Analysis of Profitability Ratios
Quarterly Data
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Return on Sales
Return on Investment
ServiceNow Inc., profitability ratios (quarterly data)
Based on: 10-Q (reporting date: 2026-09-30), 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
The profitability profile exhibits a period of consistent expansion from early 2022 through mid-2025, followed by a noticeable contraction in the final quarters of 2026. While operational efficiency improved steadily for several years, a synchronized decline across all primary profitability metrics emerged starting in 2026.
- Gross Profit Margin
- A sustained upward trajectory is observed from March 2022 (77.26%) through September 2024, where the margin peaked at 79.24%. However, a subsequent reversal occurred, with the margin declining steadily to 73.08% by September 2026, indicating a rise in the cost of goods sold relative to revenue in the later period.
- Operating Profit Margin
- Operating efficiency showed significant improvement over a long-term horizon, rising from 3.95% in March 2022 to a peak of 13.85% in September 2025. This suggests successful scaling and expense management. This growth trend inverted in the first half of 2026, with the margin retreating to 9.68% by the end of the analyzed period.
- Net Profit Margin
- Net profitability experienced a sharp inflection point in June 2023, jumping from 5.25% in the previous quarter to 17.76%. This metric reached its zenith in March 2024 at 20.34% before stabilizing in the 11% to 14% range. A downward trend is evident toward the end of the period, closing at 9.36% in September 2026.
- Return on Equity (ROE) and Return on Assets (ROA)
- Both ROE and ROA mirror the volatility seen in the net profit margin. ROE surged from 7.14% in March 2023 to a peak of 23.78% in March 2024, eventually declining to 11.03% by September 2026. Similarly, ROA climbed from 2.94% in March 2023 to a peak of 10.99% in March 2024, before falling to 4.54% by the end of the period. These movements indicate that the company's ability to generate profits from its asset base and shareholders' equity peaked in early 2024 and has since diminished.
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Gross Profit Margin
ServiceNow Inc., gross profit margin calculation (quarterly data)
| Sep 30, 2026 | Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||||||||||||||||||||
| Gross profit | 2,895) | 2,818) | 2,830) | 2,734) | 2,633) | 2,491) | 2,437) | 2,326) | 2,213) | 2,075) | 2,083) | 1,921) | 1,792) | 1,679) | 1,658) | 1,525) | 1,431) | 1,363) | 1,353) | ||||||
| Revenues | 4,106) | 3,987) | 3,770) | 3,568) | 3,407) | 3,215) | 3,088) | 2,957) | 2,797) | 2,627) | 2,603) | 2,437) | 2,288) | 2,150) | 2,096) | 1,940) | 1,831) | 1,752) | 1,722) | ||||||
| Profitability Ratio | |||||||||||||||||||||||||
| Gross profit margin1 | 73.08% | 74.77% | 76.56% | 77.53% | 78.05% | 78.52% | 78.92% | 79.18% | 79.24% | 79.07% | 78.87% | 78.59% | 78.52% | 78.50% | 78.45% | 78.29% | 77.85% | 77.53% | 77.26% | ||||||
| Benchmarks | |||||||||||||||||||||||||
| Gross Profit Margin, Competitors2 | |||||||||||||||||||||||||
| Accenture PLC | 32.01% | 32.03% | 31.97% | 31.91% | 32.07% | 32.18% | 32.45% | 32.61% | 32.58% | 32.58% | 32.50% | 32.34% | 32.25% | 32.12% | 32.02% | 31.99% | 32.26% | 32.30% | 32.35% | ||||||
| Adobe Inc. | 89.25% | 89.40% | 89.40% | 89.27% | 89.14% | 89.25% | 89.15% | 89.04% | 88.66% | 88.24% | 88.08% | 87.87% | 87.89% | 87.77% | 87.66% | 87.70% | 87.76% | 87.87% | 88.04% | ||||||
| AppLovin Corp. | — | 88.46% | 88.37% | 87.86% | 84.56% | 82.02% | 78.70% | 75.22% | 73.89% | 71.80% | 69.90% | 67.74% | 61.91% | 58.66% | 57.47% | 55.41% | 60.39% | 62.19% | 62.81% | ||||||
| Cadence Design Systems Inc. | 85.68% | 85.87% | 86.08% | 86.36% | 85.54% | 85.57% | 85.86% | 86.05% | 87.79% | 88.51% | 89.31% | 89.36% | 89.18% | 89.41% | 89.18% | 89.57% | 89.87% | 89.74% | 89.83% | ||||||
