Stock Analysis on Net
Stock Analysis on Net

Twitter Inc. (NYSE:TWTR)

This company has been moved to the archive! The financial data has not been updated since July 26, 2022.

Economic Value Added (EVA)

Microsoft Excel

EVA is registered trademark of Stern Stewart.

Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.


Economic Profit

Twitter Inc., economic profit calculation

US$ in thousands

Microsoft Excel
12 months ended: Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Net operating profit after taxes (NOPAT)1 (387,636) 17,546 382,306 442,934 (73,949)
Cost of capital2 11.71% 12.90% 12.78% 12.46% 12.85%
Invested capital3 7,449,784 5,970,409 5,287,225 5,185,025 4,627,898
 
Economic profit4 (1,260,298) (752,438) (293,178) (203,351) (668,535)

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 NOPAT. See details »

2 Cost of capital. See details »

3 Invested capital. See details »

4 2021 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= -387,636 – 11.71% × 7,449,784 = -1,260,298


Analysis of economic value creation from 2017 to 2021 reveals a consistent failure to generate positive economic profit, indicating that the company failed to create value above its cost of capital throughout the entire five-year period.

Net Operating Profit After Taxes (NOPAT)
NOPAT exhibited significant volatility. After a negative start in 2017, there was a sharp recovery to a peak of US$ 442.9 million in 2018. However, a steady decline followed over the subsequent three years, returning to a negative position of US$ -387.6 million by 2021.
Invested Capital and Cost of Capital
Invested capital demonstrated a consistent upward trend, growing from US$ 4.6 billion in 2017 to US$ 7.4 billion in 2021. This increase in the capital base occurred while the cost of capital remained relatively stable, fluctuating within a narrow range between 11.71% and 12.90%.
Economic Profit Performance
Economic profit remained negative for all reported years, signifying a persistent destruction of shareholder value. While the deficit narrowed in 2018 to US$ -203.3 million, the trend reversed sharply thereafter. By 2021, economic profit reached its lowest point at US$ -1.26 billion, driven by the combination of an expanding capital base and declining operating profits.

The widening deficit in economic profit suggests that the growth in invested capital did not yield proportional increases in operating returns. Instead, the increasing capital charge, coupled with the volatility and eventual decline of NOPAT, accelerated the rate of value destruction over the analyzed period.

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Net Operating Profit after Taxes (NOPAT)

Twitter Inc., NOPAT calculation

US$ in thousands

Microsoft Excel
12 months ended: Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Net income (loss) (221,409) (1,135,626) 1,465,659 1,205,596 (108,063)
Deferred income tax expense (benefit)1 (228,774) 1,064,396 (1,122,511) (801,720) (6,415)
Increase (decrease) in allowance for doubtful accounts2 (1,668) 14,545 (1,158) (1,871) (1,786)
Increase (decrease) in deferred revenue3 17,223 (6,809) 30,051 11,125 (5,835)
Increase (decrease) in equity equivalents4 (213,219) 1,072,132 (1,093,618) (792,466) (14,036)
Interest expense 51,186 152,878 138,180 132,606 105,237
Interest expense, operating lease liability5 43,981 37,882 32,517 16,342 13,224
Adjusted interest expense 95,167 190,760 170,697 148,948 118,461
Tax benefit of interest expense6 (19,985) (40,060) (35,846) (31,279) (41,461)
Adjusted interest expense, after taxes7 75,182 150,700 134,850 117,669 76,999
Interest income (35,683) (88,178) (157,703) (111,221) (44,383)
Investment income, before taxes (35,683) (88,178) (157,703) (111,221) (44,383)
Tax expense (benefit) of investment income8 7,493 18,517 33,118 23,356 15,534
Investment income, after taxes9 (28,190) (69,661) (124,585) (87,865) (28,849)
Net operating profit after taxes (NOPAT) (387,636) 17,546 382,306 442,934 (73,949)

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 Elimination of deferred tax expense. See details »

2 Addition of increase (decrease) in allowance for doubtful accounts.

3 Addition of increase (decrease) in deferred revenue.

4 Addition of increase (decrease) in equity equivalents to net income (loss).

5 2021 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= 1,293,555 × 3.40% = 43,981

6 2021 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= 95,167 × 21.00% = 19,985

7 Addition of after taxes interest expense to net income (loss).

8 2021 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= 35,683 × 21.00% = 7,493

9 Elimination of after taxes investment income.


The financial performance between 2017 and 2021 exhibits significant volatility in both bottom-line results and operating profitability. An initial period of recovery and growth was followed by a marked decline, culminating in negative figures by the end of the observed period.

