Analysis of Long-term (Investment) Activity Ratios
Quarterly Data
Activity ratios measure how efficiently a company performs day-to-day tasks, such us the collection of receivables and management of inventory.
Long-term Activity Ratios (Summary)
McDonald’s Corp., long-term (investment) activity ratios (quarterly data)
Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
- Net Fixed Asset Turnover
- The net fixed asset turnover ratio shows a general upward trend from its earliest available value of 0.77 in March 2021 to a peak of 1.05 in September 2023. Following this peak, the ratio experiences minor fluctuations but remains close to the 1.00 mark, ending at 0.96 in June 2025. This indicates improving efficiency in the use of fixed assets to generate sales over the observed period, with slight variations in the most recent quarters.
- Total Asset Turnover
- The total asset turnover ratio begins at 0.36 in March 2021 and demonstrates an upward movement, reaching a maximum of 0.48 in multiple quarters between June 2022 and September 2024. After these peaks, the ratio slightly declines to 0.44 by June 2025. The pattern suggests a gradual improvement in overall asset utilization efficiency, with relatively stable performance in the middle periods followed by a slight reduction towards the end of the period.
- Equity Turnover
- There is no data available for the equity turnover ratio throughout the reported periods, indicating either a lack of reporting or missing information for this metric.
Net Fixed Asset Turnover
McDonald’s Corp., net fixed asset turnover calculation (quarterly data)
| Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||||||||||||||||||||||||
| Revenues | 6,843) | 5,956) | 6,388) | 6,873) | 6,490) | 6,169) | 6,406) | 6,692) | 6,498) | 5,898) | 5,927) | 5,872) | 5,718) | 5,666) | 6,009) | 6,201) | 5,888) | 5,125) | 5,314) | 5,418) | 3,762) | 4,714) | |||||||
| Net property and equipment | 27,039) | 25,749) | 25,295) | 25,775) | 24,811) | 24,682) | 24,908) | 23,924) | 24,102) | 23,859) | 23,774) | 22,698) | 23,335) | 24,435) | 24,721) | 24,429) | 24,620) | 24,550) | 24,958) | 24,218) | 23,830) | 23,596) | |||||||
| Long-term Activity Ratio | |||||||||||||||||||||||||||||
| Net fixed asset turnover1 | 0.96 | 1.00 | 1.02 | 1.01 | 1.04 | 1.04 | 1.02 | 1.05 | 1.00 | 0.98 | 0.98 | 1.02 | 1.01 | 0.97 | 0.94 | 0.92 | 0.88 | 0.80 | 0.77 | — | — | — | |||||||
| Benchmarks | |||||||||||||||||||||||||||||
| Net Fixed Asset Turnover, Competitors2 | |||||||||||||||||||||||||||||
| Airbnb Inc. | 87.73 | 81.39 | 75.52 | 65.30 | 61.79 | 59.89 | 61.98 | 65.31 | 68.85 | 71.38 | 69.41 | 67.78 | 62.54 | 46.34 | 38.27 | — | — | — | — | — | — | — | |||||||
| Booking Holdings Inc. | 29.51 | 28.11 | 28.53 | 26.14 | 25.60 | 27.33 | 27.25 | 28.14 | 26.42 | 26.00 | 25.55 | 18.23 | 17.07 | 14.82 | 13.33 | 12.09 | 9.60 | 7.70 | 8.99 | — | — | — | |||||||
| Chipotle Mexican Grill Inc. | 4.62 | 4.71 | 4.73 | 4.73 | 4.71 | 4.63 | 4.55 | 4.56 | 4.59 | 4.53 | 4.43 | 4.50 | 4.49 | 4.40 | 4.27 | 4.18 | 4.11 | 3.91 | 3.78 | — | — | — | |||||||
| DoorDash, Inc. | 13.13 | 13.29 | 13.78 | 13.85 | 13.71 | 12.93 | 12.13 | 11.81 | 11.35 | 10.92 | 10.33 | 10.31 | 10.66 | 11.58 | 12.16 | — | — | — | — | — | — | — | |||||||
| Starbucks Corp. | 4.12 | 4.16 | 4.17 | 4.51 | 4.67 | 4.82 | 4.87 | 4.96 | 4.99 | 4.91 | 4.92 | 4.99 | 4.85 | 4.75 | 4.56 | 4.41 | 3.89 | 3.75 | 3.77 | 3.82 | 4.17 | 4.22 | |||||||
Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
1 Q2 2025 Calculation
Net fixed asset turnover
= (RevenuesQ2 2025
+ RevenuesQ1 2025
+ RevenuesQ4 2024
+ RevenuesQ3 2024)
÷ Net property and equipment
= (6,843 + 5,956 + 6,388 + 6,873)
