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Profitability Analysis
Quarterly Data

Difficulty: Beginner


Ratios (Summary)

Apple Inc., profitability ratios (quarterly data)

Microsoft Excel LibreOffice Calc
Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Sep 24, 2016 Jun 25, 2016 Mar 26, 2016 Dec 26, 2015 Sep 26, 2015 Jun 27, 2015 Mar 28, 2015 Dec 27, 2014 Sep 27, 2014 Jun 28, 2014 Mar 29, 2014 Dec 28, 2013 Sep 28, 2013 Jun 29, 2013 Mar 30, 2013 Dec 29, 2012
Return on Sales
Gross profit margin hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Operating profit margin hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Net profit margin hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Return on Investment
Return on equity (ROE) hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Return on assets (ROA) hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2018-11-05), 10-Q (filing date: 2018-08-01), 10-Q (filing date: 2018-05-02), 10-Q (filing date: 2018-02-02), 10-K (filing date: 2017-11-03), 10-Q (filing date: 2017-08-02), 10-Q (filing date: 2017-05-03), 10-Q (filing date: 2017-02-01), 10-K (filing date: 2016-10-26), 10-Q (filing date: 2016-07-27), 10-Q (filing date: 2016-04-27), 10-Q (filing date: 2016-01-27), 10-K (filing date: 2015-10-28), 10-Q (filing date: 2015-07-22), 10-Q (filing date: 2015-04-28), 10-Q (filing date: 2015-01-28), 10-K (filing date: 2014-10-27), 10-Q (filing date: 2014-07-23), 10-Q (filing date: 2014-04-24), 10-Q (filing date: 2014-01-28), 10-K (filing date: 2013-10-30), 10-Q (filing date: 2013-07-24), 10-Q (filing date: 2013-04-24), 10-Q (filing date: 2013-01-24).

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Apple Inc.'s gross profit margin deteriorated from Q2 2018 to Q3 2018 but then improved from Q3 2018 to Q4 2018 exceeding Q2 2018 level.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Apple Inc.'s operating profit margin deteriorated from Q2 2018 to Q3 2018 but then improved from Q3 2018 to Q4 2018 not reaching Q2 2018 level.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Apple Inc.'s net profit margin improved from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.

Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders' equity. Apple Inc.'s ROE improved from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.
ROA A profitability ratio calculated as net income divided by total assets. Apple Inc.'s ROA improved from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.

Gross Profit Margin

Apple Inc., gross profit margin calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Sep 24, 2016 Jun 25, 2016 Mar 26, 2016 Dec 26, 2015 Sep 26, 2015 Jun 27, 2015 Mar 28, 2015 Dec 27, 2014 Sep 27, 2014 Jun 28, 2014 Mar 29, 2014 Dec 28, 2013 Sep 28, 2013 Jun 29, 2013 Mar 30, 2013 Dec 29, 2012
Selected Financial Data (USD $ in millions)
Gross margin hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Net sales hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
Gross profit margin1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2018-11-05), 10-Q (filing date: 2018-08-01), 10-Q (filing date: 2018-05-02), 10-Q (filing date: 2018-02-02), 10-K (filing date: 2017-11-03), 10-Q (filing date: 2017-08-02), 10-Q (filing date: 2017-05-03), 10-Q (filing date: 2017-02-01), 10-K (filing date: 2016-10-26), 10-Q (filing date: 2016-07-27), 10-Q (filing date: 2016-04-27), 10-Q (filing date: 2016-01-27), 10-K (filing date: 2015-10-28), 10-Q (filing date: 2015-07-22), 10-Q (filing date: 2015-04-28), 10-Q (filing date: 2015-01-28), 10-K (filing date: 2014-10-27), 10-Q (filing date: 2014-07-23), 10-Q (filing date: 2014-04-24), 10-Q (filing date: 2014-01-28), 10-K (filing date: 2013-10-30), 10-Q (filing date: 2013-07-24), 10-Q (filing date: 2013-04-24), 10-Q (filing date: 2013-01-24).

Q4 2018 Calculations

1 Gross profit margin = 100 × (Gross marginQ4 2018 + Gross marginQ3 2018 + Gross marginQ2 2018 + Gross marginQ1 2018) ÷ (Net salesQ4 2018 + Net salesQ3 2018 + Net salesQ2 2018 + Net salesQ1 2018)
= 100 × (hidden + hidden + hidden + hidden) ÷ (hidden + hidden + hidden + hidden) = hidden

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Apple Inc.'s gross profit margin deteriorated from Q2 2018 to Q3 2018 but then improved from Q3 2018 to Q4 2018 exceeding Q2 2018 level.

