Name: Yahoo! Inc. (NASDAQ:YHOO) | Analysis of Revenues
Creator: Stock Analysis on Net

Analysis of Revenues

Revenues as Reported

Revenues as Reported

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Yahoo! Inc., income statement, revenues

US$ in thousands

12 months ended:	Dec 31, 2016	Dec 31, 2015	Dec 31, 2014	Dec 31, 2013	Dec 31, 2012
Search	2,673,100)	2,084,139)	1,792,861)	1,741,791)	1,885,860)
Display	1,981,535)	2,074,161)	1,868,035)	1,949,830)	2,142,818)
Other	514,500)	810,001)	957,237)	988,759)	957,888)
Revenue	5,169,135)	4,968,301)	4,618,133)	4,680,380)	4,986,566)

Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).

Total revenue exhibited a U-shaped trajectory between 2012 and 2016. After a period of moderate contraction in 2013 and 2014, revenues recovered to exceed 2012 levels, culminating in a five-year peak of US$ 5,169,135 thousand in 2016.

Search Revenue Trends: Search revenue demonstrated a significant growth acceleration toward the end of the period. Following a slight decline between 2012 and 2013, this stream increased consistently, rising from US$ 1,792,861 thousand in 2014 to US$ 2,673,100 thousand in 2016. By the conclusion of the analysis period, Search emerged as the primary driver of total revenue growth.
Display Revenue Trends: The Display segment showed volatility and a lack of long-term growth. Revenue peaked in 2012 at US$ 2,142,818 thousand, declined through 2014, recovered briefly in 2015, and retreated again in 2016 to US$ 1,981,535 thousand. This suggests a stagnation in display-based monetization efforts.
Other Revenue Trends: A pronounced downward trend is observed in the Other revenue category. While remaining relatively stable through 2014, the segment experienced a sharp contraction starting in 2015, falling to US$ 514,500 thousand by 2016. This represents a reduction of approximately 46% relative to 2012 levels.

The overall revenue mix shifted substantially over the five-year period. There was a marked decrease in reliance on Other revenue, which was effectively offset by the expansion of the Search segment. By 2016, Search revenue transitioned from being a secondary stream to the dominant component of the company's total revenue portfolio.

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