÷ 27,039 = 0.96
2 Click competitor name to see calculations.
- Revenues
- The revenue figures demonstrate a fluctuating yet overall upward trend across the analyzed periods. Initial revenues declined from $4,714 million in March 2020 to $3,762 million in June 2020, likely reflecting external disruptions during that period. Subsequently, revenues increased steadily, peaking at $6,873 million in September 2024. Notable volatility is observed quarter-over-quarter, with occasional declines such as from June 2025 ($5,956 million) followed by a rise in September 2025 ($6,843 million). This pattern suggests seasonality or episodic influences affecting revenue streams.
- Net Property and Equipment
- The net property and equipment values are relatively stable but exhibit slight fluctuations over time. Beginning at $23,596 million in March 2020, the figure increases gradually, reaching $27,039 million by December 2025. Despite minor decreases in some quarters (e.g., a dip to $22,698 million in September 2022), the general trend reflects ongoing capital investment or asset accumulation. The modest growth in assets may indicate continuous expansion or replacement activities aligned with operational needs.
- Net Fixed Asset Turnover
- The net fixed asset turnover ratio presents a gradual improvement across the available periods, starting from 0.77 in September 2020 and rising close to 1.00 or above in later years, with some minor fluctuations. This improvement suggests enhanced efficiency in utilizing fixed assets to generate revenues. Though some values drop slightly toward the end, the trend generally points to better asset management over time, supporting increased revenue generation without proportional asset growth.
- Overall Insights
- The analysis reveals that the company effectively enhances revenue generation while steadily managing its asset base. The growth in net fixed asset turnover indicates improving operational efficiency. Revenue increases, despite some volatility, imply resilience and potential market recovery post initial downturns. The stable increase in net property and equipment suggests continued capital investment, which may support future revenue growth and operational capacity.
Total Asset Turnover
McDonald’s Corp., total asset turnover calculation (quarterly data)
| Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||||||||||||||||||||||||
| Revenues | 6,843) | 5,956) | 6,388) | 6,873) | 6,490) | 6,169) | 6,406) | 6,692) | 6,498) | 5,898) | 5,927) | 5,872) | 5,718) | 5,666) | 6,009) | 6,201) | 5,888) | 5,125) | 5,314) | 5,418) | 3,762) | 4,714) | |||||||
| Total assets | 59,555) | 56,329) | 55,182) | 56,172) | 53,801) | 53,513) | 56,147) | 52,089) | 50,442) | 52,014) | 50,436) | 48,502) | 49,248) | 50,878) | 53,854) | 52,727) | 51,893) | 51,103) | 52,627) | 50,699) | 49,939) | 50,568) | |||||||
| Long-term Activity Ratio | |||||||||||||||||||||||||||||
| Total asset turnover1 | 0.44 | 0.46 | 0.47 | 0.46 | 0.48 | 0.48 | 0.45 | 0.48 | 0.48 | 0.45 | 0.46 | 0.48 | 0.48 | 0.47 | 0.43 | 0.43 | 0.42 | 0.38 | 0.36 | — | — | — | |||||||
| Benchmarks | |||||||||||||||||||||||||||||