Operating Profit Margin

Apple Inc., operating profit margin calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Sep 24, 2016 Jun 25, 2016 Mar 26, 2016 Dec 26, 2015 Sep 26, 2015 Jun 27, 2015 Mar 28, 2015 Dec 27, 2014 Sep 27, 2014 Jun 28, 2014 Mar 29, 2014 Dec 28, 2013 Sep 28, 2013 Jun 29, 2013 Mar 30, 2013 Dec 29, 2012
Selected Financial Data (USD $ in millions)
Operating income hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Net sales hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
Operating profit margin1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2018-11-05), 10-Q (filing date: 2018-08-01), 10-Q (filing date: 2018-05-02), 10-Q (filing date: 2018-02-02), 10-K (filing date: 2017-11-03), 10-Q (filing date: 2017-08-02), 10-Q (filing date: 2017-05-03), 10-Q (filing date: 2017-02-01), 10-K (filing date: 2016-10-26), 10-Q (filing date: 2016-07-27), 10-Q (filing date: 2016-04-27), 10-Q (filing date: 2016-01-27), 10-K (filing date: 2015-10-28), 10-Q (filing date: 2015-07-22), 10-Q (filing date: 2015-04-28), 10-Q (filing date: 2015-01-28), 10-K (filing date: 2014-10-27), 10-Q (filing date: 2014-07-23), 10-Q (filing date: 2014-04-24), 10-Q (filing date: 2014-01-28), 10-K (filing date: 2013-10-30), 10-Q (filing date: 2013-07-24), 10-Q (filing date: 2013-04-24), 10-Q (filing date: 2013-01-24).

Q4 2018 Calculations

1 Operating profit margin = 100 × (Operating incomeQ4 2018 + Operating incomeQ3 2018 + Operating incomeQ2 2018 + Operating incomeQ1 2018) ÷ (Net salesQ4 2018 + Net salesQ3 2018 + Net salesQ2 2018 + Net salesQ1 2018)
= 100 × (hidden + hidden + hidden + hidden) ÷ (hidden + hidden + hidden + hidden) = hidden

Ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Apple Inc.'s operating profit margin deteriorated from Q2 2018 to Q3 2018 but then improved from Q3 2018 to Q4 2018 not reaching Q2 2018 level.

Net Profit Margin

Apple Inc., net profit margin calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Sep 24, 2016 Jun 25, 2016 Mar 26, 2016 Dec 26, 2015 Sep 26, 2015 Jun 27, 2015 Mar 28, 2015 Dec 27, 2014 Sep 27, 2014 Jun 28, 2014 Mar 29, 2014 Dec 28, 2013 Sep 28, 2013 Jun 29, 2013 Mar 30, 2013 Dec 29, 2012
Selected Financial Data (USD $ in millions)
Net income hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Net sales hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
Net profit margin1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2018-11-05), 10-Q (filing date: 2018-08-01), 10-Q (filing date: 2018-05-02), 10-Q (filing date: 2018-02-02), 10-K (filing date: 2017-11-03), 10-Q (filing date: 2017-08-02), 10-Q (filing date: 2017-05-03), 10-Q (filing date: 2017-02-01), 10-K (filing date: 2016-10-26), 10-Q (filing date: 2016-07-27), 10-Q (filing date: 2016-04-27), 10-Q (filing date: 2016-01-27), 10-K (filing date: 2015-10-28), 10-Q (filing date: 2015-07-22), 10-Q (filing date: 2015-04-28), 10-Q (filing date: 2015-01-28), 10-K (filing date: 2014-10-27), 10-Q (filing date: 2014-07-23), 10-Q (filing date: 2014-04-24), 10-Q (filing date: 2014-01-28), 10-K (filing date: 2013-10-30), 10-Q (filing date: 2013-07-24), 10-Q (filing date: 2013-04-24), 10-Q (filing date: 2013-01-24).

Q4 2018 Calculations

1 Net profit margin = 100 × (Net incomeQ4 2018 + Net incomeQ3 2018 + Net incomeQ2 2018 + Net incomeQ1 2018) ÷ (Net salesQ4 2018 + Net salesQ3 2018 + Net salesQ2 2018 + Net salesQ1 2018)
= 100 × (hidden + hidden + hidden + hidden) ÷ (hidden + hidden + hidden + hidden) = hidden

Ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Apple Inc.'s net profit margin improved from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.

