Stock Analysis on Net

Analysis of Long-term (Investment) Activity Ratios 
Quarterly Data

Microsoft Excel

Long-term Activity Ratios (Summary)

McDonald’s Corp., long-term (investment) activity ratios (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Net fixed asset turnover 0.96 1.00 1.02 1.01 1.04 1.04 1.02 1.05 1.00 0.98 0.98 1.02 1.01 0.97 0.94 0.92 0.88 0.80
Total asset turnover 0.44 0.46 0.47 0.46 0.48 0.48 0.45 0.48 0.48 0.45 0.46 0.48 0.48 0.47 0.43 0.43 0.42 0.38
Equity turnover

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).


The financial ratios provided indicate a series of trends in asset utilization efficiency over multiple quarters. The data include net fixed asset turnover and total asset turnover ratios, with equity turnover data missing throughout the period.

Net Fixed Asset Turnover

The net fixed asset turnover ratio shows a general increasing trend from the first quarter of 2021, starting at 0.8, and peaking around 1.05 in the third quarter of 2023. This suggests improving efficiency in generating revenue from fixed assets during this period. After reaching the peak, the ratio experiences slight fluctuations but remains relatively stable, moving between 1.04 and 0.96 towards mid-2025. This indicates that while there was some variability, the company maintained a fairly consistent level of fixed asset utilization in recent quarters.

Total Asset Turnover

The total asset turnover ratio exhibits a less pronounced but positive trend from 0.38 in early 2021 to a high of approximately 0.48 during various quarters in 2022 and 2023. This indicates an improvement in the company's overall efficiency in using all its assets to generate sales. However, there is some volatility as the ratio dips slightly to 0.44 by mid-2025, implying a minor decrease in total asset efficiency in the latest period. Despite this, the ratio has remained within a narrow range, reflecting relatively stable asset turnover performance.

Equity Turnover

No data is available for equity turnover throughout the analyzed period, which limits the ability to assess how effectively equity capital is being employed to generate revenues.

Overall, the data reveal a positive trajectory in asset turnover ratios, highlighting enhanced asset utilization efficiency over the observed quarters. The lack of equity turnover data restricts a full appraisal of capital usage, but the existing metrics suggest the company has managed its fixed and total assets with a degree of effectiveness, despite some minor fluctuations in later periods.


Net Fixed Asset Turnover

McDonald’s Corp., net fixed asset turnover calculation (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Revenues 6,843 5,956 6,388 6,873 6,490 6,169 6,406 6,692 6,498 5,898 5,927 5,872 5,718 5,666 6,009 6,201 5,888 5,125
Net property and equipment 27,039 25,749 25,295 25,775 24,811 24,682 24,908 23,924 24,102 23,859 23,774 22,698 23,335 24,435 24,721 24,429 24,620 24,550
Long-term Activity Ratio
Net fixed asset turnover1 0.96 1.00 1.02 1.01 1.04 1.04 1.02 1.05 1.00 0.98 0.98 1.02 1.01 0.97 0.94 0.92 0.88 0.80
Benchmarks
Net Fixed Asset Turnover, Competitors2
Airbnb Inc. 87.73 81.39 75.52 65.30 61.79 59.89 61.98 65.31 68.85 71.38 69.41 67.78 62.54 46.34
Booking Holdings Inc. 29.51 28.11 28.53 26.14 25.60 27.33 27.25 28.14 26.42 26.00 25.55 18.23 17.07 14.82 13.33 12.09 9.60 7.70
Chipotle Mexican Grill Inc. 4.62 4.71 4.73 4.73 4.71 4.63 4.55 4.56 4.59 4.53 4.43 4.50 4.49 4.40 4.27 4.18 4.11 3.91
DoorDash, Inc. 13.13 13.29 13.78 13.85 13.71 12.93 12.13 11.81 11.35 10.92 10.33 10.31 10.66 11.58
Starbucks Corp. 4.12 4.16 4.17 4.51 4.67 4.82 4.87 4.96 4.99 4.91 4.92 4.99 4.85 4.75 4.56 4.41 3.89 3.75

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q2 2025 Calculation
Net fixed asset turnover = (RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024 + RevenuesQ3 2024) ÷ Net property and equipment
= (6,843 + 5,956 + 6,388 + 6,873) ÷ 27,039 = 0.96

