Stock Analysis on Net

Apple Inc. (NASDAQ:AAPL)

Analysis of Profitability Ratios 
Quarterly Data

Microsoft Excel

Profitability Ratios (Summary)

Apple Inc., profitability ratios (quarterly data)

Microsoft Excel
Mar 28, 2026 Dec 27, 2025 Sep 27, 2025 Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020
Return on Sales
Gross profit margin 47.86% 47.33% 46.91% 46.68% 46.63% 46.52% 46.21% 45.96% 45.59% 45.03% 44.13% 43.45% 43.18% 43.06% 43.31% 43.31% 43.32% 43.02% 41.78% 41.01% 39.88% 38.78%
Operating profit margin 32.64% 32.38% 31.97% 31.87% 31.81% 31.76% 31.51% 31.27% 30.98% 30.76% 29.82% 29.23% 29.16% 29.41% 30.29% 30.53% 30.93% 30.90% 29.78% 28.79% 27.32% 25.24%
Net profit margin 27.15% 27.04% 26.92% 24.30% 24.30% 24.30% 23.97% 26.44% 26.31% 26.16% 25.31% 24.68% 24.49% 24.56% 25.31% 25.71% 26.41% 26.58% 25.88% 25.00% 23.45% 21.73%
Return on Investment
Return on equity (ROE) 115.10% 133.55% 151.91% 150.81% 145.66% 144.03% 164.59% 152.84% 135.31% 136.18% 156.08% 157.22% 151.74% 167.77% 196.96% 171.46% 151.24% 139.79% 150.07% 135.04% 110.31% 96.54%
Return on assets (ROA) 33.03% 31.05% 31.18% 29.95% 29.37% 27.94% 25.68% 30.75% 29.75% 28.55% 27.51% 28.28% 28.40% 27.45% 28.29% 29.63% 29.07% 26.38% 26.97% 26.32% 22.63% 18.06%

Based on: 10-Q (reporting date: 2026-03-28), 10-Q (reporting date: 2025-12-27), 10-K (reporting date: 2025-09-27), 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26).


The profitability profile exhibits a sustained upward trajectory in margin efficiency and asset utilization over the observed period, characterized by consistent improvements in gross profitability and a general increase in the return on assets.

Gross Profit Margin
A consistent and linear expansion is observed, with the margin rising from 38.78% in December 2020 to 47.86% by March 2026. This steady increase indicates a strengthened ability to manage direct costs or a strategic shift toward higher-margin revenue streams.
Operating and Net Profit Margins
Operating profit margins showed an initial climb from 25.24% to a peak of 30.93% in March 2022, followed by a brief period of contraction that bottomed at 29.16% in April 2023 before resuming a steady ascent to 32.64% by March 2026. Similarly, net profit margins generally trended upward from 21.73% to 27.15%, despite a notable temporary decline to 23.97% in September 2024. The narrowing gap between gross and operating margins suggests a disciplined approach to operational expenditures relative to revenue growth.
Return on Assets (ROA)
Asset efficiency demonstrated significant improvement, increasing from 18.06% in December 2020 to 33.03% in March 2026. While a temporary dip occurred in September 2024, the overall trend reflects a substantial increase in the company's capacity to generate profit from its total asset base.
Return on Equity (ROE)
Return on equity remained exceptionally high throughout the period but exhibited greater volatility than other ratios. ROE peaked at 196.96% in September 2022 before experiencing a general downward trend, ending at 115.10% in March 2026. The divergence between the rising ROA and the fluctuating ROE suggests significant changes in the capital structure, potentially driven by aggressive share repurchase programs or adjustments in total equity.

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Return on Sales


Return on Investment


Gross Profit Margin

Apple Inc., gross profit margin calculation (quarterly data)

