Analysis of Revenues
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- Cash Flow Statement
- Analysis of Profitability Ratios
- Analysis of Short-term (Operating) Activity Ratios
- Enterprise Value to FCFF (EV/FCFF)
- Capital Asset Pricing Model (CAPM)
- Present Value of Free Cash Flow to Equity (FCFE)
- Selected Financial Data since 2013
- Return on Equity (ROE) since 2013
- Total Asset Turnover since 2013
- Price to Operating Profit (P/OP) since 2013
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Revenues as Reported
Twitter Inc., income statement, revenues
US$ in thousands
| 12 months ended: | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Advertising services | |||||||||||
| Data licensing and other | |||||||||||
| Revenue |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
- Advertising Services Revenue
- The revenue from advertising services shows a consistent upward trend over the five-year period. Starting at approximately 2.11 billion US dollars in 2017, it increased steadily each year to reach around 4.51 billion US dollars by 2021. The most significant growth occurred between 2020 and 2021, with an increase of about 1.30 billion US dollars, indicating accelerated growth in this segment during the final year.
- Data Licensing and Other Revenue
- Revenue generated from data licensing and other services also demonstrates a consistent positive trend. It grew from about 333 million US dollars in 2017 to nearly 572 million US dollars in 2021. The increases each year are relatively steady, with moderate growth rates and no abrupt changes observed. This segment represents a smaller but steadily expanding portion of the total revenue.
- Total Revenue
- Total revenue exhibits a clear and robust growth trajectory over the analyzed period. From approximately 2.44 billion US dollars in 2017, total revenue climbed annually to 5.08 billion US dollars in 2021. The largest jump aligns with the rise in advertising services revenue between 2020 and 2021, underscoring advertising as the primary driver of overall revenue growth. The consistent year-over-year increases in both revenue components support a strong growth profile for the company’s revenue streams.