% | 21.68% | 21.80% | 21.16% | 20.40% | 19.76% | 20.27% | 19.63% | 18.40% | 17.02% | 17.46% | 19.09% | 13.15% | 15.83% | 18.08% | 24.79% | 34.16% | ||||||
| Palantir Technologies Inc. | 49.00% | 43.67% | 36.31% | 28.11% | 22.18% | 18.32% | 16.13% | 18.01% | 16.32% | 12.79% | 9.43% | 6.93% | -2.35% | -12.87% | -19.61% | -30.64% | -30.90% | -30.25% | ||||||
| Palo Alto Networks Inc. | 12.96% | 11.69% | 12.30% | 13.95% | 14.64% | 32.99% | 32.11% | 31.41% | 30.24% | 8.52% | 6.38% | 3.32% | 0.56% | -2.46% | -4.85% | -7.54% | -9.50% | -11.20% | ||||||
| Salesforce Inc. | 16.87% | 16.08% | 16.35% | 15.96% | 15.44% | 15.30% | 11.87% | 7.63% | 4.77% | 1.18% | 0.66% | 0.92% | 1.83% | 3.59% | 5.45% | 6.96% | 9.99% | 19.87% | ||||||
| Synopsys Inc. | 8.91% | 13.76% | 18.89% | 31.04% | 34.77% | 34.75% | 36.94% | 24.60% | 23.57% | 23.49% | 21.05% | 18.71% | 17.41% | 18.22% | 19.38% | 20.86% | 21.19% | 20.18% | ||||||
| Workday Inc. | 6.51% | 5.60% | 6.23% | 19.87% | 19.60% | 19.67% | 19.02% | 0.96% | -1.81% | -4.09% | -5.90% | -5.29% | -3.46% | -0.49% | 0.57% | 0.63% | -0.79% | -3.81% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
Net profit margin = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ (RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025
+ RevenuesQ3 2025)
= 100 × (298 + 469 + 401 + 502)
÷ (3,987 + 3,770 + 3,568 + 3,407)
= 11.34%
2 Click competitor name to see calculations.
The financial performance over the analyzed period is characterized by consistent revenue expansion contrasted with significant volatility in net profit margins. While top-line growth remains steady and linear, the bottom-line efficiency experienced a sharp peak followed by a stabilization phase and a recent gradual decline.
- Revenue Growth Trajectory
- A consistent upward trend in revenues is observed, growing from 1,722 million US dollars in March 2022 to 3,987 million US dollars by June 2026. This represents a sustained increase in market scale and operational volume throughout the entire period.
- Net Profit Margin Volatility
- Profit margins remained relatively low and stable between March 2022 and March 2023, fluctuating between 2.79% and 5.25%. A significant surge occurred starting in June 2023, where margins jumped to 17.76% and reached a peak of 20.34% by March 2024. This spike indicates a period of exceptional profitability or the impact of non-recurring gains.
- Margin Correction and Stabilization
- A sharp correction is evident in June 2024, with the net profit margin dropping to 11.51%. Following this adjustment, the margin entered a stabilization phase, fluctuating within a narrower range of 11% to 14% between June 2024 and December 2025.
- Recent Profitability Trends
- A gradual downward trend is observable in the most recent quarters. From a high of 13.78% in June 2025, the net profit margin declined steadily to 11.34% by June 2026, suggesting a slight compression in profitability despite the continued growth in total revenues.