Microsoft Excel
Mar 28, 2026 Dec 27, 2025 Sep 27, 2025 Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020
Selected Financial Data (US$ in millions)
Gross margin 54,781 69,231 48,341 43,718 44,867 58,275 43,879 39,678 42,271 54,855 40,427 36,413 41,976 50,332 38,095 35,885 42,559 54,243 35,174 35,255 38,079 44,328
Net sales 111,184 143,756 102,466 94,036 95,359 124,300 94,930 85,777 90,753 119,575 89,498 81,797 94,836 117,154 90,146 82,959 97,278 123,945 83,360 81,434 89,584 111,439
Profitability Ratio
Gross profit margin1 47.86% 47.33% 46.91% 46.68% 46.63% 46.52% 46.21% 45.96% 45.59% 45.03% 44.13% 43.45% 43.18% 43.06% 43.31% 43.31% 43.32% 43.02% 41.78% 41.01% 39.88% 38.78%
Benchmarks
Gross Profit Margin, Competitors2
Arista Networks Inc. 64.06% 64.34% 64.24% 64.09% 64.13% 64.41% 64.01% 62.94% 61.95% 60.76% 60.18% 60.27% 61.07% 61.82% 62.77% 63.64%
Cisco Systems Inc. 64.81% 64.85% 64.94% 65.24% 65.13% 64.92% 64.73% 64.65% 64.22% 63.69% 62.73% 61.99% 61.92% 62.23% 62.55% 63.14% 63.30% 63.73% 64.02% 63.94% 64.17% 64.07%
Dell Technologies Inc. 21.12% 22.06% 22.24% 22.23% 22.51% 23.07% 23.60% 23.38% 23.36% 22.57% 22.18% 21.42% 20.92% 21.40% 21.63% 24.59% 27.13% 29.32%
Lumentum Holdings Inc. 33.44% 30.59% 27.96% 23.86% 20.39% 18.33% 18.50% 20.38% 23.79% 28.17% 32.20% 36.36% 39.14% 42.78% 46.05% 45.74% 46.14% 46.56% 44.93% 43.98% 42.81% 40.94%
Super Micro Computer Inc. 8.02% 10.08% 11.06% 11.27% 12.44% 13.20% 13.75% 15.97% 16.39% 17.44% 18.01% 18.23% 17.80% 16.78% 15.40% 14.22% 13.68% 14.18% 15.03% 15.14% 16.03% 15.91%

Based on: 10-Q (reporting date: 2026-03-28), 10-Q (reporting date: 2025-12-27), 10-K (reporting date: 2025-09-27), 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26).

1 Q2 2026 Calculation
Gross profit margin = 100 × (Gross marginQ2 2026 + Gross marginQ1 2026 + Gross marginQ4 2025 + Gross marginQ3 2025) ÷ (Net salesQ2 2026 + Net salesQ1 2026 + Net salesQ4 2025 + Net salesQ3 2025)
= 100 × (54,781 + 69,231 + 48,341 + 43,718) ÷ (111,184 + 143,756 + 102,466 + 94,036) = 47.86%

2 Click competitor name to see calculations.


A consistent and sustained upward trajectory in the gross profit margin is observed from December 2020 through March 2026. The profitability profile shifted from a base of 38.78% to a peak of 47.86%, reflecting a structural enhancement in the ability to convert net sales into gross profit over the analyzed period.

Gross Profit Margin Expansion
The margin percentage exhibits a monotonic increase. Initial growth was most pronounced between December 2020 and December 2021, where the margin rose from 38.78% to 43.02%. After a period of stabilization around the 43% mark throughout 2022, a second phase of steady acceleration began in 2023, eventually reaching 47.86% by March 2026.
Revenue Seasonality and Volume Trends
Net sales demonstrate a recurring seasonal pattern with significant peaks occurring consistently in the December quarters. Despite these quarterly fluctuations, the general trend for both peak and trough sales is positive. The highest recorded net sales occurred in December 2025, reaching 143,756 million US$.
Correlation Between Margin and Absolute Profit
The absolute gross margin in US$ millions reflects the combined effect of increasing net sales and expanding margin percentages. The December peaks in gross margin grew from 44,328 million US$ in 2020 to 69,231 million US$ in 2025. This indicates that the growth in absolute profit is being driven not only by higher sales volume but also by an increasing profit per unit of sale.