| Total Asset Turnover, Competitors2 | |||||||||||||||||||||||||||||
| Airbnb Inc. | 0.43 | 0.45 | 0.53 | 0.49 | 0.40 | 0.42 | 0.48 | 0.45 | 0.43 | 0.44 | 0.52 | 0.50 | 0.39 | 0.39 | 0.44 | — | — | — | — | — | — | — | |||||||
| Booking Holdings Inc. | 0.82 | 0.89 | 0.86 | 0.82 | 0.78 | 0.79 | 0.88 | 0.80 | 0.73 | 0.72 | 0.67 | 0.73 | 0.60 | 0.56 | 0.46 | 0.39 | 0.30 | 0.24 | 0.31 | — | — | — | |||||||
| Chipotle Mexican Grill Inc. | 1.25 | 1.27 | 1.23 | 1.22 | 1.20 | 1.21 | 1.23 | 1.21 | 1.23 | 1.27 | 1.25 | 1.23 | 1.24 | 1.21 | 1.13 | 1.09 | 1.08 | 1.03 | 1.00 | — | — | — | |||||||
| DoorDash, Inc. | 0.70 | 0.83 | 0.83 | 0.83 | 0.81 | 0.80 | 0.80 | 0.81 | 0.80 | 0.74 | 0.67 | 0.63 | 0.57 | 0.77 | 0.72 | — | — | — | — | — | — | — | |||||||
| Starbucks Corp. | 1.15 | 1.13 | 1.15 | 1.21 | 1.24 | 1.26 | 1.22 | 1.22 | 1.19 | 1.16 | 1.15 | 1.14 | 1.08 | 1.05 | 0.93 | 0.92 | 0.84 | 0.77 | 0.80 | 0.83 | 0.97 | 0.97 | |||||||
Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
1 Q2 2025 Calculation
Total asset turnover
= (RevenuesQ2 2025
+ RevenuesQ1 2025
+ RevenuesQ4 2024
+ RevenuesQ3 2024)
÷ Total assets
= (6,843 + 5,956 + 6,388 + 6,873)
÷ 59,555 = 0.44
2 Click competitor name to see calculations.
- Revenues
-
Revenues exhibited notable fluctuations throughout the periods. Initially, there was a decline from $4,714 million in March 2020 to $3,762 million in June 2020, likely reflecting challenging market conditions. Subsequently, revenues rebounded strongly, peaking at $6,201 million in September 2021. Following this peak, revenues experienced moderate volatility, oscillating between approximately $5,666 million and $6,927 million through the subsequent quarters.
From March 2023 onward, revenues generally trended upwards, reaching $6,843 million in June 2025, the highest figure recorded in the dataset. This upward momentum indicates a recovery and growth trajectory in sales over the latter part of the period.
- Total assets
-
Total assets displayed relative stability with moderate variation between approximately $48,248 million and $56,555 million. Early in the timeline, assets hovered near $50,000 million, then demonstrated some incremental increases and decreases trending upward from late 2022 through mid-2025.
The highest total asset figure was observed at $59,555 million in June 2025, revealing an overall growth in asset base by the end of the period. This gradual asset expansion could suggest strategic investments or asset acquisitions supporting operational capacity.
- Total asset turnover
-
The total asset turnover ratio, available starting September 2020, exhibited an overall upward trend demonstrating improving efficiency in generating revenues from assets. Starting at 0.36 in September 2020, the ratio increased steadily, reaching peaks around 0.48 during multiple quarters in late 2021 through 2023.
Minor fluctuations occurred thereafter, with values ranging mostly between 0.44 and 0.48. This indicates a consistently maintained, relatively efficient use of assets to generate revenues. The data suggest the company optimized asset utilization following the initial periods.