| Datadog Inc. | — | 79.51% | 79.89% | 79.96% | 79.94% | 79.92% | 80.14% | 80.79% | 81.22% | 81.55% | 81.39% | 80.74% | 79.99% | 79.33% | 79.25% | 79.30% | 79.30% | 79.00% | 78.04% | ||||||
| International Business Machines Corp. | 57.97% | 58.10% | 58.36% | 58.19% | 57.81% | 57.57% | 57.04% | 56.65% | 56.53% | 56.09% | 55.64% | 55.45% | 55.04% | 54.64% | 54.24% | 54.00% | 53.78% | 54.01% | 54.48% | ||||||
| Intuit Inc. | 79.96% | 80.05% | 79.89% | 79.57% | 79.45% | 78.97% | 78.73% | 78.72% | 78.53% | 78.08% | 78.12% | 78.13% | 78.46% | 79.00% | 79.99% | 81.09% | 82.36% | 82.11% | 82.13% | ||||||
| Microsoft Corp. | 68.31% | 68.59% | 68.76% | 68.82% | 69.07% | 69.41% | 69.35% | 69.76% | 69.89% | 69.75% | 69.44% | 68.92% | 68.45% | 68.16% | 68.26% | 68.40% | 68.73% | 68.83% | 68.86% | ||||||
| Oracle Corp. | 67.08% | 68.54% | 69.66% | 70.51% | 71.12% | 71.27% | 71.31% | 71.41% | 71.53% | 71.88% | 72.26% | 72.85% | 74.50% | 76.10% | 77.78% | 79.08% | 79.44% | 79.96% | 80.22% | ||||||
| Palantir Technologies Inc. | — | 84.80% | 84.07% | 82.37% | 80.81% | 80.03% | 80.01% | 80.25% | 81.10% | 81.39% | 81.16% | 80.62% | 79.92% | 79.15% | 78.75% | 78.56% | 78.59% | 78.73% | 78.16% | ||||||
| Palo Alto Networks Inc. | 71.94% | 73.50% | 73.47% | 73.41% | 73.56% | 73.86% | 74.17% | 74.35% | 74.43% | 74.05% | 73.35% | 72.29% | 70.80% | 69.77% | 69.06% | 68.76% | 69.34% | 69.63% | 69.77% | ||||||
| Salesforce Inc. | 77.73% | 77.65% | 77.34% | 77.19% | 76.94% | 76.35% | 76.00% | 75.50% | 74.99% | 74.52% | 73.78% | 73.34% | 72.69% | 72.61% | 73.10% | 73.48% | 74.02% | 74.34% | 74.32% | ||||||
| Synopsys Inc. | 72.38% | 73.47% | 75.14% | 76.98% | 79.12% | 79.84% | 79.64% | 79.68% | 80.25% | 79.85% | 79.69% | 79.08% | 78.79% | 78.51% | 78.91% | 79.07% | 79.48% | 80.05% | 79.78% | ||||||
| Workday Inc. | 75.64% | 75.58% | 75.66% | 75.50% | 75.60% | 75.77% | 75.64% | 75.60% | 74.73% | 73.87% | 73.25% | 72.41% | 72.22% | 72.23% | 72.25% | 72.21% | 72.39% | 72.46% | 72.61% | ||||||
Based on: 10-Q (reporting date: 2026-09-30), 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2026 Calculation
Gross profit margin = 100
× (Gross profitQ3 2026
+ Gross profitQ2 2026
+ Gross profitQ1 2026
+ Gross profitQ4 2025)
÷ (RevenuesQ3 2026
+ RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025)
= 100 × (2,895 + 2,818 + 2,830 + 2,734)
÷ (4,106 + 3,987 + 3,770 + 3,568)
= 73.08%
2 Click competitor name to see calculations.
The financial performance from March 2022 through September 2026 is characterized by consistent absolute growth in both revenues and gross profit, accompanied by a distinct shift in the gross profit margin trajectory.
- Revenue and Gross Profit Growth
- A sustained upward trend is observed in top-line performance, with revenues increasing from 1,722 million USD in March 2022 to 4,106 million USD by September 2026. Gross profit followed a similar trajectory, rising from 1,353 million USD to 2,895 million USD over the same period, indicating a continuous expansion of the business scale.
- Margin Expansion Phase
- From March 2022 to September 2024, the gross profit margin experienced a period of steady appreciation. The margin grew from 77.26% to a peak of 79.24%, suggesting that the company successfully optimized its cost of revenue relative to its sales growth during this window.
- Margin Contraction Phase
- A reversal in profitability efficiency occurred starting in December 2024. Despite the continued increase in absolute revenue and gross profit, the gross profit margin entered a consistent decline, falling from 79.18% in December 2024 to 73.08% by September 2026. This downward trend indicates that the costs associated with generating revenue grew at a faster rate than the revenues themselves during the final two years of the analyzed period.