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Operating Profit Margin

Apple Inc., operating profit margin calculation (quarterly data)

Microsoft Excel
Mar 28, 2026 Dec 27, 2025 Sep 27, 2025 Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020
Selected Financial Data (US$ in millions)
Operating income 35,885 50,852 32,427 28,202 29,589 42,832 29,591 25,352 27,900 40,373 26,969 22,998 28,318 36,016 24,894 23,076 29,979 41,488 23,786 24,126 27,503 33,534
Net sales 111,184 143,756 102,466 94,036 95,359 124,300 94,930 85,777 90,753 119,575 89,498 81,797 94,836 117,154 90,146 82,959 97,278 123,945 83,360 81,434 89,584 111,439
Profitability Ratio
Operating profit margin1 32.64% 32.38% 31.97% 31.87% 31.81% 31.76% 31.51% 31.27% 30.98% 30.76% 29.82% 29.23% 29.16% 29.41% 30.29% 30.53% 30.93% 30.90% 29.78% 28.79% 27.32% 25.24%
Benchmarks
Operating Profit Margin, Competitors2
Arista Networks Inc. 42.82% 42.88% 43.14% 42.27% 42.05% 42.11% 41.23% 40.01% 38.52% 37.29% 36.12% 35.71% 34.86% 33.69% 32.55% 31.56%
Cisco Systems Inc. 22.75% 22.12% 20.76% 20.30% 18.98% 19.37% 22.64% 24.95% 27.21% 27.17% 26.37% 25.89% 26.10% 26.91% 27.09% 27.36% 27.09% 26.98% 25.76% 25.60% 25.93% 26.23%
Dell Technologies Inc. 6.72% 6.66% 6.53% 5.93% 5.81% 5.69% 5.89% 5.39% 5.54% 5.45% 5.64% 5.88% 5.12% 4.99% 4.60% 5.26% 5.51% 5.72%
Lumentum Holdings Inc. 1.18% -4.94% -10.95% -20.72% -27.02% -31.60% -31.93% -25.08% -20.39% -13.31% -6.55% -0.24% 5.12% 11.34% 17.71% 17.46% 30.10% 31.28% 30.24% 29.57% 16.67% 14.47%
Super Micro Computer Inc. 3.68% 4.40% 5.70% 6.09% 7.42% 8.23% 8.08% 9.72% 9.40% 9.65% 10.68% 10.64% 10.39% 8.75% 6.45% 4.52% 3.27% 3.20% 3.48% 2.79% 2.85% 2.52%

Based on: 10-Q (reporting date: 2026-03-28), 10-Q (reporting date: 2025-12-27), 10-K (reporting date: 2025-09-27), 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26).

1 Q2 2026 Calculation
Operating profit margin = 100 × (Operating incomeQ2 2026 + Operating incomeQ1 2026 + Operating incomeQ4 2025 + Operating incomeQ3 2025) ÷ (Net salesQ2 2026 + Net salesQ1 2026 + Net salesQ4 2025 + Net salesQ3 2025)
= 100 × (35,885 + 50,852 + 32,427 + 28,202) ÷ (111,184 + 143,756 + 102,466 + 94,036) = 32.64%

2 Click competitor name to see calculations.


The operating profit margin exhibits a consistent long-term upward trajectory over the analyzed period, moving from 25.24% in December 2020 to 32.64% by March 2026. This growth indicates a sustained improvement in operational efficiency and a strengthened ability to convert net sales into operating income.

Margin Expansion Phases
An initial period of rapid expansion is observed between December 2020 and December 2021, where the margin increased from 25.24% to 30.90%. This was followed by a phase of relative stability and slight contraction between March 2022 and April 2023, with the ratio fluctuating between 30.93% and 29.16%.
A second, more gradual and consistent growth phase occurred from July 2023 through March 2026, during which the margin climbed steadily from 29.23% to a peak of 32.64%.
Analysis of Revenue and Income Volatility
A distinct seasonal pattern is evident in both net sales and operating income, with significant peaks occurring every December. For instance, net sales reached their highest recorded level of 143,756 million USD in December 2025, accompanied by a peak operating income of 50,852 million USD.
Despite these large quarterly swings in absolute nominal values, the operating profit margin remained remarkably stable and trended upward, suggesting that the cost structure is scalable and that operational expenses are efficiently managed relative to the seasonal surges in revenue.
Operational Efficiency Insights
The divergence between the volatile quarterly sales figures and the steadily increasing profit margin suggests a shift toward higher-margin revenue streams or a successful implementation of cost-reduction strategies. The ability to maintain a margin above 30% for the majority of the period from 2021 onward highlights a robust operational framework.

