Stock Analysis on Net

Apple Inc. (NASDAQ:AAPL)

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Analysis of Long-term (Investment) Activity Ratios
Quarterly Data

Microsoft Excel

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Long-term Activity Ratios (Summary)

Apple Inc., long-term (investment) activity ratios (quarterly data)

Microsoft Excel
Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020 Sep 26, 2020 Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018
Net fixed asset turnover
Total asset turnover
Equity turnover

Based on: 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26), 10-K (reporting date: 2020-09-26), 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-Q (reporting date: 2019-12-28), 10-K (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-Q (reporting date: 2018-12-29).


The analysis of the financial ratios over the reported periods reveals distinct trends across the three turnover metrics: net fixed asset turnover, total asset turnover, and equity turnover.

Net Fixed Asset Turnover
The net fixed asset turnover ratio shows a clear upward trajectory from the initial available data point of 6.96 up to a peak of 9.82. Following this peak, there is a gradual decline observed through the subsequent quarters, with values tapering down to approximately 8.42 by the latest period. This pattern suggests an improvement in the efficiency of using fixed assets to generate sales over the initial periods, followed by a modest reduction in this efficiency toward the end of the series.
Total Asset Turnover
Total asset turnover starts at 0.77 and demonstrates a steady growth over time, increasing to a high of 1.23 in the last reported quarter. The trend includes some minor fluctuations, but the overall movement indicates enhanced effectiveness in utilizing total assets to produce revenue across the quarters. This suggests continuous improvement in managing overall asset base for generating sales.
Equity Turnover
The equity turnover ratio begins at 2.88 and shows strong growth initially, reaching a significant peak at 7.78, before experiencing some volatility with dips and partial recoveries. The most recent periods indicate a modest upward trend again, attaining around 6.21. This trend reflects variations in the use of shareholders’ equity to drive sales, with periods of both rapid efficiency increases and some consolidation.

In summary, all three turnover ratios indicate periods of strengthening operational efficiency, particularly clear in the increase of asset and equity turnover metrics over time. The net fixed asset turnover exhibits a strong initial growth in asset utilization, followed by a slight decline, potentially indicating shifts in asset base or sales capacity. Overall, the company appears to have enhanced its ability to generate revenue from its asset and equity bases through the reported quarters, notwithstanding recent stabilization or slight regressions in some ratios.


Net Fixed Asset Turnover

Apple Inc., net fixed asset turnover calculation (quarterly data)

Microsoft Excel
Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020 Sep 26, 2020 Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018
Selected Financial Data (US$ in millions)
Net sales
Property, plant and equipment, net
Long-term Activity Ratio
Net fixed asset turnover1
Benchmarks
Net Fixed Asset Turnover, Competitors2
Arista Networks Inc.
Cisco Systems Inc.
Dell Technologies Inc.
Super Micro Computer Inc.

Based on: 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26), 10-K (reporting date: 2020-09-26), 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-Q (reporting date: 2019-12-28), 10-K (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-Q (reporting date: 2018-12-29).

1 Q3 2025 Calculation
Net fixed asset turnover = (Net salesQ3 2025 + Net salesQ2 2025 + Net salesQ1 2025 + Net salesQ4 2024) ÷ Property, plant and equipment, net
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The financial data over the periods presented indicate several notable trends in key performance figures related to sales, asset base, and asset utilization ratios.