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Return on Equity (ROE)
ServiceNow Inc., ROE calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 298) | 469) | 401) | 502) | 385) | 460) | 384) | 432) | 262) | 347) | 295) | 242) | 1,044) | 150) | 150) | 80) | 20) | 75) | ||||||
| Stockholders’ equity | 12,516) | 11,728) | 12,964) | 11,301) | 10,932) | 10,139) | 9,609) | 9,290) | 8,666) | 8,107) | 7,628) | 7,182) | 6,926) | 5,600) | 5,032) | 4,523) | 4,194) | 3,997) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| ROE1 | 13.34% | 14.98% | 13.48% | 15.32% | 15.19% | 15.17% | 14.83% | 14.38% | 13.22% | 23.78% | 22.69% | 22.08% | 20.56% | 7.14% | 6.46% | 4.44% | 4.39% | 5.58% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| ROE, Competitors2 | ||||||||||||||||||||||||
| Accenture PLC | 24.51% | 24.66% | 24.61% | 26.01% | 26.27% | 25.93% | 25.68% | 25.06% | 25.92% | 25.79% | 26.75% | 28.28% | 29.20% | 30.69% | 31.11% | 30.99% | 31.09% | 30.45% | ||||||
| Adobe Inc. | 62.76% | 63.05% | 61.34% | 59.11% | 60.00% | 51.55% | 39.42% | 36.85% | 34.22% | 31.05% | 32.86% | 32.46% | 32.71% | 33.35% | 33.85% | 33.49% | 34.96% | 35.04% | ||||||
| AppLovin Corp. | 139.42% | 167.67% | 156.17% | 192.05% | 208.17% | 333.67% | 144.96% | 122.87% | 101.50% | 78.59% | 28.39% | 9.58% | 1.32% | -4.32% | -10.13% | -4.35% | -5.53% | -3.44% | ||||||
| Cadence Design Systems Inc. | 20.09% | 17.85% | 20.26% | 20.41% | 20.21% | 22.64% | 22.58% | 22.77% | 24.77% | 29.35% | 30.58% | 30.75% | 30.59% | 29.09% | 30.93% | 28.99% | 29.53% | 26.96% | ||||||
| CrowdStrike Holdings Inc. | -7.75% | -4.82% | -0.59% | 4.14% | 5.97% | 5.19% | 3.88% | -0.58% | -5.09% | -9.42% | -12.52% | -13.52% | -14.14% | -16.44% | -22.89% | -22.34% | -20.56% | -18.66% | ||||||
| Datadog Inc. | 4.07% | 3.40% | 2.89% | 3.10% | 3.90% | 5.68% | 6.77% | 7.31% | 6.77% | 5.23% | 2.40% | -1.91% | -5.04% | -5.55% | -3.56% | -1.08% | 0.54% | 0.18% | ||||||
| International Business Machines Corp. | 31.13% | 32.61% | 32.45% | 28.34% | 21.20% | 20.36% | 22.06% | 26.17% | 35.09% | 35.17% | 33.29% | 30.00% | 9.12% | 8.48% | 7.47% | 6.29% | 28.79% | 28.98% | ||||||
| Intuit Inc. | 22.78% | 21.31% | 19.63% | 17.23% | 16.92% | 16.10% | 16.07% | 16.38% | 16.38% | 15.21% | 13.81% | 12.73% | 12.28% | 11.69% | 12.57% | 14.75% | 13.93% | 21.49% | ||||||
| Microsoft Corp. | 30.51% | 28.90% | 29.65% | 30.02% | 30.64% | 31.46% | 32.83% | 34.04% | 34.64% | 34.93% | 35.09% | 35.45% | 36.83% | 40.21% | 43.68% | 44.47% | 44.49% | 44.67% | ||||||
| Oracle Corp. | 51.50% | 51.51% | 60.84% | 72.68% | 84.56% | 101.48% | 120.26% | 189.26% | 262.21% | 395.57% | 792.45% | — | — | — | — | — | — | — | ||||||
| Palantir Technologies Inc. | 30.86% | 27.00% | 22.00% | 16.62% | 12.87% | 10.52% | 9.24% | 10.59% | 9.99% | 7.91% | 6.04% | 4.62% | -1.63% | -9.38% | -14.57% | -23.50% | -22.95% | -21.07% | ||||||
| Palo Alto Networks Inc. | 13.65% | 12.89% | 14.49% | 17.12% | 19.68% | 46.25% | 49.86% | 54.78% | 52.25% | 28.28% | 25.15% | 17.47% | 4.71% | -28.23% | -127.14% | -115.40% | -391.77% | -98.34% | ||||||
| Salesforce Inc. | 10.86% | 10.23% | 10.13% | 10.14% | 9.77% | 9.17% | 6.93% | 4.46% | 2.72% | 0.66% | 0.36% | 0.47% | 0.89% | 1.70% | 2.48% | 3.05% | 4.24% | 10.44% | ||||||
| Synopsys Inc. | 2.54% | 3.61% | 4.70% | 7.23% | 21.82% | 22.68% | 25.17% | 19.44% | 19.94% | 21.10% | 20.01% | 17.36% | 15.79% | 16.72% | 17.85% | 18.42% | 18.13% | 16.87% | ||||||
| Workday Inc. | 6.36% | 5.46% | 5.82% | 18.79% | 18.47% | 18.23% | 17.09% | 1.01% | -1.94% | -4.45% | -6.57% | -5.81% | -3.83% | -0.55% | 0.65% | 0.73% | -0.95% | -5.01% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
ROE = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ Stockholders’ equity
= 100 × (298 + 469 + 401 + 502)
÷ 12,516 = 13.34%
2 Click competitor name to see calculations.
The financial performance of ServiceNow Inc. from March 2022 through June 2026 is characterized by a consistent expansion of the capital base and a significant shift in the efficiency of equity utilization.