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Net Profit Margin

Apple Inc., net profit margin calculation (quarterly data)

Microsoft Excel
Mar 28, 2026 Dec 27, 2025 Sep 27, 2025 Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020
Selected Financial Data (US$ in millions)
Net income 29,578 42,097 27,466 23,434 24,780 36,330 14,736 21,448 23,636 33,916 22,956 19,881 24,160 29,998 20,721 19,442 25,010 34,630 20,551 21,744 23,630 28,755
Net sales 111,184 143,756 102,466 94,036 95,359 124,300 94,930 85,777 90,753 119,575 89,498 81,797 94,836 117,154 90,146 82,959 97,278 123,945 83,360 81,434 89,584 111,439
Profitability Ratio
Net profit margin1 27.15% 27.04% 26.92% 24.30% 24.30% 24.30% 23.97% 26.44% 26.31% 26.16% 25.31% 24.68% 24.49% 24.56% 25.31% 25.71% 26.41% 26.58% 25.88% 25.00% 23.45% 21.73%
Benchmarks
Net Profit Margin, Competitors2
Arista Networks Inc. 38.99% 39.73% 40.89% 40.72% 40.73% 40.29% 39.01% 37.64% 35.62% 33.97% 32.48% 31.24% 30.87% 29.63% 29.55% 29.54%
Cisco Systems Inc. 18.76% 17.90% 17.97% 17.60% 16.96% 17.73% 19.18% 21.88% 23.49% 23.40% 22.13% 20.89% 21.26% 22.00% 22.91% 23.28% 22.94% 22.44% 21.26% 20.92% 21.09% 21.76%
Dell Technologies Inc. 4.77% 4.72% 4.81% 4.49% 4.41% 4.04% 3.63% 2.92% 2.03% 2.01% 2.39% 1.74% 5.07% 5.49% 5.50% 6.83% 3.92% 4.21%
Lumentum Holdings Inc. 11.95% 6.11% 1.57% -29.87% -36.98% -40.70% -40.21% -24.91% -18.52% -12.62% -7.45% -2.02% 1.56% 6.61% 11.61% 11.04% 22.57% 23.68% 22.80% 21.60% 11.11% 9.22%
Super Micro Computer Inc. 3.11% 3.77% 4.77% 5.34% 6.94% 7.55% 7.69% 8.88% 7.92% 8.29% 8.98% 8.93% 8.70% 7.38% 5.49% 3.96% 3.00% 2.89% 3.14% 2.69% 2.71% 2.56%

Based on: 10-Q (reporting date: 2026-03-28), 10-Q (reporting date: 2025-12-27), 10-K (reporting date: 2025-09-27), 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26).

1 Q2 2026 Calculation
Net profit margin = 100 × (Net incomeQ2 2026 + Net incomeQ1 2026 + Net incomeQ4 2025 + Net incomeQ3 2025) ÷ (Net salesQ2 2026 + Net salesQ1 2026 + Net salesQ4 2025 + Net salesQ3 2025)
= 100 × (29,578 + 42,097 + 27,466 + 23,434) ÷ (111,184 + 143,756 + 102,466 + 94,036) = 27.15%

2 Click competitor name to see calculations.


The net profit margin exhibits a general upward trajectory over the analyzed period, reflecting an increase in operational efficiency and profitability relative to revenue. The margin grew from 21.73% in December 2020 to a peak of 27.15% by March 2026, despite intermittent fluctuations.

Margin Growth and Stabilization
An initial period of expansion is observed between December 2020 and December 2021, where the net profit margin rose steadily from 21.73% to 26.58%. Following this peak, the margin entered a phase of relative stabilization, generally fluctuating between 24% and 26% from March 2022 through June 2024. A brief dip to 23.97% occurred in September 2024, which was subsequently followed by a recovery and a sustained climb toward the final recorded value of 27.15% in March 2026.
Seasonal Profitability Patterns
A consistent seasonal pattern is evident in both net sales and net income, with significant peaks occurring every December. For instance, net sales reached highs of 123,945 million in December 2021, 119,575 million in December 2023, and 143,756 million in December 2025. These surges in volume typically coincide with maintained or improved net profit margins, suggesting that the increase in year-end sales does not come at the expense of profitability.
Revenue and Income Correlation
The relationship between net sales and net income demonstrates strong scalability. While sales figures fluctuate quarterly, the net profit margin remains resilient, rarely dipping below 24% after the initial 2020 period. The most significant growth in absolute profit is observed in the December 2025 quarter, where net income reached 42,097 million on sales of 143,756 million, resulting in a margin of 27.04%.