Net Operating Profit After Taxes (NOPAT) Trends
NOPAT experienced a sharp increase from a deficit of 73.9 million US$ in 2017 to a peak of 442.9 million US$ in 2018. While profitability remained positive through 2019 at 382.3 million US$, a substantial contraction occurred in 2020, with values dropping to 17.5 million US$. By 2021, NOPAT reverted to a negative state, reaching -387.6 million US$, indicating an inability to generate operating value after tax.
Net Income Volatility
Net income demonstrates extreme fluctuations over the five-year period. Following a loss in 2017, profitability peaked in 2019 at 1.47 billion US$. This was followed by a severe reversal in 2020, resulting in a net loss of 1.14 billion US$, and a continued, though moderated, loss of 221.4 million US$ in 2021.
Comparative Analysis of Operating and Net Results
A significant divergence is observed in 2020, where NOPAT remained marginally positive despite a substantial net loss. This suggests that the net loss in 2020 was driven primarily by non-operating expenses or financial items rather than a failure in core operational profitability. However, by 2021, the simultaneous decline of both NOPAT and net income indicates a broader deterioration in the overall financial position.

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Cash Operating Taxes

Twitter Inc., cash operating taxes calculation

US$ in thousands

Microsoft Excel
12 months ended: Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Provision (benefit) for income taxes (189,704) 1,084,687 (1,075,520) (782,052) 12,645
Less: Deferred income tax expense (benefit) (228,774) 1,064,396 (1,122,511) (801,720) (6,415)
Add: Tax savings from interest expense 19,985 40,060 35,846 31,279 41,461
Less: Tax imposed on investment income 7,493 18,517 33,118 23,356 15,534
Cash operating taxes 51,562 41,833 49,720 27,591 44,987

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


An analysis of the tax figures from 2017 to 2021 reveals a significant divergence between accounting tax provisions and actual cash tax outflows. While the provision for income taxes exhibits extreme volatility, the cash operating taxes remain relatively stable, suggesting that accounting adjustments and deferred tax items heavily influence the reported provision without impacting the immediate cash position to the same degree.

Cash Operating Taxes Trend
Cash tax payments fluctuated within a constrained range between 2017 and 2021. A decrease was observed between 2017 and 2018, where payments fell from US$ 44.9 million to US$ 27.6 million. Following this dip, a general upward trajectory was noted, with cash taxes increasing to US$ 49.7 million in 2019, slightly adjusting to US$ 41.8 million in 2020, and reaching a five-year peak of US$ 51.6 million by December 31, 2021.
Volatility of Income Tax Provisions
The provision for income taxes demonstrates substantial variance, alternating between large benefits and expenses. Significant tax benefits were recorded in 2018 (US$ -782 million) and 2019 (US$ -1.08 billion), followed by a sharp reversal in 2020 with a provision expense of US$ 1.08 billion. The period concluded in 2021 with another tax benefit of US$ -189.7 million.
Analytical Implications for Economic Value Added
The stark contrast between the provision for income taxes and cash operating taxes is critical for the calculation of Net Operating Profit After Tax (NOPAT). Because EVA focuses on cash-based economic performance, the stability of the cash operating taxes suggests a consistent tax burden on operations, whereas the accounting provisions are driven by non-cash items such as valuation allowances or deferred tax assets. Using cash operating taxes avoids the volatility seen in the provision line, ensuring that the EVA reflects actual cash leakage rather than accounting fluctuations.

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Invested Capital

Twitter Inc., invested capital calculation (financing approach)

US$ in thousands

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Convertible notes, short-term — 917,866 — 897,328 —
Finance lease liabilities, short-term — 567 23,476 68,046 84,976
Convertible notes, long-term 3,559,023 1,875,878 1,816,833 1,730,922 1,627,460
Senior notes, long-term 693,996 692,994 691,967 — —
Finance lease liabilities, long-term — — 205 24,394 81,308
Operating lease liability1 1,293,555 996,895 756,204 770,826 546,426
Total reported debt & leases 5,546,574 4,484,200 3,288,685 3,491,516 2,340,170
Stockholders’ equity 7,307,199 7,970,082 8,704,386 6,805,594 5,047,218
Net deferred tax (assets) liabilities2 (1,147,601) (795,296) (1,907,260) (808,459) (10,217)
Allowance for doubtful accounts3 15,278 16,946 2,401 3,559 5,430
Deferred revenue4 79,414 62,191 69,000 38,949 27,824
Equity equivalents5 (1,052,909) (716,159) (1,835,859) (765,951) 23,037
Accumulated other comprehensive (income) loss, net of tax6 117,320 66,094 70,534 65,311 31,579
Adjusted stockholders’ equity 6,371,610 7,320,017 6,939,061 6,104,954 5,101,834
Construction in progress7 (261,267) (349,935) (100,551) (96,488) (49,417)
Short-term investments8 (4,207,133) (5,483,873) (4,839,970) (4,314,957) (2,764,689)
Invested capital 7,449,784 5,970,409 5,287,225 5,185,025 4,627,898

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 Addition of capitalized operating leases.