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Operating Profit Margin
ServiceNow Inc., operating profit margin calculation (quarterly data)
| Sep 30, 2026 | Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||||||||||||||||||||
| Income from operations | 385) | 162) | 503) | 443) | 572) | 358) | 451) | 374) | 418) | 240) | 332) | 270) | 231) | 117) | 144) | 155) | 91) | 22) | 87) | ||||||
| Revenues | 4,106) | 3,987) | 3,770) | 3,568) | 3,407) | 3,215) | 3,088) | 2,957) | 2,797) | 2,627) | 2,603) | 2,437) | 2,288) | 2,150) | 2,096) | 1,940) | 1,831) | 1,752) | 1,722) | ||||||
| Profitability Ratio | |||||||||||||||||||||||||
| Operating profit margin1 | 9.68% | 11.40% | 13.44% | 13.74% | 13.85% | 13.28% | 12.93% | 12.42% | 12.04% | 10.78% | 10.02% | 8.49% | 7.64% | 6.32% | 5.41% | 4.90% | 3.40% | 3.30% | 3.95% | ||||||
| Benchmarks | |||||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | |||||||||||||||||||||||||
| Accenture PLC | 14.49% | 14.42% | 14.35% | 14.68% | 15.38% | 15.14% | 15.04% | 14.79% | 14.20% | 13.76% | 13.60% | 13.74% | 14.42% | 14.90% | 15.27% | 15.21% | 15.20% | 15.12% | 15.19% | ||||||
| Adobe Inc. | 35.70% | 36.07% | 36.65% | 36.63% | 36.25% | 36.37% | 36.29% | 31.35% | 31.16% | 30.51% | 29.95% | 34.26% | 33.95% | 33.64% | 33.91% | 34.64% | 35.45% | 36.25% | 36.72% | ||||||
| AppLovin Corp. | — | 77.44% | 77.09% | 75.75% | 67.07% | 58.94% | 49.35% | 39.78% | 35.78% | 29.99% | 25.56% | 19.74% | 11.75% | 7.61% | 4.86% | -1.70% | 1.14% | 0.99% | 0.38% | ||||||
| Cadence Design Systems Inc. | 28.92% | 30.33% | 28.25% | 28.17% | 28.50% | 27.71% | 30.00% | 29.10% | 28.26% | 28.19% | 28.91% | 30.59% | 28.71% | 28.78% | 29.26% | 30.15% | 30.81% | 30.20% | 28.35% | ||||||
| Datadog Inc. | — | 0.41% | -0.67% | -1.29% | -1.38% | -0.61% | 1.05% | 2.02% | 2.86% | 2.01% | 0.60% | -1.57% | -4.77% | -6.48% | -5.80% | -3.50% | -1.02% | 0.79% | 0.34% | ||||||
| International Business Machines Corp. | 17.29% | 17.29% | 17.75% | 17.50% | 17.08% | 16.08% | 15.34% | 14.95% | 15.09% | 15.46% | 15.13% | 15.17% | 14.58% | 13.88% | 13.49% | 13.50% | 12.92% | 12.77% | 12.30% | ||||||
| Intuit Inc. | 27.47% | 27.08% | 26.69% | 26.14% | 24.38% | 22.24% | 21.66% | 22.29% | 24.02% | 23.00% | 22.86% | 21.86% | 21.67% | 19.48% | 18.41% | 20.20% | 23.68% | 22.49% | 24.10% | ||||||
| Microsoft Corp. | 46.80% | 46.67% | 46.27% | 45.62% | 45.23% | 44.96% | 44.49% | 44.64% | 44.70% | 44.17% | 43.01% | 41.77% | 40.85% | 40.58% | 41.69% | 42.06% | 42.56% | 42.52% | 42.14% | ||||||
| Oracle Corp. | 30.56% | 30.28% | 30.44% | 30.80% | 30.93% | 30.30% | 29.82% | 28.99% | 28.20% | 27.73% | 27.01% | 26.21% | 28.06% | 30.42% | 22.92% | 25.74% | 26.22% | 26.62% | 37.78% | ||||||
| Palantir Technologies Inc. | — | 42.80% | 38.13% | 31.59% | 21.81% | 16.55% | 13.02% | 10.83% | 13.80% | 11.78% | 8.43% | 5.39% | 1.71% | -3.22% | -5.93% | -8.46% | -11.05% | -13.30% | -20.43% | ||||||
| Palo Alto Networks Inc. | 9.62% | 14.37% | 13.24% | 13.48% | 11.09% | 10.99% | 9.11% | 8.52% | 8.97% | 7.98% | 8.15% | 5.62% | 2.30% | 0.37% | -1.56% | -3.43% | -5.12% | -6.74% | -7.51% | ||||||
| Salesforce Inc. | 20.54% | 20.22% | 19.27% | 19.01% | 18.84% | 18.14% | 17.65% | 14.38% | 11.03% | 8.18% | 4.42% | 3.29% | 1.64% | 0.26% | 0.77% | 2.07% | 3.67% | 4.69% | 4.25% | ||||||
| Synopsys Inc. | 8.52% | 7.03% | 10.82% | 12.97% | 17.16% | 20.88% | 20.67% | 22.13% | 24.22% | 23.31% | 22.80% | 21.72% | 19.11% | 18.81% | 20.70% | 22.87% | 22.93% | 23.18% | 20.72% | ||||||
| Workday Inc. | 6.73% | 5.88% | 4.48% | 4.91% | 5.13% | 4.34% | 3.53% | 2.52% | 0.22% | -1.47% | -2.62% | -3.57% | -3.94% | -3.24% | -2.80% | -2.27% | -1.81% | -2.71% | -3.18% | ||||||
Based on: 10-Q (reporting date: 2026-09-30), 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2026 Calculation
Operating profit margin = 100
× (Income from operationsQ3 2026
+ Income from operationsQ2 2026
+ Income from operationsQ1 2026
+ Income from operationsQ4 2025)
÷ (RevenuesQ3 2026
+ RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025)
= 100 × (385 + 162 + 503 + 443)
÷ (4,106 + 3,987 + 3,770 + 3,568)