Equity Turnover
McDonald’s Corp., equity turnover calculation (quarterly data)
| Jun 30, 2025 | Mar 31, 2025 | Dec 31, 2024 | Sep 30, 2024 | Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||||||||||||||||||||||||
| Revenues | 6,843) | 5,956) | 6,388) | 6,873) | 6,490) | 6,169) | 6,406) | 6,692) | 6,498) | 5,898) | 5,927) | 5,872) | 5,718) | 5,666) | 6,009) | 6,201) | 5,888) | 5,125) | 5,314) | 5,418) | 3,762) | 4,714) | |||||||
| Shareholders’ equity (deficit) | (2,760) | (3,454) | (3,797) | (5,177) | (4,824) | (4,833) | (4,707) | (4,855) | (4,999) | (5,776) | (6,003) | (6,566) | (6,370) | (5,991) | (4,601) | (5,675) | (5,808) | (7,236) | (7,825) | (8,472) | (9,463) | (9,293) | |||||||
| Long-term Activity Ratio | |||||||||||||||||||||||||||||
| Equity turnover1 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Benchmarks | |||||||||||||||||||||||||||||
| Equity Turnover, Competitors2 | |||||||||||||||||||||||||||||
| Airbnb Inc. | 1.49 | 1.42 | 1.32 | 1.28 | 1.31 | 1.30 | 1.21 | 1.05 | 1.80 | 1.65 | 1.51 | 1.45 | 1.41 | 1.40 | 1.25 | — | — | — | — | — | — | — | |||||||
| Booking Holdings Inc. | — | — | — | — | — | — | — | — | — | 16.92 | 6.14 | 4.37 | 3.66 | 2.86 | 1.77 | 1.66 | 1.50 | 1.19 | 1.39 | — | — | — | |||||||
| Chipotle Mexican Grill Inc. | 3.28 | 3.29 | 3.09 | 3.04 | 2.87 | 3.04 | 3.22 | 3.30 | 3.36 | 3.62 | 3.65 | 3.62 | 3.78 | 3.67 | 3.29 | 3.11 | 3.15 | 3.01 | 2.96 | — | — | — | |||||||
| DoorDash, Inc. | 1.33 | 1.34 | 1.37 | 1.34 | 1.34 | 1.30 | 1.27 | 1.24 | 1.20 | 1.10 | 0.97 | 0.89 | 0.76 | 1.13 | 1.05 | — | — | — | — | — | — | — | |||||||
| Starbucks Corp. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
1 Q2 2025 Calculation
Equity turnover
= (RevenuesQ2 2025
+ RevenuesQ1 2025
+ RevenuesQ4 2024
+ RevenuesQ3 2024)
÷ Shareholders’ equity (deficit)
= (6,843 + 5,956 + 6,388 + 6,873)
÷ -2,760 = —
2 Click competitor name to see calculations.
The quarterly financial data reveals several notable trends in the company’s performance and financial position over the observed periods.
- Revenue Trends
- The revenues exhibit a fluctuating but generally upward trajectory over the reporting periods. Initial quarters in 2020 show a dip, particularly in the second quarter with a low point at 3,762 million USD, likely reflecting external challenges during that period. However, starting from late 2020 and continuing into 2021 and 2022, revenues recover robustly, with some quarters surpassing previous highs. The data from 2023 to 2025 suggest sustained revenue growth, peaking intermittently near or above 6,800 million USD. Despite some quarterly volatility, the overall direction indicates an improving top line across these years.
- Shareholders’ Equity (Deficit) Trends
- The shareholders’ equity remains negative throughout all periods, signaling consistent deficits. However, the deficit shows a trend of gradual improvement over time, moving from -9,293 million USD in early 2020 toward a less negative position, reaching approximately -2,760 million USD by mid-2025. This trend suggests an amelioration in the equity base, potentially due to retained earnings improvements, capital injections, or asset revaluations. Despite this improvement, the persistent negative shareholders’ equity warrants attention as it reflects ongoing liability excess over assets.
- Equity Turnover
- There are no reported values for equity turnover ratios, thus performance or efficiency insights related to this metric cannot be derived from the available data.
In summary, the data reflects a company recovering and growing its revenues post-2020 downturns while simultaneously improving its equity deficit position, although still remaining in negative shareholder equity territory. The absence of equity turnover data limits a fuller assessment of efficiency in asset or equity utilization.