Net Profit Margin
since 2005
Calculation
Marriott International Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2019 | 6.07% | = | 100 | × | 1,273) | ÷ | 20,972) |
| Dec 31, 2018 | 9.19% | = | 100 | × | 1,907) | ÷ | 20,758) |
| Dec 31, 2017 | 5.99% | = | 100 | × | 1,372) | ÷ | 22,894) |
| Dec 31, 2016 | 4.57% | = | 100 | × | 780) | ÷ | 17,072) |
| Dec 31, 2015 | 5.93% | = | 100 | × | 859) | ÷ | 14,486) |
| Dec 31, 2014 | 5.46% | = | 100 | × | 753) | ÷ | 13,796) |
| Dec 31, 2013 | 4.90% | = | 100 | × | 626) | ÷ | 12,784) |
| Dec 28, 2012 | 4.83% | = | 100 | × | 571) | ÷ | 11,814) |
| Dec 30, 2011 | 1.61% | = | 100 | × | 198) | ÷ | 12,317) |
| Dec 31, 2010 | 3.92% | = | 100 | × | 458) | ÷ | 11,691) |
| Jan 1, 2010 | -3.17% | = | 100 | × | (346) | ÷ | 10,908) |
| Jan 2, 2009 | 2.81% | = | 100 | × | 362) | ÷ | 12,879) |
| Dec 28, 2007 | 5.36% | = | 100 | × | 696) | ÷ | 12,990) |
| Dec 29, 2006 | 5.00% | = | 100 | × | 608) | ÷ | 12,160) |
| Dec 30, 2005 | 5.79% | = | 100 | × | 669) | ÷ | 11,550) |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-28), 10-K (reporting date: 2011-12-30), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2010-01-01), 10-K (reporting date: 2009-01-02), 10-K (reporting date: 2007-12-28), 10-K (reporting date: 2006-12-29), 10-K (reporting date: 2005-12-30).
1 US$ in millions
The net profit margin exhibited significant volatility over the observed period, characterized by a stable baseline, a sharp contraction during a period of economic instability, and a subsequent recovery leading to a historical peak in 2018.
- Crisis Period and Bottoming (2005–2011)
- Between 2005 and 2007, net profit margins remained relatively stable, ranging between 5.00% and 5.79%. A significant decline followed, with the margin dropping to 2.81% in 2009 and reaching a nadir of -3.17% in 2010, which coincided with a contraction in revenues to $10,908 million. While margins returned to positive territory in late 2010, they remained suppressed at 1.61% in 2011.
- Recovery and Stabilization (2012–2016)
- From 2012 to 2015, a consistent upward trajectory in profitability was observed. Net profit margins climbed from 4.83% in 2012 to 5.93% in 2015. Although a slight dip to 4.57% occurred in 2016, the period was generally marked by steady revenue growth, with annual revenues increasing from $11,814 million in 2012 to $17,072 million in 2016.
- Peak Performance and Recent Correction (2017–2019)
- A period of rapid expansion occurred between 2017 and 2018. Revenues reached a peak of $22,894 million in 2017, and the net profit margin climbed to its highest recorded level of 9.19% in 2018, supported by a peak net income of $1,907 million. By 2019, the margin underwent a correction, descending to 6.07%, which aligns the profitability ratio more closely with the historical averages observed prior to the 2018 peak.
