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Twitter Inc. (NYSE:TWTR)

This company has been moved to the archive! The financial data has not been updated since July 26, 2022.

Analysis of Long-term (Investment) Activity Ratios

Microsoft Excel

Long-term Activity Ratios (Summary)

Twitter Inc., long-term (investment) activity ratios

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Net fixed asset turnover 2.44 2.49 3.35 3.44 3.16
Net fixed asset turnover (including operating lease, right-of-use asset) 1.55 1.53 2.00 3.44 3.16
Total asset turnover 0.36 0.28 0.27 0.30 0.33
Equity turnover 0.69 0.47 0.40 0.45 0.48

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


An analysis of the long-term activity ratios from 2017 to 2021 reveals a diverging trend between fixed asset efficiency and overall asset utilization. While the effectiveness of fixed assets in generating revenue declined over the period, there was a notable recovery in total asset and equity turnover by the end of the timeframe.

Net Fixed Asset Turnover
The standard net fixed asset turnover ratio peaked in 2018 at 3.44 before entering a steady decline, reaching 2.44 by 2021. A more pronounced contraction is observed when including operating lease right-of-use assets, where the ratio dropped sharply from 3.44 in 2018 to 1.55 in 2021. This suggests a significant increase in the asset base—likely due to the capitalization of leases—that outpaced revenue growth, thereby reducing the efficiency of these specific investments.
Total Asset Turnover
Total asset turnover exhibited a U-shaped trajectory, declining from 0.33 in 2017 to a low of 0.27 in 2019. However, a recovery trend followed, culminating in a period-high of 0.36 in 2021. This indicates that despite the inefficiencies observed in fixed assets, the overall utilization of the company's total asset base improved in the final two years of the analyzed period.
Equity Turnover
Equity turnover followed a similar pattern to total asset turnover, reaching a trough of 0.40 in 2019. A significant acceleration occurred thereafter, with the ratio rising to 0.69 by 2021. This sharp increase suggests a heightened ability to generate revenue relative to the shareholders' equity invested in the business toward the end of the period.

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Net Fixed Asset Turnover

Twitter Inc., net fixed asset turnover calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Revenue 5,077,482 3,716,349 3,459,329 3,042,359 2,443,299
Property and equipment, net 2,082,160 1,493,794 1,031,781 885,078 773,715
Long-term Activity Ratio
Net fixed asset turnover1 2.44 2.49 3.35 3.44 3.16
Benchmarks
Net Fixed Asset Turnover, Competitors2
Alphabet Inc. 2.64 — — — —
Comcast Corp. 2.15 — — — —
Meta Platforms Inc. 2.04 — — — —
Netflix Inc. 22.44 — — — —
Walt Disney Co. 2.05 2.02 — — —
Net Fixed Asset Turnover, Sector
Media & Entertainment 2.42 — — — —
Net Fixed Asset Turnover, Industry
Communication Services 1.90 — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
Net fixed asset turnover = Revenue ÷ Property and equipment, net
= 5,077,482 ÷ 2,082,160 = 2.44

2 Click competitor name to see calculations.


The financial performance from 2017 to 2021 is characterized by a consistent increase in revenue coupled with a more aggressive expansion of the fixed asset base. While the company succeeded in growing its top-line figures, the efficiency with which it utilized its net fixed assets to generate that revenue declined after 2018.

Revenue Performance
Revenue demonstrated a steady upward trajectory over the five-year period, rising from 2,443,299 thousand USD in 2017 to 5,077,482 thousand USD in 2021. The most pronounced acceleration occurred between 2020 and 2021, marking a significant increase in the company's scale of operations.
Fixed Asset Expansion
Investment in property and equipment, net, grew substantially, increasing from 773,715 thousand USD in 2017 to 2,082,160 thousand USD in 2021. This represents a growth rate that significantly outpaced the growth rate of revenue, indicating a period of heavy capital expenditure.
Net Fixed Asset Turnover Trend
The net fixed asset turnover ratio peaked at 3.44 in 2018, suggesting a period of high asset productivity. However, a subsequent downward trend is observed, with the ratio falling to 3.35 in 2019, 2.49 in 2020, and reaching a low of 2.44 in 2021. This decline indicates that each dollar invested in fixed assets generated progressively less revenue over time, suggesting that the capacity added through capital investments has not yet been fully optimized to drive proportional revenue growth.

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Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset)

Twitter Inc., net fixed asset turnover (including operating lease, right-of-use asset) calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Revenue 5,077,482 3,716,349 3,459,329 3,042,359 2,443,299
 
Property and equipment, net 2,082,160 1,493,794 1,031,781 885,078 773,715
Operating lease right-of-use assets 1,195,124 930,139 697,095 — —
Property and equipment, net (including operating lease, right-of-use asset) 3,277,284 2,423,933 1,728,876 885,078 773,715
Long-term Activity Ratio
Net fixed asset turnover (including operating lease, right-of-use asset)1 1.55 1.53 2.00 3.44 3.16
Benchmarks
Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Competitors2
Alphabet Inc. 2.33 — — — —
Comcast Corp. 1.92 — — — —
Meta Platforms Inc. 1.69 — — — —
Netflix Inc. 7.88 — — — —
Walt Disney Co. 1.83 1.81 — — —
Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Sector
Media & Entertainment 2.09 — — — —
Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Industry
Communication Services 1.54 — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
Net fixed asset turnover (including operating lease, right-of-use asset) = Revenue ÷ Property and equipment, net (including operating lease, right-of-use asset)
= 5,077,482 ÷ 3,277,284 = 1.55

2 Click competitor name to see calculations.


An analysis of long-term investment activity reveals a significant divergence between revenue growth and the expansion of the fixed asset base between 2017 and 2021.

