ServiceNow Inc. (NYSE:NOW)

Gross Profit Margin

The gross profit margin has demonstrated a generally stable and slightly improving trend starting from the first reported period in March 2021. The margin consistently fluctuates around the high 70% range, moving from 78.16% to 79.24% at its peak in September 2024 before a slight decline to 78.92% by March 2025. This stability indicates effective cost control relative to revenue over the observed periods.

Operating Profit Margin

The operating profit margin reveals a positive upward trend beginning in March 2021, with some initial variability. Margins increased from 4.4% to 12.93% by March 2025, indicating improved operational efficiency or higher profitability from core operations. The increase is particularly notable in the latter half of the series, reflecting a significant enhancement in operating performance over four years.

Net Profit Margin

Net profit margin exhibits notable fluctuation with a marked improvement commencing around March 2021. From an initial level near 2.62%, the margin rose steadily to reach an exceptional peak of 20.34% in December 2023, followed by a reduction to approximately 13.41% by March 2025. Despite the decline after the peak, the overall trend indicates substantial growth in profitability at the net income level during the period.

Return on Equity (ROE)

ROE follows a pattern similar to the net profit margin, showing initial moderate growth from 4.18% in March 2021 to a peak of around 23.78% in December 2023. Post this peak, the ratio decreases to about 15.17% by March 2025. This pattern signals a significant increase in shareholder returns in recent years, albeit with some degree of consolidation in the most recent quarters.

Return on Assets (ROA)

ROA also experienced a strong upward trend with considerable growth from 1.36% in March 2021 to nearly 11.00% in December 2023, before decreasing to roughly 7.33% by March 2025. The rise in ROA suggests more efficient asset utilization to generate earnings over time, with some retreat in efficiency in the most recent data points.

The financial data reveals a consistent upward trend in both revenues and gross profit over the periods analyzed. Revenues show steady growth from 1,046 million USD in the first quarter of 2020 to 3,088 million USD by the first quarter of 2025. Similarly, gross profit increases from 823 million USD in early 2020 to 2,437 million USD by the end of the observation period. This indicates an expansion in the company's sales volume or pricing power resulting in higher top-line and profit figures.

The gross profit margin, reported from March 2021 onward, remains relatively stable and slightly improves over time. Initially, it is in the range of approximately 77.0% to 78.0% in early 2021 and gradually increases to fluctuating around 79.0% toward the later quarters. This suggests that the company maintains effective cost control relative to revenues, or benefits from operational efficiencies, as it scales its business.

Revenues

Revenues show a persistent growth trajectory over the analyzed quarters, with no evident declines. The growth appears consistent quarter over quarter and year over year, reflecting robust demand or expansion in the company's market presence.

Gross Profit

Gross profit follows a similar increasing pattern to revenues, demonstrating the company’s ability to convert sales into profit at a growing absolute scale. The incremental gains in gross profit align with revenue growth.

Gross Profit Margin

The margin percentage remains quite stable over nearly four years, with a slight upward trend from approximately 77.0% to close to 79.0%. This reflects sustained or slightly improved efficiency in production or delivery costs relative to sales revenue.

Overall, the data points to a strong financial performance characterized by steady revenue growth, consistent profitability at the gross profit level, and marginal improvements in profit margins. There are no indications of volatility or deterioration in cost structure, underscoring a positive operational momentum through to the latest reported quarter.

The quarterly financial data reveals a dynamic performance trajectory over the examined periods. Revenues consistently increased from March 31, 2020, through March 31, 2025, indicating steady business growth. Starting at 1,046 million US dollars in early 2020, revenues reached 3,088 million US dollars by the first quarter of 2025.

Income from operations exhibited more fluctuation compared to revenues but followed an overall upward trend. The values showed periodic decreases interspersed with sharp increases, culminating in a rise from 49 million US dollars in the first quarter of 2020 to 451 million US dollars in the first quarter of 2025. The variability in income from operations suggests episodic changes in operational efficiency or cost structures.

The operating profit margin, reported from the fourth quarter of 2020 onward, increased progressively, starting at 4.4% and reaching 12.93% by the first quarter of 2025. This steady improvement reflects enhanced profitability relative to revenue over time. The consistent margin growth may indicate effective cost management and operational scaling.

Revenues

Consistent growth with quarterly increases; from 1,046 million US dollars (Q1 2020) to 3,088 million US dollars (Q1 2025).

Income from Operations

Fluctuated quarterly with notable dips and peaks but showed a significant upward trend from 49 million US dollars to 451 million US dollars over the period.

Operating Profit Margin

Improved steadily from 4.4% to 12.93%, indicating enhanced profitability and operational efficiency across quarters.

Overall, the data indicates successful revenue expansion accompanied by increasing operational profitability, despite occasional variability in operating income. The company appears to be strengthening its financial health through improved margins and sustained revenue growth.