2 Elimination of deferred taxes from assets and liabilities. See details »

3 Addition of allowance for doubtful accounts receivable.

4 Addition of deferred revenue.

5 Addition of equity equivalents to stockholders’ equity.

6 Removal of accumulated other comprehensive income.

7 Subtraction of construction in progress.

8 Subtraction of short-term investments.


Invested capital exhibited a consistent upward trajectory between 2017 and 2021, increasing from US$ 4.63 billion to US$ 7.45 billion. This represents a steady expansion of the capital base employed in the business over the five-year period, with the most significant acceleration in growth occurring between 2020 and 2021.

Debt and Lease Obligations
Total reported debt and leases showed a strong growth pattern, increasing from US$ 2.34 billion in 2017 to US$ 5.55 billion by the end of 2021. Despite a marginal contraction in 2019, the overall trend reflects a substantial increase in the company's leverage over the analyzed timeframe.
Stockholders' Equity Trends
Stockholders' equity experienced an initial period of growth, rising from US$ 5.05 billion in 2017 to a peak of US$ 8.70 billion in 2019. Following this peak, a downward trend emerged, with equity declining to US$ 7.31 billion by December 31, 2021.
Capital Structure Dynamics
The composition of invested capital shifted significantly over the period. Between 2017 and 2019, the increase in invested capital was supported by growth in both debt and equity. However, from 2020 to 2021, the expansion of invested capital was driven exclusively by rising debt and lease obligations, occurring in tandem with a contraction in stockholders' equity.

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Cost of Capital

Twitter Inc., cost of capital calculations

Capital (fair value)1 Weights Cost of capital
Equity2 29,015,236 29,015,236 ÷ 34,785,717 = 0.83 0.83 × 13.83% = 11.53%
Debt3 4,476,926 4,476,926 ÷ 34,785,717 = 0.13 0.13 × 0.80% × (1 – 21.00%) = 0.08%
Operating lease liability4 1,293,555 1,293,555 ÷ 34,785,717 = 0.04 0.04 × 3.40% × (1 – 21.00%) = 0.10%
Total: 34,785,717 1.00 11.71%

Based on: 10-K (reporting date: 2021-12-31).

1 US$ in thousands

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 57,299,367 57,299,367 ÷ 62,857,629 = 0.91 0.91 × 13.83% = 12.60%
Debt3 4,561,367 4,561,367 ÷ 62,857,629 = 0.07 0.07 × 4.28% × (1 – 21.00%) = 0.25%
Operating lease liability4 996,895 996,895 ÷ 62,857,629 = 0.02 0.02 × 3.80% × (1 – 21.00%) = 0.05%
Total: 62,857,629 1.00 12.90%

Based on: 10-K (reporting date: 2020-12-31).

1 US$ in thousands

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 30,329,270 30,329,270 ÷ 33,867,055 = 0.90 0.90 × 13.83% = 12.38%
Debt3 2,781,581 2,781,581 ÷ 33,867,055 = 0.08 0.08 × 4.90% × (1 – 21.00%) = 0.32%
Operating lease liability4 756,204 756,204 ÷ 33,867,055 = 0.02 0.02 × 4.30% × (1 – 21.00%) = 0.08%
Total: 33,867,055 1.00 12.78%

Based on: 10-K (reporting date: 2019-12-31).

1 US$ in thousands

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 23,587,523 23,587,523 ÷ 27,242,589 = 0.87 0.87 × 13.83% = 11.97%
Debt3 2,884,240 2,884,240 ÷ 27,242,589 = 0.11 0.11 × 5.33% × (1 – 21.00%) = 0.45%
Operating lease liability4 770,826 770,826 ÷ 27,242,589 = 0.03 0.03 × 2.12% × (1 – 21.00%) = 0.05%
Total: 27,242,589 1.00 12.46%

Based on: 10-K (reporting date: 2018-12-31).

1 US$ in thousands

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 24,524,543 24,524,543 ÷ 27,020,252 = 0.91 0.91 × 13.83% = 12.55%
Debt3 1,949,284 1,949,284 ÷ 27,020,252 = 0.07 0.07 × 5.69% × (1 – 35.00%) = 0.27%
Operating lease liability4 546,426 546,426 ÷ 27,020,252 = 0.02 0.02 × 2.42% × (1 – 35.00%) = 0.03%
Total: 27,020,252 1.00 12.85%

Based on: 10-K (reporting date: 2017-12-31).