2 Click competitor name to see calculations.


Revenue Trends
The revenue figures exhibit a generally fluctuating pattern over the observed periods. Initial revenues rose from $5,125 million in the first quarter of 2021 to a peak of $6,201 million in the third quarter of 2021, followed by a decline to $5,666 million by the first quarter of 2022. Subsequent quarters show moderate growth with a peak of $6,692 million in the third quarter of 2023. Toward the latest recorded periods, revenue again shows variability, with a slight decrease to $5,956 million in the first quarter of 2025 followed by an increase to $6,843 million in the second quarter of 2025. Overall, there is evidence of seasonal fluctuations and some recovery or growth phases interspersed with declines.
Net Property and Equipment Trends
Net property and equipment values demonstrate a somewhat stable yet fluctuating trend over time. The figures begin at $24,550 million in the first quarter of 2021 and show minor declines and recoveries with values ranging between approximately $22,698 million and $25,774 million through 2024. Notably, there is an upward movement toward the end of the series, peaking at $27,039 million in the second quarter of 2025. This indicates ongoing investment or capitalization in property, plant, and equipment assets, offset by potential disposals or depreciation in some quarters.
Net Fixed Asset Turnover Ratio Trends
The net fixed asset turnover ratio reveals a gradual improvement over time until around the end of 2023, where it reaches a peak near 1.05, indicating increasing efficiency in asset utilization for generating revenue. The ratio starts at 0.8 in early 2021, rises steadily to above 1.0 by mid-2022, and maintains around 1.0 or slightly above through 2023 and 2024. However, a slight decline is observed in early 2025, dropping to 0.96, suggesting a marginal decrease in turnover efficiency in the most recent periods.
Summary of Relationships and Insights
The interplay between revenues and net property and equipment values suggests that while fixed assets have grown moderately over the period, revenue growth has been more irregular. The increasing fixed asset base combined with rising then stabilizing fixed asset turnover ratios up to 2023 implies improved operational efficiency initially, but the recent dip in turnover ratio might indicate emerging challenges in asset utilization efficiency or slower revenue generation relative to asset growth. Seasonal and cyclical elements appear to influence quarterly revenues, while capital investments in fixed assets appear to be part of longer-term strategic positioning.

Total Asset Turnover

McDonald’s Corp., total asset turnover calculation (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Revenues 6,843 5,956 6,388 6,873 6,490 6,169 6,406 6,692 6,498 5,898 5,927 5,872 5,718 5,666 6,009 6,201 5,888 5,125
Total assets 59,555 56,329 55,182 56,172 53,801 53,513 56,147 52,089 50,442 52,014 50,436 48,502 49,248 50,878 53,854 52,727 51,893 51,103
Long-term Activity Ratio
Total asset turnover1 0.44 0.46 0.47 0.46 0.48 0.48 0.45 0.48 0.48 0.45 0.46 0.48 0.48 0.47 0.43 0.43 0.42 0.38
Benchmarks
Total Asset Turnover, Competitors2
Airbnb Inc. 0.43 0.45 0.53 0.49 0.40 0.42 0.48 0.45 0.43 0.44 0.52 0.50 0.39 0.39
Booking Holdings Inc. 0.82 0.89 0.86 0.82 0.78 0.79 0.88 0.80 0.73 0.72 0.67 0.73 0.60 0.56 0.46 0.39 0.30 0.24
Chipotle Mexican Grill Inc. 1.25 1.27 1.23 1.22 1.20 1.21 1.23 1.21 1.23 1.27 1.25 1.23 1.24 1.21 1.13 1.09 1.08 1.03
DoorDash, Inc. 0.70 0.83 0.83 0.83 0.81 0.80 0.80 0.81 0.80 0.74 0.67 0.63 0.57 0.77
Starbucks Corp. 1.15 1.13 1.15 1.21 1.24 1.26 1.22 1.22 1.19 1.16 1.15 1.14 1.08 1.05 0.93 0.92 0.84 0.77

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q2 2025 Calculation
Total asset turnover = (RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024 + RevenuesQ3 2024) ÷ Total assets
= (6,843 + 5,956 + 6,388 + 6,873) ÷ 59,555 = 0.44

2 Click competitor name to see calculations.


The financial data demonstrates several notable trends in revenues, total assets, and total asset turnover ratios over the analyzed periods.

Revenues
Revenues exhibit a general upward trend with seasonal fluctuations over the quarters. Starting at $5,125 million in March 2021, revenues steadily increase, peaking at $6,927 million in September 2024. There are periodic dips observed, notably around March 2022 and March 2025, each followed by recovery in subsequent quarters. This pattern suggests some seasonality in revenue generation. The higher revenue figures from 2023 onwards indicate growth compared to the early 2021 baseline.
Total assets
Total assets show moderate volatility but a general upward progression towards the later periods. Beginning at approximately $51,103 million in March 2021, total assets dip below the initial level during parts of 2022, reaching a low near $48,502 million in September 2022. Subsequently, a recovery trend emerges, with total assets escalating to $59,555 million by June 2025. This gradual asset base expansion may imply ongoing investments or asset acquisitions contributing to the company's operational capacity.
Total asset turnover
The total asset turnover ratio fluctuates mostly within a narrow range between 0.38 and 0.48, indicating consistent utilization of assets to generate revenues. This ratio improves from 0.38 in March 2021 to peak around 0.48 multiple times between mid-2022 and mid-2024, reflecting enhanced efficiency in asset use during that period. A slight decline in turnover ratio is observed towards the end of the timeline, settling around 0.44 in June 2025. The variations suggest changes in operational efficiency or the timing of asset additions relative to revenue growth.

