Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Return on Sales
Return on Investment
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
The analysis of profitability ratios from 2012 to 2016 reveals a significant deterioration in operational efficiency and financial performance, characterized by a transition from positive profitability to substantial losses, followed by a marginal recovery toward the end of the period.
- Profit Margins
- Gross profit margin experienced an initial increase, peaking at 71.89% in 2014, before declining sharply to 47.40% by 2016. This suggests an increase in the cost of goods sold relative to revenue in the latter years. The operating profit margin exhibited a more severe collapse; after remaining stable between 2012 and 2013, it plummeted to -95.58% in 2015, indicating a period of extreme operational distress, though it improved to -12.48% in 2016.
- Net Profitability and Volatility
- The net profit margin demonstrated extreme volatility, moving from 79.12% in 2012 to a peak of 162.87% in 2014, likely reflecting one-time non-operating gains. This was followed by a drastic reversal to -87.74% in 2015. By 2016, the net profit margin narrowed significantly to -4.15%, suggesting a stabilization of bottom-line losses.
- Returns on Investment
- Return on equity (ROE) and return on assets (ROA) followed nearly identical trajectories. Both metrics were positive and relatively strong between 2012 and 2014, with ROE reaching 27.10% and ROA reaching 23.07% in 2012. Both ratios shifted into negative territory in 2015, reflecting the overall loss-making position of the company. By 2016, ROE (-0.69%) and ROA (-0.45%) had nearly returned to a break-even state.
Overall, the data indicates a period of severe financial instability centering around 2015, where a collapse in operating margins coincided with negative returns on both equity and assets. While 2016 shows signs of narrowing losses, the gross margin contraction suggests a fundamental shift in the cost structure of the business.
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Gross Profit Margin
| Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Gross profit | 2,450,241) | 2,890,553) | 3,319,819) | 3,331,000) | 3,366,000) | |
| Revenue | 5,169,135) | 4,968,301) | 4,618,133) | 4,680,380) | 4,986,566) | |
| Profitability Ratio | ||||||
| Gross profit margin1 | 47.40% | 58.18% | 71.89% | 71.17% | 67.50% | |
| Benchmarks | ||||||
| Gross Profit Margin, Competitors2 | ||||||
| Accenture PLC | — | — | — | — | — | |
| Adobe Inc. | — | — | — | — | — | |
| AppLovin Corp. | — | — | — | — | — | |
| Cadence Design Systems Inc. | — | — | — | — | — | |
| Datadog Inc. | — | — | — | — | — | |
| International Business Machines Corp. | — | — | — | — | — | |
| Intuit Inc. | — | — | — | — | — | |
| Microsoft Corp. | — | — | — | — | — | |
| Oracle Corp. | — | — | — | — | — | |
| Palantir Technologies Inc. | — | — | — | — | — | |
| Palo Alto Networks Inc. | — | — | — | — | — | |
| Salesforce Inc. | — | — | — | — | — | |
| ServiceNow Inc. | — | — | — | — | — | |
| Synopsys Inc. | — | — | — | — | — | |
| Workday Inc. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 2016 Calculation
Gross profit margin = 100 × Gross profit ÷ Revenue
= 100 × 2,450,241 ÷ 5,169,135 = 47.40%
2 Click competitor name to see calculations.
The profitability analysis for the period between 2012 and 2016 reveals a significant deterioration in gross margin efficiency, characterized by a sharp divergence between revenue growth and gross profit generation in the latter years of the sequence.
- Revenue Trends
- Revenue exhibited a fluctuating trajectory, initially declining from US$ 4.99 billion in 2012 to a low of US$ 4.62 billion in 2014. A recovery phase followed between 2015 and 2016, with revenue increasing to a period high of US$ 5.17 billion.
- Gross Profit Performance
- In contrast to the revenue recovery, gross profit demonstrated a continuous downward trend. From a peak of US$ 3.37 billion in 2012, gross profit declined steadily every year, reaching US$ 2.45 billion by December 31, 2016.