Net Sales (US$ in millions)
Net sales figures show a generally upward trajectory with some quarter-to-quarter volatility. Starting at approximately 84.3 billion in December 2018, net sales experienced decreases in the early quarters of 2019, reaching a low point around the mid-year quarters. Thereafter, a pronounced growth trend emerges, particularly notable in December 2019 and from December 2020 onward. Peaks are observed at the end of calendar years, with the highest recorded net sales exceeding 124 billion in the periods ending December 2024 and June 2025. The periodic dips tend to be followed by recoveries, suggesting a seasonal or cyclical pattern impacting sales volumes.
Property, Plant and Equipment, Net (US$ in millions)
The net value of property, plant, and equipment shows an initial gradual decline from roughly 39.6 billion in December 2018 to a low around 35.7 billion in mid-2020. Following this period, there is a steady and continuous increase through the subsequent quarters, reaching a new peak above 48.5 billion by June 2025. This growth reflects sustained capital investment and asset accumulation over the time horizon, indicating potential expansion in productive capacity or asset upgrades.
Net Fixed Asset Turnover (ratio)
The net fixed asset turnover ratio reflects the efficiency of using property, plant, and equipment in generating net sales. The ratio begins at approximately 6.96 and trends upwards, peaking near 9.82 in the period ending December 2021. This trend suggests improving efficiency and higher sales generation per unit of fixed assets over these quarters. Following this peak, the ratio gradually declines, reaching around 8.42 by June 2025. Although the turnover ratio decreases slightly in recent periods, it remains significantly higher relative to the earlier years, indicating sustained relatively efficient utilization of fixed assets despite increased asset base.

In summary, the analysis reveals that net sales have shown substantial growth with some seasonal volatility, while capital assets initially decreased but then grew continuously, suggesting increased investment. The efficiency measure, net fixed asset turnover, improved substantially in the middle of the period and stabilized at a high level toward the end. Together, these patterns indicate a company expanding its asset base but maintaining a relatively high level of productivity and sales generation per fixed asset.


Total Asset Turnover

Apple Inc., total asset turnover calculation (quarterly data)

Microsoft Excel
Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020 Sep 26, 2020 Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018
Selected Financial Data (US$ in millions)
Net sales
Total assets
Long-term Activity Ratio
Total asset turnover1
Benchmarks
Total Asset Turnover, Competitors2
Arista Networks Inc.
Cisco Systems Inc.
Dell Technologies Inc.
Super Micro Computer Inc.

Based on: 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26), 10-K (reporting date: 2020-09-26), 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-Q (reporting date: 2019-12-28), 10-K (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-Q (reporting date: 2018-12-29).

1 Q3 2025 Calculation
Total asset turnover = (Net salesQ3 2025 + Net salesQ2 2025 + Net salesQ1 2025 + Net salesQ4 2024) ÷ Total assets
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The analysis of the quarterly financial data reveals several notable trends in the company's net sales, total assets, and total asset turnover over the observed periods.

Net Sales
Net sales exhibit a generally increasing trend with some fluctuations across quarters. Starting at approximately $84.3 billion in December 2018, there is a noticeable decline in the first half of 2019, dipping below $55 billion. However, sales recover and rise sharply by the end of 2019, reaching about $91.8 billion. The data show a similar pattern in 2020, with a mid-year sales trough roughly around $59.7 billion followed by a strong recovery to $111.4 billion by December 2020. Throughout 2021 to 2023, net sales continue to display seasonal peaks and troughs but overall trend upwards, surpassing the $120 billion mark near the end of 2021 and again in several subsequent quarters, with the highest quarterly sales nearing $124.3 billion. This indicates robust sales performance and seasonal variability, possibly linked to product launches or market cycles.
Total Assets
Total assets have shown relative stability with minor fluctuations. Beginning at $373.7 billion in December 2018, total assets decreased steadily through mid-2020, reaching a low near $317.3 billion. Starting in late 2020, there is a recovery phase with assets increasing to $381.2 billion by the end of 2021. From 2022 onwards, total assets stabilize and fluctuate in the range of approximately $331 billion to $364 billion, reflecting a period of consistent asset base management without significant expansion or contraction.
Total Asset Turnover
The total asset turnover ratio, which measures the efficiency of asset utilization to generate sales, shows a positive trend. Starting from about 0.77 in mid-2019, the ratio increases steadily to peak at around 1.23 by the end of the dataset. This upward movement indicates improving operational efficiency, with the company generating more sales per unit of asset over time. Periodic increases above 1.1 from 2021 onwards suggest enhanced productivity or more effective use of assets.

In summary, the company has demonstrated a solid growth trajectory in net sales with recurring seasonal fluctuations, indicating strong market demand and effective sales strategies. The total assets have remained relatively stable, implying controlled asset management. The improving asset turnover ratio highlights rising efficiency in using the asset base to support revenue generation, which can be interpreted as a positive operational trend.


