Calculation
| P/S | = | Share price1, 2, 3 | ÷ | Sales per share1 | Sales per share1 | = | Revenue1 (in thousands) |
÷ | No. shares of common stock outstanding2 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Feb 16, 2022 | 5.71 | = | 36.24 | ÷ | 6.34 | 6.34 | = | 5,077,482 | ÷ | 800,641,166 | |
| Feb 17, 2021 | 15.42 | = | 71.79 | ÷ | 4.66 | 4.66 | = | 3,716,349 | ÷ | 798,152,488 | |
| Feb 19, 2020 | 8.77 | = | 38.77 | ÷ | 4.42 | 4.42 | = | 3,459,329 | ÷ | 782,287,089 | |
| Feb 21, 2019 | 7.75 | = | 30.76 | ÷ | 3.97 | 3.97 | = | 3,042,359 | ÷ | 766,824,550 | |
| Feb 23, 2018 | 10.04 | = | 32.66 | ÷ | 3.25 | 3.25 | = | 2,443,299 | ÷ | 750,904,551 | |
| Feb 27, 2017 | 4.61 | = | 16.06 | ÷ | 3.48 | 3.48 | = | 2,529,619 | ÷ | 726,894,203 | |
| Feb 29, 2016 | 5.70 | = | 18.12 | ÷ | 3.18 | 3.18 | = | 2,218,032 | ÷ | 697,726,321 | |
| Mar 2, 2015 | 22.23 | = | 48.15 | ÷ | 2.17 | 2.17 | = | 1,403,002 | ÷ | 647,836,523 | |
| Mar 6, 2014 | 48.52 | = | 54.83 | ÷ | 1.13 | 1.13 | = | 664,890 | ÷ | 588,378,111 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
1 US$
2 Data adjusted for splits and stock dividends.
3 Closing price as at the filing date of Twitter Inc. Annual Report.
The financial data reveals a significant divergence between revenue growth per share and market valuation from 2014 to 2022. While sales per share maintained a consistent upward trajectory throughout the period, the Price to Sales (P/S) ratio experienced extreme volatility, characterized by an initial steep decline, a mid-period recovery, and a final sharp correction.
- Revenue Generation Trend
- Sales per share exhibited steady growth, increasing from 1.13 USD in 2014 to 6.34 USD in 2022. This consistent rise indicates an improving ability to generate revenue per single share of equity, irrespective of the volatility seen in the market price of the stock.
- Valuation Realignment
- A period of aggressive valuation contraction is observed between 2014 and 2017. The P/S ratio fell from a peak of 48.52 to 4.61, suggesting that initial market expectations were disproportionately high relative to the company's actual revenue generation. This suggests a transition from a speculative valuation to one more closely aligned with fundamental sales performance.
- Price-Driven Valuation Fluctuations
- The P/S ratio demonstrated significant sensitivity to share price movements between 2018 and 2022. A notable spike occurred in February 2021, where the ratio reached 15.42, coinciding with a peak share price of 71.79 USD. However, by February 2022, the P/S ratio reverted to 5.71. This correction occurred despite sales per share reaching their highest recorded level of 6.34 USD, indicating that the decline in the ratio was driven entirely by a decrease in share price rather than a decline in operational revenue.
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Comparison to Competitors
| Twitter Inc. | Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|
| Feb 16, 2022 | 5.71 | 7.60 | 1.95 | 5.49 | 5.78 | 4.08 |
| Feb 17, 2021 | 15.42 | 7.65 | 2.28 | 8.78 | 9.54 | 4.13 |
| Feb 19, 2020 | 8.77 | 6.14 | 1.84 | 8.45 | 7.47 | 3.81 |
| Feb 21, 2019 | 7.75 | 5.82 | 1.75 | 8.52 | 9.09 | 2.83 |
| Feb 23, 2018 | 10.04 | 6.78 | 2.34 | 13.80 | 10.56 | 2.81 |
| Feb 27, 2017 | 4.61 | 6.14 | 2.22 | 13.70 | 6.95 | 2.81 |
| Feb 29, 2016 | 5.70 | 6.27 | 1.95 | 17.32 | 5.96 | 3.74 |
| Mar 2, 2015 | 22.23 | 5.44 | 2.19 | 17.51 | 4.88 | 3.12 |
| Mar 6, 2014 | 48.52 | 6.67 | 2.23 | 20.27 | 5.53 | 2.70 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Sector (Media & Entertainment)
| Twitter Inc. | Media & Entertainment | |
|---|---|---|
| Feb 16, 2022 | 5.71 | 5.56 |
| Feb 17, 2021 | 15.42 | 6.26 |
| Feb 19, 2020 | 8.77 | 5.12 |
| Feb 21, 2019 | 7.75 | 4.83 |
| Feb 23, 2018 | 10.04 | 5.91 |
| Feb 27, 2017 | 4.61 | 5.06 |
| Feb 29, 2016 | 5.70 | 5.13 |
| Mar 2, 2015 | 22.23 | 4.50 |
| Mar 6, 2014 | 48.52 | 4.67 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Industry (Communication Services)
| Twitter Inc. | Communication Services | |
|---|---|---|
| Feb 16, 2022 | 5.71 | 3.94 |
| Feb 17, 2021 | 15.42 | 4.19 |
| Feb 19, 2020 | 8.77 | 3.54 |
| Feb 21, 2019 | 7.75 | 3.20 |
| Feb 23, 2018 | 10.04 | 3.59 |
| Feb 27, 2017 | 4.61 | 3.11 |
| Feb 29, 2016 | 5.70 | 3.03 |
| Mar 2, 2015 | 22.23 | 2.68 |
| Mar 6, 2014 | 48.52 | 2.72 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).