Revenues as Reported
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
- Advertising Services Revenue
- The revenue from advertising services shows a consistent upward trend over the five-year period. Starting at approximately 2.11 billion US dollars in 2017, it increased steadily each year to reach around 4.51 billion US dollars by 2021. The most significant growth occurred between 2020 and 2021, with an increase of about 1.30 billion US dollars, indicating accelerated growth in this segment during the final year.
- Data Licensing and Other Revenue
- Revenue generated from data licensing and other services also demonstrates a consistent positive trend. It grew from about 333 million US dollars in 2017 to nearly 572 million US dollars in 2021. The increases each year are relatively steady, with moderate growth rates and no abrupt changes observed. This segment represents a smaller but steadily expanding portion of the total revenue.
- Total Revenue
- Total revenue exhibits a clear and robust growth trajectory over the analyzed period. From approximately 2.44 billion US dollars in 2017, total revenue climbed annually to 5.08 billion US dollars in 2021. The largest jump aligns with the rise in advertising services revenue between 2020 and 2021, underscoring advertising as the primary driver of overall revenue growth. The consistent year-over-year increases in both revenue components support a strong growth profile for the company’s revenue streams.