- Stockholders' Equity Growth
- A steady and uninterrupted upward trend in stockholders' equity is observed, rising from US$ 3,997 million in March 2022 to US$ 12,516 million by June 2026. This consistent growth reflects a sustained accumulation of retained earnings and a strengthening of the company's overall financial position.
- Return on Equity (ROE) Dynamics
- ROE transitioned through three distinct phases over the analyzed period. From March 2022 to March 2023, returns remained relatively low and stable, fluctuating between 4.39% and 7.14%. This was followed by a period of sharp acceleration, where ROE peaked at 23.78% in March 2024. The final phase, spanning June 2024 to June 2026, shows a stabilization of ROE, with values normalizing and oscillating between 13.22% and 15.32%.
- Net Income Influence
- The volatility in ROE is directly correlated with fluctuations in net income. A significant outlier occurred in June 2023, where net income spiked to US$ 1,044 million, serving as the primary catalyst for the subsequent surge in ROE. Despite the correction following this peak, net income levels in the latter half of the period remained substantially higher than the 2022 baseline, supporting a higher stabilized ROE.
- Comparative Efficiency Analysis
- Although the ROE has decreased from its 2024 peak, the current trend indicates a permanent improvement in profitability efficiency compared to the 2022 period. The company has moved from a sub-10% ROE environment to one consistently delivering returns in the 13% to 15% range, despite the substantial increase in the equity base which typically exerts downward pressure on this ratio.
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Return on Assets (ROA)
ServiceNow Inc., ROA calculation (quarterly data)
| Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | 298) | 469) | 401) | 502) | 385) | 460) | 384) | 432) | 262) | 347) | 295) | 242) | 1,044) | 150) | 150) | 80) | 20) | 75) | ||||||
| Total assets | 31,666) | 24,381) | 26,038) | 21,789) | 22,051) | 20,972) | 20,383) | 18,434) | 18,207) | 17,544) | 17,387) | 15,091) | 14,923) | 13,614) | 13,299) | 11,106) | 11,102) | 10,993) | ||||||
| Profitability Ratio | ||||||||||||||||||||||||
| ROA1 | 5.27% | 7.21% | 6.71% | 7.94% | 7.53% | 7.33% | 6.99% | 7.25% | 6.29% | 10.99% | 9.96% | 10.51% | 9.54% | 2.94% | 2.44% | 1.81% | 1.66% | 2.03% | ||||||
| Benchmarks | ||||||||||||||||||||||||
| ROA, Competitors2 | ||||||||||||||||||||||||
| Accenture PLC | 11.40% | 11.76% | 11.74% | 12.55% | 12.83% | 12.64% | 12.99% | 12.84% | 13.70% | 13.35% | 13.41% | 14.29% | 14.54% | 14.97% | 14.55% | 14.38% | 14.42% | 14.19% | ||||||
| Adobe Inc. | 24.15% | 24.27% | 24.17% | 24.19% | 24.44% | 22.54% | 18.39% | 17.97% | 16.93% | 16.70% | 18.23% | 17.60% | 17.44% | 17.76% | 17.51% | 18.00% | 18.57% | 18.58% | ||||||
| AppLovin Corp. | 53.33% | 51.42% | 45.92% | 44.63% | 40.77% | 33.64% | 26.92% | 21.18% | 15.69% | 11.35% | 6.66% | 2.10% | 0.37% | -1.39% | -3.30% | -1.41% | -1.78% | -1.12% | ||||||
| Cadence Design Systems Inc. | 11.41% | 9.68% | 10.92% | 11.05% | 10.64% | 12.00% | 11.76% | 11.34% | 14.61% | 18.30% | 18.36% | 17.63% | 17.26% | 16.54% | 16.53% | 15.80% | 17.77% | 16.93% | ||||||
| CrowdStrike Holdings Inc. | -3.13% | -1.91% | -0.22% | 1.63% | 2.36% | 1.92% | 1.34% | -0.20% | -1.69% | -2.94% | -3.65% | -3.98% | -4.17% | -4.73% | -6.49% | -6.42% | -5.93% | -5.50% | ||||||
| Datadog Inc. | 2.35% | 1.95% | 1.62% | 1.76% | 2.14% | 2.76% | 3.18% | 4.15% | 3.70% | 2.78% | 1.23% | -0.97% | -2.51% | -2.67% | -1.67% | -0.50% | 0.25% | 0.08% | ||||||
