Common-Size Balance Sheet: Assets
Quarterly Data
Based on: 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31), 10-K (reporting date: 2018-12-31), 10-Q (reporting date: 2018-09-30), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-31), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-06-30), 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31).
The asset composition of the balance sheet underwent a fundamental structural transformation between 2015 and 2020. The most significant shift occurred in the third quarter of 2016, marking a transition from a balance sheet with a notable proportion of current and tangible assets to one heavily dominated by intangible assets and goodwill.
- Intangible Asset and Goodwill Expansion
- A dramatic increase in non-current intangible assets is observed starting in September 2016. Intangible assets rose from approximately 36% of total assets in June 2016 to 68.89% in September 2016, eventually peaking at 75.21% by December 2017. This was accompanied by a surge in goodwill, which jumped from 14.24% to 28.70% in the same period and remained elevated, fluctuating between 34% and 38% through early 2020. The introduction of "Brands" as a distinct asset category in September 2016, consistently representing 22% to 27% of total assets, further underscores a strategic pivot toward an asset-heavy intangible profile, likely resulting from a major acquisition.
- Current Asset Contraction and Liquidity Trends
- Current assets as a percentage of total assets experienced a sharp decline in late 2016, falling from a peak of 30.15% in June 2015 to 15.15% by September 2016. For the remainder of the period, current assets generally stabilized between 11% and 13%. Within this category, accounts and notes receivable saw a significant proportional drop in September 2016, moving from 17.32% to 6.82%, after which they stabilized around 8% to 9%. Cash and equivalents remained low for most of the period, typically below 3%, with two notable exceptions: a spike to 10.21% in June 2016 and a rise to 6.89% in March 2020, suggesting strategic liquidity positioning during specific market events.
- Fixed Asset and Operating Lease Evolution
- A consistent downward trend is observed in the proportion of property and equipment, net, which declined from 21.26% in March 2015 to 7.26% by March 2020. This indicates a steady shift toward an asset-light business model. Additionally, the emergence of operating lease assets in the first quarter of 2019, initially at 3.96% and ending at 3.06% in March 2020, reflects the adoption of new accounting standards regarding lease recognition.
- Non-Current Asset Dominance
- The total proportion of non-current assets increased from an average of approximately 72% in 2015 to a range of 84% to 88% from late 2016 through 2019. This trend is driven primarily by the growth in goodwill and intangible assets, which together began to comprise the vast majority of the company's total asset base, outweighing all other asset classes combined.
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