Stock Analysis on Net

Alphabet Inc. (NASDAQ:GOOG)

$24.99

Economic Value Added (EVA)

Microsoft Excel

EVA is registered trademark of Stern Stewart.

Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.

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Economic Profit

Alphabet Inc., economic profit calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Net operating profit after taxes (NOPAT)1
Cost of capital2
Invested capital3
 
Economic profit4

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 NOPAT. See details »

2 Cost of capital. See details »

3 Invested capital. See details »

4 2025 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= × =


The financial performance, as measured by economic profit, demonstrates a fluctuating yet generally positive trend over the five-year period. Net operating profit after taxes (NOPAT) experienced volatility, while the cost of capital remained relatively stable. Invested capital increased consistently throughout the period, influencing the overall economic profit calculation.

Net Operating Profit After Taxes (NOPAT)
NOPAT decreased significantly from 2021 to 2022, falling from US$77,747 million to US$52,578 million. A subsequent recovery was observed in 2023, reaching US$65,370 million, followed by substantial growth in 2024 and 2025, reaching US$93,781 million and US$140,506 million respectively. This indicates improving operational profitability in the later years of the observed period.
Cost of Capital
The cost of capital exhibited minimal fluctuation, remaining consistently around 18.6% to 18.7% throughout the five-year period. This stability suggests a consistent risk profile and financing structure for the company.
Invested Capital
Invested capital increased from US$171,408 million in 2021 to US$310,780 million in 2025. The increase was not linear, with a slight decrease observed between 2022 and 2023. This growth suggests ongoing investment in the business and expansion of its asset base.
Economic Profit
Economic profit mirrored the trend in NOPAT, declining from US$45,728 million in 2021 to US$14,958 million in 2022. It then increased to US$29,946 million in 2023, and continued to rise substantially to US$51,097 million in 2024 and US$82,479 million in 2025. The increasing economic profit indicates that the company is generating returns exceeding its cost of capital, particularly in the later years of the period.

The observed increases in both NOPAT and invested capital, coupled with a stable cost of capital, contributed to the overall positive trend in economic profit. The significant growth in economic profit from 2024 to 2025 suggests improved capital allocation and enhanced value creation during that timeframe.


Net Operating Profit after Taxes (NOPAT)

Alphabet Inc., NOPAT calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Net income
Deferred income tax expense (benefit)1
Increase (decrease) in allowance for credit losses on accounts receivable2
Increase (decrease) in deferred revenue3
Increase (decrease) in equity equivalents4
Interest expense
Interest expense, operating lease liability5
Adjusted interest expense
Tax benefit of interest expense6
Adjusted interest expense, after taxes7
(Gain) loss on marketable securities
Interest income
Investment income, before taxes
Tax expense (benefit) of investment income8
Investment income, after taxes9
Net operating profit after taxes (NOPAT)

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 Elimination of deferred tax expense. See details »

2 Addition of increase (decrease) in allowance for credit losses on accounts receivable.

3 Addition of increase (decrease) in deferred revenue.

4 Addition of increase (decrease) in equity equivalents to net income.

5 2025 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= × =

6 2025 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= × 21.00% =

7 Addition of after taxes interest expense to net income.

8 2025 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= × 21.00% =

9 Elimination of after taxes investment income.


Net income and net operating profit after taxes (NOPAT) experienced fluctuations over the five-year period. While both metrics moved in similar directions, the magnitude and timing of changes differed. A significant decrease in both net income and NOPAT was observed between 2021 and 2022, followed by periods of recovery and growth through 2025.

NOPAT Trend
NOPAT decreased substantially from US$77,747 million in 2021 to US$52,578 million in 2022, representing a decline of approximately 32.2%. A subsequent recovery occurred in 2023, with NOPAT reaching US$65,370 million. This upward trend continued into 2024, with NOPAT increasing to US$93,781 million, and accelerated further in 2025, reaching US$140,506 million. The 2025 value represents an increase of approximately 80.7% compared to 2023 and a 50.1% increase compared to 2024.
Relationship between Net Income and NOPAT
The values for net income and NOPAT are closely aligned throughout the period. The largest divergence occurred in 2022, where the decrease in NOPAT was more pronounced than the decrease in net income. This suggests potential changes in non-operating items or tax rates during that year. In 2024 and 2025, the growth rates of both metrics were similar, indicating a consistent relationship between core operating profitability and overall net earnings.

The substantial growth in both NOPAT and net income from 2022 to 2025 suggests improved operational efficiency, increased revenue, or a combination of both. The recovery from the 2022 decline indicates a successful response to whatever factors contributed to the initial downturn. Further investigation into the drivers of these changes would be beneficial for a more comprehensive understanding of the company’s financial performance.


