Net Profit Margin
since 2013
Calculation
Twitter Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2021 | -4.36% | = | 100 | × | (221,409) | ÷ | 5,077,482) |
| Dec 31, 2020 | -30.56% | = | 100 | × | (1,135,626) | ÷ | 3,716,349) |
| Dec 31, 2019 | 42.37% | = | 100 | × | 1,465,659) | ÷ | 3,459,329) |
| Dec 31, 2018 | 39.63% | = | 100 | × | 1,205,596) | ÷ | 3,042,359) |
| Dec 31, 2017 | -4.42% | = | 100 | × | (108,063) | ÷ | 2,443,299) |
| Dec 31, 2016 | -18.06% | = | 100 | × | (456,873) | ÷ | 2,529,619) |
| Dec 31, 2015 | -23.49% | = | 100 | × | (521,031) | ÷ | 2,218,032) |
| Dec 31, 2014 | -41.18% | = | 100 | × | (577,820) | ÷ | 1,403,002) |
| Dec 31, 2013 | -97.06% | = | 100 | × | (645,323) | ÷ | 664,890) |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
1 US$ in thousands
The financial trajectory from 2013 to 2021 is characterized by consistent revenue expansion paired with significant volatility in net profitability. While total revenue grew steadily from $664.89 million in 2013 to over $5.07 billion in 2021, net income experienced erratic swings between substantial losses and brief periods of high profitability.
- Revenue Growth Patterns
- A consistent upward trend in revenue is observed throughout the analyzed period. The top line increased nearly eightfold over nine years, suggesting a steady growth in market scale and income generation capacity.
- Margin Recovery Phase (2013–2017)
- An initial period of margin improvement is evident between 2013 and 2017. The net profit margin rose from -97.06% to -4.42%, reflecting a systematic narrowing of losses relative to the increasing revenue base.
- Profitability Peak (2018–2019)
- A significant shift to profitability occurred in 2018 and 2019. The net profit margin spiked to 39.63% and 42.37% respectively, marking the only period in the data set where the company achieved positive net income, peaking at $1.47 billion in 2019.
- Return to Net Losses (2020–2021)
- A sharp reversal in profitability is observed starting in 2020, where the net profit margin declined to -30.56%. Despite the company achieving its highest revenue in 2021, the net profit margin remained negative at -4.36%, indicating that the gains in revenue were offset by increased expenses or one-time charges.
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Comparison to Competitors
Twitter Inc., net profit margin, long-term trends, comparison to competitors
| Twitter Inc. | Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|
| Dec 31, 2021 | -4.36% | 29.51% | 12.17% | 33.38% | 17.23% | 2.96% |
| Dec 31, 2020 | -30.56% | 22.06% | 10.17% | 33.90% | 11.05% | -4.38% |
| Dec 31, 2019 | 42.37% | 21.22% | 11.99% | 26.15% | 9.26% | 15.89% |
| Dec 31, 2018 | 39.63% | 22.46% | 12.41% | 39.60% | 7.67% | 21.20% |
| Dec 31, 2017 | -4.42% | 11.42% | 26.87% | 39.20% | 4.78% | 16.29% |
| Dec 31, 2016 | -18.06% | 21.58% | 10.81% | 36.97% | 2.11% | 16.88% |
| Dec 31, 2015 | -23.49% | 21.80% | 10.96% | 20.57% | 1.81% | 15.98% |
| Dec 31, 2014 | -41.18% | 21.88% | 12.18% | 23.58% | 4.85% | 15.37% |
| Dec 31, 2013 | -97.06% | 21.60% | 10.54% | 19.05% | 2.57% | 13.62% |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Sector (Media & Entertainment)
Twitter Inc., net profit margin, long-term trends, comparison to sector (media & entertainment)
| Twitter Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2021 | -4.36% | 23.20% |
| Dec 31, 2020 | -30.56% | 17.27% |
| Dec 31, 2019 | 42.37% | 18.28% |
| Dec 31, 2018 | 39.63% | 21.63% |
| Dec 31, 2017 | -4.42% | 20.09% |
| Dec 31, 2016 | -18.06% | 18.25% |
| Dec 31, 2015 | -23.49% | 16.19% |
| Dec 31, 2014 | -41.18% | 16.64% |
| Dec 31, 2013 | -97.06% | 15.12% |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Industry (Communication Services)
Twitter Inc., net profit margin, long-term trends, comparison to industry (communication services)
| Twitter Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2021 | -4.36% | 18.71% |
| Dec 31, 2020 | -30.56% | 11.50% |
| Dec 31, 2019 | 42.37% | 14.63% |
| Dec 31, 2018 | 39.63% | 16.42% |
| Dec 31, 2017 | -4.42% | 19.83% |
| Dec 31, 2016 | -18.06% | 12.81% |
| Dec 31, 2015 | -23.49% | 12.78% |
| Dec 31, 2014 | -41.18% | 10.11% |
| Dec 31, 2013 | -97.06% | 12.57% |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).