= 9.68%
2 Click competitor name to see calculations.
An analysis of the financial performance from March 31, 2022, to September 30, 2026, reveals a period of sustained revenue growth accompanied by a significant expansion and subsequent contraction of operating profitability.
- Revenue Growth Trajectory
- Revenues exhibited a consistent upward trend throughout the analyzed period, growing from 1,722 million US dollars in March 2022 to 4,106 million US dollars by September 2026. This steady increase indicates a strong and continuous expansion of the top line over the 4.5-year window.
- Operating Profit Margin Expansion
- The operating profit margin experienced a prolonged period of growth between March 2022 and September 2025. Starting at 3.95%, the margin climbed steadily, surpassing the 10% threshold by March 2024 and reaching a peak of 13.85% in September 2025. This trend suggests successful scaling and improved operational efficiency, where income from operations grew at a faster rate than total revenues.
- Profitability Volatility and Recent Contraction
- While the overall trend was positive for several years, a notable reversal in profitability occurred beginning in December 2025. The operating profit margin declined from 13.74% in December 2025 to 9.68% by September 2026. This contraction is particularly evident in June 2026, where income from operations dropped sharply to 162 million US dollars despite continuing revenue growth, resulting in a margin compression to 11.40%.
- Operating Income Analysis
- Income from operations showed significant volatility in the early stages, fluctuating between 22 million and 155 million US dollars in 2022. Stability and growth improved through 2023 and 2024, peaking at 572 million US dollars in September 2025. The subsequent decline in 2026 indicates an increase in operating expenses that outpaced revenue gains during the final quarters of the period.
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Net Profit Margin
ServiceNow Inc., net profit margin calculation (quarterly data)
| Sep 30, 2026 | Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||||||||||||||||||||
| Net income | 277) | 298) | 469) | 401) | 502) | 385) | 460) | 384) | 432) | 262) | 347) | 295) | 242) | 1,044) | 150) | 150) | 80) | 20) | 75) | ||||||
| Revenues | 4,106) | 3,987) | 3,770) | 3,568) | 3,407) | 3,215) | 3,088) | 2,957) | 2,797) | 2,627) | 2,603) | 2,437) | 2,288) | 2,150) | 2,096) | 1,940) | 1,831) | 1,752) | 1,722) | ||||||
| Profitability Ratio | |||||||||||||||||||||||||
| Net profit margin1 | 9.36% | 11.34% | 12.59% | 13.16% | 13.67% | 13.78% | 13.41% | 12.97% | 12.77% | 11.51% | 20.34% | 19.30% | 18.72% | 17.76% | 5.25% | 4.49% | 2.90% | 2.79% | 3.56% | ||||||
| Benchmarks | |||||||||||||||||||||||||
| Net Profit Margin, Competitors2 | |||||||||||||||||||||||||
| Accenture PLC | 10.66% | 10.61% | 10.76% | 11.02% | 11.61% | 11.43% | 11.41% | 11.19% | 10.78% | 10.89% | 10.65% | 10.72% | 11.27% | 10.99% | 11.30% | 11.17% | 11.12% | 11.27% | 11.53% | ||||||
| Adobe Inc. | 28.05% | 28.69% | 29.48% | 30.00% | 30.01% | 30.39% | 30.63% | 25.85% | 25.59% | 24.86% | 24.08% | 27.97% | 27.12% | 26.34% | 26.32% | 27.01% | 28.00% | 29.29% | 29.90% | ||||||
| AppLovin Corp. | — | 64.58% | 64.29% | 60.83% | 54.48% | 48.70% | 39.92% | 33.55% | 26.87% | 20.91% | 16.48% | 10.87% | 3.46% | 0.70% | -2.82% | -6.84% | -2.82% | -3.61% | -2.46% | ||||||
| Cadence Design Systems Inc. | 22.51% | 23.61% | 21.18% | 20.94% | 20.35% | 19.88% | 22.19% | 22.74% | 23.87% | 25.36% | 25.68% | 25.46% | 24.42% | 23.41% | 23.23% | 23.84% | 22.86% | 23.61% | 23.59% | ||||||