- Gross Profit Margin Analysis
- The gross profit margin transitioned through two distinct phases. Between 2012 and 2014, margins expanded from 67.50% to a peak of 71.89%, suggesting an initial period of improved cost management or a shift toward higher-margin revenue streams. However, a severe contraction occurred starting in 2015, with the margin falling to 58.18% and further declining to 47.40% in 2016. This indicates that the costs of goods sold increased at a rate significantly higher than the growth in revenue during the final two years of the analysis.
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Operating Profit Margin
| Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Income (loss) from operations | (645,058) | (4,748,494) | 142,942) | 589,926) | 566,368) | |
| Revenue | 5,169,135) | 4,968,301) | 4,618,133) | 4,680,380) | 4,986,566) | |
| Profitability Ratio | ||||||
| Operating profit margin1 | -12.48% | -95.58% | 3.10% | 12.60% | 11.36% | |
| Benchmarks | ||||||
| Operating Profit Margin, Competitors2 | ||||||
| Accenture PLC | — | — | — | — | — | |
| Adobe Inc. | — | — | — | — | — | |
| AppLovin Corp. | — | — | — | — | — | |
| Cadence Design Systems Inc. | — | — | — | — | — | |
| Datadog Inc. | — | — | — | — | — | |
| International Business Machines Corp. | — | — | — | — | — | |
| Intuit Inc. | — | — | — | — | — | |
| Microsoft Corp. | — | — | — | — | — | |
| Oracle Corp. | — | — | — | — | — | |
| Palantir Technologies Inc. | — | — | — | — | — | |
| Palo Alto Networks Inc. | — | — | — | — | — | |
| Salesforce Inc. | — | — | — | — | — | |
| ServiceNow Inc. | — | — | — | — | — | |
| Synopsys Inc. | — | — | — | — | — | |
| Workday Inc. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 2016 Calculation
Operating profit margin = 100 × Income (loss) from operations ÷ Revenue
= 100 × -645,058 ÷ 5,169,135 = -12.48%
2 Click competitor name to see calculations.
The analysis of operating profitability reveals a period of severe volatility between 2012 and 2016. While revenue levels remained relatively stable throughout this timeframe, operating income experienced a dramatic contraction, culminating in significant losses.
- Revenue Stability
- Revenue fluctuated within a narrow range, from a low of approximately 4.62 billion US dollars in 2014 to a high of 5.17 billion US dollars in 2016. The consistency of these figures suggests that the subsequent volatility in profit margins was not a result of a decline in top-line performance, but rather a result of internal cost pressures or extraordinary operational expenses.
- Operating Profit Margin Contraction
- The operating profit margin peaked at 12.60% in 2013 before experiencing a precipitous decline. A sharp reduction is observed in 2014, where the margin fell to 3.10%. This downward trend accelerated into a critical deficit in 2015, reaching a nadir of -95.58%, coinciding with an operating loss of approximately 4.75 billion US dollars.
- Operational Recovery Trends
- A partial recovery in operational performance is evident in 2016. Although the operating profit margin remained negative at -12.48%, the scale of the operating loss was significantly reduced compared to the previous year, moving from 4.75 billion US dollars to approximately 645 million US dollars. This indicates a substantial mitigation of the losses experienced in 2015, although the company failed to return to positive operating profitability within the analyzed period.
