Common-Size Balance Sheet: Liabilities and Stockholders’ Equity
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- Cash Flow Statement
- Analysis of Profitability Ratios
- Analysis of Short-term (Operating) Activity Ratios
- Enterprise Value to FCFF (EV/FCFF)
- Capital Asset Pricing Model (CAPM)
- Present Value of Free Cash Flow to Equity (FCFE)
- Selected Financial Data since 2013
- Return on Equity (ROE) since 2013
- Total Asset Turnover since 2013
- Price to Operating Profit (P/OP) since 2013
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Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
- Liabilities Trends
- Over the analyzed period, total liabilities as a percentage of total liabilities and stockholders’ equity increased significantly, rising from 31.91% in 2017 to 48.03% in 2021. This indicates a growing reliance on liabilities in the company’s capital structure.
- Current liabilities exhibited volatility, peaking at 14.92% in 2018, dropping to 6.55% in 2019, rising again to 14.6% in 2020, and then decreasing to 9.56% in 2021. Such fluctuations may suggest ongoing adjustments in short-term obligations.
- Within current liabilities, accrued and other current liabilities rose steadily from 4.42% in 2017 to 6.53% in 2021, indicating an increase in short-term obligations related to accrued expenses.
- Short-term convertible notes appeared only in 2018 and 2020 at 8.83% and 6.86% respectively, suggesting episodic short-term debt financing.
- Operating lease liabilities, both short-term and long-term, consistently increased from their initial recorded values in 2019, with long-term operating lease liabilities growing from 4.8% in 2019 to 7.62% in 2021. This trend reflects expanding lease commitments over time.
- Long-term liabilities increased notably from 24.04% in 2017 to 38.47% in 2021. This growth was driven primarily by an increase in long-term convertible notes, which rose from 21.96% in 2017 to 25.31% in 2021, following a decline through 2019.
- Senior notes, long-term, were introduced in 2019 and remained relatively stable around 5% during subsequent years, contributing to the long-term debt structure.
- Finance lease liabilities, both short-term and long-term, declined over the period, with short-term finance lease liabilities reducing to zero by 2020 and long-term finance lease liabilities disappearing after 2018. This reflects a shift away from finance leases.
- Equity Trends
- Stockholders’ equity as a proportion of total liabilities and stockholders’ equity decreased steadily from 68.09% in 2017 to 51.97% in 2021, indicating a diminishing equity base relative to liabilities.
- Additional paid-in capital decreased consistently from 104.56% in 2017 to 59.97% in 2021, signaling less capital contribution or dilution over time relative to the entity’s total capitalization.
- Retained earnings, which were negative in 2017 and 2018, turned slightly positive in 2019 but reverted to negative figures again in 2020 and 2021, though improved slightly from -8.41% to -7.13%. This pattern suggests ongoing net losses or distribution exceeding accumulated earnings.
- Treasury stock values appeared only in 2020 and 2021, maintaining a small negative impact (-0.04%), implying limited repurchases or adjustments in outstanding shares.
- Accumulated other comprehensive loss fluctuated, with a peak negative value of -0.83% in 2021, reflecting greater unrealized losses or unfavorable changes in other comprehensive income components.
- Specific Accrued Liabilities
- Accrued compensation displayed variation, increasing notably in 2021 to 2.31% from lower levels around 1.3-1.5% in previous years, indicating higher employee-related obligations.
- Federal Trade Commission accrual was recorded only in 2020 and 2021 at approximately 1.1%, likely corresponding to regulatory or legal reserves established in those years.
- Deferred revenue remained relatively stable around 0.4-0.56%, showing modest growth across the period.
- Accrued tax liabilities decreased gradually from 0.49% in 2017 to a low of 0.3% in 2020, with a slight rise to 0.34% in 2021, indicating some variation in tax-related payable obligations.
- Accrued publisher, content, and ad network costs stayed fairly constant near 0.32-0.44%, indicating stable commitments in those areas.
- Accrued professional services liabilities were recorded from 2019 onwards, fluctuating between 0.2% and 0.3%, suggesting the company incurred professional service expenses in those years.
- Accrued other liabilities showed a decline up to 2019 but then increased notably to 1.64% in 2021, reflecting a rebound in miscellaneous accrued expenses.