Revenues as Reported
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
- Search Revenue Trend
- The revenue from Search activities showed a fluctuating but overall increasing trend from 2012 to 2016. Starting at approximately 1.89 billion US dollars in 2012, it declined in 2013 to around 1.74 billion but gradually increased thereafter, reaching about 2.67 billion by the end of 2016. This represents a notable growth exceeding 40% over the five-year period.
- Display Revenue Trend
- Display revenue exhibited a declining trend over the same period. Beginning with roughly 2.14 billion US dollars in 2012, the revenue decreased to approximately 1.95 billion in 2013, then further reduced to about 1.87 billion in 2014. There was a slight recovery in 2015, increasing to roughly 2.07 billion, but it decreased again in 2016 to near 1.98 billion. Overall, there was a net decrease from 2012 to 2016.
- Other Revenue Trend
- The revenue categorized as Other showed a consistent downward trend throughout the five years. Starting near 958 million in 2012, it remained relatively stable in 2013 and 2014 but begun to decline afterward. There was a significant drop from 810 million in 2015 to about 515 million in 2016, indicating a reduction of nearly 46% since 2012.
- Total Revenue Trend
- Total revenue experienced a general decline from 2012 to 2014, moving from approximately 4.99 billion to 4.62 billion US dollars. However, it reversed this trend in 2015 with an increase to nearly 4.97 billion and continued growing to about 5.17 billion in 2016. This indicates a recovery and growth phase in the last two years, with total revenue exceeding the initial 2012 value.
- Summary Insights
- The data reveals a shift in revenue composition over the five-year span. While Search revenue is on a growth trajectory, Display and Other revenue streams are declining, especially Other. The reversal in total revenue trend after 2014 corresponds to the growth in Search revenue, which appears to be a significant driver of overall revenue recovery. The reduction in Display and Other revenues could indicate changing market dynamics or strategic focus.