Cash Operating Taxes

Alphabet Inc., cash operating taxes calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Provision for income taxes
Less: Deferred income tax expense (benefit)
Add: Tax savings from interest expense
Less: Tax imposed on investment income
Cash operating taxes

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The provision for income taxes and cash operating taxes exhibited distinct patterns over the five-year period. The provision for income taxes generally increased, while cash operating taxes demonstrated more volatility.

Provision for Income Taxes
The provision for income taxes increased from US$14,701 million in 2021 to US$26,656 million in 2025. A decrease was observed in 2022, falling to US$11,356 million, before recovering and steadily increasing through 2025. This suggests a growing tax burden as reported income increased, with a temporary dip in 2022.
Cash Operating Taxes
Cash operating taxes showed considerable fluctuation. Beginning at US$12,624 million in 2021, it rose significantly to US$19,532 million in 2022. It remained relatively stable at US$19,318 million in 2023, then increased to US$24,384 million in 2024, before decreasing substantially to US$17,726 million in 2025. This volatility indicates potential changes in tax payments related to timing differences between reported income and actual cash outflows, or changes in tax planning strategies.

The divergence between the provision for income taxes and cash operating taxes is notable. While the provision for income taxes consistently trended upward (excluding the 2022 dip), cash operating taxes experienced more pronounced swings. This difference could be attributed to deferred tax assets or liabilities, tax credits utilized, or changes in the effective tax rate impacting actual cash payments. Further investigation into the components of these figures would be necessary to fully understand the underlying drivers.

Relationship between Provision and Cash Taxes
In 2021, cash operating taxes were approximately 86% of the provision for income taxes. This percentage increased to 172% in 2022, then decreased to 102% in 2023, 124% in 2024, and finally to 66% in 2025. This fluctuating ratio highlights the increasing disconnect between accounting income and cash tax payments over the period, particularly in 2025.

Invested Capital

Alphabet Inc., invested capital calculation (financing approach)

US$ in millions

Microsoft Excel
Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Current finance lease liabilities
Short-term debt
Long-term debt, excluding current portion
Long-term finance lease liabilities
Operating lease liability1
Total reported debt & leases
Stockholders’ equity
Net deferred tax (assets) liabilities2
Allowance for credit losses on accounts receivable3
Deferred revenue4
Equity equivalents5
Accumulated other comprehensive (income) loss, net of tax6
Adjusted stockholders’ equity
Assets not yet in service7
Marketable securities8
Invested capital

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 Addition of capitalized operating leases.

2 Elimination of deferred taxes from assets and liabilities. See details »

3 Addition of allowance for doubtful accounts receivable.

4 Addition of deferred revenue.

5 Addition of equity equivalents to stockholders’ equity.

6 Removal of accumulated other comprehensive income.

7 Subtraction of assets not yet in service.

8 Subtraction of marketable securities.


The reported figures reveal evolving trends in the company’s capital structure between 2021 and 2025. Total reported debt & leases exhibited a generally increasing pattern, with a significant jump occurring in 2025. Stockholders’ equity demonstrated consistent growth throughout the period, accelerating in the later years. Invested capital fluctuated, showing an initial increase followed by a decrease, and then resumed growth.

Debt & Leases
Total reported debt & leases increased from US$28,508 million in 2021 to US$29,977 million in 2022, representing a modest rise. It remained relatively stable in 2023 at US$29,867 million before increasing to US$30,437 million in 2024. A substantial increase is observed in 2025, reaching US$66,996 million, indicating a significant reliance on debt financing during that year.
Stockholders’ Equity
Stockholders’ equity experienced steady growth over the five-year period. It rose from US$251,635 million in 2021 to US$256,144 million in 2022. The rate of increase accelerated in subsequent years, reaching US$283,379 million in 2023, US$325,084 million in 2024, and culminating in US$415,265 million in 2025. This suggests increasing retained earnings and/or equity issuances.
Invested Capital
Invested capital initially increased from US$171,408 million in 2021 to US$202,355 million in 2022. However, a decrease was noted in 2023, with invested capital falling to US$189,779 million. The trend reversed in 2024, with invested capital rising to US$227,952 million, and continued its upward trajectory in 2025, reaching US$310,780 million. The fluctuations suggest potential shifts in capital allocation strategies or asset management.

The combined trends indicate a growing company, particularly in terms of equity. The significant increase in debt in 2025, coupled with the rising invested capital, warrants further investigation to determine the purpose of the increased leverage and its potential impact on future financial performance.