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Return on Equity (ROE)

Apple Inc., ROE calculation (quarterly data)

Microsoft Excel
Mar 28, 2026 Dec 27, 2025 Sep 27, 2025 Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020
Selected Financial Data (US$ in millions)
Net income 29,578 42,097 27,466 23,434 24,780 36,330 14,736 21,448 23,636 33,916 22,956 19,881 24,160 29,998 20,721 19,442 25,010 34,630 20,551 21,744 23,630 28,755
Shareholders’ equity 106,491 88,190 73,733 65,830 66,796 66,758 56,950 66,708 74,194 74,100 62,146 60,274 62,158 56,727 50,672 58,107 67,399 71,932 63,090 64,280 69,178 66,224
Profitability Ratio
ROE1 115.10% 133.55% 151.91% 150.81% 145.66% 144.03% 164.59% 152.84% 135.31% 136.18% 156.08% 157.22% 151.74% 167.77% 196.96% 171.46% 151.24% 139.79% 150.07% 135.04% 110.31% 96.54%
Benchmarks
ROE, Competitors2
Arista Networks Inc. 28.39% 28.19% 29.83% 29.93% 28.54% 28.82% 29.20% 29.11% 28.91% 29.22% 29.18% 28.46% 27.68% 26.56% 25.84% 22.46%
Cisco Systems Inc. 23.21% 22.04% 21.73% 21.32% 20.18% 20.75% 22.70% 26.47% 29.06% 30.04% 28.44% 27.12% 27.25% 28.56% 29.70% 29.72% 29.94% 26.69% 25.66% 25.41% 25.89% 27.42%
Dell Technologies Inc. 75.81% 78.28% 114.54%
Lumentum Holdings Inc. 29.72% 14.41% 2.28% -50.02% -59.93% -62.62% -57.09% -30.10% -20.86% -15.19% -9.71% -2.39% 1.85% 7.67% 10.61% 9.71% 19.05% 20.88% 20.14% 17.15% 9.84% 8.53%
Super Micro Computer Inc. 12.48% 12.15% 16.64% 18.04% 23.16% 24.16% 21.28% 20.59% 23.80% 28.29% 32.45% 33.21% 31.80% 27.33% 20.00% 14.41% 10.53% 9.77% 10.20% 8.65% 8.32% 7.88%

Based on: 10-Q (reporting date: 2026-03-28), 10-Q (reporting date: 2025-12-27), 10-K (reporting date: 2025-09-27), 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26).

1 Q2 2026 Calculation
ROE = 100 × (Net incomeQ2 2026 + Net incomeQ1 2026 + Net incomeQ4 2025 + Net incomeQ3 2025) ÷ Shareholders’ equity
= 100 × (29,578 + 42,097 + 27,466 + 23,434) ÷ 106,491 = 115.10%

2 Click competitor name to see calculations.


The financial trajectory demonstrates a period of exceptionally high capital efficiency followed by a gradual normalization of profitability ratios. A significant expansion in Return on Equity (ROE) was observed between late 2020 and late 2022, characterized by a simultaneous increase in net income and a contraction of the shareholders' equity base.

Return on Equity Trend Analysis
ROE experienced a sharp ascent from 96.54% in December 2020 to a peak of 196.96% in September 2022. Following this peak, the ratio entered a phase of stabilization and moderate volatility, generally fluctuating between 135% and 165% from December 2022 through September 2024. A downward trend emerged in the final quarters of the period, with ROE declining to 115.10% by March 2026.
Shareholders' Equity Dynamics
The equity base exhibited a notable contraction during the initial phase of the analysis, reaching a low of 50.67 billion in September 2022. This reduction in equity contributed heavily to the surge in ROE. However, a structural shift occurred starting in late 2023, as shareholders' equity began a consistent upward climb, eventually reaching 106.49 billion by March 2026. This represents a substantial increase in the capital base compared to the 2020-2022 period.
Net Income and Profitability Correlation
Net income displays a consistent seasonal pattern with recurring peaks every December, reaching its highest quarterly value of 42.10 billion in December 2025. Despite these strong earnings, the ROE has trended lower in the most recent periods. The compression of the ROE from 151.91% in June 2025 to 115.10% in March 2026 is primarily driven by the rapid growth of shareholders' equity, which has outpaced the growth in net income, thereby diluting the return per unit of equity.