| Datadog Inc. | — | 4.48% | 3.69% | 3.14% | 3.32% | 4.13% | 5.85% | 6.85% | 7.58% | 6.81% | 5.11% | 2.28% | -1.72% | -4.38% | -4.68% | -2.99% | -0.91% | 0.48% | 0.17% | ||||||
| International Business Machines Corp. | 15.99% | 15.52% | 15.61% | 15.69% | 12.09% | 9.11% | 8.71% | 9.60% | 10.22% | 13.52% | 13.18% | 12.13% | 11.32% | 3.34% | 3.03% | 2.71% | 2.08% | 9.36% | 9.46% | ||||||
| Intuit Inc. | 21.91% | 21.57% | 21.19% | 20.55% | 19.07% | 17.69% | 17.59% | 18.19% | 19.43% | 18.35% | 17.53% | 16.59% | 15.91% | 14.22% | 14.10% | 16.23% | 19.44% | 19.03% | 20.28% | ||||||
| Microsoft Corp. | 39.34% | 39.04% | 35.71% | 36.15% | 35.79% | 35.43% | 35.61% | 35.96% | 36.43% | 36.27% | 35.31% | 34.15% | 33.25% | 33.05% | 34.37% | 36.69% | 37.63% | 38.50% | 38.51% | ||||||
| Oracle Corp. | 25.30% | 25.28% | 21.08% | 21.68% | 21.80% | 21.16% | 20.40% | 19.76% | 20.27% | 19.63% | 18.40% | 17.02% | 17.46% | 19.09% | 13.15% | 15.83% | 18.08% | 24.79% | 34.16% | ||||||
| Palantir Technologies Inc. | — | 49.00% | 43.67% | 36.31% | 28.11% | 22.18% | 18.32% | 16.13% | 18.01% | 16.32% | 12.79% | 9.43% | 6.93% | -2.35% | -12.87% | -19.61% | -30.64% | -30.90% | -30.25% | ||||||
| Palo Alto Networks Inc. | 7.95% | 12.96% | 11.69% | 12.30% | 13.95% | 14.64% | 32.99% | 32.11% | 31.41% | 30.24% | 8.52% | 6.38% | 3.32% | 0.56% | -2.46% | -4.85% | -7.54% | -9.50% | -11.20% | ||||||
| Salesforce Inc. | 17.91% | 16.87% | 16.08% | 16.35% | 15.96% | 15.44% | 15.30% | 11.87% | 7.63% | 4.77% | 1.18% | 0.66% | 0.92% | 1.83% | 3.59% | 5.45% | 6.96% | 9.99% | 19.87% | ||||||
| Synopsys Inc. | 11.43% | 8.91% | 13.76% | 18.89% | 31.04% | 34.77% | 34.75% | 36.94% | 24.60% | 23.57% | 23.49% | 21.05% | 18.71% | 17.41% | 18.22% | 19.38% | 20.86% | 21.19% | 20.18% | ||||||
| Workday Inc. | 6.95% | 6.51% | 5.60% | 6.23% | 19.87% | 19.60% | 19.67% | 19.02% | 0.96% | -1.81% | -4.09% | -5.90% | -5.29% | -3.46% | -0.49% | 0.57% | 0.63% | -0.79% | -3.81% | ||||||
Based on: 10-Q (reporting date: 2026-09-30), 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2026 Calculation
Net profit margin = 100
× (Net incomeQ3 2026
+ Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025)
÷ (RevenuesQ3 2026
+ RevenuesQ2 2026
+ RevenuesQ1 2026
+ RevenuesQ4 2025)
= 100 × (277 + 298 + 469 + 401)
÷ (4,106 + 3,987 + 3,770 + 3,568)
= 9.36%
2 Click competitor name to see calculations.
Revenue exhibits a consistent upward trajectory over the analyzed period, increasing from 1,722 million US dollars in March 2022 to 4,106 million US dollars by September 2026. This steady growth is contrasted by significant volatility in net income and the resulting net profit margins.
- Initial Profitability Phase (March 2022 – March 2023)
- Net profit margins remained relatively low and stable, fluctuating between 2.79% and 5.25%. During this period, net income growth lagged behind revenue growth, indicating a phase of low bottom-line conversion.
- Expansion and Peak Profitability (June 2023 – March 2024)
- A sharp increase in profitability is observed starting in June 2023, with margins surging to a peak of 20.34% by March 2024. This period was characterized by a substantial spike in net income, particularly in the second quarter of 2023, which significantly elevated the profit margin relative to total revenues.
- Margin Contraction and Normalization (June 2024 – September 2026)
- Following the peak in early 2024, a steady downward trend in net profit margins is evident. Despite the continued growth in total revenues, margins declined from 11.51% in June 2024 to 9.36% by September 2026. This divergence suggests that expenses grew at a faster rate than revenue during this timeframe, eroding the net profit percentage.