Cost of Capital

Alphabet Inc., cost of capital calculations

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2025-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2024-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2023-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2022-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 ÷ = × =
Debt and finance lease liabilities3 ÷ = × × (1 – 21.00%) =
Operating lease liability4 ÷ = × × (1 – 21.00%) =
Total:

Based on: 10-K (reporting date: 2021-12-31).

1 US$ in millions

2 Equity. See details »

3 Debt and finance lease liabilities. See details »

4 Operating lease liability. See details »


Economic Spread Ratio

Alphabet Inc., economic spread ratio calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Selected Financial Data (US$ in millions)
Economic profit1
Invested capital2
Performance Ratio
Economic spread ratio3
Benchmarks
Economic Spread Ratio, Competitors4
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 Economic profit. See details »

2 Invested capital. See details »

3 2025 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × ÷ =

4 Click competitor name to see calculations.


The economic spread ratio demonstrates a fluctuating pattern over the five-year period. Initial values indicate a substantial spread, followed by a significant contraction, and then a recovery culminating in a return to levels comparable to the beginning of the period.

Economic Spread Ratio Trend
In 2021, the economic spread ratio stood at 26.68%. A considerable decrease was observed in 2022, falling to 7.39%. The ratio then experienced a recovery in 2023, reaching 15.78%, and continued to increase in 2024 to 22.42%. By 2025, the ratio had risen to 26.54%, nearly matching the 2021 level.

The economic spread ratio’s movement appears correlated with changes in economic profit. The substantial decline in the ratio in 2022 coincides with a significant reduction in economic profit. Conversely, the increases observed in 2023, 2024, and 2025 align with the growth in economic profit during those years.

Relationship with Economic Profit and Invested Capital
While invested capital increased consistently over the period, the economic spread ratio’s fluctuations suggest that the efficiency with which capital was deployed varied. The lower spread in 2022 indicates a less effective utilization of invested capital in generating economic profit compared to 2021, 2023, 2024, and 2025.
Long-Term Performance
The return to a spread ratio of 26.54% in 2025 suggests a restoration of the profitability relative to invested capital to levels seen in 2021. This indicates a potential stabilization or improvement in the company’s ability to generate returns exceeding its cost of capital.

The observed trends suggest a dynamic relationship between profitability, capital deployment, and the economic spread ratio. Further investigation into the factors driving the fluctuations in economic profit and invested capital would provide a more comprehensive understanding of the underlying performance drivers.


Economic Profit Margin

Alphabet Inc., economic profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Selected Financial Data (US$ in millions)
Economic profit1
 
Revenues
Add: Increase (decrease) in deferred revenue
Adjusted revenues
Performance Ratio
Economic profit margin2
Benchmarks
Economic Profit Margin, Competitors3
Comcast Corp.
Meta Platforms Inc.
Netflix Inc.
Trade Desk Inc.
Walt Disney Co.

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).

1 Economic profit. See details »

2 2025 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted revenues
= 100 × ÷ =

3 Click competitor name to see calculations.


The economic profit margin demonstrates a fluctuating, yet generally positive, trend over the five-year period. Initial performance in 2021 was strong, followed by a significant decline in 2022, before recovering and exhibiting consistent growth through 2025.

Economic Profit Margin Trend
The economic profit margin began at 17.69% in 2021. A substantial decrease was observed in 2022, falling to 5.28%. This represents a significant contraction in profitability relative to revenue. The margin then experienced a recovery in 2023, reaching 9.72%, indicating improved economic profit generation. Further gains were realized in 2024, with the margin increasing to 14.56%. The most substantial growth occurred between 2024 and 2025, with the economic profit margin reaching 20.34%, the highest level observed during the analyzed period.

The relationship between adjusted revenues and economic profit suggests increasing efficiency in converting revenue into economic profit as the period progresses. While revenues consistently increased year-over-year, the economic profit margin’s growth from 2022 onwards indicates that the company became more effective at generating profit exceeding its cost of capital. The largest absolute increase in economic profit occurred between 2024 and 2025, coinciding with the highest economic profit margin.

Revenue and Profit Correlation
Adjusted revenues increased steadily from US$258,436 million in 2021 to US$405,436 million in 2025. Economic profit followed a more variable path, peaking in 2021 at US$45,728 million, declining sharply in 2022 to US$14,958 million, and then steadily increasing to US$82,479 million in 2025. The divergence between revenue growth and economic profit in 2022 suggests potential increases in the cost of capital or operational inefficiencies that were subsequently addressed.

Overall, the economic profit margin demonstrates a positive trajectory, particularly in the latter years of the period. The company appears to have successfully improved its ability to generate economic profit from its revenue base, culminating in a strong performance in 2025.