Net Profit Margin
since 2013
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- Common-Size Income Statement
- Analysis of Profitability Ratios
- Analysis of Geographic Areas
- Common Stock Valuation Ratios
- Selected Financial Data since 2013
- Operating Profit Margin since 2013
- Return on Equity (ROE) since 2013
- Price to Operating Profit (P/OP) since 2013
- Analysis of Revenues
- Analysis of Debt
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Calculation
Twitter Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2021 | = | 100 | × | ÷ | |||
| Dec 31, 2020 | = | 100 | × | ÷ | |||
| Dec 31, 2019 | = | 100 | × | ÷ | |||
| Dec 31, 2018 | = | 100 | × | ÷ | |||
| Dec 31, 2017 | = | 100 | × | ÷ | |||
| Dec 31, 2016 | = | 100 | × | ÷ | |||
| Dec 31, 2015 | = | 100 | × | ÷ | |||
| Dec 31, 2014 | = | 100 | × | ÷ | |||
| Dec 31, 2013 | = | 100 | × | ÷ |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
1 US$ in thousands
- Revenue Trend
- The revenue consistently increased over the analyzed period, starting from approximately $665 million in 2013 and reaching over $5 billion by the end of 2021. This reflects a strong growth trajectory, with notable acceleration after 2016, where revenue nearly doubled from around $2.5 billion in 2016 to over $5 billion in 2021.
- Net Income (Loss) Trend
- Net income experienced significant volatility throughout the period. Initial years from 2013 to 2017 showed consistent net losses, albeit with a decreasing magnitude, indicating gradual improvement. There was a sharp turnaround in 2018 and 2019, with substantial net profits of approximately $1.2 billion and $1.5 billion respectively. However, this positive trend reversed in 2020 and 2021, returning to net losses, although smaller in scale compared to the early years.
- Net Profit Margin Analysis
- Net profit margin followed a pattern consistent with net income trends. Starting with deeply negative margins around -97% in 2013, there was marked improvement through 2017 where the margin was still negative but approaching zero (-4.42%). The years 2018 and 2019 saw the company achieve strong profitability with margins exceeding 39%. In contrast, 2020 and 2021 reflected a decline back into negative territory, with margins of -30.56% and -4.36%, respectively, indicating challenges in maintaining profitable operations during these later years.
- Overall Insights
- Despite continuous revenue growth, profitability was highly inconsistent. The company demonstrated the ability to generate profits in a two-year window (2018-2019) but struggled to sustain them. The return to losses in recent years suggests potential cost management issues, market challenges, or investments impacting bottom-line performance. The marked fluctuation in profit margins highlights volatility in operational efficiency or external factors influencing profitability.
Comparison to Competitors
Twitter Inc., net profit margin, long-term trends, comparison to competitors
| Twitter Inc. | Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Take-Two Interactive Software Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2021 | |||||||
| Dec 31, 2020 | |||||||
| Dec 31, 2019 | |||||||
| Dec 31, 2018 | |||||||
| Dec 31, 2017 | |||||||
| Dec 31, 2016 | |||||||
| Dec 31, 2015 | |||||||
| Dec 31, 2014 | |||||||
| Dec 31, 2013 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Sector (Media & Entertainment)
Twitter Inc., net profit margin, long-term trends, comparison to sector (media & entertainment)
| Twitter Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2021 | ||
| Dec 31, 2020 | ||
| Dec 31, 2019 | ||
| Dec 31, 2018 | ||
| Dec 31, 2017 | ||
| Dec 31, 2016 | ||
| Dec 31, 2015 | ||
| Dec 31, 2014 | ||
| Dec 31, 2013 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Industry (Communication Services)
Twitter Inc., net profit margin, long-term trends, comparison to industry (communication services)
| Twitter Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2021 | ||
| Dec 31, 2020 | ||
| Dec 31, 2019 | ||
| Dec 31, 2018 | ||
| Dec 31, 2017 | ||
| Dec 31, 2016 | ||
| Dec 31, 2015 | ||
| Dec 31, 2014 | ||
| Dec 31, 2013 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).