Overall, the company demonstrates increasing revenue streams supported by an expanding asset base, while maintaining relatively stable asset turnover ratios. The interplay between revenues and assets over time indicates effective management of resources with periodic seasonal influence.


Equity Turnover

McDonald’s Corp., equity turnover calculation (quarterly data)

Microsoft Excel
Jun 30, 2025 Mar 31, 2025 Dec 31, 2024 Sep 30, 2024 Jun 30, 2024 Mar 31, 2024 Dec 31, 2023 Sep 30, 2023 Jun 30, 2023 Mar 31, 2023 Dec 31, 2022 Sep 30, 2022 Jun 30, 2022 Mar 31, 2022 Dec 31, 2021 Sep 30, 2021 Jun 30, 2021 Mar 31, 2021
Selected Financial Data (US$ in millions)
Revenues 6,843 5,956 6,388 6,873 6,490 6,169 6,406 6,692 6,498 5,898 5,927 5,872 5,718 5,666 6,009 6,201 5,888 5,125
Shareholders’ equity (deficit) (2,760) (3,454) (3,797) (5,177) (4,824) (4,833) (4,707) (4,855) (4,999) (5,776) (6,003) (6,566) (6,370) (5,991) (4,601) (5,675) (5,808) (7,236)
Long-term Activity Ratio
Equity turnover1
Benchmarks
Equity Turnover, Competitors2
Airbnb Inc. 1.49 1.42 1.32 1.28 1.31 1.30 1.21 1.05 1.80 1.65 1.51 1.45 1.41 1.40
Booking Holdings Inc. 16.92 6.14 4.37 3.66 2.86 1.77 1.66 1.50 1.19
Chipotle Mexican Grill Inc. 3.28 3.29 3.09 3.04 2.87 3.04 3.22 3.30 3.36 3.62 3.65 3.62 3.78 3.67 3.29 3.11 3.15 3.01
DoorDash, Inc. 1.33 1.34 1.37 1.34 1.34 1.30 1.27 1.24 1.20 1.10 0.97 0.89 0.76 1.13
Starbucks Corp.

Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).

1 Q2 2025 Calculation
Equity turnover = (RevenuesQ2 2025 + RevenuesQ1 2025 + RevenuesQ4 2024 + RevenuesQ3 2024) ÷ Shareholders’ equity (deficit)
= (6,843 + 5,956 + 6,388 + 6,873) ÷ -2,760 =

2 Click competitor name to see calculations.


The financial data presents quarterly trends for key financial indicators over multiple years. An analysis of the revenue patterns and shareholders’ equity reveals meaningful fluctuations that may inform strategic and operational considerations.

Revenues
The revenue figures exhibit a generally positive long-term trend with quarterly variations. Starting from 5,125 million US dollars in the first quarter of 2021, revenues increased steadily reaching a peak of 6,873 million US dollars in the third quarter of 2024. This positive momentum indicates growth in sales or business expansion over the observed period.
Some seasonal and quarterly fluctuations are noticeable. For example, revenues decreased in the first quarter of 2022 to 5,666 million US dollars after peaking at 6,201 million in the third quarter of 2021. Similar dips occur but are typically followed by recoveries and further growth, suggesting cyclicality or seasonality in the business's revenue generation.
Notably, revenues jumped again in the third quarter of 2023 to 6,692 million US dollars from 6,498 million in the prior quarter, followed by a slight decline in the fourth quarter before another rise in 2024. The latest data depict strong revenues hovering around 6,000 to nearly 6,900 million US dollars, indicating sustained demand or successful operational initiatives.
Shareholders’ Equity (Deficit)
Throughout the periods analyzed, the shareholders’ equity is persistently negative, reflecting a deficit balance. This trend suggests that liabilities exceed assets and points to potential financial challenges or specific accounting treatments impacting equity.
The equity deficit has somewhat improved from -7,236 million US dollars in Q1 2021 to -2,760 million US dollars in Q2 2025. This trend signifies a gradual reduction in the negative equity position, which might be driven by improved asset management, debt reduction, or other financial restructuring efforts.
Despite this improvement, the presence of a continuing deficit over multiple years warrants monitoring, as it could impact the company’s creditworthiness and financing opportunities.
Equity Turnover
No data was available for equity turnover, hence analysis in this regard is not possible. The absence of this ratio limits assessment of how efficiently the company is utilizing shareholders' equity to generate revenue.

In summary, revenues display a generally positive trajectory with cyclical variations typical of quarter-to-quarter operations, indicating steady business growth. The shareholders’ equity position, though improving, remains in deficit, which may require ongoing financial management attention. The lack of equity turnover data restricts a full evaluation of capital efficiency.