Equity Turnover

Apple Inc., equity turnover calculation (quarterly data)

Microsoft Excel
Jun 28, 2025 Mar 29, 2025 Dec 28, 2024 Sep 28, 2024 Jun 29, 2024 Mar 30, 2024 Dec 30, 2023 Sep 30, 2023 Jul 1, 2023 Apr 1, 2023 Dec 31, 2022 Sep 24, 2022 Jun 25, 2022 Mar 26, 2022 Dec 25, 2021 Sep 25, 2021 Jun 26, 2021 Mar 27, 2021 Dec 26, 2020 Sep 26, 2020 Jun 27, 2020 Mar 28, 2020 Dec 28, 2019 Sep 28, 2019 Jun 29, 2019 Mar 30, 2019 Dec 29, 2018
Selected Financial Data (US$ in millions)
Net sales
Shareholders’ equity
Long-term Activity Ratio
Equity turnover1
Benchmarks
Equity Turnover, Competitors2
Arista Networks Inc.
Cisco Systems Inc.
Dell Technologies Inc.
Super Micro Computer Inc.

Based on: 10-Q (reporting date: 2025-06-28), 10-Q (reporting date: 2025-03-29), 10-Q (reporting date: 2024-12-28), 10-K (reporting date: 2024-09-28), 10-Q (reporting date: 2024-06-29), 10-Q (reporting date: 2024-03-30), 10-Q (reporting date: 2023-12-30), 10-K (reporting date: 2023-09-30), 10-Q (reporting date: 2023-07-01), 10-Q (reporting date: 2023-04-01), 10-Q (reporting date: 2022-12-31), 10-K (reporting date: 2022-09-24), 10-Q (reporting date: 2022-06-25), 10-Q (reporting date: 2022-03-26), 10-Q (reporting date: 2021-12-25), 10-K (reporting date: 2021-09-25), 10-Q (reporting date: 2021-06-26), 10-Q (reporting date: 2021-03-27), 10-Q (reporting date: 2020-12-26), 10-K (reporting date: 2020-09-26), 10-Q (reporting date: 2020-06-27), 10-Q (reporting date: 2020-03-28), 10-Q (reporting date: 2019-12-28), 10-K (reporting date: 2019-09-28), 10-Q (reporting date: 2019-06-29), 10-Q (reporting date: 2019-03-30), 10-Q (reporting date: 2018-12-29).

1 Q3 2025 Calculation
Equity turnover = (Net salesQ3 2025 + Net salesQ2 2025 + Net salesQ1 2025 + Net salesQ4 2024) ÷ Shareholders’ equity
= ( + + + ) ÷ =

2 Click competitor name to see calculations.


The quarterly financial data reveals notable trends and fluctuations across key performance indicators over several periods.

Net Sales
Net sales exhibit a pattern of volatility with periodic fluctuations in magnitude. Initially, there is a significant decline from December 2018 through mid-2019, followed by a recovery and growth reaching a peak in December 2021. Subsequently, net sales experience several oscillations, alternating between declines and recoveries. Despite these variations, the trend generally indicates resilience with peaks occurring roughly at year-end intervals.
Shareholders' Equity
Shareholders' equity shows a declining trend from December 2018 to late 2022. The value reduces substantially during this timeframe, losing nearly half of its initial amount. However, from late 2022 forward, equity stabilizes and even marginally recovers in certain quarters, indicating a halt in the previous downward trend and a possible consolidation in the company’s capital base.
Equity Turnover Ratio
The equity turnover ratio displays a consistent upward trajectory from mid-2019 onwards, increasing from below 3 to peaks above 7 before settling around values between 5 and 7 in recent quarters. This increment suggests enhanced efficiency in utilizing shareholders’ equity to generate sales, signifying improvements in asset utilization or operational management despite earlier declines in equity.

Overall, the data reflects a business environment marked by fluctuations in sales performance and equity value, accompanied by increasing operational efficiency as demonstrated by the equity turnover ratio. The combination of stabilizing equity and efficient utilization points to a strategic focus on optimizing resource use amid variable market conditions.