Analysis of Revenues
Revenues as Reported
Alphabet Inc., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
The data reveals a consistent upward trend in the company's revenue streams across the periods analyzed. The total revenues have increased steadily from 182,527 million US dollars in 2020 to 350,018 million US dollars in 2024, indicating robust growth over the five-year span.
- Google Search & other
- This segment shows significant expansion, rising from 104,062 million US dollars in 2020 to 198,084 million US dollars in 2024. The growth appears steady and strong, highlighting it as a core contributor to overall revenue increase.
- YouTube ads
- Revenue from YouTube ads has grown considerably, starting at 19,772 million US dollars in 2020 and reaching 36,147 million US dollars in 2024. Although the pace of growth slows slightly in 2022 compared to previous years, the overall trend remains upward.
- Google Network
- Revenues in this category increase from 23,090 million US dollars in 2020 to a peak of 32,780 million US dollars in 2022, after which a gradual decline is observed, ending at 30,359 million US dollars in 2024. This suggests some challenges or market shifts impacting this segment post-2022.
- Google advertising
- The aggregate of advertising revenues shows consistent growth over the analyzed period, starting at 146,924 million US dollars in 2020 and growing to 264,590 million US dollars in 2024. The trend closely follows the patterns seen individually in search, YouTube ads, and network revenues.
- Google subscriptions, platforms, and devices
- This category has demonstrated marked growth, increasing from 21,711 million US dollars in 2020 to 40,340 million US dollars in 2024. The growth rate accelerates especially in the latter years, suggesting successful expansion strategies or market uptake in these areas.
- Google Services
- Included revenues have grown notably from 168,635 million US dollars in 2020 to 304,930 million US dollars in 2024. The data indicates strong and consistent growth across multiple services encapsulated in this category.
- Google Cloud
- Cloud revenues show accelerated growth, nearly doubling from 13,059 million US dollars in 2020 to 43,229 million US dollars in 2024. This category shows one of the fastest growth rates, which is indicative of expanding cloud infrastructure and service adoption.
- Other Bets
- Revenues from other bets have increased gradually from 657 million US dollars in 2020 to 1,648 million US dollars in 2024. While the absolute values remain small relative to other segments, the upward trend demonstrates ongoing developments in alternative or experimental business areas.
- Hedging gains (losses)
- Hedging gains exhibit variability, with a notable spike to 1,960 million US dollars in 2022 before returning to lower levels in subsequent years. This volatility suggests fluctuations in financial risk management outcomes during the period.