The financial data reveals several notable trends in the company's performance over the reported quarters. Revenues show a consistent upward trajectory, increasing steadily from 1,046 million US dollars in March 2020 to 3,088 million US dollars by March 2025. This reflects sustained growth in the company’s top-line over the five-year period.

Net income exhibits more volatility but an overall increasing pattern. Initially fluctuating with some quarters showing declines, net income rises sharply starting in the last quarters of 2022 and throughout 2023, reaching peaks above 1,000 million US dollars in the middle of 2023. Despite some fluctuations afterwards, profitability remains substantially higher compared to earlier periods, with net income in March 2025 at 460 million US dollars versus 48 million US dollars at the beginning of 2020.

The net profit margin, which started at relatively low levels (around 2.6%-4% in 2020-2021), demonstrates significant improvement, especially from 2022 onward. Margins increase to over 18% in 2023 and stabilize between 11% and 20% through to March 2025. This suggests enhanced operational efficiency or better cost management alongside revenue growth.

Revenue Trends

Consistent and steady increase quarter over quarter, nearly tripling over five years.

Net Income Trends

Volatile in earlier periods, followed by substantial growth post-2022, indicating improved profitability.

Net Profit Margin Trends

Marked improvement from low single digits to consistently double-digit margins, reflecting improved profitability relative to revenues.

Overall, the data indicates that while the company experienced variable profitability initially, it achieved considerable growth in both revenues and net income over time. The enhancement in net profit margin further underscores improved profitability dynamics likely resulting from growth strategies and operational efficiencies implemented during the later years.

The financial data exhibits several notable trends in profitability, equity growth, and return on equity over the given periods.

Net Income

The net income figures demonstrate considerable volatility with an overall upward trajectory. Initial quarters show moderate net income values in the range of US$13 million to US$82 million during 2020 and early 2021. A marked increase appears beginning in late 2022, peaking significantly in the quarter ending June 30, 2023, with net income reaching US$1,044 million. Following this peak, net income figures decline but remain substantially higher than earlier years, fluctuating between US$242 million and US$460 million through the first quarter of 2025. This suggests increased profitability in the later periods, despite some variability.

Stockholders’ Equity

Stockholders' equity consistently rises across all periods, illustrating steady capital growth. Beginning at US$2,266 million in March 2020, equity increases every quarter, reaching US$10,139 million by March 2025. This sustained increase indicates ongoing retention of earnings and/or capital inflows, reflecting strengthening financial stability and possibly strategic investments or accumulated profits.

Return on Equity (ROE)

ROE data start from March 2021 and show fluctuating but generally rising returns. Initially, ROE is relatively low, ranging from approximately 4.18% to 6.46% through late 2021. From early 2023 onward, there is a pronounced improvement, with ROE surging to over 20% in mid-2023 and sustaining elevated levels around 13% to 23% through early 2025. This enhanced ROE correlates with the significant net income gains and increased equity base, indicating improved efficiency in generating profits from shareholders' equity during this period.

In summary, the company exhibits a strong positive trend in equity growth coupled with increasing profitability from late 2022 onward, as evidenced by rising net income and an improved return on equity. The fluctuations in net income suggest episodic performance shifts; however, the firm’s capacity to generate higher returns on equity in recent quarters reinforces a favorable earnings growth outlook. The steady equity growth also implies a solid foundation for sustaining these earning improvements in the future.

The net income demonstrates variability with a general increasing trend over the observed periods. There is a notable surge starting from the March 31, 2023 quarter, peaking dramatically during June 30, 2023, at 1044 million USD, followed by a decline yet maintaining levels significantly higher than historical values, indicating episodic profitability spikes or extraordinary items influencing net income.

Total assets show a steady upward trend throughout the entire timeframe. The growth is consistent, moving from 6,197 million USD at the beginning to over 20,000 million USD by the end of the series. This steady increase suggests ongoing asset accumulation, possibly through investment, acquisitions, or organic growth in the company's balance sheet.

Return on assets (ROA) exhibits a pattern of gradual improvement from the available start of measurement, with values rising from near 1.36% up to peaks above 10% in 2023 and early 2024. After reaching these highs, ROA declines somewhat but stabilizes around 6–7% toward the final quarters. This suggests improved asset utilization and operational effectiveness over time, especially pronounced in the middle of the period, followed by a normalization phase.

Net Income

Initial fluctuations with lower values in 2020; steady increases prior to a significant spike in mid-2023; subsequent quarters show reduced but elevated net income compared to earlier years.

Total Assets

Consistent quarter-over-quarter asset growth, more than tripling assets over the full period, suggesting expansion and accumulation of resources.

Return on Assets (ROA)

Upward trend through 2020 into 2023 with ROA peaking above 10%, followed by a decline to a still elevated and stable range of approximately 6–7%, indicating improved profitability and asset efficiency over time with periods of fluctuation.