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Net Profit Margin
| Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income (loss) attributable to Yahoo! Inc. | (214,321) | (4,359,082) | 7,521,731) | 1,366,281) | 3,945,479) | |
| Revenue | 5,169,135) | 4,968,301) | 4,618,133) | 4,680,380) | 4,986,566) | |
| Profitability Ratio | ||||||
| Net profit margin1 | -4.15% | -87.74% | 162.87% | 29.19% | 79.12% | |
| Benchmarks | ||||||
| Net Profit Margin, Competitors2 | ||||||
| Accenture PLC | — | — | — | — | — | |
| Adobe Inc. | — | — | — | — | — | |
| AppLovin Corp. | — | — | — | — | — | |
| Cadence Design Systems Inc. | — | — | — | — | — | |
| Datadog Inc. | — | — | — | — | — | |
| International Business Machines Corp. | — | — | — | — | — | |
| Intuit Inc. | — | — | — | — | — | |
| Microsoft Corp. | — | — | — | — | — | |
| Oracle Corp. | — | — | — | — | — | |
| Palantir Technologies Inc. | — | — | — | — | — | |
| Palo Alto Networks Inc. | — | — | — | — | — | |
| Salesforce Inc. | — | — | — | — | — | |
| ServiceNow Inc. | — | — | — | — | — | |
| Synopsys Inc. | — | — | — | — | — | |
| Workday Inc. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 2016 Calculation
Net profit margin = 100 × Net income (loss) attributable to Yahoo! Inc. ÷ Revenue
= 100 × -214,321 ÷ 5,169,135 = -4.15%
2 Click competitor name to see calculations.
The financial performance from 2012 to 2016 is characterized by extreme volatility in profitability and net income, contrasting with a relatively stable revenue trajectory.
- Revenue Stability
- Revenue exhibited minimal fluctuation over the five-year period, maintaining a range between 4.6 billion and 5.2 billion US dollars. After a slight decline from 2012 to 2014, a recovery trend emerged, with revenue reaching its highest point of 5.17 billion US dollars in 2016.
- Net Profit Margin Volatility
- The net profit margin demonstrated severe instability, shifting from 79.12% in 2012 to an anomalous peak of 162.87% in 2014, before plummeting to -87.74% in 2015. This pattern indicates that bottom-line results were driven by factors other than core operational revenue.
- Net Income Fluctuations
- Net income showed erratic movement, starting at 3.95 billion US dollars in 2012 and spiking to 7.52 billion US dollars in 2014. This was followed by a significant reversal in 2015, with a net loss of 4.36 billion US dollars. A recovery trend began in 2016, as the net loss narrowed to 214.3 million US dollars.
- Analytical Insights
- The observation of a net profit margin exceeding 100% in 2014 suggests the impact of significant non-operating income or one-time gains. The subsequent sharp decline into negative territory in 2015 implies the recognition of substantial one-time charges or impairments. The 2016 figures indicate a movement toward a break-even position, with the profit margin improving to -4.15%.
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Return on Equity (ROE)
| Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income (loss) attributable to Yahoo! Inc. | (214,321) | (4,359,082) | 7,521,731) | 1,366,281) | 3,945,479) | |
| Total Yahoo! Inc. stockholders’ equity | 31,049,283) | 29,043,537) | 38,741,837) | 13,074,909) | 14,560,200) | |
| Profitability Ratio | ||||||
| ROE1 | -0.69% | -15.01% | 19.42% | 10.45% | 27.10% | |
| Benchmarks | ||||||
| ROE, Competitors2 | ||||||
| Accenture PLC | — | — | — | — | — | |
| Adobe Inc. | — | — | — | — | — | |
| AppLovin Corp. | — | — | — | — | — | |
| Cadence Design Systems Inc. | — | — | — | — | — | |
| Datadog Inc. | — | — | — | — | — | |
| International Business Machines Corp. | — | — | — | — | — | |
| Intuit Inc. | — | — | — | — | — | |
| Microsoft Corp. | — | — | — | — | — | |
| Oracle Corp. | — | — | — | — | — | |
| Palantir Technologies Inc. | — | — | — | — | — | |
| Palo Alto Networks Inc. | — | — | — | — | — | |
| Salesforce Inc. | — | — | — | — | — | |
| ServiceNow Inc. | — | — | — | — | — | |
| Synopsys Inc. | — | — | — | — | — | |
| Workday Inc. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 2016 Calculation
ROE = 100 × Net income (loss) attributable to Yahoo! Inc. ÷ Total Yahoo! Inc. stockholders’ equity
= 100 × -214,321 ÷ 31,049,283 = -0.69%
2 Click competitor name to see calculations.
The Return on Equity (ROE) demonstrates substantial instability over the five-year period, transitioning from strong positive returns to significant negative values. This volatility is primarily driven by erratic fluctuations in net income relative to the stockholders' equity base.