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Return on Equity (ROE)
ServiceNow Inc., ROE calculation (quarterly data)
| Sep 30, 2026 | Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||||||||||||||||||||
| Net income | 277) | 298) | 469) | 401) | 502) | 385) | 460) | 384) | 432) | 262) | 347) | 295) | 242) | 1,044) | 150) | 150) | 80) | 20) | 75) | ||||||
| Stockholders’ equity | 13,096) | 12,516) | 11,728) | 12,964) | 11,301) | 10,932) | 10,139) | 9,609) | 9,290) | 8,666) | 8,107) | 7,628) | 7,182) | 6,926) | 5,600) | 5,032) | 4,523) | 4,194) | 3,997) | ||||||
| Profitability Ratio | |||||||||||||||||||||||||
| ROE1 | 11.03% | 13.34% | 14.98% | 13.48% | 15.32% | 15.19% | 15.17% | 14.83% | 14.38% | 13.22% | 23.78% | 22.69% | 22.08% | 20.56% | 7.14% | 6.46% | 4.44% | 4.39% | 5.58% | ||||||
| Benchmarks | |||||||||||||||||||||||||
| ROE, Competitors2 | |||||||||||||||||||||||||
| Accenture PLC | 24.43% | 24.51% | 24.66% | 24.61% | 26.01% | 26.27% | 25.93% | 25.68% | 25.06% | 25.92% | 25.79% | 26.75% | 28.28% | 29.20% | 30.69% | 31.11% | 30.99% | 31.09% | 30.45% | ||||||
| Adobe Inc. | 61.92% | 62.76% | 63.05% | 61.34% | 59.11% | 60.00% | 51.55% | 39.42% | 36.85% | 34.22% | 31.05% | 32.86% | 32.46% | 32.71% | 33.35% | 33.85% | 33.49% | 34.96% | 35.04% | ||||||
| AppLovin Corp. | — | 139.42% | 167.67% | 156.17% | 192.05% | 208.17% | 333.67% | 144.96% | 122.87% | 101.50% | 78.59% | 28.39% | 9.58% | 1.32% | -4.32% | -10.13% | -4.35% | -5.53% | -3.44% | ||||||
| Cadence Design Systems Inc. | 20.08% | 20.09% | 17.85% | 20.26% | 20.41% | 20.21% | 22.64% | 22.58% | 22.77% | 24.77% | 29.35% | 30.58% | 30.75% | 30.59% | 29.09% | 30.93% | 28.99% | 29.53% | 26.96% | ||||||
| Datadog Inc. | — | 4.07% | 3.40% | 2.89% | 3.10% | 3.90% | 5.68% | 6.77% | 7.31% | 6.77% | 5.23% | 2.40% | -1.91% | -5.04% | -5.55% | -3.56% | -1.08% | 0.54% | 0.18% | ||||||
| International Business Machines Corp. | 31.43% | 31.13% | 32.61% | 32.45% | 28.34% | 21.20% | 20.36% | 22.06% | 26.17% | 35.09% | 35.17% | 33.29% | 30.00% | 9.12% | 8.48% | 7.47% | 6.29% | 28.79% | 28.98% | ||||||
| Intuit Inc. | 22.22% | 22.78% | 21.31% | 19.63% | 17.23% | 16.92% | 16.10% | 16.07% | 16.38% | 16.38% | 15.21% | 13.81% | 12.73% | 12.28% | 11.69% | 12.57% | 14.75% | 13.93% | 21.49% | ||||||
| Microsoft Corp. | 30.22% | 30.51% | 28.90% | 29.65% | 30.02% | 30.64% | 31.46% | 32.83% | 34.04% | 34.64% | 34.93% | 35.09% | 35.45% | 36.83% | 40.21% | 43.68% | 44.47% | 44.49% | 44.67% | ||||||
| Oracle Corp. | 42.11% | 51.50% | 51.51% | 60.84% | 72.68% | 84.56% | 101.48% | 120.26% | 189.26% | 262.21% | 395.57% | 792.45% | — | — | — | — | — | — | — | ||||||
| Palantir Technologies Inc. | — | 30.86% | 27.00% | 22.00% | 16.62% | 12.87% | 10.52% | 9.24% | 10.59% | 9.99% | 7.91% | 6.04% | 4.62% | -1.63% | -9.38% | -14.57% | -23.50% | -22.95% | -21.07% | ||||||
| Palo Alto Networks Inc. | 3.05% | 13.65% | 12.89% | 14.49% | 17.12% | 19.68% | 46.25% | 49.86% | 54.78% | 52.25% | 28.28% | 25.15% | 17.47% | 4.71% | -28.23% | -127.14% | -115.40% | -391.77% | -98.34% | ||||||
| Salesforce Inc. | 12.03% | 10.86% | 10.23% | 10.13% | 10.14% | 9.77% | 9.17% | 6.93% | 4.46% | 2.72% | 0.66% | 0.36% | 0.47% | 0.89% | 1.70% | 2.48% | 3.05% | 4.24% | 10.44% | ||||||
| Synopsys Inc. | 3.46% | 2.54% | 3.61% | 4.70% | 7.23% | 21.82% | 22.68% | 25.17% | 19.44% | 19.94% | 21.10% | 20.01% | 17.36% | 15.79% | 16.72% | 17.85% | 18.42% | 18.13% | 16.87% | ||||||
| Workday Inc. | 7.23% | 6.36% | 5.46% | 5.82% | 18.79% | 18.47% | 18.23% | 17.09% | 1.01% | -1.94% | -4.45% | -6.57% | -5.81% | -3.83% | -0.55% | 0.65% | 0.73% | -0.95% | -5.01% | ||||||
Based on: 10-Q (reporting date: 2026-09-30), 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2026 Calculation
ROE = 100
× (Net incomeQ3 2026
+ Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025)
÷ Stockholders’ equity
= 100 × (277 + 298 + 469 + 401)
÷ 13,096 = 11.03%
2 Click competitor name to see calculations.
The financial trajectory between March 2022 and September 2026 is characterized by a substantial expansion of the equity base and a volatile yet generally ascending trend in return on equity (ROE).
