Stock Analysis on Net

Yahoo! Inc. (NASDAQ:YHOO)

This company has been moved to the archive! The financial data has not been updated since May 9, 2017.

Analysis of Revenues 

Microsoft Excel

Revenues as Reported

Yahoo! Inc., income statement, revenues

US$ in thousands

Microsoft Excel
12 months ended: Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012
Search 2,673,100 2,084,139 1,792,861 1,741,791 1,885,860
Display 1,981,535 2,074,161 1,868,035 1,949,830 2,142,818
Other 514,500 810,001 957,237 988,759 957,888
Revenue 5,169,135 4,968,301 4,618,133 4,680,380 4,986,566

Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


Search Revenue Trend
The revenue from Search activities showed a fluctuating but overall increasing trend from 2012 to 2016. Starting at approximately 1.89 billion US dollars in 2012, it declined in 2013 to around 1.74 billion but gradually increased thereafter, reaching about 2.67 billion by the end of 2016. This represents a notable growth exceeding 40% over the five-year period.
Display Revenue Trend
Display revenue exhibited a declining trend over the same period. Beginning with roughly 2.14 billion US dollars in 2012, the revenue decreased to approximately 1.95 billion in 2013, then further reduced to about 1.87 billion in 2014. There was a slight recovery in 2015, increasing to roughly 2.07 billion, but it decreased again in 2016 to near 1.98 billion. Overall, there was a net decrease from 2012 to 2016.
Other Revenue Trend
The revenue categorized as Other showed a consistent downward trend throughout the five years. Starting near 958 million in 2012, it remained relatively stable in 2013 and 2014 but begun to decline afterward. There was a significant drop from 810 million in 2015 to about 515 million in 2016, indicating a reduction of nearly 46% since 2012.
Total Revenue Trend
Total revenue experienced a general decline from 2012 to 2014, moving from approximately 4.99 billion to 4.62 billion US dollars. However, it reversed this trend in 2015 with an increase to nearly 4.97 billion and continued growing to about 5.17 billion in 2016. This indicates a recovery and growth phase in the last two years, with total revenue exceeding the initial 2012 value.
Summary Insights
The data reveals a shift in revenue composition over the five-year span. While Search revenue is on a growth trajectory, Display and Other revenue streams are declining, especially Other. The reversal in total revenue trend after 2014 corresponds to the growth in Search revenue, which appears to be a significant driver of overall revenue recovery. The reduction in Display and Other revenues could indicate changing market dynamics or strategic focus.