Return on Equity (ROE)

Apple Inc., ROE calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Sep 24, 2016 Jun 25, 2016 Mar 26, 2016 Dec 26, 2015 Sep 26, 2015 Jun 27, 2015 Mar 28, 2015 Dec 27, 2014 Sep 27, 2014 Jun 28, 2014 Mar 29, 2014 Dec 28, 2013 Sep 28, 2013 Jun 29, 2013 Mar 30, 2013 Dec 29, 2012
Selected Financial Data (USD $ in millions)
Net income hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Shareholders' equity hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
ROE1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2018-11-05), 10-Q (filing date: 2018-08-01), 10-Q (filing date: 2018-05-02), 10-Q (filing date: 2018-02-02), 10-K (filing date: 2017-11-03), 10-Q (filing date: 2017-08-02), 10-Q (filing date: 2017-05-03), 10-Q (filing date: 2017-02-01), 10-K (filing date: 2016-10-26), 10-Q (filing date: 2016-07-27), 10-Q (filing date: 2016-04-27), 10-Q (filing date: 2016-01-27), 10-K (filing date: 2015-10-28), 10-Q (filing date: 2015-07-22), 10-Q (filing date: 2015-04-28), 10-Q (filing date: 2015-01-28), 10-K (filing date: 2014-10-27), 10-Q (filing date: 2014-07-23), 10-Q (filing date: 2014-04-24), 10-Q (filing date: 2014-01-28), 10-K (filing date: 2013-10-30), 10-Q (filing date: 2013-07-24), 10-Q (filing date: 2013-04-24), 10-Q (filing date: 2013-01-24).

Q4 2018 Calculations

1 ROE = 100 × (Net incomeQ4 2018 + Net incomeQ3 2018 + Net incomeQ2 2018 + Net incomeQ1 2018) ÷ Shareholders' equity
= 100 × (hidden + hidden + hidden + hidden) ÷ hidden = hidden

Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders' equity. Apple Inc.'s ROE improved from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.

Return on Assets (ROA)

Apple Inc., ROA calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Sep 29, 2018 Jun 30, 2018 Mar 31, 2018 Dec 30, 2017 Sep 30, 2017 Jul 1, 2017 Apr 1, 2017 Dec 31, 2016 Sep 24, 2016 Jun 25, 2016 Mar 26, 2016 Dec 26, 2015 Sep 26, 2015 Jun 27, 2015 Mar 28, 2015 Dec 27, 2014 Sep 27, 2014 Jun 28, 2014 Mar 29, 2014 Dec 28, 2013 Sep 28, 2013 Jun 29, 2013 Mar 30, 2013 Dec 29, 2012
Selected Financial Data (USD $ in millions)
Net income hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Total assets hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
ROA1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2018-11-05), 10-Q (filing date: 2018-08-01), 10-Q (filing date: 2018-05-02), 10-Q (filing date: 2018-02-02), 10-K (filing date: 2017-11-03), 10-Q (filing date: 2017-08-02), 10-Q (filing date: 2017-05-03), 10-Q (filing date: 2017-02-01), 10-K (filing date: 2016-10-26), 10-Q (filing date: 2016-07-27), 10-Q (filing date: 2016-04-27), 10-Q (filing date: 2016-01-27), 10-K (filing date: 2015-10-28), 10-Q (filing date: 2015-07-22), 10-Q (filing date: 2015-04-28), 10-Q (filing date: 2015-01-28), 10-K (filing date: 2014-10-27), 10-Q (filing date: 2014-07-23), 10-Q (filing date: 2014-04-24), 10-Q (filing date: 2014-01-28), 10-K (filing date: 2013-10-30), 10-Q (filing date: 2013-07-24), 10-Q (filing date: 2013-04-24), 10-Q (filing date: 2013-01-24).

Q4 2018 Calculations

1 ROA = 100 × (Net incomeQ4 2018 + Net incomeQ3 2018 + Net incomeQ2 2018 + Net incomeQ1 2018) ÷ Total assets
= 100 × (hidden + hidden + hidden + hidden) ÷ hidden = hidden

Ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. Apple Inc.'s ROA improved from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.