- Net Income Impact on ROE
- A peak ROE of 27.10% was recorded in 2012, which subsequently declined to 10.45% in 2013 as net income decreased from approximately $3.9 billion to $1.3 billion. A recovery occurred in 2014, where ROE rose to 19.42% following a surge in net income to $7.5 billion. However, this trend reversed sharply in 2015, resulting in an ROE of -15.01% due to a net loss of approximately $4.3 billion.
- Equity Base Dynamics
- Stockholders' equity remained relatively stable between 2012 and 2013 before expanding significantly in 2014 to $38.7 billion. This substantial increase in the equity denominator moderated the impact of the 2014 income spike, preventing the ROE from reaching the levels observed in 2012. Following a contraction to $29.0 billion in 2015, the equity base stabilized at $31.0 billion by 2016.
- Recent Performance Trend
- The analysis concludes with a narrowing of losses in 2016. While the ROE remained negative at -0.69%, the substantial reduction in net loss compared to the previous year indicates a trend moving toward a break-even position.
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Return on Assets (ROA)
| Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income (loss) attributable to Yahoo! Inc. | (214,321) | (4,359,082) | 7,521,731) | 1,366,281) | 3,945,479) | |
| Total assets | 48,083,079) | 45,203,966) | 61,960,344) | 16,804,959) | 17,103,253) | |
| Profitability Ratio | ||||||
| ROA1 | -0.45% | -9.64% | 12.14% | 8.13% | 23.07% | |
| Benchmarks | ||||||
| ROA, Competitors2 | ||||||
| Accenture PLC | — | — | — | — | — | |
| Adobe Inc. | — | — | — | — | — | |
| AppLovin Corp. | — | — | — | — | — | |
| Cadence Design Systems Inc. | — | — | — | — | — | |
| Datadog Inc. | — | — | — | — | — | |
| International Business Machines Corp. | — | — | — | — | — | |
| Intuit Inc. | — | — | — | — | — | |
| Microsoft Corp. | — | — | — | — | — | |
| Oracle Corp. | — | — | — | — | — | |
| Palantir Technologies Inc. | — | — | — | — | — | |
| Palo Alto Networks Inc. | — | — | — | — | — | |
| Salesforce Inc. | — | — | — | — | — | |
| ServiceNow Inc. | — | — | — | — | — | |
| Synopsys Inc. | — | — | — | — | — | |
| Workday Inc. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 2016 Calculation
ROA = 100 × Net income (loss) attributable to Yahoo! Inc. ÷ Total assets
= 100 × -214,321 ÷ 48,083,079 = -0.45%
2 Click competitor name to see calculations.
The financial performance between 2012 and 2016 is characterized by extreme volatility in both net earnings and asset utilization. The Return on Assets (ROA) experienced a severe downward trajectory over the period, transitioning from a high of 23.07% in 2012 to negative territory by 2015, with a slight recovery toward the break-even point in 2016.
- Net Income Volatility
- Earnings exhibited significant instability, starting at $3.95 billion in 2012 and peaking at $7.52 billion in 2014. This growth was followed by a sharp reversal in 2015, resulting in a net loss of $4.36 billion. Although the loss narrowed to $214 million in 2016, the company remained unable to sustain positive net income.
- Asset Base Expansion
- Total assets remained relatively stable around $17 billion during 2012 and 2013, before surging to $61.96 billion in 2014. This substantial expansion suggests a major structural change or capital investment. While assets contracted to $45.20 billion in 2015, they remained significantly higher than the pre-2014 levels, ending the period at $48.08 billion in 2016.
- Return on Assets (ROA) Analysis
- The ROA declined sharply from 23.07% in 2012 to 8.13% in 2013. A moderate recovery to 12.14% occurred in 2014, coinciding with the peak in net income. However, the ratio collapsed to -9.64% in 2015, reflecting the combined impact of substantial losses and a large asset base. By 2016, the ROA improved to -0.45%, indicating that the company nearly reached a point of efficiency where assets no longer generated a significant net loss.
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