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Comparison to Competitors
Marriott International Inc., net profit margin, long-term trends, comparison to competitors
| Marriott International Inc. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2019 | 6.07% | — | 32.29% | 6.27% | — | 28.59% | 13.58% |
| Dec 31, 2018 | 9.19% | — | 27.52% | 3.63% | — | 28.18% | 18.28% |
| Dec 31, 2017 | 5.99% | — | 18.46% | 3.94% | — | 22.75% | 12.89% |
| Dec 31, 2016 | 4.57% | — | 19.87% | 0.59% | — | 19.03% | 13.22% |
| Dec 31, 2015 | 5.93% | — | 27.66% | 10.57% | — | 17.82% | 14.39% |
| Dec 31, 2014 | 5.46% | — | 28.69% | 10.84% | — | 17.34% | 12.57% |
| Dec 31, 2013 | 4.90% | — | 27.86% | 10.19% | — | 19.87% | 0.06% |
| Dec 28, 2012 | 4.83% | — | 26.98% | 10.18% | — | 19.82% | 10.40% |
| Dec 30, 2011 | 1.61% | — | 24.25% | 9.47% | — | 20.38% | 10.65% |
| Dec 31, 2010 | 3.92% | — | 17.10% | 9.75% | — | 20.55% | 8.83% |
| Jan 1, 2010 | -3.17% | — | 20.93% | 8.35% | — | 20.01% | 4.00% |
| Jan 2, 2009 | 2.81% | — | 10.26% | 5.87% | — | 18.34% | 3.04% |
| Dec 28, 2007 | 5.36% | — | 11.15% | 6.50% | — | 10.51% | 7.15% |
| Dec 29, 2006 | 5.00% | — | 6.63% | 5.03% | — | 16.42% | 7.25% |
| Dec 30, 2005 | 5.79% | — | 20.02% | 6.01% | — | 12.72% | 7.76% |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-28), 10-K (reporting date: 2011-12-30), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2010-01-01), 10-K (reporting date: 2009-01-02), 10-K (reporting date: 2007-12-28), 10-K (reporting date: 2006-12-29), 10-K (reporting date: 2005-12-30).
Comparison to Sector (Consumer Services)
Marriott International Inc., net profit margin, long-term trends, comparison to sector (consumer services)
| Marriott International Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2019 | 6.07% | 21.75% |
| Dec 31, 2018 | 9.19% | 22.44% |
| Dec 31, 2017 | 5.99% | 16.99% |
| Dec 31, 2016 | 4.57% | 15.95% |
| Dec 31, 2015 | 5.93% | 17.69% |
| Dec 31, 2014 | 5.46% | 17.17% |
| Dec 31, 2013 | 4.90% | 14.74% |
| Dec 28, 2012 | 4.83% | 17.49% |
| Dec 30, 2011 | 1.61% | 17.69% |
| Dec 31, 2010 | 3.92% | 16.62% |
| Jan 1, 2010 | -3.17% | 15.28% |
| Jan 2, 2009 | 2.81% | 13.20% |
| Dec 28, 2007 | 5.36% | 9.50% |
| Dec 29, 2006 | 5.00% | 13.49% |
| Dec 30, 2005 | 5.79% | 11.71% |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-28), 10-K (reporting date: 2011-12-30), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2010-01-01), 10-K (reporting date: 2009-01-02), 10-K (reporting date: 2007-12-28), 10-K (reporting date: 2006-12-29), 10-K (reporting date: 2005-12-30).
Comparison to Industry (Consumer Discretionary)
Marriott International Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Marriott International Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2019 | 6.07% | 5.92% |
| Dec 31, 2018 | 9.19% | 6.19% |
| Dec 31, 2017 | 5.99% | 4.38% |
| Dec 31, 2016 | 4.57% | 5.77% |
| Dec 31, 2015 | 5.93% | 6.37% |
| Dec 31, 2014 | 5.46% | 4.66% |
| Dec 31, 2013 | 4.90% | 5.29% |
| Dec 28, 2012 | 4.83% | 5.32% |
| Dec 30, 2011 | 1.61% | 8.80% |
| Dec 31, 2010 | 3.92% | 5.80% |
| Jan 1, 2010 | -3.17% | 4.94% |
| Jan 2, 2009 | 2.81% | 0.22% |
| Dec 28, 2007 | 5.36% | 3.23% |
| Dec 29, 2006 | 5.00% | 0.73% |
| Dec 30, 2005 | 5.79% | 4.49% |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-28), 10-K (reporting date: 2011-12-30), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2010-01-01), 10-K (reporting date: 2009-01-02), 10-K (reporting date: 2007-12-28), 10-K (reporting date: 2006-12-29), 10-K (reporting date: 2005-12-30).