1 US$ in thousands

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »


Economic Spread Ratio

Twitter Inc., economic spread ratio calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Economic profit1 (1,260,298) (752,438) (293,178) (203,351) (668,535)
Invested capital2 7,449,784 5,970,409 5,287,225 5,185,025 4,627,898
Performance Ratio
Economic spread ratio3 -16.92% -12.60% -5.55% -3.92% -14.45%
Benchmarks
Economic Spread Ratio, Competitors4
Alphabet Inc. 26.68% — — — —
Comcast Corp. -2.74% — — — —
Meta Platforms Inc. 22.81% — — — —
Netflix Inc. -5.88% — — — —
Walt Disney Co. -18.12% -20.38% — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 Economic profit. See details »

2 Invested capital. See details »

3 2021 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × -1,260,298 ÷ 7,449,784 = -16.92%

4 Click competitor name to see calculations.


The financial performance from 2017 to 2021 is characterized by a persistent inability to generate positive economic value, as evidenced by consistently negative economic profit and a deteriorating economic spread ratio, despite a steady increase in the capital base.

Invested Capital Trends
A consistent upward trajectory is observed in invested capital, which increased from 4,627,898 thousand US$ in 2017 to 7,449,784 thousand US$ by 2021. This steady growth indicates a continuous expansion of the resources deployed into the business over the five-year period.
Economic Profit Analysis
Economic profit remained negative throughout the entire period, indicating that the company failed to generate returns exceeding its cost of capital. Although a notable reduction in economic loss occurred in 2018, reaching -203,351 thousand US$, this trend reversed starting in 2019. The deficit expanded significantly in subsequent years, reaching its lowest point in 2021 at -1,260,298 thousand US$.
Economic Spread Ratio Interpretation
The economic spread ratio remained negative across all reported years, confirming a systemic failure to create economic value. A temporary improvement was noted in 2018, where the ratio rose from -14.45% to -3.92%. However, a sharp downward trend followed, with the ratio declining to -12.60% in 2020 and further deteriorating to -16.92% in 2021. This widening negative spread suggests that as more capital was invested, the gap between the actual return and the required cost of capital increased.

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Economic Profit Margin

Twitter Inc., economic profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Economic profit1 (1,260,298) (752,438) (293,178) (203,351) (668,535)
 
Revenue 5,077,482 3,716,349 3,459,329 3,042,359 2,443,299
Add: Increase (decrease) in deferred revenue 17,223 (6,809) 30,051 11,125 (5,835)
Adjusted revenue 5,094,705 3,709,540 3,489,380 3,053,484 2,437,464
Performance Ratio
Economic profit margin2 -24.74% -20.28% -8.40% -6.66% -27.43%
Benchmarks
Economic Profit Margin, Competitors3
Alphabet Inc. 17.70% — — — —
Comcast Corp. -5.40% — — — —
Meta Platforms Inc. 17.92% — — — —
Netflix Inc. -6.87% — — — —
Walt Disney Co. -46.18% -54.80% — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 Economic profit. See details »

2 2021 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted revenue
= 100 × -1,260,298 ÷ 5,094,705 = -24.74%

3 Click competitor name to see calculations.


The financial performance from 2017 to 2021 is characterized by a persistent failure to generate positive economic value, despite a consistent upward trajectory in adjusted revenue. While top-line growth was steady, the widening gap between revenue and economic profit indicates that the returns on capital were insufficient to cover the cost of that capital throughout the period.

Adjusted Revenue Trends
A consistent growth pattern is observed in adjusted revenue, which rose from 2,437,464 thousand US$ in 2017 to 5,094,705 thousand US$ in 2021. The most significant increase occurred between 2020 and 2021, where revenue grew by approximately 37%.
Economic Profit Performance
Economic profit remained negative for all five years analyzed. An initial recovery was noted in 2018, with losses narrowing to 203,351 thousand US$. However, this trend reversed sharply starting in 2020, with losses accelerating to a peak of 1,260,298 thousand US$ by the end of 2021.
Economic Profit Margin Analysis
The economic profit margin exhibited significant volatility. A substantial improvement occurred between 2017 and 2018, moving from -27.43% to -6.66%. Following this peak, the margin deteriorated steadily over the subsequent three years, ending at -24.74% in 2021. This suggests that the costs associated with generating revenue increased at a rate that far outpaced the growth of the revenue itself.

The divergence observed in 2021 is particularly notable; despite achieving record-high adjusted revenue, the company recorded its lowest economic profit and a near-record low economic profit margin. This indicates a decrease in capital efficiency and an inability to translate scale into economic value.

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