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Return on Assets (ROA)

Apple Inc., ROA calculation (quarterly data)

Microsoft Excel
Mar 28, 2026 Dec 27, 2025 Sep 27, 2025 Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020
Selected Financial Data (US$ in millions)
Net income 29,578 42,097 27,466 23,434 24,780 36,330 14,736 21,448 23,636 33,916 22,956 19,881 24,160 29,998 20,721 19,442 25,010 34,630 20,551 21,744 23,630 28,755
Total assets 371,082 379,297 359,241 331,495 331,233 344,085 364,980 331,612 337,411 353,514 352,583 335,038 332,160 346,747 352,755 336,309 350,662 381,191 351,002 329,840 337,158 354,054
Profitability Ratio
ROA1 33.03% 31.05% 31.18% 29.95% 29.37% 27.94% 25.68% 30.75% 29.75% 28.55% 27.51% 28.28% 28.40% 27.45% 28.29% 29.63% 29.07% 26.38% 26.97% 26.32% 22.63% 18.06%
Benchmarks
ROA, Competitors2
Arista Networks Inc. 18.05% 18.60% 19.67% 20.86% 20.31% 20.74% 21.18% 21.69% 20.98% 20.96% 20.88% 20.11% 19.96% 18.90% 17.77% 15.27%
Cisco Systems Inc. 8.98% 8.53% 8.32% 8.17% 7.57% 7.62% 8.29% 9.85% 13.29% 13.75% 12.38% 11.76% 11.79% 12.36% 12.57% 12.94% 12.54% 11.87% 10.86% 10.88% 10.60% 11.01%
Dell Technologies Inc. 5.42% 5.25% 5.76% 5.15% 4.90% 4.52% 3.91% 3.20% 2.22% 2.32% 2.73% 2.15% 6.11% 6.50% 6.00% 5.00% 3.08% 3.28%
Lumentum Holdings Inc. 5.24% 2.44% 0.61% -11.07% -13.18% -14.13% -13.90% -8.42% -5.72% -4.38% -2.84% -0.84% 0.65% 2.67% 4.78% 4.49% 10.65% 11.70% 11.19% 9.91% 5.45% 4.58%
Super Micro Computer Inc. 3.12% 5.51% 7.48% 10.72% 14.85% 13.09% 11.73% 11.84% 13.55% 14.96% 17.42% 18.39% 18.81% 13.45% 8.90% 5.98% 4.67% 4.56% 4.99% 4.56% 4.67% 4.65%

Based on: 10-Q (reporting date: 2026-03-28), 10-Q (reporting date: 2025-12-27), 10-K (reporting date: 2025-09-27), 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26).

1 Q2 2026 Calculation
ROA = 100 × (Net incomeQ2 2026 + Net incomeQ1 2026 + Net incomeQ4 2025 + Net incomeQ3 2025) ÷ Total assets
= 100 × (29,578 + 42,097 + 27,466 + 23,434) ÷ 371,082 = 33.03%

2 Click competitor name to see calculations.


The analysis of the Return on Assets (ROA) reveals a sustained upward trajectory over the observed period, indicating a significant increase in the efficiency with which the organization generates profit from its asset base. Starting at 18.06% in December 2020, the ROA progressed to a peak of 33.03% by March 2026.

ROA Growth Phases
An initial acceleration is observed between December 2020 and September 2021, where ROA climbed from 18.06% to 26.97%. This was followed by a period of relative stabilization between 2022 and 2023, with values generally oscillating between 27% and 30%. A final growth phase is evident from late 2024 through early 2026, culminating in the highest recorded efficiency level of 33.03%.
Net Income Seasonality and Asset Stability
Net income demonstrates consistent seasonal volatility, with marked peaks occurring every December. These peaks—reaching 42,097 million in December 2025—contrast with the relative stability of total assets, which remained largely within the 330,000 to 380,000 million range. This dynamic suggests that the long-term increase in ROA is primarily driven by earnings growth and improved profitability rather than a contraction of the asset base.
Short-term Performance Fluctuations
A notable contraction in ROA occurred in September 2024, dropping to 25.68%. This decline coincided with a quarterly dip in net income to 14,736 million while total assets increased to 364,980 million. This temporary decline was followed by a rapid recovery in December 2024, returning the ROA to 27.94%, subsequently continuing the upward trend into 2025 and 2026.

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