Revenue Growth Trends
Revenue demonstrated consistent year-over-year growth, increasing from 2,443,299 thousand US dollars in 2017 to 5,077,482 thousand US dollars in 2021. The most substantial acceleration occurred in the final year of the period, with a growth of approximately 37% between 2020 and 2021.
Fixed Asset Expansion
Property and equipment, including right-of-use assets, experienced rapid growth, rising from 773,715 thousand US dollars in 2017 to 3,277,284 thousand US dollars in 2021. A critical inflection point occurred between 2018 and 2019, where the asset base nearly doubled, indicating a significant increase in capitalized leases or capital expenditures.
Net Fixed Asset Turnover Analysis
The net fixed asset turnover ratio indicates a decline in asset productivity over the analyzed period. The ratio peaked at 3.44 in 2018 but declined sharply to 2.00 in 2019 and further to 1.53 in 2020. While the ratio stabilized at 1.55 in 2021, the overall trajectory confirms that the expansion of the asset base significantly outpaced revenue growth.

The downward trend in the turnover ratio suggests a decrease in the efficiency with which fixed assets are utilized to generate sales. The sharp drop in the ratio coinciding with the surge in right-of-use assets suggests that the addition of these assets to the balance sheet has not resulted in a commensurate immediate increase in revenue generation capacity.

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Total Asset Turnover

Twitter Inc., total asset turnover calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Revenue 5,077,482 3,716,349 3,459,329 3,042,359 2,443,299
Total assets 14,059,516 13,379,090 12,703,389 10,162,572 7,412,477
Long-term Activity Ratio
Total asset turnover1 0.36 0.28 0.27 0.30 0.33
Benchmarks
Total Asset Turnover, Competitors2
Alphabet Inc. 0.72 — — — —
Comcast Corp. 0.42 — — — —
Meta Platforms Inc. 0.71 — — — —
Netflix Inc. 0.67 — — — —
Walt Disney Co. 0.33 0.32 — — —
Total Asset Turnover, Sector
Media & Entertainment 0.56 — — — —
Total Asset Turnover, Industry
Communication Services 0.45 — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
Total asset turnover = Revenue ÷ Total assets
= 5,077,482 ÷ 14,059,516 = 0.36

2 Click competitor name to see calculations.


Between 2017 and 2021, a consistent upward trend in both revenue and total assets was observed. Revenue grew from 2,443,299 thousand US$ to 5,077,482 thousand US$, while total assets increased from 7,412,477 thousand US$ to 14,059,516 thousand US$. However, the rate of asset accumulation initially exceeded the rate of revenue growth, leading to fluctuations in operational efficiency.

Asset Utilization Efficiency (2017–2019)
A downward trend in total asset turnover is evident during this period, with the ratio declining from 0.33 in 2017 to 0.27 in 2019. This decline indicates that the expansion of the asset base occurred more rapidly than the generation of corresponding revenue, suggesting a period of diminishing returns on invested assets.
Stabilization and Recovery (2020–2021)
The ratio stabilized at 0.28 in 2020 before experiencing a significant increase to 0.36 by the end of 2021. This peak represents the highest efficiency level within the analyzed five-year window. The sharp increase in 2021 is attributed to a substantial surge in revenue that far outpaced the modest growth in total assets, signaling an improved ability to leverage the existing infrastructure to drive sales.
Overall Long-term Trajectory
The data reveals a U-shaped trajectory for the total asset turnover ratio. After an initial three-year period of declining efficiency, the trend reversed, culminating in a stronger asset utilization position by 2021 compared to the 2017 baseline.

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Equity Turnover

Twitter Inc., equity turnover calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Revenue 5,077,482 3,716,349 3,459,329 3,042,359 2,443,299
Stockholders’ equity 7,307,199 7,970,082 8,704,386 6,805,594 5,047,218
Long-term Activity Ratio
Equity turnover1 0.69 0.47 0.40 0.45 0.48
Benchmarks
Equity Turnover, Competitors2
Alphabet Inc. 1.02 — — — —
Comcast Corp. 1.21 — — — —
Meta Platforms Inc. 0.94 — — — —
Netflix Inc. 1.87 — — — —
Walt Disney Co. 0.76 0.78 — — —
Equity Turnover, Sector
Media & Entertainment 1.02 — — — —
Equity Turnover, Industry
Communication Services 1.09 — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
Equity turnover = Revenue ÷ Stockholders’ equity
= 5,077,482 ÷ 7,307,199 = 0.69

2 Click competitor name to see calculations.


The financial trajectory between 2017 and 2021 reveals a significant evolution in the efficiency of equity utilization. While the period began with a decline in turnover efficiency, it concluded with a substantial increase in the capacity to generate revenue from the equity base.

Revenue Growth Patterns
A consistent upward trend in revenue is observed throughout the five-year period. Revenue increased from 2,443,299 thousand USD in 2017 to 5,077,482 thousand USD in 2021. The most pronounced growth occurred in the final year, marking a significant acceleration in top-line performance.
Equity Capital Dynamics
Stockholders' equity exhibited a non-linear trend, initially increasing from 5,047,218 thousand USD in 2017 to a peak of 8,704,386 thousand USD in 2019. This was followed by a two-year period of contraction, with equity decreasing to 7,307,199 thousand USD by December 31, 2021.
Equity Turnover Interpretation
The equity turnover ratio initially trended downward, decreasing from 0.48 in 2017 to 0.40 in 2019, indicating that equity growth was outpacing revenue expansion during this interval. A reversal is noted starting in 2020, with the ratio rising to 0.47, and culminating in a sharp increase to 0.69 in 2021. This final surge is the result of a dual effect: the rapid acceleration of revenue combined with a reduction in the total equity base, reflecting a higher rate of efficiency in leveraging shareholders' investments to drive sales.

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