| International Business Machines Corp. | 7.05% | 6.88% | 6.97% | 5.40% | 3.93% | 3.76% | 4.39% | 4.76% | 6.30% | 5.96% | 5.55% | 5.35% | 1.53% | 1.37% | 1.29% | 1.00% | 4.38% | 4.14% | ||||||
| Intuit Inc. | 12.66% | 12.41% | 10.47% | 9.48% | 9.59% | 8.79% | 9.22% | 9.73% | 9.33% | 9.07% | 8.58% | 7.74% | 7.15% | 6.93% | 7.45% | 8.77% | 8.26% | 14.07% | ||||||
| Microsoft Corp. | 17.93% | 16.49% | 16.45% | 17.18% | 17.37% | 17.31% | 17.21% | 17.80% | 17.54% | 17.29% | 17.56% | 18.16% | 18.50% | 19.40% | 19.94% | 21.03% | 20.91% | 20.24% | ||||||
| Oracle Corp. | 7.52% | 6.89% | 7.39% | 7.53% | 7.83% | 7.61% | 7.42% | 7.76% | 7.55% | 6.86% | 6.33% | 6.36% | 6.85% | 4.46% | 6.15% | 6.96% | 9.60% | 11.35% | ||||||
| Palantir Technologies Inc. | 25.83% | 22.37% | 18.26% | 13.50% | 10.36% | 8.47% | 7.29% | 8.26% | 7.79% | 6.21% | 4.64% | 3.51% | -1.21% | -6.94% | -10.80% | -16.90% | -16.42% | -15.01% | ||||||
| Palo Alto Networks Inc. | 5.13% | 4.75% | 4.81% | 5.63% | 5.99% | 13.42% | 12.89% | 13.65% | 12.45% | 4.15% | 3.03% | 1.52% | 0.26% | -1.14% | -2.18% | -3.51% | -4.44% | -4.89% | ||||||
| Salesforce Inc. | 6.83% | 6.29% | 6.02% | 6.49% | 6.11% | 5.69% | 4.14% | 2.85% | 1.71% | 0.41% | 0.21% | 0.30% | 0.57% | 1.08% | 1.52% | 1.99% | 2.65% | 6.85% | ||||||
| Synopsys Inc. | 1.65% | 2.33% | 2.76% | 4.14% | 9.11% | 16.18% | 17.31% | 12.86% | 12.96% | 13.33% | 11.90% | 10.42% | 9.40% | 9.85% | 10.45% | 11.07% | 10.95% | 10.21% | ||||||
| Workday Inc. | 3.25% | 2.83% | 2.93% | 9.87% | 9.49% | 9.33% | 8.39% | 0.48% | -0.89% | -2.00% | -2.72% | -2.54% | -1.48% | -0.21% | 0.28% | 0.33% | -0.40% | -1.98% | ||||||
Based on: 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q2 2026 Calculation
ROA = 100
× (Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025
+ Net incomeQ3 2025)
÷ Total assets
= 100 × (298 + 469 + 401 + 502)
÷ 31,666 = 5.27%
2 Click competitor name to see calculations.
The analysis of Return on Assets (ROA) reveals a trajectory characterized by initial low stability, a sharp peak in 2023, and a subsequent period of moderation as the asset base expanded. The relationship between net income and total assets indicates a significant shift in capital utilization and operational efficiency over the observed period.
- Asset Base Expansion
- A consistent and substantial upward trend is observed in total assets, which grew from 10,993 million USD in March 2022 to 31,666 million USD by June 2026. This steady increase suggests a continuous scaling of the company's resource base over the analyzed timeframe.
- Net Income Volatility
- Net income exhibited significant fluctuations, most notably a sharp spike to 1,044 million USD in June 2023. Following this anomaly, quarterly net income stabilized within a higher range, generally fluctuating between 262 million USD and 502 million USD from 2024 through mid-2026.
- ROA Performance Phases
- The ROA progressed through three distinct phases. First, a period of relative stagnation occurred between March 2022 and March 2023, with values remaining below 3%. Second, a period of peak efficiency was reached between June 2023 and March 2024, where the ratio surged, peaking at 10.99%. This spike was primarily driven by the aforementioned surge in net income.
- Efficiency Moderation and Asset Drag
- From June 2024 through June 2026, a downward trend in ROA is observable, ending at 5.27%. While net income remained significantly higher than the 2022 baseline, the rapid pace of asset accumulation outstripped profit growth, leading to a dilution of the return generated per unit of asset.
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