- Return on Equity (ROE) Trend Analysis
- The ROE experienced three distinct phases during the observed period. Initially, from March 2022 to March 2023, the ratio remained relatively low, fluctuating between 4.39% and 7.14%. A significant surge occurred between June 2023 and March 2024, during which ROE reached a peak of 23.78%. Following this peak, a correction occurred in June 2024, leading to a stabilization phase where the ratio oscillated between 11.03% and 15.32% through September 2026.
- Net Income Performance
- Net income exhibited notable volatility, most prominently marked by a substantial spike to $1,044 million in June 2023. Excluding this outlier, net income showed a general upward trend from the 2022 baseline, eventually establishing a more consistent range between $262 million and $502 million from mid-2024 through the end of the period.
- Equity Base Expansion
- A consistent and linear growth pattern is evident in stockholders' equity, which rose from $3,997 million in March 2022 to $13,096 million by September 2026. This steady increase in the capital base implies that maintaining high ROE levels requires proportionally higher net income growth; otherwise, the expanding equity denominator naturally exerts downward pressure on the ratio, as observed in the transition from the 2024 peak to the 2026 levels.
- Correlation between Income and Equity
- The divergence between the rapid growth of stockholders' equity and the more moderated growth of net income after 2023 explains the normalization of ROE. While the company significantly increased its net profitability compared to 2022, the tripling of the equity base over the analyzed period has led to a stabilization of returns in the 11% to 15% range.
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Return on Assets (ROA)
ServiceNow Inc., ROA calculation (quarterly data)
| Sep 30, 2026 | Jun 30, 2026 | Mar 31, 2026 | Dec 31, 2025 | Sep 30, 2025 | Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||||||||||||||||||||
| Net income | 277) | 298) | 469) | 401) | 502) | 385) | 460) | 384) | 432) | 262) | 347) | 295) | 242) | 1,044) | 150) | 150) | 80) | 20) | 75) | ||||||
| Total assets | 31,830) | 31,666) | 24,381) | 26,038) | 21,789) | 22,051) | 20,972) | 20,383) | 18,434) | 18,207) | 17,544) | 17,387) | 15,091) | 14,923) | 13,614) | 13,299) | 11,106) | 11,102) | 10,993) | ||||||
| Profitability Ratio | |||||||||||||||||||||||||
| ROA1 | 4.54% | 5.27% | 7.21% | 6.71% | 7.94% | 7.53% | 7.33% | 6.99% | 7.25% | 6.29% | 10.99% | 9.96% | 10.51% | 9.54% | 2.94% | 2.44% | 1.81% | 1.66% | 2.03% | ||||||
| Benchmarks | |||||||||||||||||||||||||
| ROA, Competitors2 | |||||||||||||||||||||||||
| Accenture PLC | 11.32% | 11.40% | 11.76% | 11.74% | 12.55% | 12.83% | 12.64% | 12.99% | 12.84% | 13.70% | 13.35% | 13.41% | 14.29% | 14.54% | 14.97% | 14.55% | 14.38% | 14.42% | 14.19% | ||||||
| Adobe Inc. | 24.30% | 24.15% | 24.27% | 24.17% | 24.19% | 24.44% | 22.54% | 18.39% | 17.97% | 16.93% | 16.70% | 18.23% | 17.60% | 17.44% | 17.76% | 17.51% | 18.00% | 18.57% | 18.58% | ||||||
| AppLovin Corp. | — | 53.33% | 51.42% | 45.92% | 44.63% | 40.77% | 33.64% | 26.92% | 21.18% | 15.69% | 11.35% | 6.66% | 2.10% | 0.37% | -1.39% | -3.30% | -1.41% | -1.78% | -1.12% | ||||||
| Cadence Design Systems Inc. | 11.29% | 11.41% | 9.68% | 10.92% | 11.05% | 10.64% | 12.00% | 11.76% | 11.34% | 14.61% | 18.30% | 18.36% | 17.63% | 17.26% | 16.54% | 16.53% | 15.80% | 17.77% | 16.93% | ||||||
| Datadog Inc. | — | 2.35% | 1.95% | 1.62% | 1.76% | 2.14% | 2.76% | 3.18% | 4.15% | 3.70% | 2.78% | 1.23% | -0.97% | -2.51% | -2.67% | -1.67% | -0.50% | 0.25% | 0.08% | ||||||
| International Business Machines Corp. | 7.21% | 7.05% | 6.88% | 6.97% | 5.40% | 3.93% | 3.76% | 4.39% | 4.76% | 6.30% | 5.96% | 5.55% | 5.35% | 1.53% | 1.37% | 1.29% | 1.00% | 4.38% | 4.14% | ||||||
| Intuit Inc. | 11.66% | 12.66% | 12.41% | 10.47% | 9.48% | 9.59% | 8.79% | 9.22% | 9.73% | 9.33% | 9.07% | 8.58% | 7.74% | 7.15% | 6.93% | 7.45% | 8.77% | 8.26% | 14.07% | ||||||
| Microsoft Corp. | 18.04% | 17.93% | 16.49% | 16.45% | 17.18% | 17.37% | 17.31% | 17.21% | 17.80% | 17.54% | 17.29% | 17.56% | 18.16% | 18.50% | 19.40% | 19.94% | 21.03% | 20.91% | 20.24% | ||||||
| Oracle Corp. | 6.61% | 7.52% | 6.89% | 7.39% | 7.53% | 7.83% | 7.61% | 7.42% | 7.76% | 7.55% | 6.86% | 6.33% | 6.36% | 6.85% | 4.46% | 6.15% | 6.96% | 9.60% | 11.35% | ||||||
| Palantir Technologies Inc. | — | 25.83% | 22.37% | 18.26% | 13.50% | 10.36% | 8.47% | 7.29% | 8.26% | 7.79% | 6.21% | 4.64% | 3.51% | -1.21% | -6.94% | -10.80% | -16.90% | -16.42% | -15.01% | ||||||
| Palo Alto Networks Inc. | 1.82% | 5.13% | 4.75% | 4.81% | 5.63% | 5.99% | 13.42% | 12.89% | 13.65% | 12.45% | 4.15% | 3.03% | 1.52% | 0.26% | -1.14% | -2.18% | -3.51% | -4.44% | -4.89% | ||||||
| Salesforce Inc. | 7.59% | 6.83% | 6.29% | 6.02% | 6.49% | 6.11% | 5.69% | 4.14% | 2.85% | 1.71% | 0.41% | 0.21% | 0.30% | 0.57% | 1.08% | 1.52% | 1.99% | 2.65% | 6.85% | ||||||
| Synopsys Inc. | 2.26% | 1.65% | 2.33% | 2.76% | 4.14% | 9.11% | 16.18% | 17.31% | 12.86% | 12.96% | 13.33% | 11.90% | 10.42% | 9.40% | 9.85% | 10.45% | 11.07% | 10.95% | 10.21% | ||||||
| Workday Inc. | 3.62% | 3.25% | 2.83% | 2.93% | 9.87% | 9.49% | 9.33% | 8.39% | 0.48% | -0.89% | -2.00% | -2.72% | -2.54% | -1.48% | -0.21% | 0.28% | 0.33% | -0.40% | -1.98% | ||||||
Based on: 10-Q (reporting date: 2026-09-30), 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31).
1 Q3 2026 Calculation
ROA = 100
× (Net incomeQ3 2026
+ Net incomeQ2 2026
+ Net incomeQ1 2026
+ Net incomeQ4 2025)
÷ Total assets
= 100 × (277 + 298 + 469 + 401)
÷ 31,830 = 4.54%
2 Click competitor name to see calculations.
The analysis of profitability ratios reveals a period of significant volatility followed by a gradual decline in asset efficiency. While total assets have expanded consistently over the observed period, the return on assets (ROA) has experienced three distinct phases: initial stability, a sharp peak, and a subsequent contraction.
- Return on Assets (ROA) Trend Analysis
- Between March 2022 and March 2023, ROA remained relatively low, fluctuating between 1.66% and 2.94%. A dramatic surge occurred in June 2023, with ROA jumping to 9.54% and continuing to climb to a peak of 10.99% by March 2024. Following this peak, a downward trajectory is observed, with the ratio receding to 4.54% by September 2026.
- Net Income Volatility
- The spike in ROA during 2023 was primarily driven by a substantial increase in net income, which reached a maximum of 1,044 million US$ in June 2023. Subsequent quarters showed a normalization of net income, generally fluctuating between 262 million US$ and 502 million US$. A notable decline in profitability is evident in the final two quarters of the period, with net income dropping to 298 million US$ and 277 million US$.
- Asset Base Expansion and Efficiency
- Total assets exhibited a strong and consistent growth pattern, increasing from 10,993 million US$ in March 2022 to 31,830 million US$ by September 2026. This expansion of the balance sheet has outpaced the growth of net income in the later stages of the period. Consequently, the efficiency of asset utilization has diminished, as the increasing denominator of total assets has exerted downward pressure on the ROA despite net income remaining higher than 2022 levels.
In summary, the operational efficiency measured by ROA peaked in early 2024 due to an exceptional increase in net income. However, the subsequent aggressive growth of the asset base, coupled with fluctuating earnings, has led to a compression of the return on assets in the most recent quarters.
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